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Category: Marketing & e-commerce (Page 1 of 72)

Brightcove announces web-based video editing tool

Brightcove announced it has added web-based video editing capabilities to its streaming technology platform. The new core functionality will add easy-to-use editing that accelerates video creation, management, and publishing workflows. 

Designed to serve the needs of publishers, marketing, social media, HR, and communications professionals, the editing functionality is designed for anyone to use, helping all users leverage its full potential, regardless of their level of video expertise. Brightcove’s web-based video editor allows customers to create content from start to finish within the streaming platform. customers can:

  • Create “snackable” content from longer videos: Repurpose existing video content by editing recordings into clips, highlight reels, or condensed versions for specific audiences. Users can trim and cut sections within larger videos or merge points to create new clips, reels, or highlights, and add graphics, logos, music, artwork.
  • Package Employee-Generated Content: Users can source and edit recordings from other contributors into a finalized video.
  • Develop Promotional Video Content: Edit video content with customizable templates for promotions, campaign purposes, and personalized content.
  • Edit video for various channels: Edit or crop brand-ready content to distribute to different channels for broader reach while meeting requirements for specific aspect ratios, including vertical videos.

https://www.brightcove.com/en/company/press/brightcove-launches-web-based-video-editor/

Bridgeline announces Zeus launch with Concept and Image Search

Bridgeline Digital, Inc., a provider of marketing software, announced the release date of its HawkSearch “Smart Search” technology, set for March 15, 2024. Smart Search introduces two new ways to search, Concept and Visual Search, changing how customers interact with search and leading to increased engagement and revenue for businesses.

HawkSearch will introduce its “Zeus” update for Smart Search and GenAI capabilities on March 15, 2024. This update introduces AI-powered Concept and Visual Search to help HawkSearch customers generate more revenue. Smart Search uses AI models, vector databases, and large language models to process customer queries, whether typed or through images. For instance, Visual Search allows a customer to upload an image of a product, and HawkSearch will show similar items for purchase. Concept Search lets users describe their needs in natural language, and the system finds relevant products or information.

https://www.bridgeline.com

Algolia adds Looking Similar capability to AI Recommendations

Algolia launched a new ‘Looking Similar’ capability as part of its AI Recommendations solution. Looking Similar is an AI model that analyzes images in a retailer’s catalog to find and recommend other items that are visually similar. This new image-based feature is easy to implement and configure, and can enhance conversion rates by providing shoppers with a more visual browsing experience. 

With Looking Similar, users can find items faster that fit a specific theme, vibe, style, mood, or space as a shopper might visually explore products in a brick-and-mortar store. These visual recommendations are particularly useful for shoppers when they come across out of stock items, are simply looking for inspiration, or find a style they like but want differently priced options.

Retailers and marketplaces can implement Algolia’s Looking Similar, analyze a catalog, and quickly generate hundreds of recommendations. These recommendations can be further refined based on a number of preferred attributes such as ‘color’, ‘price’, and ‘size’.

Looking Similar provides retailers with control and empowers them to establish thresholds for the “Similarity” of image matches to create custom filters, specify the number of recommendations to be displayed, and ensure a specific level of image match similarity.

https://www.algolia.com/about/news/algolia-unveils-new-looking-similar-capability-elevating-shopping-experiences-with-image-based-recommendations/

Acquia enhances brand management capabilities

Acquia announced new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities. These integrations — with Acquia Campaign Studio, Adobe Stock, and Google Translate reduce the complexity of maintaining a consistent brand experience across digital channels.

Acquia DAM is now integrated with Acquia Campaign Studio, the company’s marketing automation solution. The integration leverages Acquia’s instant search connector tool, so once a user is authenticated in the DAM connector within Campaign Studio, they can search, view, and select the asset of their choice within Campaign Studio’s email and landing page builders. Pictures in email and landing page builders dynamically change when updated in Acquia DAM.

