Gilbane

Conferences & Advisor

Gilbane Advisor 11-15-18 — Design value, pencil vs mouse, mobile apps future

Business value of design

Some welcome help for those of you struggling to justify the effort, and cost, of good design.

We tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. … Our team collected more than two million pieces of financial data and recorded more than 100,000 design actions. … The four themes of good design described below form the basis of the McKinsey Design Index (MDI), which rates companies by

Business value of design

how strong they are at design and … how that links up with the financial performance of each company. Read More

Intranet design after a merger or acquisition

When a merger or acquisition occurs, it’s not uncommon for management and employees to become frantic, unsettled, and disorganized. So, it might seem puzzling that truly great intranets may arise after a merger. But they do. In fact, each year, our Intranet Design Annual Award includes remarkable designs that were catalyzed by a merger or acquisition. Read More

The pen(cil) is mightier than the mouse

When the first iPad came out in 2010 my main interest was whether it could eventually replace laptops for general business use. For most of us, the answer is still ‘no’, but that doesn’t mean it won’t get there. Ben Bajarin has a thoughtful post on how the newest iPad Pro makes progress. His headline is about the pencil and its new gestures. But he also argues that in combination with the new keyboard and magnets there is a more integrated experience. This leads to thoughts on packaging. Read More

Is the end near for mobile apps?

Lance Ng thinks so, and though the title is click-baity he believes it, explains why, and is mostly right…

In the next three to seven years, I expect most mobile apps to disappear. With them, we’ll witness the loss of billions in venture capital that we’ve poured into the mobile startup sector. It will all be burned to ashes, with nothing left but stray lines of code. Read Morethen see his responses to comments here.

Mark your calendar for
Gilbane’s DX conference

April 29 – May 1, 2019, Washington DC
Digital experience strategies, technologies, and practices, for marketing and the workplace.

Gilbane DX 2019 banner

Learn more

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 10-25-18 — flat world, infrastructure app cycle, digital archives

Internet, social, device growth flat in U.S.

Certainly not news to suppliers of these technologies and services, and unsurprising to others. But this is just the kind of trend that is so obvious the reach of the repercussions can easily be overlooked. Any business that, even indirectly, depends on these products for growth, needs to assess how the saturation effects their product and market strategies. Read More

Internet, social, device use
The myth of the infrastructure phase

A common narrative in the Web 3.0 community is that we are in an infrastructure phase and the right thing to be working on right now is building out that infrastructure… in fact, the history of new technologies shows that apps beget infrastructure, not the other way around. Read More

The battle for the home

We don’t usually include articles behind paywalls in this newsletter, but Ben Thompson often publishes free articles, and this free product / business / competitive overview Amazon, Google, Facebook, and Apple home products is an excellent read. It is also an example of high quality content marketing for a subscription-funded publication. Read More

Challenges in using blockchains to build trust in digital archiving

Public digital archives seem like a critical, and relatively straightforward, application for blockchains. Open Data Institute researchers have been investigating, and share their findings so far, and next steps. The author is a technical researcher but this is a very readable post suitable for anyone interested in digital archiving or potential blockchain applications. Read More

Mark your calendar: Gilbane’s DX conference

Gilbane’s Digital Experience conference focuses on DX strategies, technologies, and practices for marketing and the workplace.

Gilbane DX 2019 banner

Learn more

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 9-26-18 — voice assistant use, blockchain martech, JS as CO2, disruption

The paradox of intelligent assistants

Nielsen Norman tries to reconcile the poor usability of voice assistants with their high adoption rate. TL;DR users stick with the simple. Read More

digital assistant common activities

22 blockchain-based martech companies you should know

Obviously this is an early market, though with lots of activity. This article provides some good advice and a useful look at some of the early use cases for marketers and the vendors involved in each. Read More

The “developer experience” bait-and-switch

JavaScript is the web’s CO2. We need some of it, but too much puts the entire ecosystem at risk. Those who emit the most are furthest from suffering the consequences — until the ecosystem collapses. The web will not succeed in the markets and form-factors where computing is headed unless we get JS emissions under control. … Against this grim backdrop, there’s something peculiar about conversations regarding the costs of JS-oriented development: a rhetorical substitution of developer value for user value. Read More

Innovation, software, and disruption

The actual title of Benedict Evans’ post is “Tesla, software and disruption”. But, as Evans suggests, the piece can be read as a valuable, and especially interesting, case study that is broadly applicable to many industries and markets. The more complex the product, the more hardware and software components to integrate, or replace. Disruptions happen up and down supply chains, and across supplier business models, and are not necessarily easy to predict. Read More

Call for Speakers: Gilbane’s DX conference 2019

Gilbane’s Digital Experience conference focuses on DX strategies, technologies, and practices for marketing and the workplace. We are especially interested in speakers from organizations that have implemented, or are planning on adopting, new technologies or practices for digital experience / transformation initiatives.

