The Gilbane Advisor

Curated for content, computing, and digital experience professionals

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Cloudinary acquires Indivio

January 10, 2022 /

Cloudinary, a media experience platform, announced its acquisition of Indivio, a video software company that helps modern marketing teams create and deliver high-performing, data-driven video campaigns faster. The entire Indivio team has joined Cloudinary, with CEO and co-founder Josh Dorward becoming Managing Director of the company’s newly formed Video Creative Automation business line.

Cloudinary’s automated, AI-based approach to media management and experience allows brands to create and deliver digital experiences without the challenges that come from trying to manage all that’s needed to do so at scale. With Indivio’s offering marketing teams can:

  • Scale the volume and frequency of on-brand creative content without overburdening creative teams. Brands can use dynamic templates and content from a variety of sources, including live product detail pages, to automatically create highly relevant and personalized videos.
  • Streamline creative onboarding with support for tools like Adobe After Effects.
  • Accelerate the QA of dynamic video creative.

Cloudinary will continue to fully support the Indivio product line. It also plans to leverage Indivio’s technology to develop a fully integrated video creative automation experience within the Cloudinary media experience platform.

https://cloudinary.com ■ https://www.indiv.io

Datadog announces strategic partnership with AWS

January 5, 2022 /

Datadog, Inc., a monitoring and security platform for cloud applications, announced a global strategic partnership with Amazon Web Services, Inc. (AWS). As part of this collaboration, AWS and Datadog will work together to develop and deliver tighter product alignment in the future. As an AWS Partner, Datadog has earned several AWS Competencies that demonstrate Datadog’s high level of specialization, AWS technical expertise and proven customer success. Datadog’s existing AWS Competencies include:

  • Microsoft Workloads ISV Competency
  • DevOps ISV Competency
  • Government ISV Competency
  • Containers ISV Competency
  • Migration and Modernization ISV Competency

By delivering deep visibility into AWS-hosted, on-premises and hybrid environments during every phase of a cloud migration, Datadog helps organizations achieve their digital transformation goals with confidence. After enabling a one-click integration, Datadog pulls metrics and tags from more than 70 AWS services to give customers a comprehensive view of their entire infrastructure, including key technologies such as AWS Lambda and Amazon Elastic Kubernetes Service (Amazon EKS). Customers can also benefit from Datadog’s full-stack security across all layers of their cloud environment. This means customers can easily analyze their apps, workloads and infrastructure with just a few clicks and enrich security signals with Datadog-managed threat intelligence feeds.

https://www.datadoghq.com/about/latest-news/press-releases/datadog-announces-global-strategic-partnership-with-aws-for-observability-and-security/

Gilbane Advisor 1-5-22 — Web3, SCWP, CDPs, Meta, Office

January 5, 2022 /

This week we have content from Tim O’Reilly, Jay Graber. News comes from Limelight, Optimizely, Syncro Soft, and iTranslate.

Opinion / Analysis

Whoa, is there a lot discussion around “Web 3.0”, “Web3”, whatever. It’s all fun, interesting, and necessary, but a little early for convincing predictions. There is no official definition of either term just as there was no official definition or product plan for Web 2.0. As then, there are a lot of ideas, aspirations, and new technologies being developed and in use — and even more questions. There is plenty to read and lots to recommend. Below are two you should include in your reading list.

Why it’s too early to get excited about Web3

Tim O’Reilly, who started a conference that popularized “Web 2.0” in 2004, provides broader, historical, and current context, as well as an even-handed look at the roles of decentralization and crypto. He makes a compelling case for his title.

https://www.oreilly.com/radar/why-its-too-early-to-get-excited-about-web3

Web3 is self-certifying

There’s been a lot of discussion lately about what Web3 is and isn’t. Here’s my definition: Web3 is user-generated authority, enabled by self-certifying web protocols. These are a superset of technologies that include blockchains, but are not limited to them. Is this what other people think “Web3” is? Maybe not, but hear me out.

