Featured articles from: Amit Joshi, Ivy Buche & Caroline Schwaer, and Rohit Krishnan.

Additional reading from: Dharmesh Shah, Pankaj Kumar, Prukalpa Sankar, and Nicolas Figay.

News from: PTC, Optimizely, Contentstack, and Bloomreach

Our next issue arrives 7/1/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

How Gen AI is disrupting B2B buying decisions

B2B go-to-market strategies obviously need to address the changes in buyer research and discovery with GenAI engine optimization (GEO) capabilities, but that is only the tip of the iceberg. Amit Joshi, Ivy Buche & Caroline Schwaer dig into lots of other go-to-market functions that need to be addressed. (11 min)

https://hbr.org/2026/06/how-gen-ai-is-disrupting-b2b-buying-decisions

LLM councils show groupthink

Perils and problems of LLM peer review

Rohit Krishnan: “One way to get the best out of LLMs is to use model diversity… But I started wondering, with people, when you put a bunch of them together in a committee, some things get better but some things do get worse! And relying on an LLM to audit is also error-prone. “Design by committee” is a four letter word for a reason. LLMs are better than us probably, but surely this process is also somewhat lossy. So what do we lose?” Krishnan creates an interesting experiment to find out. (5 min)

https://www.strangeloopcanon.com/p/llm-councils-show-groupthink

More Reading

• Learning to write your first AI Loop Why power users have quit prompting AI via simple .ai
• ServiceNow vs Microsoft vs Salesforce: The semantic layer war, and the OWL layer none of them ship via Pankaj Kumar
• What an enterprise context layer actually is — A field guide via Context & Chaos
• Agent memory has a representability problem via Nicolas Figay

All Gilbane Advisor issues

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Content Technology News

PTC launches PTC Orbit

Enables complete system of record for asset data, connecting and contextualizing information from PLM, ERP, CRM, IoT, EAM & FSM systems into a unified asset view.
https://www.ptc.com/en/products/ptc-orbit

Optimizely launches full AEO platform

The launch introduces Agent Visibility Analytics from Optimizely and a new partnership between Optimizely and Conductor, an enterprise AEO platform.
https://www.optimizely.com/company/press/conductor-partnership-and-aeo-platform-launch/ ■ https://www.conductor.com

Contentstack introduces Agentic Experience Platform (AXP)

Contentstack AXP brings together: Content Cloud (Unified content foundation), Data Cloud (Real-time context), and Agent OS (Architecture of action).
https://www.contentstack.com/company/press/contentstack-introduces-its-agentic-experience-platform-axp-with-agent-os-and-agent-accelerator-to-remove-roadblocks-to-enterprise-ai-roi-and-adoption

Bloomreach releases Loomi marketing agent

Loomi marketing agent enables autonomous campaign creation and optimization, using customer data to personalize at the individual level.
https://www.bloomreach.com/en/news/2026/bloomreach-announces-the-general-availability-of-loomi-marketing-agent/

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

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Featured articles from: Dean Allemang, and Michael Iantosca.

Additional reading from: Stevo Ledbetter, Scott Brinker, Steve Hedden, and Nadia Okafor.

News from: Form. io & Contentstack, Acclaro, Snowflake & Natoma, and Uniform

Our next issue arrives 6/17/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Does an Ontology need an interpreter?

Ontologies are technical and often complex, thus not conducive for adoption by most enterprise users without consultant help or extensive training. Dean Allemang makes a convincing case for using GenAI to make ontologies more understandable and usable for business users. (12 min)

https://medium.com/@dallemang/does-an-ontology-need-an-interpreter-cc624e8c4f3f

Deterministic and agentic AI architectures for technical documentation

Michael Iantosca covers a lot of bases here, all very useful… “how deterministic architectures, semantic governance, structured content, knowledge graphs, DOM Graph RAG, iiRDS metadata frameworks, context graphs, agentic Docs-as-Tests validation, provenance tracking, and operational orchestration can mitigate the probabilistic weaknesses of AI systems in enterprise documentation environments”. (13 min)

https://medium.com/@nc_mike/deterministic-and-agentic-ai-architectures-for-technical-documentation-3fb2956a1334

More Reading

• Begun, the martech infrastructure wars have… via chiefmartec
• When the picture Is the data via Stevo Ledbetter
• Open Knowledge Graphs: A search engine for ontologies, controlled vocabularies, and semantic tools via Steve Hedden
• I tried every “Second Brain” app. The concept is the problem, not the tools. via justtalkingtech

All Gilbane Advisor issues

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Content Technology News

Form. io and Contentstack formalize partnership

Brings a content layer that can deliver experiences across any channel, and a data collection layer that can hold up under compliance scrutiny and complex UX demands.
https://form.io/press/form-io-and-contentstack-formalize-partnership-to-bring-governed-data-collection-to-adaptive-digital-experiences/ ■ https://www.contentstack.com

