Gilbane

Conferences & Advisor

Learn how to create connected experiences

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendees taking notes

Connections are core to digital experience initiatives at every level. At the top, your organization needs connections with customers that are genuine, consistent, on-target, and fast. Delivering this requires that connections with partners, and employees, have similar qualities and smooth supporting processes. And technology systems also need to be connected in ways that enhance the experiences of each of your audiences. Jeff Cram will help you get a handle on how all this connects!

A106. Creating Connected Experiences

Stop acquiring more marketing technology and start better connecting it to your digital customer experiences. This session helps you realize the full potential of your existing martech investment by better aligning it to your customer experience strategy and digital execution. Drawing from decades of experience leading complex, digital experience initiatives, Cram and team share practical frameworks and models to find and fix the cracks in your digital customer experience and better connect your marketing technology to support the customer journey.

Monday, April 29: 4:15 p.m. – 5:00 p.m.

Jeff Cram

Jeff Cram
Chief Strategy Officer and Co-founder
Connective DX

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
RingCentral logo

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

How to deliver digital excellence with global compliance & integrity

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

attendees taking notes

It hasn’t always been easy for governance and compliance issues to get the attention they need in organizations. This has been especially true with regard to digital content. In today’s global environment they are not something that can be easily ignored. Also, businesses are realizing that governance is not just about legal protection. There are customer experience, brand, market reach, and operational benefits as well. Join expert Kristina Podnar to learn more…

B106. Delivering digital excellence with global compliance & integrity

Faced with complex multi-site, multi-language, multi-channel digital presences, many organizations struggle to provide exceptional digital customer experiences, especially those on a large, distributed digital team. With the growing number of compliance requirements and international regulations, can you successfully deliver a digital strategy with repeatability and integrity? This talk defines policies and standards that can be leveraged throughout the enterprise for digital success—whether that is a website redesign, technology re-platform or implementation of mobile applications and social software.

Monday, April 29: 4:15 p.m. – 5:00 p.m.

Kristina Podnar

Kristina Podnar
Digital Policy Consultant, NativeTrust Consulting LLC

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Building a modern digital membership organization

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

facing crowd

Jay Brodsky is a senior executive equally versed in business and technology, who has been through multiple digital transformations. This is just the type of person you want for a large-scale digital transformation initiative, and he must like them because he recently signed up to take on another at the American Geophysical Union. Learn what Jay and AGU are thinking and planning for their modern digital membership organization.

B201. Building a modern digital membership organization

American Geophysical Union (AGU), a global scientific association promoting discovery in Earth and space science for the benefit of humanity, is on a 3-year path to implement a modern, flexible digital framework supporting its efforts. AGU’s vision to “galvanize the collaborative work of their members and communicate their work and its power to ensure a sustainable future” is empowered by digital tools. But key to this transformation is the adoption of a new culture and operating model for AGU to become a “platform for science,” delivering services wherever discovery and connections take place. AGU is rethinking the experience of its 25,000-person annual conference; building new ways to interact with the content of 20 peer-reviewed journals, a science magazine, and numerous books; fostering collaboration and dialogue; and doing all of this with the highest ethical standards and an eye to diversity and inclusion. This presentation speaks to this journey, discussing some of the parallels between our digital transformation and that of others adopting membership-based models to replace their traditional, subscription-oriented businesses, and addressing to the challenges faced along this path.

Tuesday, April 30: 10:45 a.m. – 11:30 a.m.
Jay Brodsky

 

Jay Brodsky
Chief Digital Officer, American Geophysical Union

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

How do you “do” personalized experiences?

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

facing crowd

Personalization is hard, and not getting it right isn’t an option — we’ve all experienced what that can look like. Colin Eagan provides a road map — what an “experience designer” needs to do throughout the process from technology selection through to iterative improvement. 

B104. Designing Personalized Experiences 

It’s now estimated that some 45% of organizations have attempted to personalize their own homepage in some way — but fewer than a third think it’s actually “working.” If that scares you, you’re not alone: As personalization technology races from niche to mainstream, the design community is racing to catch up. It’s time for a UX intervention. This highly practical talk focuses on the role of experience designer in influencing user-centered personalization design, including technology selection, user data models, and, of course, wireframes. Specifically, it covers what the well-versed designer should know about the latest personalization technology; what to do when you get a request to “do personalization” (either at your organization or your clients’); how to fit personalized user content into a larger information design system; how to use your role in UX to influence technical product selection; grow to translate actual user needs into a real-time user data model (“living personas”); wireframe-level guidelines for introducing personalized components in web and email; and creating a measurement framework based on “quick-wins” and iterative improvement.

