Xerox Holdings Corporation expanded its growing software portfolio with the acquisition of CareAR, an augmented reality support platform company that provides real-time access to expertise for customers, employees, and field workers. With CareAR software, remote agents and experts can virtually see the situation and visually guide a solution using a suite of augmented reality tools via desktop, mobile, and smart glass devices, as if they were in-person. Many field service on-site calls require remote expert assistance to resolve issues but cannot effectively communicate the context of the situation. This causes delays, creating negative customer perception while risking loyalty and retention. CareAR is the latest addition to a series of solutions Xerox has launched to provide digital transformation tools to customers. These include automation and centralization solutions like DocuShare, a content management platform providing tools to automate processes and support cloud-enabled digital transformation; and XMPie, a flexible technology that allows customization and personalization of assets across customer touchpoints, both online and offline, for full marketing campaign integration.
Category: Marketing & e-commerce (Page 23 of 77)
SOCi, an all-in-one marketing platform built for multi-location marketers, announced the availability of its new listening solution in its localized marketing stack. In today’s digital and local landscape, conversations are happening across hundreds or thousands of national and local digital pages. SOCi Listening enables multi-location marketers and local managers alike to surface and manage these conversations, discover user-generated content, identify social selling opportunities, monitor competitive insights, and deliver a positive customer care experience at every location. Most brand conversations are not directed at the business or even happening on the business’s page. Whether the conversation is a positive one that could benefit the local business, or a negative one that could go viral and impact the entire brand, each conversation carries the potential to affect business. Yet most brands, especially at the local level, lack the visibility into these conversations and with it, the ability to engage consumers and customers at scale when it means the most.
Episerver announced it has rebranded to Optimizely, following its acquisition of the business last year. Rooted in a heritage as a customer-centric digital experience platform (DXP), the new brand reflects the innovation potential of digital experiences with a data-driven, digital-first approach to empower people to unlock digital potential to create and optimize excellent experiences. Optimizely now offers a stronger combination of user and site level data, tied with omni-channel experimentation insights, giving marketers, merchandisers and developers advanced analytics to understand what is happening in each experience as well as how to continually optimize it. Also announced, Optimizely is launching Optimization-as-a-Service. This new offering combines targeting, testing and recommendations, bringing together the solutions from Optimizely Web and Episerver Content Recommendations. Partners like Perficient, Rightpoint and Kin + Carta are expanding their practices to offer optimization. Over the course of 2021 Optimizely will launch content-as-as-service, a headless DXP with authoring and editing capabilities.
https://www.episerver.com/company/press-room/episerver-reintroduces-itself-as-optimizely
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Algolia, a Search-as-a-Service company, announced that it has acquired MorphL, a Google Digital News Initiative-funded startup, to help power Algolia’s new AI offering. This new suite of API-based Artificial Intelligence (AI) and Machine Learning (ML) models enables developers, data scientists, and marketers to predict users’ intent, personalize online experiences, and create targeted offers. Applying AI to every point in a user’s journey can be complex. Historically, developers’, data scientists’, and marketers’ options have been limited to a reliance on either “opaque” proprietary or open source offerings, or to build their own models from scratch, which could take several weeks or months. Algolia’s AI offering simplifies the ability to understand users’ intent so that it is possible to personalize experiences and offers, even from “first visit” and “first search.”
This acquisition extends Algolia’s intelligent search APIs, with recommendations and user behavior models all along the customer journey, so companies can deliver intent-based experiences and iterate quickly in response to market trends and user propensity profiles. It also allows them to leverage their market knowledge to manage and tune the entire experience.
https://www.algolia.com/products/ai-studio
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Bloomreach announced its acquisition of Exponea, a Customer Data and Experience Platform (CDXP). Bloomreach also announced an investment of $150 million from Sixth Street Growth to fuel the growth of its digital commerce experience platform (brX).
Bloomreach’s e-commerce search and content services combined with Exponea’s customer data platform and marketing automation will create an integrated product and customer data platform. This combination accelerates the speed of execution for businesses to create, personalize, and optimize commerce experiences and accelerate revenue growth for both B2C and B2B brands.
The combination of Bloomreach and Exponea will deliver a commerce experience platform that unifies the full spectrum of customer and product data for Bloomreach’s real-time, AI-based recommendations, and actions that allow clients to drive purchases and loyalty. Further, Exponea’s experience in consumer data, privacy, and security ensures that current and future customers can securely access and manage this combination of data.
https://www.bloomreach.com/en/news/2021/bloomreach-poised-to-be-the-next-e-commerce-saas-unicorn-with-acquisition-of-exponea.html, https://exponea.com
Acquia announced Acquia Digital Commerce, a solution to enable marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every customer touchpoint. Together with partners commercetools and Lucidworks, Acquia has built a composable commerce solution, giving marketers flexibility to create digital experiences across the customer journey. Acquia Digital Commerce delivers the agility to build digital experiences across every channel, and the flexibility to support multi-tenant architectures and composable, multi-site experiences. With a microservices-based architecture, Acquia Digital Commerce helps ensure repeatability and reuse to drive standardization and compliance, and enables continuous refinement and testing to optimize results.
Teams can maximize their commerce investments by integrating this headless, cloud-native shopping platform with Acquia Open DXP. commercetools provides an omnichannel shopping platform and the Lucidworks AI-powered product discovery solution delivers personally relevant products and content to customers. Today also marks the launch of the Acquia DX Alliance, the company’s open technology partner community, to drive collaboration through an ecosystem of leading technology vendors providing choice and jointly delivering interoperable solutions that extend Acquia Open DXP.
https://www.acquia.com/why-acquia/acquia-digital-commerce
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Nuance Communications, Inc. launched an AI-powered patient engagement virtual assistant platform to transform voice and digital experiences across the patient journey. Combining healthcare expertise with intelligent engagement technology, the platform integrates and extends the capabilities of the electronic health record (EHR), customer relationship management (CRM), and Patient Access Center systems to enable healthcare provider organizations to modernize their ‘digital front door’ and improve clinical care. Leveraging the same conversational AI technology that consumer brands use to power their provider facing virtual assistant solutions, Nuance’s patient engagement platform now enables healthcare provider organizations to deliver improved patient experiences. Nuance’s new patient engagement platform provides an array of leading capabilities and business outcomes including:
- Seamless, consistent and unified omnichannel experiences – No longer do healthcare organizations need separate siloed virtual assistant/bot systems for their voice (IVR), web, mobile/SMS and smart speaker/IoT devices.
- Integrates and extends capabilities of core systems infrastructure – including the EHR, Patient Financial systems, CRM and patient access center (call center).
- Provides “out-of-the-box” solutions and an advanced Do-It-Yourself (DIY) development tool.
- Advanced and unified data analytics.
- Runs on the Microsoft Azure HITRUST CSF-certified cloud platform.
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Adobe announced the completion of its acquisition of Workfront, the work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers.
Satisfying the increasing expectations of B2B and B2C customers requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in today’s environment and the future of work is redefined. Workfront has deep experience in orchestrating marketing workflows. Workfront’s platform is agile and architected for the enterprise, with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes. Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud for creative workflows and customer experience management. With the acquisition now closed, Workfront CEO Alex Shootman will continue to lead the Workfront team, reporting to Anil Chakravarthy.
https://www.workfront.com, https://news.adobe.com/news/news-details/2020/Adobe-Completes-Acquisition-of-Workfront/default.aspx
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