Curated for content, computing, and digital experience professionals

Gilbane Content Management Technology White Papers

After years of requests, in 2002 we started creating some sponsored content. However, we are careful to only publish white papers we believe provide substantial educational value beyond any sponsor’s message or strategy, and that are relevant to content management or information technology.

Justifying Web Content Management: The Business Case and ROI

Tony White, Lead Analyst, Web Content Management, Gilbane Group, April, 2009

Sponsored by SDL Tridion

SDL Tridion logo

Component Content Management – How True CCM Technology Drives the Most Compelling Content Initiatives

Bill Trippe, Senior Analyst, Gilbane Group, October, 2008

Sponsored by XyEnterprise

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Engage Me! Web Experience Management as the New Business Imperative

Mary Laplante, with Bill Trippe, and Leonor Ciarlone, Senior Analysts Gilbane Group, July, 2008

Sponsored by FatWire

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Using XML and Databases – W3C Standards in Practice

Dale Waldt and Bill Trippe, Senior Analysts, Gilbane Group, February 2008

Sponsored by EMC

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Component Content Management in Practice – Meeting the Demands of the Most Complex Content Applications

Bill Trippe, Senior Analyst, Gilbane Group, March 2008

Sponsored by EMC

EMC logo

Using Social Search to Drive Innovation through Collaboration

Search Becomes Strategic Technology

Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group, October 2007

Sponsored by Vivisimo

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Leveraging SharePoint in ECM

MOSS 2007, Paired with the Right Imaging Technology, Brings ECM to a Wide Range of Applications

Bill Trippe, Senior Analyst, The Gilbane Group, November 2007

Sponsored by KnowledgeLake

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Web Content Managememt, Portal, Collaboration: Three Names, One Sollution

Tony White, Lead Analyst, Web Content Management, Gilbane Group, November 2007

Sponsored by Vignette

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Quality In, Quality Out: The Value of Technology in the Global Content Lifecycle

Leonor Ciarlone, Mary Laplante, Senior Analysts, The Gilbane Group, November 2007

Sponsored by Sajan

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The Multi-Website Challenge in Enterprise Content Management

Balancing Central Control and Distributed Content Creation

David Guenette and Bill Trippe, Senior Analysts, Gilbane Group, March 2007

Sponsored by Oracle

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Strategic eMarketing: Converting Leads into Profits

Utilizing Web Content Management as an eMarketing platform

Leonor Ciarlone, Senior Analyst, Gilbane Group, April 2007

Sponsored by: Hot Banana Software

Hot Banana Software logo

Eliminating the Fear Factor: Creating a Culture of Compliance

Making compliance everyones business through simplified, ubiquitous and transparent adoption

Leonor Ciarlone, Senior Analyst, The Gilbane Group, November 2006

Sponsored by Omtool

Omtool logo  

Compliance regulations challenge organizations across multiple industries to reengineer business processes. While the focus has been primarily on electronic business processes and communications, corporate and compliance mandates are extending to paper-based processes. It is not uncommon for compliance officers and corporate legal departments to struggle with transforming strategy into reality. Despite efforts, many organizations experience costly, disruptive, and fragmented program implementations that often go underutilized. This paper discusses how creating a “culture of compliance” demystifies and distributes program adoption by integrating, managing, and monitoring compliance practices at the process owner-level. Proactively making compliance everyone’s business is essential to maintaining leadership and protecting global brand while balancing the pressures of current and future compliance regulations.

Success in Standards-Based Content Creation and Delivery at Global Companies

Understanding the Rapid Adoption of the Darwin Information Typing Architecture (DITA)

Bill Trippe, Senior Analyst, Gilbane Group, January 2006

Sponsored by Idiom

Idiom logo

The Agile Business and Its Digital Media Supply Chain

An Effective Flow of Digital Media Depends on the Right Management Architecture

Bill Trippe and David Guenette, The Gilbane Group, February 2007

Sponsored by Clearstory

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Governance, Risk Management, and Compliance: An Operational Approach

A Compliance Consortium Whitepaper

Bill Zoellick, Senior analyst, The Gilbane Report, and Ted Frank, Chairman, Advisory Council, The Compliance Consortium, May 16, 2005

This paper was prepared by the Compliance Consortium with assistance from The Gilbane Report.

compliance consortium logo

The Compliance Consortium has found that it is critically important for boards of directors and for senior management to become actively involved in setting governance, risk management, and compliance objectives. Since the range of governance, risk management, and compliance concerns is very broad, boards and management need a way to organize and prioritize objectives. This paper provides an operational approach to setting objectives and to creating and monitoring the programs to attain them. It also includes a list of key questions that board members and management can use as a way to begin assessment of an organization’s governance, risk management, and compliance programs.

