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Category: Marketing & e-commerce (Page 1 of 66)

Acquia adds new Channel Portals capabilities to Acquia DAM

Acquia announced new capabilities for Acquia DAM (previously Widen), Channel Portals. They allow businesses to easily create and share branded, secure, and up-to-date digital product catalogs with individual partners to accelerate sales and ensure products are accurately represented in the market.

In-store displays, sales conversations, email promotions, and websites all require current product content. Channel Portals makes it easier for a business user to filter down a product catalog to the information and assets each group needs to market and sell the products, and then share it in an portal. Channel Portals removes the need for ad hoc spreadsheet exports and zip files of images, videos, and PDFs.

Using Channel Portals, sales teams can access product details for training purposes or create a custom portal for each dealer and distributor channel, exclusively featuring their organization’s branding, including logo, font, and colors. Customers can embed Channel Portals into a webpage or share them via a link, made public or password-protected.

In addition, Acquia released task management for product enrichment, which extends Acquia DAM’s product information management (PIM) capabilities. Task management for product enrichment allows product managers to automatically delegate tasks for writers, marketers, and creatives as new products are added to the system.

https://acquia.com

Optimizely experimentation platform on Google Cloud Marketplace

Optimizely, a digital experience platform (DXP) provider, today announced its Web Experimentation and Full Stack solutions are now available on the Google Cloud Marketplace, which makes it easy for Google Cloud customers to purchase both products. Optimizely’s experimentation solutions aim to remove the guesswork from delivering personalized, meaningful engagements through science-backed data to improve customer experience (CX) and drive business outcomes.

The launch comes six months after Optimizely announced it had entered a multi-year, strategic partnership with Google Cloud to deliver next-gen experimentation solutions and move its experimentation solutions to Google Cloud. As part of the ongoing partnership, Optimizely and Google Cloud will coordinate a joint go-to-market and sales execution strategy to seamlessly deliver scalable, end-to-end experimentation solutions to customers across the globe.

https://www.optimizely.com/insights/blog/

Sitecore releases Experience Manager Cloud (XM Cloud)

Sitecore announced it has completed transition of its core CMS solution including personalization and the content authoring experience, to a modern cloud architecture with the release of Sitecore Experience Manager (XM) Cloud. The release will help brands with speed to market in the implementation of customer experiences, simplifying design and deployment, and eliminating upgrades. With XM Cloud, marketers can instantly create, manage and deliver engaging omnichannel experiences with an enterprise-ready CMS.

For business users, XM Cloud offers the ability to build pixel-perfect digital experiences via a WYSIWIG authoring experience that can access content anywhere as well as embedded testing & personalization, and integrated visitor analytics. For developers, XM Cloud can be used with headless development techniques and will work with modern frontend frameworks and support all deployment scenarios.

With Sitecore XM Cloud, the company’s entire Digital Experience Platform can now provide brands and marketers with:

  • Composability – all of Sitecore’s platform solutions can now be purchased independently and will fit in a best-of-breed marketing technology stack
  • On-the-Fly Engagement – rapidly create experiences to meet constantly evolving market needs
  • Multi-channel content management – create content once and reuse across any channel and experience
  • Simplicity for marketers – business-focused tools and intuitive content authoring workflows

https://www.sitecore.com

BigCommerce expands in Europe and South America

BigCommerce, an ecommerce platform for fast-growing and established B2C and B2B brands, announced it has grown its European presence into Austria, Denmark, Norway and Sweden, and its Latin American presence into Peru. With its latest expansions and fully localized tech and agency partner ecosystem, BigCommerce will enable merchants of all sizes and complexities to build and scale their online businesses to deliver seamless shopping experiences to local and cross-border customers. Merchants can:

  • Create versatile shopping experiences. In addition to a fully translated control panel and native-language support, retailers can use multi-language, multi-currency, secure payment capabilities and create local storefronts or expand their customer reach in new markets.
  • Deliver an omnichannel shopping experience and surface new revenue streams. BigCommerce’s open SaaS approach enables direct integrations with global channels like Facebook Shopping, Instagram Shopping and TikTok.
  • Tap into B2B functionality to build B2B storefronts. BigCommerce’s suite of native functionality and ecosystem of integration partner applications make it easier for B2B merchants to offer B2C-like experiences.
  • Leverage headless technology for future-oriented storefronts. As a member of the MACH Alliance, BigCommerce’s integrations with top front-end frameworks and best-of-breed technology ecosystem enable businesses to evolve from monolithic architectures to future-proof tech stacks.

https://www.bigcommerce.com

Adobe announces new Adobe Analytics services

Adobe announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types. Adobe also introduced a new service to transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Streaming media: Adobe is introducing new capabilities for brands to understand how streaming fits into the overall customer journey. Through Customer Journey Analytics (CJA), teams can tie digital media consumption to engagement on other channels like social media, websites and offline channels.