Gilbane DX 2019 banner

The deadline for proposals is
October 12, 2018

Submit your speaking proposal

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Update: Gilbane’s Digital Experience Conference in Washington DC

You may have heard about our Digital Experience conference taking place in Washington DC, April 29 – 30, followed by workshops on May 1, 2019. And if you’ve been a regular attendee at our Boston conference and are wondering why we are returning to DC, There is a reason, aside from the fact that late April is a great time to visit DC.

Since our first conference on content management in 2002, we have covered requirements and strategies for integrating content management with other front and back end enterprise systems. The technology and practical experiences in deployment have allowed organizations to make tremendous progress over the years. But the demand for new channels, new audiences, improved digital experiences, the explosion of marketing technology software, all combined with emerging technologies, make earlier integration challenges seem tame. Technology and process integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives.

Moving to DC allows us to expand our ability to help organizations with some of the most common integration challenges by co-locating with three other events that focus on key components of digital experience strategies: CRM Evolution, Smart Customer Service, and SpeechTek. There are passes available for our Digital Experience conference attendees to also attend sessions in each of the other events, and there is a combined technology showcase.

Gilbane’s Digital Experience conference continues to provide the same highly-curated vendor-neutral program focused on content and digital experience strategies, technologies, and practices for marketing and the workplace, that we have in the past. Please see our new Digital Experience Conference site for information about the program tracks, schedule, venue, and partner events.

And if you have an idea for a presentation, our call for speakers is open until October 12th.

Gilbane’s Digital Experience Conference call for speakers is now open

We love Boston, but it’s been awhile since we’ve had an event in DC and we miss it. We’ll be at the Renaissance Washington DC hotel with three especially relevant special events to partner with. The conference is April 29 – 30, 2019, followed by workshops on May 1. It may seem a long way away, but it’s never too early submit your proposal!

Gilbane Digital Experience Conference 2019To submit a speaking proposal, please review the track descriptions below and submit your proposal. Additionally, answers to the most common questions about speaking at the Digital Experience Conference can be found in the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com.

We are especially interested in hearing from organizations that have implemented or are planning on adopting, new technologies or practices in support of digital experience strategies or digital transformation initiatives.

Main Conference Tracks

The conference tracks are organized primarily by role/function as described below. We encourage proposals on all relevant topics.

Digital Experience Technologies for Customers and the Workplace

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace. We’ll be looking at what web and data analysis technologies are effective today. We’ll also examine what is practical and should be considered today or in the near future regarding deep learning, AR, and blockchain applications.

Designed for technology strategists and executives focused on near-term and future software for creating, analyzing, managing, and delivering compelling digital experiences across platforms, channels, and form factors. 

Digital Experience Practices for Customers and the Workplace

Focused on how to overcome challenges and implement successful digital experience strategies and practices to reach, engage, and retain customers, employees, and partners. We’ll be looking at strategies for inter- and intra- departmental collaboration that support customer-facing and internal operations that are a necessary part of the foundation for a consistently high quality digital experience.

Designed for digital transformation leaders, marketing, business, and workplace executives, information managers, content strategists, and UX professionals.

Submit your speaking proposal

The deadline for proposals is October 12 22, 2018.

*Note that we do except late proposals, but the number of speaking slots and topics starts to dwindle after the deadline. If the program is full we will keep your proposal in case of speaker cancellations. Fill out the proposal form.

 

Gilbane Advisor 7-11-18 — No-hype blockchain, ML, mobile dev, publishing

Blockchain beyond the hype: What is the strategic business value?

Excellent measured piece to share with senior management, from McKinsey. “Our research seeks to answer this question by evaluating not only the strategic importance of blockchain to major industries but also who can capture what type of value through what type of approach. To see the original interactive version of the graphic… Read More

Ways to think about machine learning

Benedict Evans looking at the fundamentals of ML, minus the often unhelpful ways it is often discussed.

