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Category: Marketing & e-commerce (Page 1 of 74)

Movable Ink adds Da Vinci to Adobe Experience Cloud integrations

October 1, 2024 /

Movable Ink announced the integration of Movable Ink Da Vinci and Adobe Journey Optimizer. This adds to existing Movable Ink built integrations into Adobe Experience Cloud applications, including Adobe Target, Adobe Commerce, Adobe Real-Time CDP, and Adobe Campaign.

The new integration of Movable Ink Da Vinci, an AI-powered content personalization solution, and Adobe Journey Optimizer accelerates the creation of custom marketing content for high-volume campaigns. When orchestrating customer journeys in Adobe Journey Optimizer, joint customers can leverage their enterprise-specific data and campaign assets to inform the intelligent assembly and personalization of email templates and content variations unique to each subscriber. Customers can then bring those assets into Adobe Journey Optimizer to further personalize, optimize, and deploy their email marketing campaigns. This builds on existing integrations between Movable Ink Da Vinci and Adobe Campaign, which aims to maximize customer engagement for large-scale campaigns and reach dormant subscribers.

Movable Ink has also built existing integrations between Adobe and Movable Ink Studio – an open-time, in-the-moment content-generation solution. In Movable Ink Studio, brands can leverage insights from applications like Adobe Real-Time CDP, Commerce, and Target to generate personalized content for email and mobile messages.

https://movableink.com/adobe-and-movable-ink

Magnolia integrates Magnolia DXP with Veeva Vault PromoMats

September 30, 2024 /

Magnolia announced a new connector to integrate compliant content in Veeva Vault PromoMats with the Magnolia Digital Experience Platform (DXP). The connector allows marketing teams to create and edit healthcare professional (HCP) portals, brand sites, and patient portals in the Magnolia DXP using medical, legal, and regulatory (MLR) approved assets from Vault PromoMats. Mutual life sciences customers can streamline content management and deliver compliant promotional materials faster across channels.

The Magnolia DXP integrates DAM, CMS, CDP, CRM, and analytics systems to consolidate a commercial organization’s digital ecosystem onto a single interface. Marketing teams use their preferred systems, while giving biopharma companies a common way to create digital content and experiences across brands. The Magnolia connector unifies authoring in the Magnolia DXP and simplifies content reuse, claims management, and publishing in different portals and websites.

With the Magnolia DXP configured with Veeva login credentials, marketers can access MLR-approved product claims, images, text, and modular assets in Vault PromoMats from Magnolia for smoother content authoring and publishing on multiple channels. Vault PromoMats remains the single source of truth, updates are made in real time so that portals, sites, and applications built in Magnolia always display the latest compliant content.

https://www.magnolia-cms.com

Contentstack adds visual building capabilities to CMS

September 24, 2024 /

Contentstack, a composable digital experience platform (DXP) and Enterprise Headless CMS, announced native visual building capabilities to its platform. Visual Builder’s experience-building capabilities accelerate workflows for marketers. Marketers can now see their work, present and future, in a headless environment. With Contentstack, teams can now natively visualize:

  • Composability across vendors (e.g. pulling content from a DAM + CMS)
  • Personalization and audience impersonation
  • Generative AI authoring
  • Future iterations of their digital properties

As more organizations adopt Headless CMS technology and composable architectures to support the demands of modern marketing, the need for business users to be able to visualize their work has steadily increased. Digital experience creation moved to the back end, leading to complicated planning and trial-and-error processes. Contentstack’s Visual Builder offers a full set of tools for users to create and see their work in real time, across any persona.

Developers and designers will also be able to build components and layouts with drag-and-drop functionality, maintaining firm guardrails around how a content author’s work will look.

https://www.contentstack.com/platforms/visual-building

HubSpot launches Breeze, updates Marketing & Content Hubs

September 18, 2024 /

HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub. Featured releases:

  • Breeze, HubSpot’s AI to power the customer platform. Breeze includes:
    • Copilot, HubSpot’s AI companion to make work easier.
    • Four Breeze Agents to get work done fast, including Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
  • Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution:
    • Data enrichment pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
    • Buyer intent to help customers identify which prospects are best fit.
    • Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
  • Updates to Marketing Hub and Content Hub including tools:
    • to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio and written content.
    • like Lead Scoring to find high engagement, high-fit prospects, and Google Enhanced Conversions to leverage first-party conversion data from HubSpot.
    • to measure impact like the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place and get results faster.

https://www.hubspot.com/company-news/fall24-spotlight

Adobe Experience Cloud updates help personalize and measure AI-generated content

September 16, 2024 /

Adobe announced innovations across Adobe Experience Cloud to help brands unlock value with AI-generated content and demonstrate business impact by matching AI-generated content with customer preferences, while creating a feedback loop through actionable insights. These AI innovations address pain points in brands’ content supply chains by ensuring that campaigns can be adjusted and optimized in real time. Real-time experimentation capabilities on the web will direct visitors towards AI-generated variants that are driving the best conversion.

