Curated for content, computing, data, information, and digital experience professionals

Category: Marketing & e-commerce (Page 1 of 80)

Gilbane Advisor 9-30-26 — Information architecture, knowledge & memory

Featured articles from: Esther Kang, and Patrick Neeman.

Additional reading from: Timnit Gebru & Emily M. Bender, Tony Seale, Zach Wilson, and Apple SEAR.

News from: Liferay, WisdomAI & Teradata, TOPPAN Digital Language, and Fivetran + dbt Labs.

Our next issue arrives 10/14/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index


Opinion / Analysis

Information architecture is the foundation AI is starving for

Information architecture is hard, but the need is greater than ever. Patrick Neeman makes the case, and provides some advice. (12 min)

https://medium.com/user-experience-design-1/information-architecture-is-the-foundation-artificial-intelligence-is-starving-for-1d91fb5bf59f

The more accessible information is, the less employees remember

Unexpected findings from Esther Kang: “…participants who formed social connections before learning new material remembered about 40% less of the content but were roughly 65% better at recalling who was connected to whom.” (7 min)

Article: https://hbr.org/2026/09/the-more-accessible-information-is-the-less-employees-remember
Research paper: https://www.sciencedirect.com/science/article/pii/S0022103126000557

All previous issues are available at https://gilbane.com/gilbane-advisor-index

More Reading


Content Technology News

Liferay announces Liferay Content Marketing Platform

Content created in Liferay CMS is available in campaigns, and campaign tasks link directly to content assets; approval status and campaign context carry through automatically as content moves from brief to publication.
https://www.liferay.com/capabilities/cmp

WisdomAI and Teradata partner

WisdomAI’s agentic analytics platform natively embedded in Tera, delivers natural-language analytics, single-prompt Live Apps, and proactive AI agents across all enterprise data.
https://www.wisdom.ai/partners/teradata ■ https://www.teradata.com

TOPPAN Digital Language launches TDL Healthcare

Dedicated healthcare business brings together specialist expertise, secure workflows and AI-enabled content operations to support multilingual healthcare communications.
https://tdl-healthcare.com

Fivetran + dbt Labs announces new capabilities

Fivetran + dbt Labs makes dbt v2 and dbt State generally available, alongside Fivetran Context Layer, dbt Charts, and a new open lakehouse vision for greater flexibility across storage and compute.
https://www.getdbt.com/blog/fivetran-dbt-labs-announces-new-capabilities-to-make-enterprise-data-agent-ready-at-dbt-summit

All our curated news is available at: 
https://gilbane.com/category/content-technology-news/


The Gilbane Advisor is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. View all issues at https://gilbane.com/gilbane-advisor-index/

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Liferay announces Liferay Content Marketing Platform

Liferay, a provider of Digital Experience Platforms (DXPs), released Liferay Content Marketing Platform (CMP), a new offering that gives marketing teams a unified place to plan campaign content, coordinate work, manage content from brief to launch, and measure performance.

Marketing teams building and launching campaigns typically have to manage multiple tools. Content begins in the CMS of one vendor before moving to the campaign management tool of another via a connection layer that has to be configured and maintained. The brief, the audience, the approval status, don’t reliably cross from one system to the other, and duplicate permissioning systems and data that has to sync between platforms make the problem worse.

Because Liferay CMP runs natively on Liferay CMS, they share the same data model, permissions, and publishing infrastructure, with no connection to configure or maintain. Content created in Liferay CMS is immediately available in campaigns, and campaign tasks link directly to content assets, so approval status and campaign context carry through automatically as content moves from brief to publication. Digital asset management capabilities are built into Liferay CMS, so brand assets are accessible within the campaign workflow without a separate vendor or integration to manage.

 https://www.liferay.com/capabilities/cmp

Gilbane Advisor 9-16-26 — AI safety, content ledgers

Welcome to all the new subscribers that signed-up during our August break!

Featured articles from: Sayash Kapoor & Arvind Narayanan, and Michael Andrews.

Additional reading from:  MIT, Elsa Sklavounou, Bob DuCharme, and Zach Wilson.

News from: Storyblok, Adobe, Algolia & Vercel, and Fimo.

Our next issue arrives 9/30/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index


Opinion / Analysis

The AI-as-Normal-Technology view of loss of control incidents

A middle ground between the cybersecurity and AI safety communities

Sayash Kapoor and Arvind Narayanan’s timely essay is a must-read for anyone trying to make sense of the variety and intensity of views on the safety of AI. Their analysis of the issues and proposed layered approach to achieving AI safety are comprehensive and practical. (56 min)

https://www.normaltech.ai/p/the-ai-as-normal-technology-view

Show me the work: Overcoming AI’s impostor syndrome

When AI is involved in content development, readers don’t know who the real author is. It’s time to offer traceability through version histories.

