The Gilbane Advisor

Curated for content, computing, and digital experience professionals

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Tableau launches new data analytic capabilities

Tableau, an analytics platform, unveiled new data and analytics platform capabilities. The new enterprise capabilities and new enterprise subscription plans will help customers advance their digital transformations by empowering everyone in an organization with trusted and governed data.

  • Managing the data chaos and enabling data governance. New capabilities are making data challenges easier to manage, scale, and trust
    • Data Prep: Reduce loads/costs of server resources automatically and generate rows to more map out trends in data
    • Governance: Help ensure/maintain data quality by alerting you of any potential issues and provide easier visibility into the type of data you have and where it came from
    • Centralized row level security: Increased flexibility and segmentation by allowing Tableau administrators to centrally configure which users and groups have access to which slices of data configure access.
  • Ensuring analytics scales with enterprise demand
    • Enterprise reference architecture: Enterprise Deployment Guidelines (EDG) provides the Tableau reference architecture to enterprises to achieve requirements around availability, scalability and security.
    • Dynamic Scaling: Helps enterprises appropriately resource their deployment and ensures enough containers are available during peak demand times and scale down during low demand times.
    • Resource Management: IT teams can better optimize the performance of Tableau Server by defining application resource limits.

Sitecore acquires Reflektion

Sitecore, a provider of digital experience management software, announced the acquisition of San Mateo-based Reflektion, an AI-powered digital search platform that understands and predicts patterns, context, and needs in order to convert shoppers into buyers. The combination of Sitecore and Reflektion enables Sitecore to engage, educate, and empower shoppers to make purchase decisions faster to increase buyer confidence, long-term revenue, and overall customer satisfaction and loyalty.

The acquisition will help marketers solve the information overload that is characteristic of traditional search solutions, which leave customers unable to find and select the right product. 93% of all online experiences start with search, making it an integral part of the customer buying journey, and Reflektion elevates search into a conversational, guided experience that provides more personal, accessible, and tailored answers for the customer. Reflektion’s platform can be leveraged across all aspects of the Sitecore digital experience platform, from transforming product data into understandable consumer-friendly language to understanding shopper intent, behavior, and product preferences. ▪︎

Crownpeak and Webscale partner

Crownpeak, a digital experience platform, announced it has entered into a strategic partnership with Webscale, a cloud platform for modern commerce. The partnership will see Webscale become the preferred cloud delivery engine for Crownpeak’s roster of global brands. Joint Crownpeak and Webscale customers will benefit from a managed cloud delivery platform, offering predictive auto-scaling and disaster recovery for highly available infrastructure, flexible cloud deployment options in any public cloud provider around the globe, and comprehensive 360-degree security for protection against the latest cyber threats. In addition, all customers will have access to Webscale’s 24×7 team of DevSecOps cloud-certified experts, as well as the Webscale Customer Portal, which offers visibility and insight into traffic, events, security policies, user experience and more. ▪︎

Gilbane Advisor 9-1-21 — Privacy-what to do? ML explained

This week we have articles from Benedict Evans and an educational video starring Hillary Mason. News comes from Apache, Bridgeline, Qumu, Apple, Wondershare, Otter ai, and TransPerfect + Webcertain.

We’ll be on vacation next week so our next issue will be September 15th. We were kidding last week when we said we would probably be back :).

Opinion / Analysis

Privacy, ads, and confusion

Privacy is coming to the internet and cookies are going away. This is long overdue – but we don’t know what happens next, we don’t have much consensus on what online privacy actually means, and most of what’s on the table conflicts fundamentally with competition.

Benedict Evans’ description of where we are and what we don’t know is on target, and is a rewarding read for those who know they don’t know, as well as those that think they do know – perhaps a colleague.

Watch a computer scientist explain machine learning in 5 levels of difficulty

Hillary Mason does a delightful job of explaining machine learning to, in order, an 8 year old, a 9th grader, a college student, and a grad student, and then discussing the current state of ML with a fellow computer scientist. This 26 minute video (with transcript) is a valuable learning tool for anyone not versed in computer science. It is just as valuable to those who are proficient in ML but looking for short helpful ways to explain it to a child, parent, spouse, boss, whoever. Plus, it is fun to watch.

More reading…

All Gilbane Advisor issues

Content technology news

The Apache Drill Project releases Apache Drill v1.19

Open Source, enterprise, schema-free Big Data SQL query engine designed for rapidly evolving data on modern Big Data applications.

Bridgeline expands investment in BigCommerce partnership

Hawksearch is an AI-powered search, personalization, and recommendations app that optimizes the online buying experience for B2C & B2C.

Wondershare releases EdrawMind Version 9.0

The multifunctional collaborative mind mapping and brainstorming tool brings a new UI, and advanced features.

