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Category: Marketing & e-commerce (Page 1 of 70)

Adobe unveils Adobe GenStudio for enterprises

Adobe announced Adobe GenStudio, a new solution combining content ideation, creation, production and activation to advance the enterprise content supply chain with generative AI. By connecting Adobe’s solutions across Creative Cloud, Firefly, Express and Experience Cloud, marketing and creative departments can now:

  • Rapidly create and activate new and variant content with Firefly generative AI and Express in a simple to use interface connected to Enterprise data and supports real-time collaboration across the entire company.
  • Create Enterprise content workflows and enable content re-use through a single Enterprise portal via Workfront, Adobe Experience Manager (AEM) and Creative Cloud.
  • Activate content through any channel and immediately gain insights into content performance through Adobe Experience Cloud.

Through Express integration with Experience Cloud, more people in an organization can now collaborate in content workflow. Experienced designers and marketers such as campaign marketers, web site managers, social media marketers and product managers are able to create, edit and version brand approved assets for immediate personalization. GenStudio puts agility in the hands of digital experience managers while ensuring brand standards and overall governance are maintained. Through the integration of Workfront, Firefly and Adobe Experience Manager, GenStudio accelerates and optimizes a notoriously lengthy, cumbersome and expensive process.

Acquia adds generative AI to digital asset management platform

Acquia, a digital experience platform, announced new integrations between Acquia DAM and generative AI solutions ChatGPT and Clarifai. These integrations enable creatives and marketers using the Acquia digital asset management (DAM) platform to accelerate time to market by creating on-brand, search engine optimized product descriptions and image alt text. Acquia DAM may be used as a standalone solution or with content management systems such as Drupal or other products in the Acquia Digital Experience Platform (Acquia DXP).

With the native integration between Acquia DAM and ChatGPT, product marketers can quickly create product listings on their own websites and popular commerce sites such as Walmart, commerce platforms like Shopify. This solution enables teams to create on-brand content for their entire product line faster, based on product attributes in Acquia DAM, to ensure accuracy across digital channels. Teams can use target keywords as inputs for the AI-generated description to optimize for search. As an organization’s image library grows, the integration monitors all new or newly versioned image assets, ensuring no assets fall through the cracks.

Cloudinary updates Digital Asset Management (DAM) platform

Cloudinary, an image and video platform, announced a key enhancement to its enterprise DAM, Cloudinary Assets, with the addition of Studio, a new feature that allows users to quickly adapt images and video easily. Powered by AI, Studio users will benefit from more efficient media management workflows, improved collaboration, and faster time to market. With access to built-in generative AI capabilities, users can quickly remove backgrounds, add drop shadows or otherwise manipulate images and videos to suit their needs.

Cloudinary Assets users save time with the ability to define one or multiple transformations that the platform can use to instantly optimize images and videos for all channels, devices, and platforms and automatically generate variations when uploaded or on demand.

Studio brings additional workflow efficiencies to a modern DAM platform that includes:

  • Automation of collaboration workflows: Cloudinary makes it easy to create and share image and video collections between internal teams and external collaborators, facilitate review and approval workflows, and navigate asset handoffs.
  • Unlimited asset variations: From a single source file, users can rely on AI to automatically create an unlimited number of experience-ready assets that are optimized for performance and tailored to the specifications of each channel.

Merkle launches global composable commerce accelerator for Salesforce Commerce Cloud with Contentful and Magnolia 

Merkle announced the launch of its new global accelerator for Salesforce Commerce Cloud, which enables brands to achieve a modern composable, API-first architecture faster. Developed to work with Contentful and Magnolia, the accelerator extends Salesforce Commerce Cloud and streamlines integration with other enterprise content management platforms.

By joining forces with Contentful and Magnolia, Merkle enables businesses to implement enterprise-ready headless content management capabilities with Salesforce Commerce Cloud. The new accelerator drives improved time to market, a future-ready technology architecture, and greater innovation in front-end consumer experience. It allows brands to manage front-end site experience and web content through the content management platform, in addition to user experience functionality. This reduces the initial front-end development work for brands to implement a headless architecture.

The accelerator brings together Merkle’s Salesforce Commerce Cloud expertise and modern content management platforms Contentful and Magnolia, and is supported by Merkle’s global design system to expedite design and provide brand experience components. This gives businesses the tools to create and deliver exceptional digital commerce experiences while reducing cost and time to implement composable architectures.

