Category: Gilbane Advisor (page 1 of 8)

Gilbane Advisor 6-4-19 — Martech metrics, B2C AR, B2B AR, machine talking

Martech stack metrics

Scott Brinker: “Martech stack utilization is a misguided metric… (when it’s disconnected from value)”. This is certainly true. Products/tools in your stack usually have many features, only a subset of which actually provide value for your needs. Identifying and

Martech stack value

focusing on those features can save resources and provide more accurate ROI calculations. Read More

4 questions retailers need to ask about augmented reality

It seemed like AR was poised for rapid adoption (beyond Pokémon Go) a couple of years ago when apps started appearing from Ikea and others. Indeed I thought so. There has certainly been a lot of activity and some very useful applications, but as usual the use-case specifications, cost justifications, integrations, and learning curve take a time-toll. Bain & Company has some good advice for execs creating or reviewing a plan. Read More

Google announces a new Glass augmented reality headset for B2B

Much of the advice in the Bain article we reference above is also relevant to non-consumer AR applications. Whether B2B AR deployments are ahead of B2C or not, project planning should be informed by research into both. ROI calculations will be very different, but technologies and user experience design considerations largely overlap. Google Glass was a consumer flop but their Enterprise Edition is making some progress and what they are learning is valuable. After all, employees and professionals are consumers too. Read More

Can we trust machines that sound too much like us?

David Weinberger raises a good point. He is not asking whether we can trust machines. He is asking whether we want to loose the trust signals we get from talking with humans when we can’t tell the difference between machine and humans voices. He also wonders about the efficiency and how our preferences will evolve. Human sounding machines will not always be the right choice. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Gilbane Advisor 3-19-19 — Federated ML, ephemeral messaging, search for humans

Google releases federated machine learningTensorFlow summit 2019

Federated learning is going to be a thing. Health care is just one example… “TensorFlow Federated will provide distributed machine learning for developers to train models across many mobile devices without data ever leaving those devices. Encryption provides an additional layer of privacy, and weights from models trained on mobile devices are shared with a central model for continuous learning.” Read More

A warning on the dangers of ephemeral messaging

The Information’s Sam Lessin is bullish about Facebook’s moving to full encryption, but thinks a reliance on ephemeral messaging is a big mistake. He makes a good case and the issues he raises need broader consideration. (Firewall – but you can get access by providing an email.) Read More

Search engines: a human perspective

Wise words on search applications from Daniel Tunkelang.

The foundation of human-computer information retrieval (HCIR) is that search engines help searchers who help themselves. The best search engines reward searchers’ incremental effort with a higher return on investment. … But searchers have been trained by simple search interfaces, and their laziness is compounded by a skepticism of anything that violates their expectations. In order to earn searcher effort, search engines have to provide simple, incremental, and effective steps that guide searchers — and that teach them through experience that the return justifies the additional effort. Read More

Facebook’s News Feed era is now officially over

It’s anyone’s guess where Facebook will end up after the strategic shift announced last week. The new direction impacts all parts of the company and raises questions about their business model, growth, and of course, organization. Read More


Join us at Gilbane’s Digital Experience Conference

Digital experience strategies, technologies, and practices, for marketing and the workplace

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The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Gilbane Advisor 2-27-19 — Language models, dev workflow, integration and DX

Better language models and their implications

OpenAI reports results using an unsupervised language model that generates coherent paragraphs of text. The examples are impressive. An additional reason to check this post and their site is the decision not to share the full models because of concerns they will be used formalicious purposes. This seems well-intended but is controversial. Read More

Google Translate & Wittgenstein

While we’re on the topic of language models. I love it when philosophers get credit, and this example is a favorite. In this quick read, Olivia Goldhill does a great job explaining how Google Translate, and other neural networking based natural language applications, are a manifestation of Wittgenstein’s theory of language. Read More

How fast can you go from structured content to working front-end?

Experienced content strategists and web developers know that collaborating as early as possible is the safest and fastest route to success. Chris Atherton shares a short engaging case study that is useful for educating nontechnical colleagues on why early iterative collaboration is important even for “simple projects”. Read More

Google, Dropbox, and the “one-window test”

Scott Brinker on platforms, integration, and DX. The same test, and advice, is useful when building your own non-SaaS, or mixed, systems.