An Adobe Stock integration automatically syncs a customer’s newly licensed Adobe Stock assets with Acquia DAM, bringing in essential metadata and offering smoother workflows. Creative pros can choose which types of Adobe Stock assets to monitor and sync, and the integration handles file copying and categorization in Acquia DAM. Customers can now use Google Translate to automatically translate text from selected metadata fields within Acquia DAM. The DAM automatically repopulates these fields with translated content in up to 20 languages.

https://www.acquia.com/newsroom/press-releases/acquia-enhances-brand-management-capabilities

Uniform announces CMS capabilities for Visual Workspace

Uniform announced the addition of new CMS capabilities to its Uniform Visual Workspace, to expand the basic concept of a CMS from a single-source content repository to unified, multi-source one. This enables brands to leverage content from any source without writing any integration logic, setting up unreliable data synchronization processes, or moving content into yet another repository. In the Visual Workspace, mapping fields from different content sources is done without developer involvement. Localization, versioning and asset management are now part of the Visual Workspace.

For brands who already have one or more CMSs in place, this creates an opportunity to work with a single content model that spans those systems, along with any other content sources they use – be they legacy, monolithic, composable, or bespoke. With generative AI integrated throughout the Visual Workspace, new content can be created almost instantly. Uniform provides guardrails that ensure generative AI is creating accurate, on-brand content, using the language models you choose.

https://www.uniform.dev

ActionIQ announces CXAI to integrate GenAI data & GenAI content

ActionIQ, an Enterprise Customer Data Platform, announced the launch of CXAI, a suite of AI-enabled solutions purpose-built for customer experience (CX), marketing, and data teams. The first CXAI release introduces two modules, CXAI Data and CXAI Content. Together, these capabilities are meant to help marketers deliver personalized creative content to individual audience members.

CXAI Data

  • GenAI Audiences. An audience co-pilot for marketers, bringing a natural language interface to GenAI for marketers to build audiences, analyze performance, and uncover insights. Marketers can design the audiences and experiences they want, in their own language, without requiring SQL or data expertise.
  • AI Decisioning & Analytics. A new decisioning engine for personalizing customer experiences. AI Decisioning makes recommendations and optimizes for the best audience, products, offers, lookalikes, channel preference, and more. AI Decisioning can use out-of-the-box models, custom models, or in-house models.

CXAI Content. Today, we are announcing an exciting new partnership with Typeface, a generative AI platform for enterprise content creation. With ActionIQ CXAI Content and Typeface Multimodal Content Hub integration, marketers and designers create customized, on-brand content that aligns with ActionIQ’s audiences, and can be activated across any channel.

https://www.actioniq.com/newsroom/actioniq-announces-cx-ai-genai/

Typeface announces integration within Microsoft Dynamics 365

Typeface, a generative AI platform for enterprise content creation, and Microsoft today announced an AI-powered experience within Microsoft Dynamics 365 Customer Insights, a customer data platform and journey orchestration solution, aimed at transforming how marketers work by reducing the complexities of end-to-end campaign management and enhancing marketer productivity and ROI. 

To use this AI-powered experience in Dynamics 365 Customer Insights, marketing teams can simply type their desired campaign outcome in their own words or upload an existing brief. Copilot then responds by generating a central project board that recommends and connects everything needed for the campaign, including audience data, journey orchestration, and channels – all in the flow of work. While creating their campaign, marketers will have access to Typeface, so they can generate and curate on-brand content directly within Dynamics 365 Customer Insights. For Dynamics 365 Customer Insights customers, an early access public preview, will be released in the first quarter of 2024.

https://www.typeface.ai/blog/typeface-announces-integration-within-microsoft-dynamics-365-customer-insights-to-help-redefine-marketer-experiences

Bloomreach partners with Spryker to expand composable commerce

Bloomreach, a platform fueling e-commerce experiences, today announced their partnership with Spryker, a composable commerce platform for sophisticated use cases in B2B Commerce, Enterprise Marketplaces, and Thing Commerce. With the partnership, Bloomreach users will be able to leverage Spryker’s composable, API based functionalities to constantly improve their digital and marketplace experience. From content management and product discovery to customer engagement, Spryker’s deep market knowledge will provide Bloomreach business users with the tools and support they need to achieve true personalization and capture revenue.

Bloomreach has always prioritized composable commerce and its impact in the e-commerce space. The partnership with Spryker is a testament to that and will deliver value to Bloomreach customers by providing access to Spryker’s diverse community of  technical and solution partners, as well as a strong team of experts. Through Spryker’s composable API based functionalities, customers will be able to constantly improve their digital and marketplace experiences while creating flexible tech stacks that will drive revenue and growth across the e-commerce ecosystem.

https://www.bloomreach.com/en/news/2023/bloomreach-partners-with-spryker-to-unlock-a-new-level-of-composable-commercehttps://spryker.com

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