The well-deserved lack of trust in AI is a serious threat to its growth, though there will be increasing efforts to find solutions for different applications.Michael Andrews argues that for GenAI content applications, there is role for blockchain ledgers to track provenance and content changes. (3 min)

https://storyneedle.com/show-me-the-work-overcoming-ais-impostor-syndrome/

More Reading

All Gilbane Advisor issues


Content Technology News

Storyblok introduces Storyblok Agents, an AI-powered content operations layer built directly into the CMS

With Storyblok Agents, content teams have a conversational way to research and work with their content by asking to see content that is stale, duplicated, missing translations or needs more work, and act on that information in the same conversation.
https://www.storyblok.com/mp/introduces-storyblok-agents

Algolia and Vercel Partner to bring AI-powered search natively to the Vercel Marketplace

New native integration lets developers provision, deploy, and manage Algolia’s AI Search platform directly from Vercel with unified billing and no separate credentials to manage.
https://www.algolia.com/about/news/algolia-and-vercel-partner-to-bring-ai-powered-search-natively-to-the-vercel-marketplace ■ https://vercel.com

Adobe announces new capabilities in Acrobat

The Adobe Productivity Agent in Acrobat now transforms complex documents into understandable visuals, audio and presentations.
https://news.adobe.com/news/2026/09/adobe-productivity-agent-in-acrobat-now-transforms-complex-documents

Fimo launches autonomous websites, making AI code editable and self-improving

Use Claude Code, Codex, Cursor, or whatever you already use. Fimo turns the output into an editable, autonomous-ready website your whole team can manage.
https://fimo.ai

All content technology news


The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

Gilbane Advisor 7-1-26 — Agent experience, AI monoculture

Featured articles from: Sean Roberts, and Ayoub Nainia.

Additional reading from:  Michael Buckley, Michael Andrews, Ivan Pedrazas, and Paolo Perrone.

News from: Adobe & Topaz Labs, Canva, Graphwise, and Access Innovations.

Note: As usual, we won’t be publishing in August. We will probably publish one more issue in July.

All previous issues are available at https://gilbane.com/gilbane-advisor-index


Opinion / Analysis

Stop getting good at protocols. Get good at agent experience.

As Sean Roberts points out, the mistake of thinking a tool is a strategy  has plagued organizations, and embarrassed (at best) decision-makers for years. It’s a category mistake, not a question of how good or useful a tool is. Roberts provides some pointers on creating an agent experience strategy. (9 min)

https://www.oreilly.com/radar/stop-getting-good-at-protocols-get-good-at-agent-experience/

AI is becoming a monoculture

When everything reasons the same way, everything fails the same way

We’ve known of language model collapse — degradation caused by AI data recursively populating their own models as well AI data from any other language models they can find. Ayoub Nainia makes a compelling case for treating “model diversity as something worth protecting on purpose.” (7 min)

https://medium.com/data-science-collective/ai-is-becoming-a-monoculture-1e7c10c2d2eb

More Reading

All Gilbane Advisor issues


Content Technology News

Adobe to acquire Topaz Labs

Topaz Labs brings expertise in optimizing large, complex AI models to run directly on device, allowing Adobe to deliver faster, more responsive creative experiences and AI more accessible.
https://news.adobe.com/news/2026/06/adobe-to-acquire-topaz-labs ■ https://www.topazlabs.com

Canva introduces Canva Grow 2.0

Designed to help teams stop managing tools and start building better campaigns, Canva Grow 2.0 brings ad creation, publishing, and performance optimization into a single AI-native workflow.
https://www.canva.com/newsroom/news/canva-grow/

New Graphwise Platform & Pulse Initiative to accelerate trustworthy AI

The Graphwise Platform structures data into a web of explicit relationships to create a trusted Semantic Backbone that reduces AI hallucinations and replaces uncertainty with reliable facts.
https://graphwise.ai/news/taming-probabilistic-llms-using-deterministic-models-new-graphwise-platform-pulse-initiative-to-accelerate-trustworthy-agentic-ai/

Access Innovations releases DH Web & Data Harmony updates

DH Web is the first fully web-supported version of Data Harmony software. Data Harmony 3.18 includes AI responsiveness, easier indexing and parsing of terms.
https://www.accessinn.com/2026/06/23/access-innovations-inc-releases-full-web-version-of-award-winning-data-harmony-software-suite-and-announces-version-3-18-updates/

All content technology news


The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

Subscribe | View online | Editorial policy | Privacy policy | Contact

Adobe to acquire Topaz Labs

Adobe today announced that it has entered into a definitive agreement to acquire Topaz Labs, an AI company specializing in video and image enhancement models. Topaz Labs provides a broad array of advanced AI models for video and image enhancement that analyze and improve existing visual content by sharpening detail, removing noise, restoring footage and increasing resolution, making them essential for any workflow that combines real-world capture with AI-generated imagery.

