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Category: Content management & strategy (Page 2 of 467)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Acrolinx launches new AI capabilities

June 18, 2024 /

Acrolinx, experts in SaaS enterprise content governance, launched new generative AI capabilities to maximize productivity benefits while mitigating risks that AI poses. After a successful Beta program with over 20 enterprise customers, Get Suggestions, AI Assistant, and AI Guardrails are publicly available for organizations to use AI confidently and securely. 

Get Suggestions accelerates the writing and editing phase of content creation. With Get Suggestions, most content improvement recommendations have clickable fixes to align content to complex enterprise standards. Get Suggestions saves writers and editors time, as well as improves content quality based on your organization’s own style guide and content compliance needs. 

AI Assistant accelerates the ideation phase of the writing process. With AI Assistant, content is generated that’s already aligned with your company’s writing standards. Writers get a chatbot experience to request the generation of content.

AI Guardrails for your content makes sure that AI-generated writing is compliant with standards in private deployments of LLMs. AI Guardrails for content standards ensures only high-quality content is used for fine-tuning LLMs, checks the quality of AI-generated content before it’s presented to writers, stops low-quality content from getting published, and checks the quality of content already published.

https://www.acrolinx.com

Netlify announces Adobe Experience Manager headless integration

June 17, 2024 /

Netlify, a platform for modern web development, announced a new Adobe Experience Manager integration to ease the transition from legacy web architecture to composable architecture. Now, AEM users will be able to leverage Netlify headless CMS to accelerate business goals, streamline workflows, and reduce the number of touchpoints needed across multi-channel projects.

The AEM integration built by Netlify partner VShift benefits business level decision-makers, developers, marketers, and customers throughout the migration process. The new tool will:

  • Deliver improved speed to market by facilitating publishing pages and content quickly and efficiently
  • Connect to composable tools to improve workflows
  • Ensure improved personalization capacity in components and branding
  • Enable a seamless integration of omnichannel touchpoints

In addition to the AEM Integration, Netlify and its partner ecosystem offer several accelerators to ease the transition from monolithic to composable architecture:

GEAR Accelerator by Valtech is tailored for the manufacturing industry focusing on aftermarket commerce via customer portals.

XCentium’s Composable Accelerator offers customizable solutions for the financial services industry with multi-language support and technology integration.

CAFE Accelerator by Apply Digital helps enterprises accelerate project timelines with a flexible suite of tools and integrations. Ideal for rapid proofs of concept and solution-led projects.

https://www.netlify.com/press/netlify-announces-adobe-experience-manager-headless-integration

Adobe updates Acrobat with GenAI and chat across document types

June 17, 2024 /

Adobe announced Acrobat customers can now create and edit images in PDFs using text prompts, powered by Adobe Firefly, along with new features in Acrobat AI Assistant integrated into Reader and Acrobat workflows that allow customers to ask questions, get insights, and create content from information across groups of PDFs as well as other document types.

The new Acrobat features enable customers to easily enhance existing images and generate new images in their PDFs with generative AI without leaving the app. Features include: 

  • Edit Image in Acrobat offers easy-to-use tools like the Firefly-powered Generative Fill, Remove Background, Erase and Crop to add, remove and revitalize content in document images in a snap. From erasing unwanted objects to removing backgrounds or adding new images, customers have full, easy control over the visuals in their PDFs.
  • With Generate Image in Acrobat, customers can add new images to their PDFs, powered by Adobe’s Firefly Image 3 Model. Customers can quickly adjust the size and style and add images to any part of a document.

Adobe is offering free, full access to all Acrobat AI Assistant features June 18 – June 28. Early access pricing for the AI Assistant add-on subscription starts at US$4.99 per month.

https://news.adobe.com/news/news-details/2024/Adobe-Reimagines-Acrobat-Bringing-Firefly-AI-to-PDFs-and-Expanding-Use-Across-More-Document-Types/default.aspx

Contentstack updates personalization tools

June 5, 2024 /

Contentstack, a creator of the Headless CMS and the Composable DXP category, announced a new solution to address personalization challenges for digital marketers: an overreliance on IT, generic AI content, and manual processes that impede scale. Contentstack’s solution includes new features that are integrated within the headless CMS as well as “no-fail promise” customer support services:

  • Personalize – An A/B/n testing and segmentation engine that removes obstacles tied to the implementation and operationalization of personalized content.
  • Brand Kit– A writing assistant that produces brand-relevant, AI-generated content at scale to align with the brand’s style, messaging, and defined Voice Profiles.
  • New extensions for Contentstack Automate – Teams can now develop fully automated sequences to address the complete lifecycle of personalized content and experiences.
  • Expanded Academy and new AI Accelerator program– Additional tools, training, and support to help achieve success on practical AI use cases within weeks.

