Curated for content, computing, and digital experience professionals

Category: Marketing & e-commerce (Page 1 of 68)

AesirX launches headless CMS

AesirX Content is an open source, headless content management system (CMS) designed for agencies and developers building custom websites. It comes with migrators for WordPress and Joomla! The freemium edition includes marketing automation software (DMA), asset management and storage (DAM), 1st-party analytics, intelligent business insights, and Single Sign On, facilitated by Concordium’s zero knowledge ID technology.

Concordium’s zero Knowledge ID layer ensures that users can share their data with businesses while remaining anonymous. Concordium’s blockchain technology allows users to store and verify their data and allows for cross-site tracking.

The Community Edition is a free Open Source option for individual developers who want to explore a modern stack of headless microservices. This freemium version, downloadable from GitHub, comes with DMA for content marketing automation and DAM for digital asset handling. Also included within the free Open Source tier is both AesirX Analytics and AesirX BI technologies. Additional tiers include: Starter Edition – $49 for start-ups, Team Edition $99 for small to medium teams, Growth Edition $249 for growing organizations, and a fully hosted and managed Enterprise Edition $1,000.

https://aesirx.io

WordSphere acquires DrupalWare

WordSphere LLC, a tech company based in Palo Alto, announced the completion of its acquisition of DrupalWare, a well-known Drupal development agency. The 6.8 million dollar cash acquisition includes the DrupalWare website/brand, a portfolio of 164 active clients, and 6 Drupal specialists who will join WordSphere LLC’s senior DevOps team. DrupalWare’s clients include Pfizer, Tesla Motors, the City of New York, NY MTA, Columbia University, B&H Photo, and many other Fortune 500 companies.

WordSphere LLC is primarily focused as a WordPress website development company, mainly offering services in WordPress customization, modification, theming, advanced WordPress custom themes, custom plugins, buddy press customization, and e-commerce/WooCommerce. WordSphere LLC also offers services for Drupal, BigCommerce, and Shopify. They provide a variety of front-end and back-end development services utilizing more modern stacks like React, Node, Svelte, Typescript, ExpressJS, AngularJS, Vue.js, Next.js, PHP, OOP, Laravel, Codeigniter, Ruby, Python (Django) and many others.

https://wordsphere.com

Uniform and Algolia partner

Uniform announced a partnership with Algolia. With the new integration, marketers and merchandisers can query Agolia within Uniform Canvas to show either for specific results, such as blog entries or products, or a dynamic range based on a search query. This process uses Algolia to deliver results quickly and can be used with any connected index within Algolia. These results can also be used for testing and personalization using Uniform Context. 

In practice, this means that a Canvas component can be connected to an Algolia index built from a commerce engine, then set to search for either alternative products (e.g., showing alternative brown leather shoes when viewing a product detail page) or complementary products to drive cross-sales (e.g., Brown belts and bags to match the shoes being viewed.) As new products are added to the index, the component automatically adds the most relevant options, to boost conversions without manual work. This can be used to recommend content or tutorials to support marketing use cases. 

With Algolia’s prebuilt front-end component, business users can control the display of search results (pagination, columns, other page content), also the display of the images in the Algolia index without developer support.

https://uniform.dev/https://algolia.com

Vercel and Sitecore partner

Vercel, a cloud platform for frontend developers, together with Sitecore, a global provider of end-to-end digital experience solutions, announced a strategic partnership in response to the needs of brands for a more composable architecture. Marrying Vercel’s mission to power the frontend experience of businesses around the world, and Sitecore’s experience in helping brands potential to connect with their consumers globally, is meant to create new opportunities to scale on the Web.

Vercel and Sitecore have a history of collaborating on multiple engagements globally for clients across industries including Focus Brands and Avid Technology, with Platinum Sitecore implementation partners like Merkle and XCentium. Together, the companies help clients build composable digital experiences using Vercel’s Edge Middleware, Sitecore’s XM, and deep integrations built to allow for a headless solution by leveraging Vercel’s frontend as a Service (FaaS) experience expertise.

https://vercel.comhttps://www.sitecore.com

Bloomreach adds catalog management feature

Bloomreach announced a new feature from Bloomreach Discovery that gives merchandisers greater control over their product catalogs. With Catalog Management, merchandising teams can use business user-friendly tools to configure and manage all product catalogs within their account. Bloomreach Discovery customers now provides all users with the ability to see data import activity and make configuration changes in real time. They are also able to select which data attributes they want to show up in the product feed, ensuring product data is relevant for their business and for customer queries.

