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Category: Content management & strategy (Page 2 of 453)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

ElevenLabs releases Eleven Multilingual v2

ElevenLabs, a provider of voice AI software, launched a new multilingual voice generation model capable of accurately producing “emotionally rich” AI audio in nearly 30 languages. ElevenLabs also confirmed today that the platform is officially coming out of Beta.

The advancement, based on in-house research, will allow creators to produce localized audio content for international markets across Europe, Asia and the Middle East. ElevenLabs has spent the last 18 months analyzing the markers of human speech, building new mechanisms for understanding context and conveying emotions in speech generation, as well as synthesizing new, unique voices.

Regardless of whether a synthetic voice or cloned voice is being used, the speaker’s unique voice characteristics are maintained across all languages, including their original accent. This means the same voice can be used to bring content to life across 28 separate languages. Creators can use ElevenLabs’ tool to improve content accessibility for people with visual impairments or additional learning needs by supplementing visual content with speech available in multiple languages.

Supported languages include: English, Polish, German, Spanish, French, Italian, Hindi, Portuguese, Chinese, Korean, Dutch, Turkish, Swedish, Indonesian, Filipino, Japanese, Ukrainian, Greek, Czech, Finnish, Romanian, Danish, Bulgarian, Malay, Slovak, Croatian, Classic Arabic and Tamil.

Adobe Firefly supports prompts in over 100 languages

Adobe announced the global expansion of Firefly, Adobe’s family of creative generative AI models, to support text prompts in over 100 languages, enabling users to generate images and text effects using their native languages in the standalone Firefly web service. The service will also be localized in 20 languages with versions in French, German, Japanese, Spanish and Brazilian Portuguese available now.

Firefly has been integrated into Photoshop, Express,  and Illustrator, helping customers build their creative confidence by removing the barriers between imagination and blank page, and bringing more precision, power, speed and ease directly into Creative Cloud applications and workflows.

Firefly for Enterprise is designed to be commercially safe and Adobe plans to enable businesses to custom train Firefly with their own branded assets, generating content in the brand’s unique style and brand language. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly to generate on-brand, ready-to-share content that can be edited in Express or Creative Cloud. Enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows.

CrafterCMS release Version 4.1

CrafterCMS, an open-source headless CMS for enterprises, announced the general release of version 4.1. The new release includes three major new capabilities: 1) a new content authoring Dashboard, 2) an improved Sidebar in the content authoring experience, and 3) a switch to OpenSearch as the embedded search engine both for the content authoring experience, and for building personalized digital experiences and other search-driven content applications via the CrafterCMS Search APIs. OpenSearch replaces Elasticsearch as the built-in search engine for CrafterCMS going forward.

With version 4.1, CrafterCMS provides enterprises with a modern headless CMS for their composable digital experience platform (DXP). Pre-built plug-ins, integrations and blueprints from the CrafterCMS Marketplace may be used by administrators to compose tailored authoring experiences for a variety of content management use cases, and by content creators to compose engaging digital experiences for end users through an drag-and-drop user interface. CrafterCMS also provides a Git-based content repository and support for DevContentOps.

CrafterCMS version 4.1 community edition is available immediately for free download under the GPL v3 open-source license, and the enterprise edition is available for customers and certified partners through the CrafterCMS customer support portal.

Brightspot CMS integrates OpenAI

Brightspot CMS, a content management system for global organizations to deliver digital experiences, announced a seamless integration with OpenAI, enabling organizations to elevate their content creation and personalization efforts. This integration helps content authors, editors, marketers and communications professionals to produce high-quality content that resonates with their target audiences. With the integration of OpenAI into Brightspot CMS, content creators can leverage AI-assisted suggestions for headlines, subheadlines and full body text, enabling them to expedite the content-creation process and meet tight deadlines.

OpenAI’s content-generation capabilities empower users to create variations of their content, ensuring that the right message reaches the right audience at the right time. With natural language queries and a search function that yields answers content creators can swiftly access and utilize specific database information, reducing time spent on manual searches. By automating the search and interpretation process, OpenAI’s tools free up content creators to focus on creativity, accelerating productivity and improving output quality.