Bloomreach announces Clarity

Bloomreach announced a conversational shopping product built for a new world of e-commerce. Using generative AI and large language models (LLMs), Bloomreach Clarity engages with shoppers to deliver personalized, product expertise straight from their favorite brands. Businesses connect these conversations directly to product catalogs, and can integrate individual conversations across channels, including website, chat, and SMS.

Bloomreach Clarity is built upon a real-time customer data engine and trained on more than a decade of commerce data. This gives it a understanding of how customers shop and how products perform globally, based on Bloomreach’s rich data and AI, and at the individual level, based on a business’s real-time data. While Clarity is showing customers relevant information and products, it’s also prioritizing what it knows they’ll actually buy. Clarity also offers control and optimizations for businesses as they introduce this conversational experience to customers, including:

  • The ability for merchandisers to combine their instinct and expertise with the speed and scale of AI
  • Real-time targeting that allows Clarity to prompt conversations based on a customer’s current journey or specific segment
  • Personalized conversations, even for unknown visitors based on browsing behavior
  • The ability to refine conversations using brand guidelines and tone of voice

Bloomreach supports OAuth 2.0 authentication

Bloomreach, provider of a Commerce Experience Cloud, announced the support of Open Authorization (OAuth) 2.0 authentication for webhooks, an industry standard protocol for authentication that enables third-party applications to access a user’s data without sharing their credentials. Businesses will now have the ability to integrate Bloomreach Engagement with third-party applications that require OAuth through webhooks, safely connecting real-time data in and out Bloomreach and boosting marketing personalization without the need to switch platforms.

The use of webhooks plays a crucial role in facilitating real-time data synchronization and triggering actions across multiple marketing channels. By leveraging webhooks effectively, marketers can deliver personalized, timely, and consistent experiences across touchpoints, to improve customer engagement and satisfaction. As marketers deliver these enhanced experiences, the OAuth 2.0 authentication method for webhooks maintains the security and integrity of the exchanged data. By enabling controlled access to protected resources, it mitigates the risk of unauthorized access and data breaches.

OAuth 2.0 authentication via webhooks opens the door for brands to frictionlessly integrate Bloomreach Engagement with third-party platforms and applications in their tech stack that require this authentication method. This includes Microsoft Azure, Commercetools, Criteo Marketing, Salesforce Marketing Cloud, Listrak, and Talkdesk, among others.

Bloomreach and Shopware partner

Bloomreach, a digital experience and content management platform provider and Shopware, an omnichannel digital commerce platform for e-commerce businesses, announced they have partnered to empower businesses to unlock new growth across their e-commerce experience. The partnership will enable businesses built on the Shopware commerce platform to enhance their digital experience across every touchpoint using Bloomreach’s data and AI-driven solutions. Businesses worldwide will be better poised to drive greater personalization for every customer.

Shopware is an open commerce platform for mid-market and lower enterprise merchants across EMEA, with comprehensive solutions for B2C and B2B businesses. Through its partnership with Bloomreach, Shopware will expand its global presence.

Bloomreach empowers businesses to deliver personalized experiences across their digital channels by combining unified customer and product data with AI-optimization. For e-commerce businesses built on the Shopware platform, the addition of Bloomreach’s marketing automation, product discovery, and content management solutions will allow them to enhance customer journeys by creating personalized, end-to-end e-commerce experiences, fueled by the AI built into all Bloomreach products and Shopware’s AI Copilot program.


Acquia enhances digital experience platform for personalization

Acquia has enhanced the capabilities of its digital experience platform, Acquia DXP, to create more personalized experiences for customers. The combination of the customer data platform (Acquia CDP) and Acquia Personalization enables customers to create digital experiences based on knowledge gained from a broader array of channels, making the most of their anonymous, known, and understood customer data.

  • Personalizing customer journeys of anonymous visitors as they become known and understood. By continuously collecting behavioral data, marketers can assemble it into a single profile view. This improves as additional identifying information becomes available, allowing the visitor to progress from anonymous to known to understood.
  • Consolidating all IDs associated with a unique individual, regardless of channel and device. As a customer moves among channels, multiple tracking IDs are generated through interactions with different systems and potentially from multiple client devices.
  • Creating responses to customer actions that take into account interactions at every touch point. Use behavioral data from the website to make product recommendations based on past interactions, even before the customer has been identified.

Acquia CDP and Acquia Personalization are available standalone or within Acquia DXP. Both products support composable customer data strategies through integrations with other Acquia and third-party marketing products.

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