Jay Graber has a must read take. Note Graber is leading Twitter’s Bluesky project.

https://jaygraber.medium.com/web3-is-self-certifying-9dad77fd8d81

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Content technology news

Optimizely launches integrated B2B Commerce & Content Cloud solution

The integration uses the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud.
https://gilbane.com/2021/12/optimizely-launches-integrated-b2b-commerce-content-cloud-solution/

iTranslate launches API integration at Snap’s Lens Fest

The Remote Service Module of Lens Studio allows users to obtain data from iTranslate’s translation API and use them in their Lenses.
https://gilbane.com/2021/12/itranslate-launches-api-integration-at-snaps-lens-fest/

Syncro Soft announces Oxygen Feedback version 2.0 for cloud and enterprise editions

Introduces the organization concept in Oxygen Feedback workflow, increased data security, streamlined workflows, and customization.
https://gilbane.com/2021/12/syncro-soft-announces-oxygen-feedback-version-2-0-for-cloud-and-enterprise-editions/

Limelight releases GraphQL caching and serverless hosting for headless websites

Layer0 addresses caching GraphQL APIs at the network edge, and supports hosting the GraphQL server in a serverless environment.
https://gilbane.com/2021/12/limelight-releases-graphql-caching-and-serverless-hosting-for-headless-websites/

All content technology news

The Gilbane Advisor is curated by Frank Gilbane for content technology, computing, and digital experience professionals. The focus is on strategic technologies. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

Subscribe | Feed | View online | Editorial policy | Privacy policy | Contact

Nosto acquires SearchNode, adds ecommerce Search to CX

January 5, 2022 /

Nosto, an AI-powered commerce experience platform, announced it had acquired SearchNode, a global cloud-based ecommerce search technology company. This transaction marks the second acquisition for Nosto, after completing the acquisition of Stackla Visual UGC in May 2021. The strategic acquisition of SearchNode’s search technology will allow Nosto clients to implement site-wide personalization, merchandising, segmentation, and testing strategies natively to optimize the entire shopping journey.

With the addition of Visual UGC and Search integrated into the core of the Nosto Commerce Experience Platform, Nosto offers retailers a complete range of commerce experience optimization capabilities within a single, unified platform. The terms and conditions of the acquisition, subject to regulatory and other approvals and conditions, were not disclosed.

http://www.nosto.com ▪︎ http://www.searchnode.com

Gilbane Advisor 1-3-22 — Most read articles and issues in 2021

January 3, 2022 /

Happy New Year Reader!:

Our first regular weekly issue will be out this Wednesday.

Below are three lists that report on what you, as a group, chose to read in 2021:

  • The first is a list of the most popular analysis / opinion articles with direct links to the source.
  • The second is a list of the most read newsletter issues published in 2021.
  • The third list includes the top 10 newsletter issues read in 2021 that were published before 2021.
  • We did not include news items in the popularity contest though a few articles included news.

Top 10 articles of 2021

Actually 15 with ties. The most popular analysis / opinion articles with direct links to the source to save you a click.

1. The cost of cloud, a trillion dollar paradox, a16z.com

2. Blockchain explained in 50 lines of code, medium.com

3. Taxonomy makes the world go round, storyneedle.com

3. A beautiful power tool to scrape, clean, and combine data, blog.jonudell.net

4. Microsoft’s new Fluid office documents are coming to life in Teams, OneNote, and more, www.theverge.com

5. It’s Apple’s internet now, mobiledevmemo.com

6. Metaverses, stratechery.com

7. The role of ontologies within unified data models, tdwi.org

7. How news publishers are turning casual, infrequent readers into paying subscribers, www.niemanlab.org

7. Here’s why we may need to rethink artificial neural networks, towardsdatascience.com

8. Announcing OpenMetadata, blog.open-metadata.org

9. The beginner’s guide to the modern data stack, towardsdatascience.com

10. Aggregation Theory applied to martech stacks, chiefmartec.com

10. An era of digital humans, medium.com

10. The metaverse was lame even before Facebook, www.theatlantic.com

Most read issues of 2021

The top 20 newsletter issues published in 2021. We switched email service providers and combined analysis / opinion articles and content technology news in June. This happily resulted in more interaction and explains why 19 of top 20 most read issues are from the second half of the year. All issues are published on gilbane.com, and since June also published on our Revue newsletter site. For consistency we have used the gilbane site links here, and in the next list, so you don’t have to flip between sites while exploring.

  1. Gilbane Advisor 3-29-21 — low-code, data catalogs, platforms, search, AI
  2. Gilbane Advisor 6-16-21 — Ontology, KGs, NLU, no open rates
  3. Gilbane Advisor 7-21-21 — DAM scaling, quantum computing
  4. Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data
  5. Gilbane Advisor 11-3-21 — past metaverses, future web design
  6. Gilbane Advisor 6-23-21 — Fluid, Apple vs open web, data stacks
  7. Gilbane Advisor 6-30-21 — whose sandbox?, cloud paradox, CMOs CDOs
  8. Gilbane Advisor 6-2-21 — cookiepocalypse, query understanding
  9. Gilbane Advisor 7-14-21 — big data to big metadata
  10. Gilbane Advisor 9-22-21 — No-code, data stacks, OpenMetadata
  11. Gilbane Advisor 12-15-21 — Friending ML, CDP vs. CDW
  12. Gilbane Advisor 9-15-21 — bio neurons, neural nets, GraphQL over SPARQL
  13. Gilbane Advisor 7-7-21 — cloud vs edge, data science to knowledge science
  14. Gilbane Advisor 8-18-21 — Graph thinking, machine learning ops
  15. Gilbane Advisor 11-10-21 — Content, commerce and martech, Metabrand
  16. Gilbane Advisor 9-1-21 — Privacy-what to do? ML explained
  17. Gilbane Advisor 11-23-21 — Turkeys 🦃, smooshing, and e.coli
  18. Gilbane Advisor 8-4-21 — metaverses, DYI scrape and clean data
  19. Gilbane Advisor 10-27-21 — Taxonomies rule, localization for all
  20. Gilbane Advisor 8-25-21 — Bluesky, big data, graphs and hypergraphs

Most read issues in 2021 from previous years

  1. Gilbane Advisor 2-28-17 — digital twin, IoT, wearables, product-market fit, CX
  2. Gilbane Advisor 5-9-18 — Ad cost, engagement, consent, speech
  3. Gilbane Advisor 5-5-20 — no proof, medium hard, build it, pod-mail?
  4. Gilbane Advisor 6-3-20 — AMP life, what VR, platforms, skills
  5. Gilbane Advisor 8-23-17 — Health data computing, PWAs, blockchain & syndication, don’t “get started”
  6. Gilbane Advisor 10-7-20 — GPT-3, Qubits, AGI, Wayback
  7. Gilbane Advisor 9-26-18 — voice assistant use, blockchain martech, JS as CO2, disruption
  8. Gilbane Advisor 3-6-18 — What’s open, why decentralization, blockchain for publishing, breakthroughs
  9. Gilbane Advisor 6-4-19 — Martech metrics, B2C AR, B2B AR, machine talking
  10. Gilbane Advisor 11-11-20 — web fix, ad bubble, dev exp, cloud myths

The Gilbane Advisor is curated by Frank Gilbane for content technology, computing, and digital experience professionals. The focus is on strategic technologies. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

Subscribe | Feed | View online | Editorial policy | Privacy policy | Contact

Optimizely launches integrated B2B Commerce & Content Cloud solution

December 21, 2021 /

Optimizely, a digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows the two products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Now, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can:

  • Take advantage of B2B-specific features within the B2B Commerce Cloud
  • Use the Content Cloud to manage all the pages, templates, content and assets of their site
  • Benefit from an out-of-the-box, combined site search engine that searches products in the B2B Commerce catalog while searching content in the Content Cloud and combining the results
  • Manage their product catalog in B2B Commerce, but have all the products available for use in the Content Cloud
  • Build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products and orders in the B2B Commerce Cloud.

https://www.optimizely.com/products/content/

iTranslate launches API integration at Snap’s Lens Fest

December 20, 2021 /

iTranslate announced they will be providing their translation API on the latest update to Snap’s Lens Studio platform. The Remote Service Module of Lens Studio allows users to obtain data from external APIs and use them in their Lenses. Specifically, this module provides a scripting API to call the endpoints of an external API, in this case, iTranslate’s translation API. Developers can use the translation API in basically two ways:

  • to translate text in a Text object
  • to translate text in a Text3D object

In both use cases, developers use a provided script that translates Text or Text3D objects. To translate simple Text objects, attach the script to a Scene object that includes a Text component. After that, select the desired source and target language. For 3D objects, use the same script, attach a Scene object that contains a Text3D component, and select the source and target language again. Developers can also extend the script to more use cases.

https://www.itranslate.com/api

Syncro Soft announces Oxygen Feedback version 2.0 for cloud and enterprise editions

December 17, 2021 /

The Oxygen Feedback commenting platform provides a simple and efficient way for your community to interact and offer feedback. It is specialized for technical documentation and can be easily integrated with Oxygen XML Editor/Author to make it more efficient for content authors to manage comments and react to community feedback. Version 2.0 of Oxygen Feedback offers new enhancements for the modern commenting platform, the most significant addition being the introduction of the organization concept in the Oxygen Feedback workflow, offering increased data security, streamlined workflows, and more customization possibilities.

The administration interface was redesigned for more efficient access to its various parts and for aggregating data and UI controls in one place. Improvements were also made to the Feedback commenting component that appears in the output (for example, the presentation of block-level comments was enhanced and there are more personalization options). This release also includes other productivity improvements, bug fixes, and security enhancements.

https://www.oxygenxml.com/oxygen_feedback.html

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