“Does X integrate with Y?” is a deceptively oversimplified yes/no question. In the cloud, the answer is almost always “yes.” It’s kind of like calling a restaurant and asking if they combine ingredients together. Sure they do. But how tasty is the meal? How attentive is the service? How reasonable is the price? Read More



April 29 – May 1, 2019, Washington DC
Digital experience strategies, technologies, and practices, for marketing and the workplace.

Learn more & use code FG19 for best available price


Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

Gilbane Advisor 1-7-19 — Open gov data, AGI, analog revolution, future book

Happy New Year Dear Reader! We’re back from our holiday break. Though we don’t publish in December we do continue to read and select trustworthy content worthy of your valuable time. Enjoy.

Congress votes to make open government data default in U.S.

Surprise! “On December 21, 2018, the United States House of Representatives voted to enact H.R. 4174, the Foundations for Evidence-Based Policymaking Act of 2017, in a historic win for open government in the United States of America… The Open, Public, Electronic, and Necessary Government Data Act… (AKA the OPEN Government Data Act) is

open government data

about to become law as a result.” Ok, now for the implementation… Read More

AGI is nowhere close to being a reality

When people talk about “AI” the first thing to understand is what they are really talking about. There are three possibilities: first, advanced machine learning techniques such as deep neural networks (DNNs), second, artificial general intelligence (AGI) that will perform tasks at human level, and third, anything or everything from basic software algorithms to super AGIs far beyond human intelligence. Mixing these up causes confusion, hype, and fear. The first of these defines the sense of “AI” of the vast majority of existing and near term opportunities for application. This post, with input from Geoffrey Hinton and Demis Hassabis, who ought to know, explains where we are and aren’t. Read More

Childhood’s End

In this short, rich essay, George Dyson argues that the digital revolution has morphed into something else altogether right under our noses. The new “analog revolution” has begun and we need to deal with it. Definitely don’t rush this one. Grab a coffee and get comfortable. While you’ll likely see his main point quickly, there is much to think about.

We imagine that individuals, or individual algorithms, are still behind the curtain somewhere, in control. We are fooling ourselves. … The search engine is no longer a model of human knowledge, it is human knowledge. What began as a mapping of human meaning now defines human meaning, and has begun to control, rather than simply catalog or index, human thought. No one is at the controls. If enough drivers subscribe to a real-time map, traffic is controlled, with no central model except the traffic itself. Read More

The ‘Future Book’ is here, but it’s not what we expected

An instructive history of electronic books by Craig Mod. Perfectly reasonable predictions don’t always pan out.

… We were looking for the Future Book in the wrong place. It’s not the form, necessarily, that needed to evolve … Instead, technology changed everything that enables a book, fomenting a quiet revolution. … Funding, printing, fulfillment, community-building—everything leading up to and supporting a book has shifted meaningfully, even if the containers haven’t. Perhaps the form and interactivity of what we consider a “standard book” will change in the future, as screens become as cheap and durable as paper. But the books made today, held in our hands, digital or print, are Future Books, unfuturistic and inert may they seem. Read More

Also…

Mark your calendar for
Gilbane’s DX conference

April 29 – May 1, 2019, Washington DC
Digital experience strategies, technologies, and practices, for marketing and the workplace.

Gilbane DX 2019 banner

Learn more

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 11-15-18 — Design value, pencil vs mouse, mobile apps future

Business value of design

Some welcome help for those of you struggling to justify the effort, and cost, of good design.

We tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. … Our team collected more than two million pieces of financial data and recorded more than 100,000 design actions. … The four themes of good design described below form the basis of the McKinsey Design Index (MDI), which rates companies by

Business value of design

how strong they are at design and … how that links up with the financial performance of each company. Read More

Intranet design after a merger or acquisition

When a merger or acquisition occurs, it’s not uncommon for management and employees to become frantic, unsettled, and disorganized. So, it might seem puzzling that truly great intranets may arise after a merger. But they do. In fact, each year, our Intranet Design Annual Award includes remarkable designs that were catalyzed by a merger or acquisition. Read More

The pen(cil) is mightier than the mouse

When the first iPad came out in 2010 my main interest was whether it could eventually replace laptops for general business use. For most of us, the answer is still ‘no’, but that doesn’t mean it won’t get there. Ben Bajarin has a thoughtful post on how the newest iPad Pro makes progress. His headline is about the pencil and its new gestures. But he also argues that in combination with the new keyboard and magnets there is a more integrated experience. This leads to thoughts on packaging. Read More

Is the end near for mobile apps?

