Archive for Gilbane Advisor

Gilbane Advisor 2-15-17 — Apple and Web Standards, Gen Z, AMP links, Cognitive Overhead

Next-generation 3D Graphics on the Web

Thanks to Benedict Evans for noticing this. From his newsletter:

Apple proposed web standards that give web pages access to the smartphone (or PC) GPU to run ‘general purpose computation’ (i.e. machine learning) as well as graphics. Very surprising – I’d have expected this from Google or Facebook rather than ‘everything should be an app’ Apple…

This is good news for the open web, and I don’t find it surprising at all. The open web is under attack from many directions, but it is not going away even in an all mobile world. The question is its relative share with proprietary channels, and neither Apple, Google, or Facebook knows just how that will evolve. The article is a bit technical. Read More

Marketers note… Gen Z Rising Fast

Millennial entrepreneur Brit Morin…

… lately, I’m beginning to feel like I’m no longer part of the popular crowd at school. The focus has shifted to a new group of kids in town: Generation Z. … Last year, I sat in on an internal strategy discussion at a Fortune 500 beauty brand where the CEO spent 30 minutes discussing this new generation; the term “millennial” seemed to be used in the past tense. … Gen Zers are more diverse than past generations in both psychographics and demographics, and can’t be reached by traditional business tactics.

And to think how far behind so many companies are even providing a good mobile experience! Read More

Google makes it easier to see and share publishers’ real URLs from AMP pages

This is an example of the ongoing tug of war between platforms and publishers for control over content. This is not a war someone wins, but a long sometimes painful rebalancing. This concession addresses a big concern about AMP, but will it be enough to attract a critical mass of publishers? Read More

Cognitive Overhead is Your Product’s Overlord

No one intends to build a product with large cognitive overhead, but it happens if there isn’t forethought and recognition for it. “We saw the value being added with Flock’s predictive abilities — and a small group of users really loved them — but it was a cognitive maze for the rest of the world,” says Lieb. “The moment you assume people understand the value you’re adding — especially when it’s a new concept — you dive into cognitive overhead territory.”

David Lieb has some interesting, perhaps counter-intuitive, ideas for navigating this problem. Read More

Software Startup Markets Raising the Most Capital in 2017

Hopefully some validation rather than a surprise for investors, startups, and of course analysts. Read More

Software investment 2017

Also…

The best kind of case study… A Year of Running a SaaS “Side Business” via Priceonomics

So many big data opportunities… The Greatest Public Datasets for AI via Startupgrind

One example, but what is the future of app stores? Making More Outside The App Store via the Rogue Amoeba Blog

A little geeky but fun… Amazon is eating the software (which is eating the world via Hackernoon

A slightly subversive way to research Technical Leadership Indicators via Winton Technology Blog

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Gilbane Advisor 1-27-17 — Apple Facebook dance, platform battles

The Great Unbundling

We’ve seen the different ways the internet unbundled print and music. TV is evolving, or at least unbundling, more slowly. Ben Thompson has been tracking this for some time. In his latest look he focuses on TV and how Facebook, Snapchat are contributing to its unbundling. This is not just about commercial TV but video and advertising in general. Read More

Speaking of video, just as Facebook is starting to pushing long form video…

Parse.ly finds users not that engaged with video

Parse.ly examined the performance of four types of posts within its network of 700 sites: long-form, short-form, video, and slideshows. Read More

engagement time performance by content type - via Parse.lySlide by Parse.ly 

The iPhone Unsung Sine Qua Non

Telecommunications companies have historically been masters of control, and their tight grip has often slowed down their own, and other industries’, progress. While Apple has some control issues of their own, their wresting substantial control from the carriers has opened up huge opportunities not just for them, but for everyone. Control, however, is never a permanent state, and shifts are often unforeseen.