With Topaz Labs, Adobe will expand its video and image model offerings with enhanced models in Adobe Firefly, Firefly Services and Creative Cloud apps, giving creators, designers, video professionals, photographers and enterprises more tools to achieve quality across every format and workflow. Topaz Labs AI technology will be integrated across Adobe’s creative AI portfolio, giving creatives the ability to enhance footage, restore and remaster archival content, and blend AI-generated and traditionally captured content into seamless final productions. Topaz Labs will also bring its proprietary Neurostream technology that enables large, complex AI models to run locally on consumer devices, democratizing advanced image and video models previously limited to high-end systems or cloud-only usage and positioning Adobe to tap into the growing opportunity for efficient, on-device AI video.

https://news.adobe.com/news/2026/06/adobe-to-acquire-topaz-labs ■ https://www.topazlabs.com

Canva introduces Canva Grow 2.0

Design has always been at the heart of Canva, and that’s meant more than making things look good. For marketing teams, it’s meant finding new ways to help them move faster, do more with less, and create work that actually drives results. But the tools for creating ads, publishing them, and understanding how they performed were always separate, leaving teams to stitch together their own workflow across platforms and start new campaigns largely from scratch.

Canva Grow 2.0 is designed to help teams stop managing tools and start building better campaigns, Canva Grow 2.0 brings ad creation, publishing, and performance optimization into a single AI-native workflow.

The foundation of Canva Grow 2.0 is an upgraded AI-powered ad creation experience that removes the specialist resource and production time that effective ad creation demands. Drop in your website and Canva Grow pulls in your business information, product visuals, brand colors, and audience signals to generate high-performing static and video ads in moments, ready to customize and launch.

Multi-Platform Ad Insights & Reports brings performance reporting into a single visual experience where you can identify top-performing creative, spot trends across campaigns, build custom reports, and share insights across your team without bouncing between platforms.

https://www.canva.com/newsroom/news/canva-grow

Optimizely launches full AEO platform

Optimizely, a digital experience platform (DXP) provider, launched its full AEO platform, offering enterprise marketers a comprehensive suite of AI visibility tools and the pre-built agents to act on those insights autonomously. The launch introduces Agent Visibility Analytics from Optimizely and a new partnership between Optimizely and Conductor, an enterprise AEO platform. Together, Optimizely and Conductor are bringing log-based AI traffic data, GEO and AEO intelligence, and agents into a single platform.

Optimizely’s AEO platform gives enterprise marketers a one-stop-shop for AI-driven discovery. The platform helps teams understand how their brand appears across AI-generated answers and compares to competitors in LLMs, analyze how AI agents and crawlers interact with their content, and identify opportunities to improve content coverage, technical hygiene and overall discoverability. Marketers can evaluate AI discovery from multiple angles, including citations, mentions, search performance, crawl behavior, referral activity and page-level visibility trends.

Optimizely now brings Agent Visibility Analytics, built inside Optimizely Analytics to provide direct visibility into observed AI request activity using factual, log-level data from an organization’s site rather than inferred or modeled behavior. Teams can analyze how AI agents interact with their content by intent, content type, metadata and other business dimensions.

https://www.optimizely.com/company/press/conductor-partnership-and-aeo-platform-launch ■ https://www.conductor.com

Bloomreach releases Loomi marketing agent

Bloomreach, a personalization specialist, released its Loomi marketing agent, which converts a single prompt into a fully built campaign workflow. Built on the Loomi agentic personalization platform, which combines data-driven intelligence and AI models, the marketing agent understands customers, not just segments.

Loomi marketing agent enables autonomous campaign creation and optimization, using real customer data to personalize each campaign at the individual level. It builds entire campaigns while giving marketers guardrails and control.

  • Conversational Campaign Building: Marketers tell the agent what they want to achieve; the agent builds the campaign in minutes.
  • AI Segmentation and Targeting: Loomi combines its knowledge of marketing use cases and a brand’s customer data to build the best fitting audience for the campaign.
  • Content Creation and Personalization: The agent generates campaign content using brand voice, customer data, and intent signals, so every email or message reads as if it were built for the person receiving it.
  • Journey Orchestration and AI Timing: Behavior-triggered automations are powered by real-time signals, with AI determining the optimal message and moments to reach each individual.
  • Built-In Guardrails and Security: Campaigns remain reviewable and adjustable. Teams stay in control while agents handle the heavy lifting, backed by enterprise-ready privacy and security features including audit trails, GDPR compliance, and granular access roles.

https://www.bloomreach.com/en/news/2026/bloomreach-announces-the-general-availability-of-loomi-marketing-agent/

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