Dynamic Yield, the Experience Optimization Platform, and e-Spirit, maker of the FirstSpirit DXP (digital experience platform) and hybrid headless CMS, announced an expansion of their strategic partnership that will allow brands greater access to the creation of personalized digital experiences at scale. In 2017 e-Spirit integrated Dynamic Yield’s personalization technology into the FirstSpirit DXP architecture, white labeling the solution as the Intelligence Content Engine. This deep integration has enabled e-Spirit and Dynamic Yield’s B2C and B2B customers across the world to orchestrate personalized digital experiences with ease.

https://www.e-Spirit.com, https://www.dynamicyield.com