In retrospect, the ascendency of Smartphone 2.0 and the way it has shaped our culture seems obvious and natural. But the celebration and contemplation overlooks a crucial Sine Qua Non, a necessary (but not sufficient) condition: Unlocking the carriers’ grip on handset specifications, marketing, and content distribution. Read More

​Speaking of control…

The coming war between Apple and Facebook

Facebook has been phenomenally successful in mobile advertising. But they have long chafed at their dependence on the dominance of the only two mobile platforms that matter, Apple and Google. All three companies are jockeying for platform, content, and advertising control. Mobile marketing strategists need to track this, and Eric Seufert provides a rewarding deep dive that focuses on the Apple Facebook dance. Facebook is hoping messaging can replace operating systems as a more level platform battlefield. Read More

Speaking of messaging apps as platforms…

Tencent launches ‘mini programs’ for WeChat

WeChat is still leading the messaging-as-platform push and are who to watch first. Even though they “only” have some 800 million users in China they may lead in engagement time. WeChat ‘mini programs’ compete with Google ‘instant apps’, all app stores, and of course Facebook Messenger and other messaging products. Read More

Blockstack’s Vision to Reinvent the Web for Better Privacy

Based on blockchain technology as you might guess. The approach is one to watch and there are many companies working on it.

…instead of needing to create accounts with each site, as people do with Google or Facebook, users of sites built on Blockstack’s system will control their own digital identity (or identities). To use a site that needs your information, you will grant access to a profile under your control alone. If you want to stop using a service, you can revoke its access to your profile and data and take it elsewhere. Read More

Also…

On Their Tenth Anniversary, Mobile Apps Start Eating Their Own and of course are also threatened by ‘mini programs’, ‘instant apps’ and bots. via Flurry Analytics

On Medium 1: Jessica Lessin… What Everyone Is Missing About Media Business Models via The Information

On Medium 2: Frederic Filloux… A New Model for Medium via Monday Note

Would be fascinating to have comparable survey of U.S citizens… 70% of Europeans Aren’t Willing to Sacrifice Privacy for New Services, Survey Reveals via Tripwire 

I love quiet, but there is a cost. Think about this… Our Silent Future via The Information

Businesses are people too! and deserve a good CX and DX… Measuring B2B’s digital gap via Mckinsey

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Gilbane Advisor 1-5-17 — Bots, Deep Learning, Mobile Marketing

Happy New year Dear Reader!

We have chosen a small number of the superabundance of end-of-year reviews and predictions to recommend, each focused on rapidly developing areas that are important for you to keep up with, even if at a high level. Topics include bots, deep learning, mobile, marketing technology, software development, and design.

Bot Check-In: A Year of Disappointment

Sam Lessin sums it up and explains.

Despite lots of PR, neither Facebook, Amazon or Google-developed bot platforms this year made it easy for developers to work with. Narrowly focused services can thrive in the near-term but mass-market bots have a way to go. Read More

Deep Learning 2016: The Year in Review

Jan Bussieck provides a really useful, not-too-technical, recap and look forward.

The many revolutionary results we have seen in 2016, be they in medical imaging, self-driving cars or machine translation also point to the fact that moving along the axes of data and compute power will lead to diminishing marginal returns… This means that the greatest yields can be reaped from pushing the third frontier forward, to develop algorithms that can learn from raw unlabelled data such as video or text. Read More

2016’s top programming trends

2016 brought many exciting developments in software and 2017 promises to be even better as containers and functional programming languages grow in adoption and JavaScript moves to become even more central parts of standard development practice. Read More 

Mobile is eating the world – 2016

Benedict Evans’ latest version of his well known presentation is not just about mobile but covers computing and market issues in the context of today’s dominant platform. The link provides access to both his slides and video presentation. Read More

2017 predictions for mobile marketing

In terms of industry headline value, possibly the two most intriguing mobile advertising developments in 2016 were perpetrated by platform operators: Google massively extended its suite of mobile advertising products and Apple introduced in-store search ads…

Eric Seufer provides three predictions for this year. Read More

Who controls the marketing tech stack in 2017: The CIO or CMO?