Topic-Oriented Information Development and Its Role in Globalization

The Case for the Darwin Information Typing Architecture (DITA)

Bill Trippe, Senior Analyst, The Gilbane Report, December 2004

Sponsored by Idiom, Inc.

Idiom logo

Architectural Considerations in Digital Asset Management

Making the Case for Leveraging Content-Management Middleware in Digital Asset Management

Mark Walter, Senior Analyst, The Gilbane Report, October 2004

Sponsored by IBM and Stellent

IBM Stellent Ancept Media Server logo

What is the proper foundation for an enterprise-scale Digital Asset Management (DAM) system? How much of that system should be part of an organizations shared infrastructure and how much should be tailor-made to a specific application? There is no single answer to these questions, but changes in the technology industry are forcing everyone vendors and customers alike to change their assumptions about how DAM systems will be built. This paper explains how the content-management infrastructure is changing, why that matters to DAM, and what benefits can be derived from leveraging a content infrastructure for DAM. Examples from an enterprise implementation at the University of Michigan illustrate the types of architectural issues and requirements that affect platform choices when selecting a digital asset management system.

On-Demand Access to Rich Media Assets

Making the Decision to Use a Service Model Approach for Digital Media Management

Bill Zoellick, Senior Analyst, The Gilbane Report, August 2004

Sponsored by IBM

IBM logo

The maturation of digital asset management technology and products has enabled on-demand DAM services to emerge as an attractive alternative to on-premises installation. Organizations facing a variety of problems and constraints, such as speed to market and scalability, are finding software services models to be the most cost effective approach to digital asset management. This paper identifies the four key factors in making the decision between a services model and on-premises installation. It also argues that the decision should be analyzed in terms of discounted cash flows and presents examples of such calculations.

XML Repositories: An Idea Whose Time has Finally Come

The convergence of market forces, enterprise technology & computing standards has created a sustainable demand for XML-centric data stores

Sebastian Holst, Senior Analyst, The Gilbane Report, June 2003

Sponsored by Software AG

Software AG logo

This white paper discusses the role of an XML repository into today’s enterprise infrastructure. Virtually every database and repository provide some degree of XML support; however, there are important distinctions between support for XML as a data type and the role of a repository whose architecture and operations are optimized to support the broad family of XML recommendations and standards. Specifically, this white paper will explore: The nature and extent of XML use across the enterprise, cost and quality of service implications of an infrastructure with, and without, an XML repository, the evolution of XML repositories from both a technology and a market segment perspective, criteria to determine when an XML repository would add significant value to an existing infrastructure, and capability and packaging recommendations for XML repository functionality that can be used to evaluate specific offerings.

Total Cost of Adoption: A Framework for Evaluating Content Management Solutions

Total Cost of Adoption is the missing link to forecasting and maximizing ROI

Sebastian Holst, Senior Analyst, The Gilbane Report, June 2003

Sponsored by: Merant

Merant logo

Return on investment (ROI) is the first hurdle to, and the final grade on, content management (CM) investments. ROI forecast have become a required component of virtually every funding request. This paper presents a framework to improve the accuracy of, and increase the confidence in, ROI forecasts for content management investments. An important ingredient in ROI calculations is Total Cost of Ownership (TCO). This paper presents the case that TCO calculations are often incomplete and that these omissions result in inaccurate and unreliable ROI forecasts. A broader approach to TCO, labeled Total Cost of Adoption (TCA), incorporates traditional TCO metrics and accounts for additional factors that influence the cost and ultimate success of adoption, factors that are typically marginalized or ignored. TCA extends each component of a TCO calculation to provide a more comprehensive view on the total investment required to increase the level of confidence in ROI forecasts and to improve a CM investments return.

Delivering Content That Makes a Difference

Local control facilitates informed decision-making by giving users access to highly relevant and timely information

Bill Trippe, Senior Analyst, The Gilbane Report, April 2003

Sponsored by Inmagic

Inmagic logo

Bridging the Real Silos in Content Management with Flexible Content Objects

Leveraging the Right Content Management Technologies to Bring Content and Process Together

Bill Trippe, Senior Analyst, The Gilbane Report, March 30, 2003

Sponsored by Vignette

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Sun Microsystems Integrated Content Services Platform and Partner Integrations

Sebastian Holst, Senior Analyst, The Gilbane Group, July 8, 2003

Sponsored by Sun Microsystems

Sun Microsystems logo

Making Content Management Work in the Enterprise

The Importance of Unification, Usability, and Adaptability in the Deployment of Enterprise Content Management Technology

Bill Trippe, Senior Analyst, The Gilbane Report, September 30, 2002

Sponsored by Context Media

Context Media - Making Content Management Work in the Enterprise

XrML and Emerging Models of Content Development and Distribution

Rights management and the new infrastructure for truly dynamic product development for publishers of all kinds

Bill Trippe, Senior Analyst, The Gilbane Report, April 23, 2002

Sponsored by ContentGuard

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