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Category: Marketing & e-commerce (Page 1 of 53)

Medallia to collaborate with Oracle Cloud CX

Medallia, Inc. announced it plans to integrate with Oracle CX Service to deliver real-time feedback on what customers think and feel about customer service interactions with a brand. Seamless routing of real-time feedback from Medallia gives brands an understanding of which services are effective, satisfying and driving customer loyalty, and which services are in need of improvement to increase customer retention. Medallia’s planned integration with Oracle CX Service will allow brands to proactively understand their customer’s experience by capturing a range of feedback signals that include web surveys, messaging, video, and voice analytics after a service interaction.

https://www.medallia.com

BigCommerce joins MACH Alliance

BigCommerce, a SaaS ecommerce platform announced it has joined the MACH Alliance, a newly-formed group of independent tech companies dedicated to advocating for an open technology ecosystem for enterprise ecommerce solutions. As part of this group, BigCommerce will work in collaboration with members to enhance education, development and adoption of composable infrastructures through microservices-based, API-first, cloud-native SaaS and headless technology and digital experiences. BigCommerce has been enabling merchants to build scalable, content- and experience-driven digital commerce experiences through headless deployments. APIs allow for full access to the data and business logic of the BigCommerce platform, so merchants can connect third-party integrations, mobile applications or a front-end CMS or DXP to create a headless storefront. Participation in the MACH Alliance will create additional opportunities for BigCommerce to advance MACH principles as the modern standard.

https://www.bigcommerce.com, https://machalliance.org

Adobe to acquire Workfront

Adobe announced it has entered into a definitive agreement to acquire Workfront, a work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is a solution marketers use to manage content, plan and track marketing campaigns, and execute complex workflows across teams.

The combination of Adobe Experience Cloud and Workfront will help bring efficiency, collaboration, and productivity gains to marketing teams and  operations managers currently challenged with siloed work management solutions. Workfront has deep experience in orchestrating marketing workflows and has APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud. Workfront’s platform is architected for the enterprise, with integration capabilities that can be configured to meet the varied needs of companies of all sizes. Adobe and Workfront are already partners with over 1,000 shared customers.

Workfront CEO Alex Shootman will continue to lead the Workfront team, reporting to Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations. The transaction is expected to close during the first quarter of Adobe’s 2021 fiscal year. Until the transaction closes, each company will continue to operate independently.

https://www.workfront.com, https://blog.adobe.com/en/2020/11/09/adobe-to-acquire-workfront.html#gs.l1p5o6

Mapp Cloud introduces new features

Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. Sending interactive emails with AMP (Accelerated Mobile Pages), offers a new range of options for the creation of dynamic content. With AMP, emails can quickly be configured, personalized, and enriched with interactive elements within the email itself. New Customer Data Platform (CDP) functionality in the Unified Customer Profile provides marketers with a view of every individual customer by visualizing their attributes, transactions, and engagement in one single place. Cookieless Tracking, enabling marketers to track website visitors without the use of cookies or other technical tools that use user-identifiable information. Marketers and analysts will still be able to analyze website and campaign performance, but without sacrificing the anonymity of their customers and prospects. Mapp’s Fall Update contains many more new features and improvements. A detailed summary of all the new features can be found at:

https://mapp.com/product-updates-fall-2020/

Yottaa RAPID inSITE added to Episerver App Marketplace

Yottaa announced they are adding eCommerce acceleration as an application in the Episerver App Marketplace. Yottaa’s RAPID inSITE enables brands to gain visibility into how their website is currently performing and see how third-party technologies and other site elements are impacting page load time. Studies have shown that third parties account for up to 75% of site latency and that slow loading pages result in lower conversion. As an app for Episerver’s Commerce Cloud, RAPID inSITE helps meet business demand for faster performing eCommerce sites while also enabling brands to add a multitude of the third-party features that shoppers have come to expect without impacting site speed. Episerver tests each new application or add on for functionality, security and user-interface; ongoing support is held with Yottaa.

https://marketplace.episerver.com/

Oracle announces customer experience (CX) management solution

Oracle announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers’ unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales. Digital Experience for Communications supports the TM Forum‘s Open Digital Architecture and Open APIs to help service providers quickly integrate existing applications with the solution to provide a consistent and accurate view of customer and billing data. Coupled with a new user-interface built for the industry’s unique workflows, the solution gives service providers the data and tools to improve how they create and launch service offers, sell across channels, fulfill and monetize services, and deliver proactive care. Digital Experience for Communications also offers communications charging, operations support, and billing and revenue management.

https://www.oracle.com/index.html

Kentico Software launches Kentico Xperience 13

Kentico Software announced the launch of Kentico Xperience 13, enhancing its digital experience platform for marketers and developers with new features and updates. This year, Kentico rebranded its Kentico EMS product to Kentico Xperience. The new brand name is inspired by the nature of the product (a digital experience platform), as it combines content management, commerce, and digital marketing capabilities. Together with the rebrand and visual facelift of the product, the company has also turned its attention to its business model with new subscription licensing and the technologies they use. With the latest release, Kentico is one of the very first DXP vendor to switch to ASP.NET Core MVC. The latest release of Kentico Xperience helps businesses accelerate effective digital communication. It includes:

  • A web framework with performance that provides better load times, increased control over code, and simplified deployment with the ASP.NET Core MVC framework.
  • Marketing Automation enabling marketers to execute automated workflows that streamline communication processes, increase customer engagement, and improve marketing performance.
  • Reusable Content that saves time by allowing editors to create pages, sections, and more by reusing existing content.
  • Platform enhancements including new page type features, Search, Dynamic Routing, and more, to boost productivity and reduce developer resources.
  • Kentico Toolkit for third-party platforms designed to speed up development and empower marketers using Kentico Xperience.
  • Integrations with voice assistants Amazon Alexa and Google Home to control the administration interface.

https://xperience.io/discover/blog/2020-10/kentico-xperience-13-is-here/

CyberLancers announces partnership with Progress

CyberLancers announced they have partnered with Progress to help promote and develop websites using the digital experience platform, Progress Sitefinity. CyberLancers’ team of developers have worked with the Sitefinity platform for over a decade and this partnership will allow CyberLancers to use their knowledge in helping other companies make the switch to Sitefinity. Progress recently made platform enhancements delivering a technical preview of .NET Core and headless content management. This will allow organizations using Sitefinity to enhance their site performance as well as accelerate front-end content development. Progress Sitefinity is a cloud-enabled digital experience platform for developers and marketers to leverage content management and data-driven insights to deliver, optimize and scale personalized omnichannel user experiences.

https://www.cyberlancers.com/, https://www.progress.com/sitefinity-cms

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