The data implementation process for product discovery tools can take time, and often becomes more complicated with larger product catalogs. This can lead to delays in generating value from the tool, as merchandisers have to wait for the implementation process to be completed before they can make changes or customizations to the data. Catalog Management solves for this issue directly by enabling search and merchandising teams to manage the data integration process on their own. It offers users the ability to view, manage, diagnose, and explore data across all the catalogs in their account, allowing them to optimize their merchandising, make necessary changes or customizations in real-time.

https://www.bloomreach.com/en

CI&T and Crownpeak partner

CI&T, focused on driving digital transformation for global brands, and Crownpeak, a digital experience platform (DXP) provider, announced a partnership to build retail experience management accelerators combining the companies’ expertise in the industry and technology.

The Retail Experience Platform is a digital experience platform using composable commerce architecture with reusable components to support specialty retail sales. As a result, retail and e-commerce companies can bring their brand’s unique customer experiences to life – launching and continuously optimizing those experiences to maximize conversions, revenue, and customer engagement. Leveraging a composable architecture to build a personalized “best-of-stack” platform, companies do not have to compromise on future, scalable performance or uncontrolled costs.

Crownpeak helps bring enterprise marketers and IT professionals together with its hybrid, headless, and composable DXP architecture to deliver content-driven commerce – fast, secure, accessible, and transactional omnichannel digital experiences. Crownpeak also finalized its acquisition of Attraqt in December 2022. Attraqt is a provider of SaaS solutions that powers product discovery experiences and online conversion for top brands and retailers globally.

https://www.crownpeak.comhttps://ciandt.com/

Acquia enhances customer data platform 

Acquia introduced enhancements to its customer data platform (CDP) to deepen support for enterprise marketing teams. The new capabilities expand the ways marketers and data scientists can work with information managed by Acquia CDP and strengthen the product’s central role in composable customer data strategies. Acquia CDP now includes: 

  • Unified data layer: Powered by Snowflake, Acquia’s unified data layer allows for centralized storage of customer data. Acquia CDP and other martech products no longer need to pass data back and forth to keep information such as customers lists in sync. This lowers costs associated with the system, helps ensure better data quality, and can increase system performance.
  • Direct SQL access: Data scientists can directly access analytics, insights, and data in Acquia CDP. This capability allows data scientists to run data models directly on Acquia CDP without requiring users to download data and move it to other systems.
  • Integration with Acquia DAM: Acquia CDP can integrate with every product information management system, including Acquia PIM. Now it also integrates with the company’s digital asset management (DAM) system, allowing customers to seamlessly use existing marketing content, product information, and marketing strategies across both platforms.

https://www.acquia.com/products/marketing-cloud/acquia-cdp

Acquia readies support for Drupal 10

Digital experience company Acquia announced it is set to support Drupal 10 when the open source community releases it on December 14. Acquia’s products ready for the newest version of the open source framework for building digital experience include: Acquia Code Studio and Cloud IDE developer tools, low-code Acquia Site Studio and Site Factory solutions for building and managing experiences, Acquia CMS and Acquia DAM for managing and publishing content, and Acquia Personalization for one-to-one experiences. Many customers are already beta testing Drupal 10 on Acquia Cloud Platform. They can also begin upgrading their sites on their Acquia Cloud Enterprise or Acquia Cloud Next development environments.

Acquia is the largest contributor to Drupal 10, and has contributed all updates required to make Acquia CMS compatible with Drupal 10 back to the Drupal community. After Drupal 10’s release, companies will have 11 months to update their applications from Drupal 9 to 10 to avoid potential unmaintained third-party dependencies. A timely upgrade reduces this risk, and allows their technical and marketing teams to take advantage of the innovative features that the open source community has contributed to Drupal 10.

https://acquia.comhttps://www.drupal.org

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