Lance Ng thinks so, and though the title is click-baity he believes it, explains why, and is mostly right…

In the next three to seven years, I expect most mobile apps to disappear. With them, we’ll witness the loss of billions in venture capital that we’ve poured into the mobile startup sector. It will all be burned to ashes, with nothing left but stray lines of code. Read Morethen see his responses to comments here.

Mark your calendar for
Gilbane’s DX conference

April 29 – May 1, 2019, Washington DC
Digital experience strategies, technologies, and practices, for marketing and the workplace.

Gilbane DX 2019 banner

Learn more

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 10-25-18 — flat world, infrastructure app cycle, digital archives

Internet, social, device growth flat in U.S.

Certainly not news to suppliers of these technologies and services, and unsurprising to others. But this is just the kind of trend that is so obvious the reach of the repercussions can easily be overlooked. Any business that, even indirectly, depends on these products for growth, needs to assess how the saturation effects their product and market strategies. Read More

Internet, social, device use
The myth of the infrastructure phase

A common narrative in the Web 3.0 community is that we are in an infrastructure phase and the right thing to be working on right now is building out that infrastructure… in fact, the history of new technologies shows that apps beget infrastructure, not the other way around. Read More

The battle for the home

We don’t usually include articles behind paywalls in this newsletter, but Ben Thompson often publishes free articles, and this free product / business / competitive overview Amazon, Google, Facebook, and Apple home products is an excellent read. It is also an example of high quality content marketing for a subscription-funded publication. Read More

Challenges in using blockchains to build trust in digital archiving

Public digital archives seem like a critical, and relatively straightforward, application for blockchains. Open Data Institute researchers have been investigating, and share their findings so far, and next steps. The author is a technical researcher but this is a very readable post suitable for anyone interested in digital archiving or potential blockchain applications. Read More

Mark your calendar: Gilbane’s DX conference

Gilbane’s Digital Experience conference focuses on DX strategies, technologies, and practices for marketing and the workplace.

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Learn more

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 9-26-18 — voice assistant use, blockchain martech, JS as CO2, disruption

The paradox of intelligent assistants

Nielsen Norman tries to reconcile the poor usability of voice assistants with their high adoption rate. TL;DR users stick with the simple. Read More

digital assistant common activities

22 blockchain-based martech companies you should know

Obviously this is an early market, though with lots of activity. This article provides some good advice and a useful look at some of the early use cases for marketers and the vendors involved in each. Read More

The “developer experience” bait-and-switch

JavaScript is the web’s CO2. We need some of it, but too much puts the entire ecosystem at risk. Those who emit the most are furthest from suffering the consequences — until the ecosystem collapses. The web will not succeed in the markets and form-factors where computing is headed unless we get JS emissions under control. … Against this grim backdrop, there’s something peculiar about conversations regarding the costs of JS-oriented development: a rhetorical substitution of developer value for user value. Read More

Innovation, software, and disruption

The actual title of Benedict Evans’ post is “Tesla, software and disruption”. But, as Evans suggests, the piece can be read as a valuable, and especially interesting, case study that is broadly applicable to many industries and markets. The more complex the product, the more hardware and software components to integrate, or replace. Disruptions happen up and down supply chains, and across supplier business models, and are not necessarily easy to predict. Read More

Call for Speakers: Gilbane’s DX conference 2019

Gilbane’s Digital Experience conference focuses on DX strategies, technologies, and practices for marketing and the workplace. We are especially interested in speakers from organizations that have implemented, or are planning on adopting, new technologies or practices for digital experience / transformation initiatives.

Gilbane DX 2019 banner

The deadline for proposals is
October 12, 2018

Submit your speaking proposal

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

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