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Category: Content management & strategy (Page 1 of 423)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Kentico updates Kentico Xperience 13

Kentico released “Refresh 3” for Kentico Xperience 13. When creating new web pages in Page Builder you can now offer visitors related content, for example blog articles and similar products. Up to now, if you wanted to add several related pages, you needed a separate widget for each card. Adding multiple cards with related pages to a single widget needed a custom workaround. 

If an editor chooses a wrong widget for a zone, it doesn’t display correctly and looks like a bug. With Widget Zone Restrictions, developers can define which widgets are suitable for each zone. When building pages, you get only the suitable widgets offered. And when you drag-and-drop a widget to a different position, you see which zone it is allowed to sit in.

With the new Widget Zone Names, developers can allocate a title to every zone. Then, the system remembers which zone each widget belongs to. In case an editor decides to swap the zones, the widgets automatically “follow” them to the new positions. This gives you freedom to be creative with your page layout, try different options and choose the best one. Focus on the final look rather than manual work.

https://xperience.io

Progress releases Sitefinity DX 14.0

Progress announced the availability of Progress Sitefinity DX 14.0. The platform allows organizations to create a digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery.

Sitefinity DX 14.0:

  • Execute strategic, data-driven marketing – Create and execute marketing campaigns that are informed by interaction history via comprehensive touchpoint attribution modeling.
  • Capitalize channels with multichannel experience management With the hybrid content management capabilities of Sitefinity DX, comprising its headless content-as-a-service API framework, marketers can execute a consistent and personalized experiences. Organizations can incorporate Progress’ AI-driven chatbot platform, NativeChat, into their Sitefinity experiences.
  • Boost efficiency through simplified system integration with low-code tools – Automate marketing operations and reduce implementation efforts through expanded connectivity between the systems. Leverage simplified workflows, service hooks, and low-code integration with components of existing tech stacks.
  • Scale global content and campaign delivery Deliver content across channels with enhanced content synchronization capabilities. Improve content governance for multisite experiences across business departments with multisite user group management.
  • Gain a competitive edge by ensuring delivery of a smooth page experience Optimize SEO rankings, user engagement and conversion with dedicated, out-of-the-box support for the newest Google Page Experience requirements.

https://www.progress.com/sitefinity-cms

Acquia to acquire Widen

Acquia announced that it has agreed to acquire Widen, a cloud-native maker of digital asset management (DAM) and product information management (PIM) software. Widen unites digital assets such as rich media, product information and marketing copy in a single workflow and provides an intuitive interface to democratize access for marketers to all of a brand’s resources. By providing a foundation for collaboration, coordination and control of the full digital content lifecycle, Widen will enable marketers and website builders to create richer and more distinctive customer experiences using Acquia Open Digital Experience Platform (DXP).

Widen solutions simplify how marketers create, review, manage, distribute and analyze content across the content lifecycle. Its design and architecture make it able to support complex marketing workflows and enterprise DXP requirements. These encompass use cases that go beyond managing creative assets to include storing unstructured data such as legal documents, insurance claims and contact lists. The marketing-friendly Widen PIM solution brings product data from creators to customers, centralizing it for syndication across websites, catalogs and ecommerce channels. Widen will be available as part of Acquia Open DXP or as a standalone offering.

https://www.acquia.comhttps://www.widen.com

Sitecore acquires Reflektion

Sitecore, a provider of digital experience management software, announced the acquisition of San Mateo-based Reflektion, an AI-powered digital search platform that understands and predicts patterns, context, and needs in order to convert shoppers into buyers. The combination of Sitecore and Reflektion enables Sitecore to engage, educate, and empower shoppers to make purchase decisions faster to increase buyer confidence, long-term revenue, and overall customer satisfaction and loyalty.

The acquisition will help marketers solve the information overload that is characteristic of traditional search solutions, which leave customers unable to find and select the right product. 93% of all online experiences start with search, making it an integral part of the customer buying journey, and Reflektion elevates search into a conversational, guided experience that provides more personal, accessible, and tailored answers for the customer. Reflektion’s platform can be leveraged across all aspects of the Sitecore digital experience platform, from transforming product data into understandable consumer-friendly language to understanding shopper intent, behavior, and product preferences.

https://www.sitecore.com ▪︎ https://reflektion.com

Crownpeak and Webscale partner

Crownpeak, a digital experience platform, announced it has entered into a strategic partnership with Webscale, a cloud platform for modern commerce. The partnership will see Webscale become the preferred cloud delivery engine for Crownpeak’s roster of global brands. Joint Crownpeak and Webscale customers will benefit from a managed cloud delivery platform, offering predictive auto-scaling and disaster recovery for highly available infrastructure, flexible cloud deployment options in any public cloud provider around the globe, and comprehensive 360-degree security for protection against the latest cyber threats. In addition, all customers will have access to Webscale’s 24×7 team of DevSecOps cloud-certified experts, as well as the Webscale Customer Portal, which offers visibility and insight into traffic, events, security policies, user experience and more.

https://www.crownpeak.com/resources/datasheets/crownpeak-powered-by-webscale ▪︎ https://www.webscale.com

GatherContent adds integrations to help streamline MarTech stacks

GatherContent, a Content Operations platform announced that it has added and deepened integrations to help customers streamline their MarTech stack experience. New integrations include Gatsby and Netlify, and deepened integrations include Adobe Experience Manager (AEM), Drupal, Slack, Vercel and Zapier.

GatherContent allows customers to seamlessly integrate the product with their technology stack through integrations, API, and headless capabilities. This gives companies flexibility when it comes to multi-channel publishing, and connecting GatherContent to production and project management workflows.

In addition to the new and deepened integrations, has built more libraries on its API, including JavaScript helper libraries using Jamstack technology. This makes it easier for developers to build on top of GatherContent and create seamless integrations with their existing MarTech stack that includes their CMS, CRM, and SEO tools.

https://gathercontent.com/integrations

Bridgeline expands investment in BigCommerce partnership

Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced that they are heavily investing in their Hawksearch BigCommerce Integration to expand their offering for BigCommerce users. Bridgeline has invested in a dedicated Partner Resource and the development of new features to build growth for the platform’s user base.

Hawksearch is an AI-powered search, personalization, and recommendations app that optimizes the online buying experience for both B2C and B2C. Hawksearch has been a preferred BigCommerce technology partner since 2019. In addition to Hawksearch’s current traffic builder tool, Bridgeline’s product development team has integrated WooRank’s suite of SEO tools to further increase traffic and revenue for Hawksearch’s BigCommerce user-base. This new SEO functionality complements the previously released “Unit of Measure Conversion Logic” that is featured in all Hawksearch implementations on BigCommerce.

https://www.bridgeline.com

Qumu adds on-demand transcriptions and AI-powered captions

Qumu Corporation, a provider of cloud-based enterprise video technology, announced the availability of on-demand video transcriptions, as well as AI-enabled, automatic captioning for on-demand video on the Qumu platform.

With asynchronous video transcriptions, users can now easily review video content, speeding knowledge transfer, and helping drive relevant content to the right audiences. The transcriptions make it easy to skim videos for key details, and aid in efforts such as note-taking and preparing for meetings, enabling viewers to review content faster, or to review specific aspects of a video. Transcriptions can also extend the longevity, accessibility and value of videos, and can aid in regulatory compliance, such as meeting transcript requirements for earnings calls.

Qumu also added the option of Qumu-powered automatic captions for on-demand video, backed by AI, building off the live caption feature announced earlier this year. Users can now leverage the same Qumu captioning service used for live videos, without the need to upgrade services.

https://qumu.com/

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