Gilbane.com Gilbane Advisor & Conferences2017-02-22T22:13:44Z https://gilbane.com/feed/atom/WordPress Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 2-15-17 — Apple and Web Standards, Gen Z, AMP links, Cognitive Overhead]]> https://gilbane.com/?p=40044 2017-02-15T21:39:04Z 2017-02-15T21:38:29Z Next-generation 3D Graphics on the Web Thanks to Benedict Evans for noticing this. From his newsletter: Apple proposed web standards that give web pages access to the smartphone (or PC) GPU to run ‘general purpose computation’ (i.e. machine learning) as well as graphics. Very surprising – I’d have expected this from Google or Facebook rather than […]

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Next-generation 3D Graphics on the Web

Thanks to Benedict Evans for noticing this. From his newsletter:

Apple proposed web standards that give web pages access to the smartphone (or PC) GPU to run ‘general purpose computation’ (i.e. machine learning) as well as graphics. Very surprising – I’d have expected this from Google or Facebook rather than ‘everything should be an app’ Apple…

This is good news for the open web, and I don’t find it surprising at all. The open web is under attack from many directions, but it is not going away even in an all mobile world. The question is its relative share with proprietary channels, and neither Apple, Google, or Facebook knows just how that will evolve. The article is a bit technical. Read More

Marketers note… Gen Z Rising Fast

Millennial entrepreneur Brit Morin…

… lately, I’m beginning to feel like I’m no longer part of the popular crowd at school. The focus has shifted to a new group of kids in town: Generation Z. … Last year, I sat in on an internal strategy discussion at a Fortune 500 beauty brand where the CEO spent 30 minutes discussing this new generation; the term “millennial” seemed to be used in the past tense. … Gen Zers are more diverse than past generations in both psychographics and demographics, and can’t be reached by traditional business tactics.

And to think how far behind so many companies are even providing a good mobile experience! Read More

Google makes it easier to see and share publishers’ real URLs from AMP pages

This is an example of the ongoing tug of war between platforms and publishers for control over content. This is not a war someone wins, but a long sometimes painful rebalancing. This concession addresses a big concern about AMP, but will it be enough to attract a critical mass of publishers? Read More

Cognitive Overhead is Your Product’s Overlord

No one intends to build a product with large cognitive overhead, but it happens if there isn’t forethought and recognition for it. “We saw the value being added with Flock’s predictive abilities — and a small group of users really loved them — but it was a cognitive maze for the rest of the world,” says Lieb. “The moment you assume people understand the value you’re adding — especially when it’s a new concept — you dive into cognitive overhead territory.”

David Lieb has some interesting, perhaps counter-intuitive, ideas for navigating this problem. Read More

Software Startup Markets Raising the Most Capital in 2017

Hopefully some validation rather than a surprise for investors, startups, and of course analysts. Read More

Software investment 2017

Also…

The best kind of case study… A Year of Running a SaaS “Side Business” via Priceonomics

So many big data opportunities… The Greatest Public Datasets for AI via Startupgrind

One example, but what is the future of app stores? Making More Outside The App Store via the Rogue Amoeba Blog

A little geeky but fun… Amazon is eating the software (which is eating the world via Hackernoon

A slightly subversive way to research Technical Leadership Indicators via Winton Technology Blog

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 1-27-17 — Apple Facebook dance, platform battles]]> https://gilbane.com/?p=39994 2017-02-11T01:23:22Z 2017-01-27T19:54:25Z The Great Unbundling We’ve seen the different ways the internet unbundled print and music. TV is evolving, or at least unbundling, more slowly. Ben Thompson has been tracking this for some time. In his latest look he focuses on TV and how Facebook, Snapchat are contributing to its unbundling. This is not just about commercial […]

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The Great Unbundling

We’ve seen the different ways the internet unbundled print and music. TV is evolving, or at least unbundling, more slowly. Ben Thompson has been tracking this for some time. In his latest look he focuses on TV and how Facebook, Snapchat are contributing to its unbundling. This is not just about commercial TV but video and advertising in general. Read More

Speaking of video, just as Facebook is starting to pushing long form video…

Parse.ly finds users not that engaged with video

Parse.ly examined the performance of four types of posts within its network of 700 sites: long-form, short-form, video, and slideshows. Read More

engagement time performance by content type - via Parse.lySlide by Parse.ly 

The iPhone Unsung Sine Qua Non

Telecommunications companies have historically been masters of control, and their tight grip has often slowed down their own, and other industries’, progress. While Apple has some control issues of their own, their wresting substantial control from the carriers has opened up huge opportunities not just for them, but for everyone. Control, however, is never a permanent state, and shifts are often unforeseen.