Acclaro launches Localization Orchestration

The holistic solution supports every stage of multimedia globalization across video, audio, and image formats, for both pre-recorded and live content.
https://www.acclaro.com/news/acclaro-launches-multimedia-localization-platform/

Snowflake to acquire Natoma

Bringing Natoma’s Enterprise Model Context Protocol (MCP) platform to Snowflake will make it easier to securely connect AI to enterprise applications.
https://www.snowflake.com/en/news/press-releases/snowflake-announces-intent-to-acquire-natoma-providing-secure-connectivity-for-the-agentic-enterprise/ ■ https://natoma.ai

Uniform updates Scout DXP for humans and agents

Marketers and AI agents can work together to serve both the humans reading content and the agents finding, summarizing, and transacting on it.
https://www.uniform.dev

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

Featured articles from: Yanli Liu, and Jafar Sabbah & Oguz Acar.

Additional reading from: Ana Bildea, Nicolas Figay, Matt “TK” Taylor & Matt Kane, and Stanford University.

News from: CockroachDB, Aprimo, SAP, MongoDB. Also: All the news from Google I/O

Our next issue arrives 6/3/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Anthropic’s engineer said kill Markdown. Here’s what he actually meant.

HTML vs Markdown: Here’s the decision tree both sides needed.

Whether you followed all the back-and-forth last week about this topic, or not, Yanli Liu’s detailed and balanced piece, including relative costs analysis and decision tree suggestions make this a worthy a read. (10 min)

https://generativeai.pub/anthropics-engineer-said-kill-markdown-here-s-what-he-actually-meant-36bee00c0ca2

Research: Traditional marketing doesn’t work on AI shopping agents

This should not be the least bit surprising, but what to do about it turns out to be complex, and unfortunately, a lot of work. Jafar Sabbah & Oguz Acar’s research is a must read for marketers. (7 min)

https://hbr.org/2026/05/research-traditional-marketing-doesnt-work-on-ai-shopping-agents

More Reading

• How to use lat. md: Turn any folder into a validated knowledge graph via Agentic Builders
• Everyone has an ontology now. Almost nobody has an ontology. via Nicolas Figay
• Introducing EmDash — the spiritual successor to WordPress that solves plugin security via Cloudflare blog
• The Stanford Emerging Technology Review 2026 — A report on ten key technologies and their policy implications via Stanford Univeristy

All Gilbane Advisor issues

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Content Technology News

CockroachDB brings distributed SQL to IBM Power and IBM Cloud

Organizations can modernize incrementally, while establishing a flexible, distributed data foundation aligned to hybrid and multicloud strategies.
https://www.cockroachlabs.com/partners/ibm/

Aprimo unveils Interconnected Content Operations

Interconnected Content Operations help enterprise teams automate content workflows, improve asset discovery, streamline reviews, & connect digital assets.
https://www.aprimo.com/blog/interconnected-content-operations-in-action

SAP announces Autonomous Enterprise

The unified SAP Business AI Platform, deepens partnerships with Anthropic, Amazon Web Services, Google Cloud, Microsoft, NVIDIA and Palantir.
https://news.sap.com/2026/05/sap-sapphire-sap-unveils-autonomous-enterprise/

MongoDB releases MongoDB 8.3

The unified Data Platform delivers full text and vector search, native embeddings generation, persistent agent memory, and real-time operational data.
https://investors.mongodb.com/news-releases/news-release-details/mongodb-makes-enterprise-ai-production-ready

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

Featured articles from: Stephanie Shen, and Cobus Greyling.

Additional reading from: Annalise Sumpon, Daniel Tunkelang, Rachel Draelos, and Michael Andrews.

News from: Microsoft, Deepgram, Acquia, Otter. ai.

Our next issue arrives 5/20/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

The illusion of understanding

Wittgenstein, neuroscience, and why language is not thought in humans or AI

Stephanie Shen’s intriguing essay provides novel way to look at how humans and LLMs each “think”. Shen wrote this piece for a general audience; no philosophical, neuroscience, or AI expertise required. Every reader will learn something. Highly recommended. (12 min)

https://medium.com/illumination/the-illusion-of-understanding-8b083cc1e11e

The AI agent reality gap

Researching AI agents in production and the gap between demo and deploy

Cobus Greyling summarizes a study, Measuring Agents in Production, from UC Berkeley, Intesa Sanpaolo, UIUC, Stanford University, and IBM Research, that surveyed 306 practitioners and conducted 20 in-depth case studies across 26 domains. Greyling’s article design is a bit loud, but a way to quickly get the take-aways, some of which are surprising. Link to the paper below. (8 min)

