Acquia announced the launch of its new Acquia Open Digital Experience Platform (DXP). Acquia’s Open DXP integrates Acquia’s platform to build, design, and run digital experiences (Drupal Cloud) with a data-driven marketing platform to create, personalize, and enhance customer journeys (Marketing Cloud). Drupal Cloud features a new, low-code marketer experience, as well as new developer tools to build, scale and secure websites and applications. With its newly built-in Customer Data Platform (CDP), Marketing Cloud provides a 360-degree view of the customer with real-time data integration, machine learning-driven insights, and marketing support for delivering individualized customer experiences.
Acquia Marketing Cloud now integrates all acquired and existing technologies into a single platform:
- Customer Data Platform (formerly AgilOne)
- Personalization (formerly Acquia Lift)
- Campaign Studio (formerly Mautic)
- Campaign Factory (formerly Maestro)
Acquia Drupal Cloud introduces new marketer and developer experiences, with added platform extensions:
- Site Studio (formerly Cohesion)
- Developer Studio
- CMS Migrate
- Site Factory
- Edge CDN
- Edge Security
Episerver introduced the third Episerver “cloud” pillar with the launch of Intelligence Cloud. They have combined new and existing personalization and analytics products from Episerver with the late 2019 acquisition, Idio, to form the new Intelligence Cloud. With Intelligence Cloud Episerver is delivering data, recommendations and analytics capabilities that complement Episerver Content Cloud, Commerce Cloud and Marketing Automation, for a complete customer-centric digital experience platform (DXP).
Acquia and Kibo announced a strategic partnership to deliver a more frictionless commerce to retailers. Together, the two companies will allow brands to create headless ecommerce experiences using a unified customer view, and optimize engagement across the customer journey. Acquia’s digital experience platform helps companies build, manage, and optimize digital experiences through unified content, data and machine learning so organizations can orchestrate and deliver individually personalized customer experiences across all channels. Kibo provides an API-first microservices framework that supports headless ecommerce, enabling companies to add new ecommerce experiences, manage order fulfillment, and deliver personalized experiences.
PunchOut2Go, a B2B eCommerce and eProcurement Integration Platform as a Service (iPaaS) provider announced the release of PunchOut2Go for Liferay Commerce. PunchOut2Go’s new Liferay Commerce connector allows B2B suppliers to offer PunchOut catalogs and purchase order automation to buyers who use any eProcurement, spend management, or enterprise resource planning platform. PunchOut2Go for Liferay integrates Liferay Commerce with the PunchOut2Go iPaaS, which mediates communication between Liferay and buyer eProcurement platforms. PunchOut2Go translates data as it flows between Liferay Commerce and eProcurement platforms that include Coupa, Jaggaer, SAP Ariba, Oracle PeopleSoft, and others. PunchOut2Go facilitates low-cost, no-code integration for B2B suppliers to streamline procurement, order approval, and invoicing. Liferay Commerce is part of Liferay’s digital experience platform, which also offers Platform as a Service and analytics solutions that allow B2B businesses to deliver tailored digital experiences on an integrated platform. In addition to Liferay Commerce, PunchOut2Go provides integrations for other B2B eCommerce applications, including Magento, SAP Hybris, BigCommerce, Oracle Netsuite, SalesForce B2B Commerce Cloud, and Shopify.
Content management system (CMS) provider, Magnolia announced Magnolia Marketplace, a one-stop shop to help customers build a fully tailored digital experience (DX) stack. Customers can choose from a wide range of marketing, commerce and analytics extensions, as well as solutions that optimize development and operations. Available extensions within the Marketplace include Magnolia’s Connector Packs that integrate Magnolia into complementary systems in a DX stack, special features that extend Magnolia for specific use cases and Incubator extensions. Marketplace is also accelerating the integration of 3rd Party solutions from Magnolia’s partner ecosystem to make it easier for customers to benefit from the combined technology they offer. Partners looking to contribute with extensions can find the requirements and guidelines at https://www.magnolia-cms.com/partners/publish-extension.html