Brand Kit sits on top of AI Assistant, the native LLM launched last year. It allows marketers to create high-quality, AI-generated content specific to the brand across all channels and platforms. The process is also fully automated via new AI connectors within Contentstack Automate.

https://www.contentstack.com/solutions/personalization

Snowflake announces enhancements to Snowflake Cortex AI, Snowflake ML, and more

June 4, 2024 /

Snowflake announced new innovations and enhancements to Snowflake Cortex AI to unlock the next wave of enterprise AI for customers to create AI-powered applications. This includes new chat experiences, which help organizations develop chatbots so they can talk directly to their enterprise data and get the answers they need faster. In addition, Snowflake is democratizing how any user can customize AI for specific industry use cases through a new no-code interactive interface, access to large language models (LLMs), and serverless fine-tunings. Snowflake is also accelerating the path for operationalizing models with an integrated experience for machine learning (ML) through Snowflake ML, enabling developers to build, discover, and govern models and features across the ML lifecycle. Snowflake’s unified platform for generative AI and ML allows every part of the business to extract value from their data.

Snowflake is unveiling two new chat capabilities, Snowflake Cortex Analyst and Snowflake Cortex Search, allowing users to develop these chatbots in a matter of minutes against structured and unstructured data, without operational complexity. Cortex Analyst, built with Meta’s Llama 3 and Mistral Large models, allows businesses to build applications on top of their analytical data in Snowflake. Other announced enhancements include Snowflake Copilot, Cortex Guard, Document AI, and Hybrid Tables.

https://www.snowflake.com/news/snowflake-brings-industry-leading-enterprise-ai-to-even-more-users-with-new-advancements-to-snowflake-cortex-ai-and-snowflake-ml

Databricks to acquire Tabular

June 4, 2024 /

Databricks, a Data and AI company, announced it has agreed to acquire Tabular, a data management company founded by Ryan Blue, Daniel Weeks, and Jason Reid. By bringing together the original creators of Apache Iceberg and Linux Foundation Delta Lake, the two leading open source lakehouse formats, organizations are no longer limited by which of these formats their data is in. Databricks intends to work closely with the Delta Lake and Iceberg communities to bring format compatibility to the lakehouse; in the short term, inside Delta Lake UniForm and in the long term, by evolving toward a single, open, and common standard of interoperability. Databricks and Tabular will work together towards a joint vision of the open lakehouse.

Databricks will work with the Delta Lake and Iceberg communities to bring data interoperability to the formats over time. This is a long journey, one that will likely take several years to achieve in those communities. That is why last year, Databricks introduced Delta Lake UniForm. UniForm tables provide interoperability across Delta Lake, Iceberg, and Hudi, and support the Iceberg restful catalog interface so companies can use the analytics engines and tools they are already familiar with.

https://www.databricks.com/company/newsroom/press-releases/databricks-agrees-acquire-tabular-company-founded-original-creators

Ontotext announces Metadata Studio 3.8

June 3, 2024 /

Ontotext, a provider of enterprise knowledge graph and semantic database engines, announced the latest version of Ontotext Metadata Studio (OMDS), a tool designed for knowledge graph enrichment through text analytics of unstructured documents. Version 3.8 aids in the creation, evaluation, and quality improvement of text analytics services. With more intuitive and effective search solution capabilities, enhancement to OMDS removes the difficulties users face when exposing semantic search over their documents, especially when they are working with their own, custom reference domain models. Updates include:

  • Enhanced Domain Model Search Interface transforms the reference annotation schema into a user-friendly search interface, allowing exploration and retrieval of content based on the preferred domain data model.
  • Knowledge Graph Enrichment and Extension enables users to reuse their domain models so they can be leveraged for advanced analytics and quality management.
  • Advanced Search Capabilities supports all types of searches. The solution allows users to conduct simple searches such as identifying documents containing specific text as well as complex queries that filter documents based on the presence or absence of certain text and combinations of metadata objects and property values.
  • Improved Usability and Workflow Efficiency enables users to organize content effortlessly by moving documents between corpora or deleting them from the database.

https://www.ontotext.com/products/ontotext-metadata-studio/

Perplexity introduces Perplexity Pages

May 30, 2024 /

Snippets from the Perplexity blog…

You’ve used Perplexity to search for answers, explore new topics, and expand your knowledge. Now, it’s time to share what you learned. Meet Perplexity Pages, your new tool for easily transforming research into visually stunning, comprehensive content. Whether you’re crafting in-depth articles, detailed reports, or informative guides, Pages streamlines the process so you can focus on sharing your knowledge with the world.

Pages lets you effortlessly create, organize, and share information. Search any topic, and instantly receive a well-structured, beautifully formatted article. Publish your work to our growing library of user-generated content and share it directly with your audience with a single click. What sets Perplexity Pages apart?

  • Customizable: Tailor the tone of your Page to resonate with your target audience, whether you’re writing for general readers or subject matter experts.
  • Adaptable: Easily modify the structure of your article—add, rearrange, or remove sections to best suit your material and engage your readers.
  • Visual: Elevate your articles with visuals generated by Pages, uploaded from your personal collection, or sourced online.

Pages is rolling out to users now. Log in to your Perplexity account and select “Create a Page” in the library tab.

https://www.perplexity.ai/page/new

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