Article: https://medium.com/@cobusgreyling/the-ai-agent-reality-gap-143c04136b5b
Paper (PDF): https://arxiv.org/pdf/2512.04123

More Reading

• Layers on layers — How you can improve your recommendation systems via IBM Data Science in Practice
• Distilling Retrieval Pipelines to a Single Embedding Model via Daniel Tunkelang
• LLMs struggle with triage and answering patient questions. How can we make this safer? via Glass Box Medicine
• How will bots see your content? via Story Needle

All Gilbane Advisor issues

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Content Technology News

Microsoft 365 E7 and Agent 365 now generally available

Agent 365 is the control plane for agents, extending the visibility, control, and trust that organizations rely on for users to the agents they deploy.
https://www.microsoft.com/en-us/security/blog/2026/05/01/microsoft-agent-365-now-generally-available-expands-capabilities-and-integrations/

Deepgram launches Flux Multilingual

Flux Multilingual supports 10 languages in a single conversational model, enabling teams to build and deploy voice agents globally with one integration.
https://deepgram.com/learn/introducing-flux-multilingual

Acquia enhances Acquia Source

The unified intelligent workspace with the new Acquia AI allows digital teams manage content, applications, AI agents, and analytics in one place.
https://www.acquia.com/newsroom/press-releases/acquia-announces-significant-updates-acquia-source-and-launches-acquia-ai

Otter. ai launches enterprise Conversational Knowledge Engine

Knowledge Engine turns every meeting, call, and discussion into data that is searchable, cross-referenced, connected to your existing tools, and available to your AI systems.
https://otter.ai/blog/otter-ai-evolves-from-ai-notetaker-to-create-100b-enterprise-conversational-knowledge-engine-market

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

Featured articles from:  Rohit Krishnan, and Gary Marcus.

Additional reading from: Michael Andrews, Kurt Cagle & Chloe Shannon, Stanford HAI, Ship X/ TechX.

News from: Adobe, Canva, Tiny Technologies, Pantheon.

Our next issue arrives 5/6/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

Can we build a management flight simulator?

Turns out, yes

This piece is a follow-up from Rohit Krishnan’s article last month on world models, in particular enterprise world models. He has now built an experimental world model flight simulator for testing practical applications for large (and small) companies, and illustrates its use with real public data from the Enron scandal. Really interesting. (8 min)

https://www.strangeloopcanon.com/p/can-we-build-a-management-flight

Even more good news for the future of neurosymbolic AI

And vindication for Apple’s unfairly maligned 2025 reasoning paper

Gary Marcus celebrates a new paper from Tufts that backs up Apple’s earlier research on LLM reasoning, and a showed a neurosymbolic hybrid out-performed LLMs, including VLAs (Vision-Language-Action models) (4 min)

https://garymarcus.substack.com/p/even-more-good-news-for-the-future

More Reading

• How will bots see your content? via Story Needle
• DataBooks: Markdown as semantic infrastructure via The Ontologist
• The 2026 AI Index Report via Stanford HAI
• Google just proved it can break bitcoin via Ship X/ TechX

All Gilbane Advisor issues

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Content Technology News

Tiny Technologies debuts TinyMCE AI

TinyMCE AI gives content teams everything they need to write, refine and review conversational AI, text transformations without leaving the editor.
https://www.tiny.cloud/tinymce/

Adobe unveils Firefly AI Assistant with new creative agent

Creators direct outcomes as the assistant orchestrates and executes multi-step workflows across Creative Cloud apps in a single conversational interface.
https://news.adobe.com/news/2026/04/adobe-new-creative-agent

Canva introduces Canva AI 2.0

New architecture layer spans conversational design, iterative agentic editing, layered object intelligence, and living memory, alongside six new workflows.
https://www.canva.com/newsroom/news/canva-create-2026-ai/

Pantheon adds Next.js to WebOps platform

The platform for WordPress and Drupal now runs Next.js, reducing multi-vendor complexity, unifying IT, developers, and marketers around a single system.
https://pantheon.io/platform/nextjs

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

Featured articles: Angela Aristidou, and Daniel Kocot.

Additional reading: Kurt Cagle & Chloe Shannon, Caleb Sponheim, Sarah Perez, and Scott Brinker.

News: Box, MadCap, Progress, and Fox..

Our next issue arrives 4/22/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

AI benchmarks are broken. Here’s what we need instead.

“AI is almost never used in the way it is benchmarked. Although researchers and industry have started to improve benchmarking by moving beyond static tests to more dynamic evaluation methods, these innovations resolve only part of the issue. That’s because they still evaluate AI’s performance outside the human teams and organizational workflows where its real-world performance ultimately unfolds.”