There are lots of workable options for collaboration. Dion Hinchcliffe suggests some scenarios. Read More

Also…

Keep up with design… Top 10 UX Articles of 2016 Announced via Nielsen Norman Group

And don’t forget… Content Structure in Tables via Story Needle

When Java shops grow up they become web companies or vice versa? via Redmonk

Speaking of software… Is it a good time to start a software company? via Sam Gerstenzang

What happens when everyone has a camera?… Cameras, ecommerce and machine learning via Benedict Evans

 

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Gilbane Advisor 11-4-16 – mobile / desktop evolution, enterprise software, attribution

In the spirit of right-tool-for-the-job, our first two articles relate to the evolution of mobile and desktop platforms. There is a lot of, mostly rational, exuberance around the speed with which smartphones are taking over the world. But that is only possible because they are not limited to content in native apps and walled gardens. According to StatCounter, mobile is now responsible for more web page views than desktops. Its share will continue to grow because that is where most of the content will be. This is a metric that has been under-appreciated because of too much attention on usage time — access to all content is surely more valuable than limited content chosen by someone else, even if it is more engaging.

At some point we won’t need both desktops and mobile devices, but in the meantime they each have jobs they are much better at and will be the preferred tool for. Our second article looks at this in terms input devices, the new Macs, and Apple’s strategy.

Mobile leads in page views

… this doesn’t necessarily mean … that people are using their mobile devices more than their computers, it does for certain mean people are viewing more individual webpages on mobile browsers than they are on desktop versions. Read More

mobile / desktop evolution

Wherefore art thou Macintosh?

Horace Dediu explains how the new MacBooks fit into the mobile / desktop evolution and Apple’s strategy around it.

It cannot take on the role of being the future. That belongs to the touch screen devices. It will not morph into a touch device any more than a teen’s parent will become cool by putting on skinny jeans. What it will do is become better at what it is hired to do. … The key to the Mac therefore becomes that which the iPad/iPhone isn’t: an indirect input device. The keyboard and mouse/trackpad are what define the Mac. Read More

Enterprise Software: Death and Transfiguration – What’s The Future?

Once upon a time — and it was a time that lasted some thirty years — there was no better place for VCs to invest in the broad world of tech than enterprise software. This is no longer true, and the enterprise is missing out as a result. What’s an entrepreneur or VC to do? Read More

WeChat’s Next Step Toward a SuperApp

If you haven’t heard of Google “instant apps” you should look into it even though many think that they are a ways off. One reason is that WeChat is working on something similar for their 800 million users.

WeChat’s pitch to software developers is that instead of having to build one version of their app for Android phones and another for the 20% of Chinese who use iPhones, they can just build on WeChat to serve both sets of customers. And the use case will get strengthened as more users find it natural to stay within WeChat to open the easier-to-build mini-apps. That’s an especially attractive proposition as Chinese users are loading fewer and fewer apps. Read More

Analytics CEO makes a passionate case against marketing attribution

Sergio Maldonado has a guest post on Scott Brinkler’s blog and he is looking for debaters.

It all started with a beautiful idea. Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Read More

Gilbane Digital Content Conference

Main conference: November 29 – 30 ● Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Register today!
and use code F16G for an extra discount

Also…

Soon, Google to divide index, giving mobile users better & fresher content than desktop.  Hmm… “better and fresher” but less content? via Search Engine Land

How the Web Became Unreadable Yes, and continued variability of displays will exacerbate. via Backchannel

“…an update to adjust to the ‘smartphone revolution'”… Google has quietly dropped ban on personally identifiable web tracking via ProPublica

Contrast with WeChat approach… Behind Facebook’s Messenger Missteps via The Information

Take that new Google translation tool! Microsoft researchers announce human parity in conversational speech recognition via Microsoft

 

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Gilbane Advisor 10-13-16 – Hive, WeChat, enterprise social, open images, marketing stacks

The Hive is the New Network

This is a fascinating and thought-provoking read. To oversimplify enough to be obvious: The return on network scale is diminishing; future value will come from more purposeful, naturally emerging ecosystems that go beyond connecting and communicating. WeChat and Uber are examples, but there are also others and the details and subtleties are worth careful thought by those looking ahead.

The hive is a smarter, evolved network that is bigger than the sum of its parts. … While networks like Instagram and Twitter are beginning to wear thin, messaging apps like WeChat are frenetic hives of activity that build economic empowerment. Like honeybee scouts, messaging apps decrease the friction of centralized nodes in the 1:1 communication between individual nodes and allow for emergent behaviors. … WeChat began five years ago as a messaging service. Today, you can use it to pre-order dumplings from a street-vendor, call a taxi, read the news, and even buy a house. Read More

WeChat: China’s Integrated Internet User Experience

Speaking of WeChat, it’s success is not just because of the chatting. Nielsen Norman Group did some research to determine whether the hype around  “conversational user interfaces” was warranted.

Much of this hype stems from angst generated by the success of the Chinese WeChat service, which had 700 million users as of April 2016. WeChat has been touted as the poster child for conversational user interfaces. In this article, we report on user research we did in China with WeChat users. The study aimed to uncover practices in which WeChat users engaged, as well as why and in which cases its users preferred to use WeChat instead of regular mobile websites and apps. … UX research finds that tightly integrated services with a wide-ranging set of convenient features, accessed through a simple and unified design, are the reason Chinese users use WeChat so much. People mainly use traditional GUI interactions, not a “conversational user interface,” despite the hype. Read More

Facebook Workplace for enterprise social networking?

Hard to imagine enterprises jumping on to this, or Facebook counting on it. For the moment there is no rush to abandon Slack, Yammer, or whatever other social networking tools you are using. But of course you have to pay attention to it in case they’re determined – they are starting out with competitive pricing and, presumably the UI will be familiar. Read More

Introducing the Open Images dataset

Nice of Google, in order to advance “equality of opportunity in machine learning”, to release…

Open Images, a dataset consisting of ~9 million URLs to images that have been annotated with labels spanning over 6000 categories. We tried to make the dataset as practical as possible: the labels cover more real-life entities than the 1000 ImageNet classes, there are enough images to train a deep neural network from scratch and the images are listed as having a Creative Commons Attribution license. Read More

Odds are your marketing stack is way bigger than you think it is

Many of you may already be familiar with Ghostery. Well, in the spirit of Terence Kawaja’s and Scott Brinker’s marketing technology landscapes, we now have “GhostyScape”. Scott describes it…

Ghostery is used by companies to optimize the performance of their sites and identify security holes. After all, those software services being triggered on your web pages have computational overhead that can potentially drag down client-side experiences — or potentially pass along data to an unexpected network of third parties to third parties. (Fourth party data?)… But here, they serve a more modest purpose: to illustrate just how large marketing stacks really are in practice. These Ghostery maps only show a slice of a company’s marketing stack — the slice that’s visible from scanning client-facing web pages. There’s more happening backstage, for sure. I guarantee you, more than you expect. Read More

Also…

One can only imagine how much of this is already going on. There’s a growing problem of bots fighting each other online via Technology Review

It’s not just the ads, it’s the tracking… New Ad Coalition Won’t Dent Ad Blockers – And They Know It via Digital Clarity Group

Not ready for prime time but something to keep an eye on… Startups Bet on Workplace Use of VR via The Information

This is remarkable… Google says its new AI-powered translation tool scores nearly identically to human translators via Quartz

“The dynamic between mobile web’s critical role in expanding audience reach and the app’s role in high user engagement” and more in The 2016 U.S. Mobile App Report via Comscore

Gilbane Digital Content Conference 2016 logo

Main conference: November 29 – 30
Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Gilbane Advisor 9-14-16 – Next computing platform, FB, Google, and Daily Beast

Dear Readers: 

Hope you had a fantastic summer. We are back from vacation and our new school-year resolution is to publish more bite-sized issues more frequently – tougher curation and quicker delivery to you.