Seamlessly bring data together: With the bulk data insertion API now available, teams can move or activate any volume of historical data into Adobe Analytics. It covers any online or offline channel, allowing brands to transition data sources from point-of-sale devices, CRM systems and mobile applications.

Intelligent data mapping: Adobe Analytics is providing flexibility for brands to bypass the data migration preparation work while avoiding data destruction. As data comes through, Adobe Analytics preserves the underlying structure, and also suggests new ways to measure the customer journey. Brands can also retroactively apply dimensions to historical data, such as new attribution models.

https://news.adobe.com/news/news-details/2022/Next-Generation-Adobe-Analytics-Delivers-Customer-Insights-From-Streaming-Media-and-the-Metaverse/default.aspx

Canto unveils Media Delivery Cloud

Canto, a provider of digital asset management (DAM) software, released Media Delivery Cloud, a new solution that enables customers to directly connect images from their Canto library to their website, e-commerce platform and other content distribution platforms. With Media Delivery Cloud, companies can deliver images in real time at a global scale – reducing duplicate work between creative and web teams, eliminating the need to create and store duplicate assets, while optimizing web load times.

By publishing assets directly to e-commerce and web, Media Delivery Cloud enables brands to accelerate their digital asset supply chain and ensure consistency across markets. Media Delivery Cloud enables brands to:

  • Automate publication of digital assets directly from your Canto library to your website or e-commerce platform
  • View locally hosted content from servers close to users, with faster page load times and a better end-user experience
  • Remove duplication and cut down on storage costs by displaying a single asset in different formats
  • Auto-resize and crop imagery in the formats needed, removing the burden on creative teams

https://canto.com/product/media-delivery-cloud/

Umbraco teams with Microsoft

Umbraco announced a strategic agreement with Microsoft to extend the reach of Umbraco’s flexible and open source content management system (CMS) built on Microsoft .NET and strengthen its position in the Azure Marketplace, an online store built around Microsoft’s Azure cloud platform.

Listed on the Azure marketplace are Umbraco Cloud and Umbraco Heartcore, the company’s headless CMS. These technologies are at the core of Umbraco’s composable digital experience platform (DXP), which lets companies integrate best-of-breed applications or tools with the CMS to design the digital experiences that fit their organization’s needs instead of deploying a monolithic suite comprised of multiple MarTech technologies all integrated into one suite purchased from one vendor. As a composable DXP, the solutions, including Umbraco Cloud, work together via APIs to flexibly deliver content and customized digital experiences to customers.

https://umbraco.com

Siteimprove launches Prepublish

Siteimprove, announced the launch of Siteimprove Prepublish, technology that provides digital marketers with data and analytics to help ensure website content is error-free, optimized for SEO and accessibility, and aligned with brand standards. Bringing these together on a single platform as a CMS plugin or an API, Prepublish protects the quality of a brand’s website content before it goes live.

The Siteimprove Platform includes three solutions that support marketing departments, web teams and CMOs to deliver optimized content performance across marketing channel:

  • Marketing Performance. Intelligent insights are served daily across organic and paid search (SEO and ad insights, simplified Quality Score analysis, structured budget optimization, website speed) to ensure visibility and growth. Workflow integration with CMS/DXPs provides a seamless experience for marketing teams. Siteimprove works integrates with Optimizely, Adobe Experience Manager, Drupal, Tridion, Sitecore and Sitefinity.
  • Digital Inclusivity. Siteimprove Prepublish provides instant insights into accessibility issues and actionable recommendations in a single view, ensuring a brand’s content is in line with accessibility guidelines and regulations.
  • Content Experience. On-page SEO diagnostics pinpoint where brands can fine-tune their content with recommendations for SEO success. Customizable company policies give instant visibility into any violations of brand guidelines for a stronger brand presence.

https://siteimprove.com

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