Angela Aristidou proposes a different approach that deserves attention.  (6 min)

https://www.technologyreview.com/2026/03/31/1134833/ai-benchmarks-are-broken-heres-what-we-need-instead

APIs don’t follow domains. They follow capabilities.

Why Domain Driven Design alone leads to leaky APIs and how capability thinking creates stable and evolvable interfaces

Daniel Kocot has some good architectural advice on APIs and domain driven design roles, and how to keep them in sync with desired outcomes over time. (4 min)

https://architecturalbytes.substack.com/p/apis-dont-follow-domains-they-follow

More Reading

• The Holonic Graph: A new architecture for knowledge that thinks via The Inference Engineer
• A concrete definition of an AI agent via NN/G
• Bluesky leans into AI with Attie, an app for building custom feeds via TechCrunch
• Attribution 2.0: From the Tower of Babel to marketing’s control tower via chiefmartec

All Gilbane Advisor issues

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Content Technology News

MadCap updates MadCap Syndicate platform

Features enrich user experiences, content management and integration, maximize quality of AI-generated content, and improves effectiveness of AI agents.
https://www.madcapsoftware.com/press-release/madcap-syndicate-brings-ai-enablement-to-corporate-content/

Box unveils the Box Agent

Acts as a unified AI engine across Box, leveraging the latest reasoning models to search company files, analyze critical data, and generate content.
https://www.boxinvestorrelations.com/news-and-media/news/press-release-details/2026/Box-Unveils-the-Box-Agent-to-Transform-How-Enterprises-Work-With-Content/default.aspx

Progress Software updates Sitefinity Generative CMS

Enables operationalization of GenAI across websites, portals & digital experiences – supporting AI search, conversational interfaces & personalized content delivery.
https://investors.progress.com/news-releases/news-release-details/progress-software-delivers-sitefinity-generative-cms-ai-driven

Foxit tool detects hidden security threats inside PDFs

PDF Action Inspector proactively scans documents for embedded JavaScript and self-modifying behaviors that can bypass redaction, expose sensitive data, or alter document output.
https://www.foxit.com/company/press/12181.html

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

Featured articles: Rohit Krishnan, and Thomas Stackpole.

Additional reading: Ksenia Se & Will Schenk, Jessica Davies, Mike Amundsen, and Maria Rosala, Georgia Kenderova & Tanner Kohler.

News: WordPress.com, Aprimo, Adobe & NVIDIA, and Databricks.

Our next issue arrives 4/8/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Opinion / Analysis

The future of work is world models

The challenge of managing enterprise-scale volumes of AI agents is daunting, to say the least, and mind-boggling when accounting for tacit knowledge, and complex processes. Rohit Krishnan has a fascinating piece suggesting an enterprise world model similar to the world models underpinning video games as a way forward. The comments are also worth reading. (6 min)

https://www.strangeloopcanon.com/p/the-future-of-work-is-world-models

LLMs are manipulating users with rhetorical tricks

A human-in-the-loop is not sufficient for governance.

Thomas Stackpole reports on a Boston Consulting Group (BCG) study involving 244 BCG consultants fact checking an LLM and  pointing out errors. They found “the model responded by ‘bombarding’ the user with multiple persuasive tactics to defend its original answer.” (9 min)

https://hbr.org/2026/03/llms-are-manipulating-users-with-rhetorical-tricks

More Reading

• It feels powerful. So why is the ROI still missing? via Turing Post
• Cloudflare’s compliant crawler highlights tension – and opportunity – in the emerging AI content market via Digiday
• The Whitworth layer: Messages are fungible. Meaning is not. via Signals from Our Futures Past
• What is your site’s AI chatbot for? Users can’t tell. via NN/Group

All Gilbane Advisor issues

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Content Technology News

AI agents can now act directly on WordPress.com sites

The update enables AI agents to create, edit, and manage content on WordPress.com sites directly through natural conversation, on behalf of users.
https://wordpress.com/blog/2026/03/20/ai-agent-manage-content/

Aprimo unveils Agentic DAM

Aprimo’s agents operate persistently across the entire content operations process, from planning, creation, and enrichment to review, transformation, and distribution.
https://www.aprimo.com/platform/digital-asset-management

Adobe & NVIDIA announce strategic partnership

Adobe’s creative and marketing workflows, models and technology & NVIDIA’s open models, libraries, research and computing to deliver foundational Adobe Firefly models & agentic workflows.
https://news.adobe.com/news/2026/03/adobe-and-nvidia-announce-strategic-partnership

Databricks launches Genie Code

Integrated with Unity Catalog, Genie Code understands business semantics and audit requirements and federates enterprise data, including data from external platforms.
https://www.databricks.com/company/newsroom/press-releases/databricks-launches-genie-code-bringing-agentic-engineering-data

All content technology news

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The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact