“Digital Experience Management” (DXM) was popularized by web content management (WCM) system vendors (and analysts) as they realized that marketing their solutions as “Customer Experience Management” (CEM or CXM) or “Customer Engagement Management” (also CEM) systems, left out valued constituents like employees, suppliers and partners. Intranets and employee web portals were where WCM vendors originally made their bones, and still account for a significant portion of their overall market, especially those that market their systems as “Digital Experience Platforms” (DXPs).