Beyond the iPhone

is the watch, as the next general purpose personal computer that is. I still think that has always been Apple’s plan, with fitness a viable commercial entry point and learning path to the much larger health care market and everything else. In this regard the AirPods were the most interesting of the recent announcements. As Ben Thompson points out…

… one of the devices that pairs with AirPods is the Apple Watch, which received its own update, including GPS. The GPS addition was part of a heavy focus on health-and-fitness, but it is also another step down the road towards a Watch that has its own cellular connection, and when that future arrives the iPhone will quite suddenly shift from indispensable to optional. Simply strap on your Watch, put in your AirPods, and, thanks to Siri, you have everything you need… just as the iPhone makes far more sense as a digital hub than the Mac, the Watch will one day be the best hub yet. Read More

Facebook’s Power Struggle Over App Links

This long slow cold war requires monitoring by marketers, developers, and publishers. The Information’s Cory Weinberg is watching.

Apps are caught in the middle of a power struggle between Apple, Google and Facebook to control mobile browsing habits. The fragmentation benefits Facebook, which keeps people inside its browser instead of supporting apps’ deep links on iPhones. Read More

Google’s AMP Viewer: the Tinder UX for content?

Google is also increasing its reach and control over the browsing experience. All marketers, not just news publishers, will be affected.

AMP links will no longer be limited to the Top Stories area of mobile results; instead, Google will link to the AMP version of a webpage any time a valid AMP is available. This “blue links” expansion will dramatically increase AMP traffic overall and enable discovery of a rapidly growing universe of non-news and long-tail AMP content. … Publishers might not realize that Google won’t just link to AMPs, but will present them in a Google-hosted viewer which is certain to alter user flow and engagement from mobile search. Read More

How The Daily Beast gets 40 percent of readers to visit its homepage

While the Beast gets its fair share of traffic from Google and Facebook, it focuses more on getting those readers back via email (its subscriber base has doubled in the past year) and its app than on maximizing the reach of content it publishes elsewhere. It has eschewed Google AMP and, after a brief dalliance with Facebook Instant Articles, has stopped using those too. Read More

Also…

“Basically, we have two problems with CX: complexity and perspective.”… The cash model of “customer experience” via Doc Searls

Handy… Introducing the Bots Landscape: 170+ companies, $4 billion in funding, thousands of bots via Venturebeat

NYT and WaPo just edged out Buzzfeed and Huffpost for the most digital readers… Revenge of the ‘legacy’ sector via Politico

The front-end needs the back-end… Digital Experience and Content Operations Need More Attention via EContent

Why are deep neural networks good at solving complex problems? Is the secret buried in the laws of physics? via Technology Review

gilbane16-logo-teal_outline_white

Main conference: November 29 – 30
Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Gilbane Advisor 7-26-16 – Bots, apps, stickers, video, web, product placement

In this issue we look at moderating perspectives on a few hot topics. First up, we follow up on our earlier coverage of bots and use cases. There are lots of good reasons to be excited about the growth and range of applications for bots, but the hype has been a bit much. We have chosen four short articles to get you current. Next up, Stickers as a serious content type, then thoughts on the utility of video, purposeful merging of web and mobile, and interesting ideas on product placement.

Wrong Narrative. Wrong Mindset. Wrong Solutions.

Don’t worry, this is about bots not politics, and Sar Haribhakti’s view is balanced.

If you even remotely follow tech news, it is very likely that you have read outlandish claims like “Bots are the new apps”. There are way too many misconceptions around conversational products. Read More

Bots in 2016: Mid-Year Check In

Sam Lessin is a big fan of bots because of the potential for developers in general, and in particular for the personal assistant his company, Fin, is building. His experience and thoughts on the challenges of bringing bot-based products to market will help developers and product managers tune expectations.