  • Adobe Content Analytics: Now in beta, Adobe Content Analytics within Customer Journey Analytics (CJA) provides attribute-level insights on content spanning platforms such as web and mobile. Users can bring these insights directly into CJA, providing a holistic view of the customer journey.
  • AI Assistant Content Accelerator in Adobe Journey Optimizer (AJO): Now generally available, AI Assistant Content Accelerator in AJO allows marketers to generate on-brand marketing assets for channels including email, SMS while having it optimized for certain target audiences based on language, tone and content type.
  • Adobe Experience Manager (AEM) Edge Delivery Services, Self-Learning Experimentation: For AI-generated content variations, such as text or images on a web page, brands will be able to drive real-time experimentation with AEM Edge Delivery Services.

https://news.adobe.com/news/news-details/2024/Adobe-Unveils-Innovations-in-Adobe-Experience-Cloud-for-Brands-to-Personalize-and-Measure-AI-generated-Content/default.aspx

Brightcove unveils Brightcove AI Suite

September 12, 2024 /

Brightcove, a streaming technology company, announced the introduction of the Brightcove AI Suite. The new AI-powered capabilities will address growth-driving and cost-saving needs, including content creation, audience growth and engagement, increased revenue, and improved business efficiency. 

Brightcove AI Suite integrates into Brightcove’s video cloud platform and launches with five AI-powered solutions: AI Content Multiplier, AI Universal Translator, AI Metadata Optimizer, AI Engagement Maximizer, and AI Cost-to-Quality Optimizer. Brightcove is using models from Anthropic, AWS, and Google, and integrating AI solutions from CaptionHub and Frammer. Brightcove will initially focus on:

  • Content Creation: The AI Content Multiplier uses Gen AI to automate time-consuming tasks. The AI Universal Translator delivers translations across 130 languages with the ability to fine-tune.
  • Content Management and Optimization: will accelerate workflows and simplify managing content libraries, and turning them into a foundational data layer optimized for large language models (LLMs). AI Metadata Optimizer generates descriptions and transforms content into searchable and AI-optimizable data sets.
  • Content Engagement and Monetization: Brightcove AI Engagement Maximizer delivers automated video interactivity, personalization, and recommendations. AI Revenue Maximizer optimizes ad placements and durations.
  • Quality and Efficiency: AI Cost-to-Quality Optimizer drives down the cost of encoding, storage, and content delivery without sacrificing the viewer experience.

https://campaigns.brightcove.com/ai-solutions/

SearchStax and Magnolia partner on personalized search solutions

September 9, 2024 /

SearchStax, a Search Experience Company, and Magnolia, a composable digital experience platform (DXP), announced a technology partnership to help marketing teams to deliver modern, personalized search experiences while driving marketing agility.

This strategic partnership merges the search capabilities of SearchStax Site Search with Magnolia’s flexible, enterprise-grade DXP, offering marketers and developers the tools they need to create next-level digital experiences throughout the customer journey. Combining SearchStax’s advanced search technology with Magnolia enables organizations to enhance website performance and user engagement by providing visitors with fast, accurate, and contextually relevant search results.

The integration module allows Magnolia managed content to be fed into the SearchStax index, augmenting the search experience for end users. The improved search results surface Magnolia content, such as editorial, campaign, FAQs and other relevant assets. This enhances the website search experience, reduces “no result” searches and increases conversions. 

Customers can now adopt SearchStax within their Magnolia DXP, and teams from both companies are ready to assist with implementation and optimization.

https://www.searchstax.com ■ https://www.magnolia-cms.com

Optimizely launches SaaS CMS

July 16, 2024 /

Optimizely, a digital experience platform (DXP) provider, announced the launch of its SaaS CMS, featuring the all-new Visual Builder. The new products provide customers the ability to choose between SaaS and PaaS solutions depending on their organizational and business needs.  

Visual Builder lets marketers build personalized experiences with a sleek interface, customizable elements, and an interactive preview that are designed to bolster engagement and conversion. Visual Builder removes technical barriers to creating dynamic content, and encourages content reuse.

With the suite of CMS capabilities, marketers can spend less time relying on developers and instead focus on creativity and:

  • Drag, drop and customize layouts with ease for seamless brand alignment. 
  • Easily structure and configure content to drive engaging user journeys and deliver the right message at the right time. 
  • Centralize management of websites, apps and more, all in one place. 
  • Drive content reuse and efficiency with blueprints. 
  • Tailor approval processes to fit team dynamics and project needs. 

Today’s announcement also includes expanding the capabilities of Optimizely Graph, a set of APIs that enables digital teams to easily access and repurpose content from multiple sources and deliver it everywhere. The solution now offers faceted and fuzzy search functionalities.

https://www.optimizely.com/products/content-management

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