Qumu adds on-demand transcriptions and AI-powered captions

Asynchronous video transcriptions make it easier to review video content and aid in regulatory compliance for meeting transcript requirements.

Apple introduces the News Partner Program

Designed for subscription news publishers that provide their content to Apple News in Apple News Format.

TransPerfect acquires Webcertain

Webcertain will complement TransPerfect’s TPT Digital division which shares a common focus on targeted campaigns beyond language translation. launches Otter Assistant for Microsoft Teams, Google Meet, and Cisco Webex

Users can access all of their notes, regardless of video conferencing platform, through’s web app or mobile apps on iOS and Android.

All content technology news

The Gilbane Advisor is curated by Frank Gilbane for content technology, computing, and digital experience professionals. The focus is on strategic technologies. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

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GatherContent adds integrations to help streamline MarTech stacks

GatherContent, a Content Operations platform announced that it has added and deepened integrations to help customers streamline their MarTech stack experience. New integrations include Gatsby and Netlify, and deepened integrations include Adobe Experience Manager (AEM), Drupal, Slack, Vercel and Zapier.

GatherContent allows customers to seamlessly integrate the product with their technology stack through integrations, API, and headless capabilities. This gives companies flexibility when it comes to multi-channel publishing, and connecting GatherContent to production and project management workflows.

In addition to the new and deepened integrations, has built more libraries on its API, including JavaScript helper libraries using Jamstack technology. This makes it easier for developers to build on top of GatherContent and create seamless integrations with their existing MarTech stack that includes their CMS, CRM, and SEO tools.

The Apache Drill Project releases Apache Drill v1.19

The Apache Drill Project announced the release of Apache Drill v1.19, the schema-free Big Data SQL query engine for Apache Hadoop, NoSQL, and Cloud storage. v1.19 reflects more than 100 changes, improvements, and new features.

An “SQL-on-Hadoop” engine, Apache Drill is easy to deploy, able to process trillions of records, and scalable from a single laptop to a 1000-node cluster. With its schema-free JSON model, Drill is able to query complex semi-structured data in situ without requiring users to define schemas or transform data. It provides plug-and-play integration with existing Hive and HBase deployments, and is extensible out-of-the-box to multiple data sources, such as S3 and Apache HDFS, HBase, and Hive. Additionally, Drill can directly query data from REST APIs to include platforms like SalesForce and ServiceNow. 

Drill supports the ANSI SQL 2003 standard syntax ecosystem as well as dozens of NoSQL databases and file systems, including Apache HBase, MongoDB, Elasticsearch, Cassandra, REST APIs, , HDFS, MapR-FS, Amazon S3, Azure Blob Storage, Google Cloud Storage, NAS, local files, and more. Drill leverages familiar BI tools (such as Apache Superset, Tableau, MicroStrategy, QlikView and Excel) as well as data virtualization and visualization tools, and runs interactive queries on Hive tables with different Hive metastores.

Bridgeline expands investment in BigCommerce partnership

Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced that they are heavily investing in their Hawksearch BigCommerce Integration to expand their offering for BigCommerce users. Bridgeline has invested in a dedicated Partner Resource and the development of new features to build growth for the platform’s user base.

Hawksearch is an AI-powered search, personalization, and recommendations app that optimizes the online buying experience for both B2C and B2C. Hawksearch has been a preferred BigCommerce technology partner since 2019. In addition to Hawksearch’s current traffic builder tool, Bridgeline’s product development team has integrated WooRank’s suite of SEO tools to further increase traffic and revenue for Hawksearch’s BigCommerce user-base. This new SEO functionality complements the previously released “Unit of Measure Conversion Logic” that is featured in all Hawksearch implementations on BigCommerce.

Zendesk acquires Cleverly

Zendesk announced that Cleverly is joining the Zendesk team. Cleverly provides AI-powered solutions with insight-driven automation that makes support teams more productive. Zendesk will integrate Cleverly’s technology across their platform, enhancing the Zendesk AI solutions already enabling teams to automate more of their processes, reduce costs, and keep up with customer demand. Cleverly and Zendesk share a vision of democratizing AI, and creating practical applications that make it possible for businesses to get started with AI right out of the box, without a team of data scientists required.

While Zendesk has invested in AI to help customers achieve better, faster, and more reliable customer service, we believe there is still so much untapped potential. AI-enabled capabilities help businesses automate the conversations they have with customers, boost agent productivity, and increase operational efficiency with features like Answer Bot, macro suggestions, and Content Cues. With Cleverly, we will deliver a range of capabilities that automate key insights, further reduce manual tasks and improve workflows, and overall lead to happier, more productive support teams. ▪︎

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