The past six months have shown that building compelling bots is very challenging. Completely automated bots aren’t ready for prime time and hybrid services with human involvement cost a lot to develop. How developers can make money from bots also hasn’t been clarified. But I’m still bullish on the shift to bots. Read More

Personal assistant bots like Siri and Cortana have a serious problem

Good general explanation of why Alexa et al struggle to meet user expectations. Read More

The Death of Apps has been Greatly Exaggerated

Analyst Jan Dawson looks at the numbers.

Bots are a fascinating new element of mobile user interfaces and have potential in certain well-defined use cases. However, as a threat to the app model, they’re fundamentally limited for a couple of reasons. First, bots are not a fit at all for the vast majority of apps. Put another way, for the apps that generate the vast majority of revenue. Read More

The Elements of Stickers

Stickers as a serious content type. Connie Chan should convince you there is more to Stickers than you probably thought.

Stickers aren’t just frivolous little punctuation marks to be inserted in text messages. They can be replacements for entire sentences, and help create a new medium for communicating and storytelling… And sometimes stickers can convey what words cannot! This form of visual communication has become so popular … in WeChat and LINE — that it is not uncommon to see a deep thread of multiple messages without a single word. They’re not just for those crazy young kids. More notably, stickers are commonly used in professional, not just personal, chats as well… Read More

Video and Speed

I’m sure you know the feel­ing  —  you see a link to some­thing that looks in­ter­est­ing, fol­low it, and when it turns out to be a video clip, you shake your head and kill the tab. The prob­lem with video is it’s just too slow.

Totally agree. Give me words to skim please. Tim Bray discusses watching (some) video faster and listening to sped-up audio. Read More

Building for a future mobile web

Paul Kinlan makes a case for progressive web apps as a way to combine the best of native mobile and mobile web apps. His discussion is useful beyond Google’s progressive web activity.

A new way of thinking about how we build apps and content experiences for the web is needed. One that is progressive in allowing us to build for the web at large, but takes inspiration from the deeper engagement that can be found in native app platforms. Read More

James Bond, Dunder Mifflin, and the Future of Product Placement

…my children shouted in annoyance. They rousted me from bed, complaining that something was wrong with the TV… Trying to explain that there are advertising breaks so people can sell them things was a deflating experience… Their incomprehension was total… If interruption-based advertising is no longer an option, and if traditional product placement is no longer the answer, how can brands reach consumers while not offending their sense of empowerment and leveraging their desire for immediate gratification?

Laurent Muzellec makes a case for “interactive product placement”, and “reverse product placement”… Read More

 

Gilbane Digital Content Conference
Main conference: November 29 – 30
Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Short takes

The topic may be slightly scary but you need to know what’s coming… 2 terrific #MarTech talks on the rise of AI in marketing via chiefmartec.com

Lots of orgs will need to make a similar choice, but this is big one… Salesforce will only support Nexus and Samsung Galaxy phones to avoid Android fragmentation via recode

Yes, something like this… Why Wearables Will Replace Your Smartphone via ITNews

eBooks down, print up… U.S. Publishing Industry’s Annual Survey Reveals Nearly $28 Billion in Revenue in 2015 via AAP

An optimist’s view of Getting Google and Publishers to Share Love — and Data via Medium

Differences… AI, Apple and Google via Benedict Evans

The UK takes a stab at a Data Science Ethical Framework via gov.uk

Growing without video dependence… Bustle’s Slower but Steady Growth Path via The Information

Different levels of maturity… Enterprise MarTech Assessment: More Social Than Mobile via Medium

CMS, etc., corner

Should command a serious salary… The 6 skills every content strategist must have via Medium

Some good questions re What does a decoupled WCM architecture really mean? via Real Story Group

Digital Asset Management Round-up, June 2016 via Digital Clarity Group

Bright future or death spiral?…   via EContent

About

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

The Gilbane Digital Content Conference: Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and technologies to produce superior digital experiences for customers, employees, and partners.

