Category: Marketing & e-commerce (Page 23 of 73)

HubSpot introduced new features and updates to help businesses meet the challenges brought on by the COVID-19 crisis and seize new opportunities in the post-pandemic world. The additions include an enterprise sales CRM, a scalable contacts pricing model, expanded personalization functionality, and more — giving companies greater ability to unify their marketing, sales, and service efforts and build a delightful customer experience. Today’s announcements include:

• Sales Hub Enterprise — an enterprise sales CRM with custom objects, advanced permissions, and sophisticated reporting, as well as enhanced sales acceleration tools and configure-price-quote functionality.
• Scalable pricing — a new pricing model that enables companies to only pay for the contacts they actively market to.
• Upgrades to Marketing Hub, including advanced personalization tools, a new report builder, and custom objects.
• Service Hub enhancements, such as logged-in visitor identification, help desk automation, and team management functionality, in addition to a multi-language knowledge base.
• Improvements to the HubSpot ecosystem, including a redesigned Solutions Directory and new remote work integrations in the App Marketplace.

To learn more about the product announcements HubSpot made at INBOUND, please visit:

https://www.hubspot.com/new

Umbraco announce Umbraco Uno, a one-stop web platform based on the open source Umbraco content management system (CMS). Umbraco Uno simplifies the increasingly complex CMS space to enable non-technical marketers and creative agencies to easily build and maintain customized websites without designers or developers who are increasingly difficult and expensive to hire. Umbraco Uno is the latest offering in the Umbraco family, which also includes Umbraco CMS, Umbraco Cloud and Umbraco Heartcore. Umbraco Uno ships with the editor-friendly features the fully functional Umbraco CMS offers, including additional widgets with block editing and a selection of themes that can be customized without coding. Umbraco Uno enables marketers to:

• Customize the design look, feel and vision, with pre-made content widgets and easy-to-manage settings
• Add, update, copy, delete, schedule and preview content, including moving back and forth between different parts of the website
• Support SEO needs, customizable Social Cards and automatic scaling for multi-device looks
• Integrate best-of-breed third-party applications such as customer relationship management (CRM) and e-commerce
• Build prototypes to rapidly test campaign sites or landing pages to see how they would perform live.

In addition, as a software-as-a-service (SaaS) solution, Umbraco Uno handles the web hosting and updates, ensures the site is secure, and offers services and support for those needing more help, including in-edit experience for improved onboarding. Umbraco Uno is available in four scalable options: starter, standard, professional and enterprise.

https://umbraco.com/products/umbraco-uno/

Bloomreach announced the availability of a new ‘Commerce Experience Accelerator’ for SAP Commerce Cloud that allows businesses to quickly connect to the Bloomreach Experience Platform (brX) to create personalized digital buying experiences for their customers. This new accelerator consists of three major components:

1. a Commerce Connector, which is a GraphQL-based front-end integration that enables SAP Commerce Cloud to run headless,
2. a Product Feed Connector, to utilize the product feed from SAP Commerce and import into the brX Search and Merchandising modules, and
3. React-based SPA Reference Storefronts for B2B and B2C to enable companies to go-live fast. Bloomreach, through its React, Vue and Angular SDKs, supports SAP Spartacus and other SPAs seamlessly while providing choice and flexibility for enterprise customers.

https://www.bloomreach.com/en/news/2020/bloomreach-announces-new-commerce-experience-accelerator-for-sap-commerce-cloud.html

Episerver announced that it has entered into a definitive agreement to acquire Optimizely. Bringing together Episerver’s ability to create digital experiences through content and commerce with Optimizely’s ability to experiment and optimize across touchpoints lets marketers build experiences that get smarter over time. Subject to customary closing conditions and attainment of regulatory clearances, the acquisition is expected to close in Q4 of 2020. Until such closing, the companies will continue to operate independently. The combination creates a unique system of differentiation to:

• Inspire Innovation: Running better experiments across both front-end layouts and back-end logic, with easy-to-use tailored recommendations.
• Increase agility: Gaining real-time answers accelerates collaboration and creates more responsive customer experiences for improved lead generation.
• Improve outcomes: Measuring outcomes of different options allows digital teams to orchestrate unique digital experiences for each customer.

https://www.episerver.com/company/press-room/episerver-to-acquire-optimizely-the-worlds-leading-experience-optimization-platform, https://www.optimizely.com

Bounteous announced the creation of the Bounteous Connector for Magento Commerce and Adobe Experience Manager Assets. Developed by Bounteous in collaboration with Adobe, the connector provides a seamless workflow between Magento Commerce stores and Adobe Experience Manager Assets giving Magento Commerce merchants digital asset management capabilities. It accelerates the process by synchronizing product images to Experience Manager Assets and substituting image rendering used by the Commerce Cloud Integration Framework Connector so images are pulled from the Experience Manager rather than Magento for faster delivery. The integrated systems are managed by unified workflows. With the connector, commerce managers have access to Adobe Experience Manager Assets while maintaining standard Magento Commerce workflows. Implementations gain improvement in SEO and SEM by consolidating metadata imported in Experience Manager upon asset creation.

https://www.bounteous.com

Claravine announced its integration with Adobe Experience Manager, providing a way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations and digital experience initiatives are challenged with managing marketing metadata across fragmented marketing technology stacks.

With Claravine, users can connect to Adobe Experience Manager and quickly view and manage data about all the video, images, web pages, product offers and other assets that are part of their campaign. Then, as Claravine standardizes the data model for all areas of digital marketing operations, users can find missing metadata and sync it back into Adobe Experience Manager. Claravine’s integration with Adobe Experience Manager helps teams to:

• Streamline the deployment and governance of all Adobe Experience Manager metadata with other systems for content owners and marketing teams
• Optimize the marketing data layer with richer metadata and in-depth attributes

https://www.claravine.com

Sitecore announced Sitecore Experience Platform (XP) 10 and Sitecore Experience Commerce (XC) 10. XP 10 is a digital experience platform to create efficiencies for both marketing and IT departments by delivering full container support for rapid deployment and efficient team and solution onboarding; while XC 10 provides a foundation for commerce teams with new product bundling and promotion capabilities. Sitecore Experience Platform 10 is available starting today. Sitecore Experience Commerce 10 will be available mid-August.

Sitecore Experience Platform 10

With full container support, XP 10 smooths deployment flows between environments through consistency, isolation and reproducibility. XP 10 makes collecting, analyzing and acting on enhanced customer data faster for marketers, providing deeper insights for audience segmentation to strengthen personalization capabilities across channels and grow customer loyalty. With the ability to filter analytics reports by audience segment, marketers can quickly see what content is driving engagement across different segments in order to identify personalization opportunities. Other XP 10 updates include:

• Enhanced data capabilities, coupled with ability to extend targeting with auto-personalization.
• Horizon editing interface providing in-context insights across multilingual and multisite experiences.
• Updated connector functionality to send current visitor Experience Database (xDB) information to SalesforceMarketing Cloud in real-time.

Sitecore Experience Commerce 10

XC 10 provides more tools for brands to drive higher average order value and revenue with dynamic product bundling and new promotion capabilities. For example, using the new product bundling capability, brands can sell related and complementary products and services together at one price, driving higher order value. XC 10 includes broad support for Docker, Containers, and Kubernetes so XC 10 can be deployed and maintained quickly.

https://www.sitecore.com/whats-new