Monday, April 29: 2:15 p.m. – 3:00 p.m.


Colin Eagan

Colin Eagan
Principal, User Experience Design, ICF NEXT

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Integration of open source and proprietary technologies — a case study

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

facing crowd

Technology and operational integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives. Understanding the integration technologies and practices most critical for your project is a requirement for success. Integrating open source and proprietary technologies can save cost, but what’s involved? Does open source add additional challenges? Veteran Joe Bachana describes a current project integrating a mix of five different systems. This is bound to be interesting!

A201. Case study in integration of open source with proprietary technologies for AGBU, a global not-for-profit 

In this talk, Joe Bachana presents how open source technologies such as Drupal (CMS), Entermedia (DAM), OpenKM (records management), and CiviCRM (CRM) are being implemented with an Intacct Accounting System for the Armenian General Benevolent Union (AGBU). The resulting system manages the entire customer relationship, from inception through to management of donations and membership activities.

Tuesday, April 30: 10:45 a.m. – 11:30 a.m.

Joe Bachana

 

Joseph Bachana
President, DPCI

 

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
Shufflr
 

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

Gilbane Advisor 3-19-19 — Federated ML, ephemeral messaging, search for humans

Google releases federated machine learningTensorFlow summit 2019

Federated learning is going to be a thing. Health care is just one example… “TensorFlow Federated will provide distributed machine learning for developers to train models across many mobile devices without data ever leaving those devices. Encryption provides an additional layer of privacy, and weights from models trained on mobile devices are shared with a central model for continuous learning.” Read More

A warning on the dangers of ephemeral messaging

The Information’s Sam Lessin is bullish about Facebook’s moving to full encryption, but thinks a reliance on ephemeral messaging is a big mistake. He makes a good case and the issues he raises need broader consideration. (Firewall – but you can get access by providing an email.) Read More

Search engines: a human perspective

Wise words on search applications from Daniel Tunkelang.

The foundation of human-computer information retrieval (HCIR) is that search engines help searchers who help themselves. The best search engines reward searchers’ incremental effort with a higher return on investment. … But searchers have been trained by simple search interfaces, and their laziness is compounded by a skepticism of anything that violates their expectations. In order to earn searcher effort, search engines have to provide simple, incremental, and effective steps that guide searchers — and that teach them through experience that the return justifies the additional effort. Read More

Facebook’s News Feed era is now officially over

It’s anyone’s guess where Facebook will end up after the strategic shift announced last week. The new direction impacts all parts of the company and raises questions about their business model, growth, and of course, organization. Read More


Join us at Gilbane’s Digital Experience Conference

Digital experience strategies, technologies, and practices, for marketing and the workplace

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December.

How to transform your digital ecosystem successfully

Gilbane’s Digital Experience Conference

Washington DC April 28 – 29, Workshops May 1

facing crowd

Enterprise digital transformations are not for the feint of heart. Technologies, practices, workflows, customer expectations, and market and business requirements are constantly evolving, and technical and operational integrations need to somehow keep up. That’s why case studies from experienced pros like this one are a critical part of your strategy due diligence. 

B101. Transforming your digital ecosystem successfully: why & how it is possible 

Can you build a digital ecosystem that enables your organization to delight its customers at every touchpoint, while delivering effective personalization and omni-channel engagement? Can you meet the needs of your customer’s journey across all channels to deliver her relevant content at any given point? For many, a successful customer experience relies on an affirmative answer to both questions. But the “transformation” required to support such efforts presents brands with seemingly insurmountable challenges. Where do you even begin? Our session helps you kick-start a digital transformation initiative by showing you how it can be done, even if you are starting with disparate systems, processes, and disconnected customer experiences. We show you an effective strategy and road map, including best practices in its execution. We offer you real-world examples of what has worked and led to a 400% increase in customer engagement—and what has not—and how you can succeed.

Monday, April 29: 10:30 a.m. – 11:15 a.m.

Vijay Hanumolu

 

Vijay Hanumolu
Vice President, Digital Strategy, Unum

 

Kevin Nichols

 

Kevin P Nichols
Executive Director, Experience, AvenueCX and Global Content Strategist

 

Learn more & register with code FG19 for best available price

 

Diamond sponsors

Google Cloud
Gridspace
twilio
ZOHO

Platinum sponsors

SAP digital experience
 
Shufflr
RingCentral logo

 

Gilbane Conferences have been providing content, computing, and digital experience professionals with trusted content since 2002.

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