Gilbane Advisor 5-30-16 – Content, Commerce and Deep Links

Deep links and Android Instant Apps

Benedict Evans picks up on something important for Google. From his newsletter… Cartoon from xkcdxkcd - Content, Commerce Deep Links

… the new Instant Apps feature for Android is hugely important. If you tap on a deep link anywhere on Android, then that app itself will immediately be downloaded from the app store and start running, and show you the piece of content linked to … This effectively removes the ‘is the app installed or not when we link to it?’ problem, letting people experience an app seamlessly without bouncing out to the app store and opening up huge new opportunities for engagement (and advertising). It also challenges a major premise behind chat bots (they don’t require you to install a new app). Read More 

Content publishers underestimate the “shoppable content” challenge

You would think by now two of the major components in marketing technology stacks, content management and e-commerce systems, would be more widely and successfully integrated. In most cases the main roadblock remains organizational. But the combination of revenue requirements and competitive seamless buying experiences will eventually force change. This could be another capability led and controlled by social and computing platforms. Publishers and e-commerce sites need to get moving to at least influence the outcome. Read More

Facebook testing “shoppable” video ads

Facebook needs to prove to retail marketers that it can drive sales, not just provide brand exposure. One way to do that is by launching “shoppable” video ads next month so people can browse products without tapping out of a video ad. Read More

Google tests feature that lets media companies, marketers publish directly to search results

AMP pages may get preferential treatment because they are fast, but this experimental feature treats the search results page as a publishing channel – take that Facebook News Feed!

Google has built a Web-based interface through which posts can be formatted and uploaded directly to its systems. The posts can be up to 14,400 characters in length and can include links and up to 10 images or videos. The pages also include options to share them via Twitter, Facebook or email. Each post is hosted by Google itself on a dedicated page, and appears in a carousel in results pages for searches related to their authors for up to a week, … After seven days, the posts remain live but won’t be surfaced in search results. Rather, they can be accessed via a link. Read More

Google open sources SyntaxNet and English parser

… we spend a lot of time thinking about how computer systems can read and understand human language in order to process it in intelligent ways. Today, we are excited to share the fruits of our research with the broader community by releasing SyntaxNet, an open-source neural network framework implemented in TensorFlow that provides a foundation for Natural Language Understanding (NLU) systems. Our release includes all the code needed to train new SyntaxNet models on your own data, as well as Parsey McParseface, an English parser that we have trained for you and that you can use to analyze English text. Read More

Despite stumbles, news outlets flock to Messenger

The Takeaway – News organizations looking for fresh ways to reach readers see big potential in Facebook’s Messenger “bots.” But early efforts have not done well, and news publishers are still experimenting with the platform to figure out what users want to see. Read More

End of the online advertising bubble

Kalkis Research are not the first to predict the end of the ad bubble, but their compelling report pulls no punches and has caused quite a stir with its dire predictions. They have been responding to some of the comments and the whole bit is useful. Read More

Gilbane Digital Content Conference
Main conference: November 29 – 30
Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Short takes

Big step for Medium. Looks good but are they ready for the slippery slope of formatting support?… How to Make Your Publication Look Great via Medium

Watch out for the The Non-Monetizable Product Blind Spot via The Information

Very welcome feature… Tie your sites together with property sets in Search Console via Google webmaster blog

Good type design is worth the effort… How typography can save your life via Pro Publica

Probably good for EPUB… W3C and International Digital Publishing Forum (IDPF) explore combining via w3c.org

As it should be… 85 percent of Facebook video is watched without sound via Digiday

HTTP/2 Server push rolling out… Get Ready to See Seconds Shaved Off Web Page Load Times via Technology Review

How many martec vendors does it take to…? Did Morgan Stanley just kill the single-vendor marketing suite? via chiefmartec.com

About

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

The Gilbane Digital Content Conference: Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and technologies to produce superior digital experiences for customers, employees, and partners.