Bloomreach supports OAuth 2.0 authentication

Bloomreach, provider of a Commerce Experience Cloud, announced the support of Open Authorization (OAuth) 2.0 authentication for webhooks, an industry standard protocol for authentication that enables third-party applications to access a user’s data without sharing their credentials. Businesses will now have the ability to integrate Bloomreach Engagement with third-party applications that require OAuth through webhooks, safely connecting real-time data in and out Bloomreach and boosting marketing personalization without the need to switch platforms.

The use of webhooks plays a crucial role in facilitating real-time data synchronization and triggering actions across multiple marketing channels. By leveraging webhooks effectively, marketers can deliver personalized, timely, and consistent experiences across touchpoints, to improve customer engagement and satisfaction. As marketers deliver these enhanced experiences, the OAuth 2.0 authentication method for webhooks maintains the security and integrity of the exchanged data. By enabling controlled access to protected resources, it mitigates the risk of unauthorized access and data breaches.

OAuth 2.0 authentication via webhooks opens the door for brands to frictionlessly integrate Bloomreach Engagement with third-party platforms and applications in their tech stack that require this authentication method. This includes Microsoft Azure, Commercetools, Criteo Marketing, Salesforce Marketing Cloud, Listrak, and Talkdesk, among others.

Databricks announces LakehouseIQ

Databricks announced LakehouseIQ, a knowledge engine that learns what makes an organization’s data, culture and operations unique. LakehouseIQ uses generative AI to understand jargon, data usage patterns, organizational structure, and more to answer questions within the context of a business. Anyone in an organization can interact with LakehouseIQ using natural language to search, understand, and query data. LakehouseIQ is fully integrated with Databricks Unity Catalog to help ensure that democratizing access to data adheres to internal security and governance rules.

LakehouseIQ learns from signals within an organization using schemas, documents, queries, popularity, lineage, notebooks, and BI dashboards to gain intelligence as it answers more queries. LakehouseIQ helps employees get immediate answers to questions without requiring that they possess the technical skill required by traditional data analysis tools. The engine understands their unique business jargon and context to more accurately interpret the intent of the question, and can even generate additional insights that could spur new questions or lines of thinking. With LakehouseIQ, every employee, not just data scientists, can unlock the full potential of internal corporate data to make better, more informed decisions. The Databricks Assistant, powered by LakehouseIQ, is in preview.

Snowflake unveils large language model to extract data from documents

Snowflake announced new advancements to its single, unified platform that make it easier for organizations to get value from all of their data. With Document AI (private preview), Snowflake is launching a new large language model (LLM) built from Applica’s generative AI technology to help customers understand documents and put their unstructured data to work. Building on Snowflake’s support for unstructured data, Snowflake’s built-in Document AI will make it easier for organizations to understand and extract value from documents using natural language processing.

Document AI stems from Snowflake’s acquisition of Applica (Sept. 2022) and leverages its purpose-built, multimodal LLM. By integrating this model within Snowflake’s platform, organizations will be able to easily extract content like invoice amounts or contractual terms from documents and fine-tune results using a visual interface and natural language. Customers are using Document AI to help their teams be smarter about their businesses, and enhance user productivity in secure and scalable ways. Snowflake is starting with Document AI and plans to expand these capabilities to more types of unstructured data.

Drupal 10.1 is now available

Drupal released Drupal 10.1, which makes customizing the look of your site easier, adds support for decoupled navigation, improves content modeling and editing, block management, performance, and more. A sample of the changes include:

  • New APIs for retrieving menus configured in Drupal using the Linkset standard.
  • Various CKEditor improvements including an autoformat feature.
  • A unified entity revision editing experience was added. This makes prior versions of content easier to manage regardless of whether they are in content blocks or nodes or other entities.
  • You can create custom blocks directly under Structure in the administrative interface. More granular permissions allow granting block management per type and revisions to block content can be reviewed and rolled back.
  • BigPipe supports serving interface previews for delayed content, which makes the user experience smoother.
  • HTML pages and AJAX responses can now be served before dynamically processed JavaScript and CSS assets have been generated.
  • The request type used for making AJAX requests can be configured allowing certain dynamic requests to be cached using render and edge caching capabilities, enabling faster response times.
  • Drupal 10.1 is also approved as a Digital Public Good (DPG) by the Digital Public Good Alliance (DPGA).

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