So, this is a good grounding way to think about ML today – it’s a step change in what we can do with computers, and that will be part of many different products for many different companies. Eventually, pretty much everything will have ML somewhere inside and no-one will care. Read More

A deeply detailed but never definitive guide to mobile development architecture

“Native, Web, PWA, hybrid, Cross-Compiled… what is “the best” way to develop for Android and iOS platforms? What looks reasonable? And how are you supposed to choose among the options?” Long enough to be really useful… Read More

The promises and perils of blockchain technology in publishing

Bill Rosenblatt looks at the practicality and unknowns of the “Three general types of blockchain applications in publishing are being discussed nowadays: rights licensing and royalty processing, print supply chain management and piracy tracking, and e-book ownership transfers.” Read More

Goodbye, Denver Post. Hello, Blockchain & Colorado Sun

The new publication will have a conventional website whose data will be written permanently into the secure digital ledger known as the blockchain. Expenses for the fledgling outlet will be covered by a grant from Civil, whose sole investor, for now, is ConsenSys, a Brooklyn-based blockchain software technology company founded by Joseph Lubin… a co-founder of Ethereum. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 6-12-18 — CMS & CRM, pipes vs brands, AI & work, contextual up

CMS ❤ CRM – it’s nice to see two acronyms make friends

As we know, there are thousands of martech products in dozens of categories. Some categories are candidates for a being a center of gravity around which you can focus to build a stack or architecture.

CMS loves CRM

Sometimes there are competing centers of gravity. Paul Ford takes happy look at how two of these, CMS and CRM, can now more easily work together. Read More

Laying the pipes of a post-advertising world

In this excellent post Andre Redelinghuys makes a compelling case that “The shift from brands and advertising to pipes and subscriptions is inevitable — and well underway.” Read More

GDPR helping a contextual targeting comeback

Jessica Davies reports some advertisers and agencies are shifting budgets away from personalization to contextual targeting. Not just because of GDPR, but because it’s value was underestimated. From Carat:

Sophisticated semantic analysis tools, exclusive access to premium environments and high quality content creation and distribution opportunities with publishers and influencers arm us with the toolkit to serve digital advertising that doesn’t require personal data yet is relevant and will resonate with its audience… Read More

AI, radiology and the future of work

Image analysis is perhaps the most obvious example of the power of deep learning, and even Geoffrey Hinton and Andrew Ng have commented on its potential to effect the future careers of radiologists. Using radiology as an example, this short piece by the Economist offers three reasons to temper worries of AI taking over the workplace. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 5-25-18 — GDPR, GDPR & ML, GDPR & adtech, Martech paradox

Our privacy policy & GDPR

Since the EU’s General Data Protection Regulation (GDPR) goes into effect today we lead with our own privacy policy, and our progress in incorporating GDPR requirements. We encourage you to read it. TL;DR: We do not yet claim complete compliance. But because we don’t depend on advertising, and don’t buy, sell, or share personal data to help others advertise, complying with GDPR is less daunting than it is for many others. Our privacy policy will be updated as we continue to add support for GDPR. Read More

How will the GDPR impact machine learning?

Since GDPR is bigger than Queen Bey, we’re all being bombarded by emails and articles about GDPR, ranging from the click-baity to the ill-informed to the wishful-thinking to the doomsday-wailing to the we-can-help, to the technically-bureaucratic, to the thoughtfully-analytical, und so weiter. We expect most of you by now have waded through enough to find a favorite or two to get a handle on the basics, so we’ve chosen two posts that deserve a careful read that you might have missed. First up, Andrew Burt, digs into the details and complexity of what GDPR means for machine learning. There is no simple answer, but Burt’s article is a good place to learn why. Read More

GDPR will pop the adtech bubble

It could happen. Note that Doc Searls is not talking about advertising in general, just adtech. But adtech is, shall we, say well-funded. Read More

And now a break from GDPR!​…

Martech simultaneous consolidation & expansion

How is this possible?…

… a more accurate view of martech consolidation cycles is that they are indeed happening  but they are happening on top of a wave of underlying software expansion… That underlying wave of software expansion seems to be overtaking

martech consolidation and expansion

the natural business consolidation dynamics that are absolutely still happening at the same timeRead More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

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