In retrospect, the ascendency of Smartphone 2.0 and the way it has shaped our culture seems obvious and natural. But the celebration and contemplation overlooks a crucial Sine Qua Non, a necessary (but not sufficient) condition: Unlocking the carriers’ grip on handset specifications, marketing, and content distribution. Read More

​Speaking of control…

The coming war between Apple and Facebook

Facebook has been phenomenally successful in mobile advertising. But they have long chafed at their dependence on the dominance of the only two mobile platforms that matter, Apple and Google. All three companies are jockeying for platform, content, and advertising control. Mobile marketing strategists need to track this, and Eric Seufert provides a rewarding deep dive that focuses on the Apple Facebook dance. Facebook is hoping messaging can replace operating systems as a more level platform battlefield. Read More

Speaking of messaging apps as platforms…

Tencent launches ‘mini programs’ for WeChat

WeChat is still leading the messaging-as-platform push and are who to watch first. Even though they “only” have some 800 million users in China they may lead in engagement time. WeChat ‘mini programs’ compete with Google ‘instant apps’, all app stores, and of course Facebook Messenger and other messaging products. Read More

Blockstack’s Vision to Reinvent the Web for Better Privacy

Based on blockchain technology as you might guess. The approach is one to watch and there are many companies working on it.

…instead of needing to create accounts with each site, as people do with Google or Facebook, users of sites built on Blockstack’s system will control their own digital identity (or identities). To use a site that needs your information, you will grant access to a profile under your control alone. If you want to stop using a service, you can revoke its access to your profile and data and take it elsewhere. Read More

Also…

On Their Tenth Anniversary, Mobile Apps Start Eating Their Own and of course are also threatened by ‘mini programs’, ‘instant apps’ and bots. via Flurry Analytics

On Medium 1: Jessica Lessin… What Everyone Is Missing About Media Business Models via The Information

On Medium 2: Frederic Filloux… A New Model for Medium via Monday Note

Would be fascinating to have comparable survey of U.S citizens… 70% of Europeans Aren’t Willing to Sacrifice Privacy for New Services, Survey Reveals via Tripwire 

I love quiet, but there is a cost. Think about this… Our Silent Future via The Information

Businesses are people too! and deserve a good CX and DX… Measuring B2B’s digital gap via Mckinsey

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 1-5-17 — Bots, Deep Learning, Mobile Marketing]]> https://gilbane.com/?p=39913 2017-01-20T02:54:44Z 2017-01-05T19:43:03Z Happy New year Dear Reader! We have chosen a small number of the superabundance of end-of-year reviews and predictions to recommend, each focused on rapidly developing areas that are important for you to keep up with, even if at a high level. Topics include bots, deep learning, mobile, marketing technology, software development, and design. Bot Check-In: A […]

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Happy New year Dear Reader!

We have chosen a small number of the superabundance of end-of-year reviews and predictions to recommend, each focused on rapidly developing areas that are important for you to keep up with, even if at a high level. Topics include bots, deep learning, mobile, marketing technology, software development, and design.

Bot Check-In: A Year of Disappointment

Sam Lessin sums it up and explains.

Despite lots of PR, neither Facebook, Amazon or Google-developed bot platforms this year made it easy for developers to work with. Narrowly focused services can thrive in the near-term but mass-market bots have a way to go. Read More

Deep Learning 2016: The Year in Review

Jan Bussieck provides a really useful, not-too-technical, recap and look forward.

The many revolutionary results we have seen in 2016, be they in medical imaging, self-driving cars or machine translation also point to the fact that moving along the axes of data and compute power will lead to diminishing marginal returns… This means that the greatest yields can be reaped from pushing the third frontier forward, to develop algorithms that can learn from raw unlabelled data such as video or text. Read More

2016’s top programming trends

2016 brought many exciting developments in software and 2017 promises to be even better as containers and functional programming languages grow in adoption and JavaScript moves to become even more central parts of standard development practice. Read More 

Mobile is eating the world – 2016

Benedict Evans’ latest version of his well known presentation is not just about mobile but covers computing and market issues in the context of today’s dominant platform. The link provides access to both his slides and video presentation. Read More

2017 predictions for mobile marketing

In terms of industry headline value, possibly the two most intriguing mobile advertising developments in 2016 were perpetrated by platform operators: Google massively extended its suite of mobile advertising products and Apple introduced in-store search ads…

Eric Seufer provides three predictions for this year. Read More

Who controls the marketing tech stack in 2017: The CIO or CMO?

There are lots of workable options for collaboration. Dion Hinchcliffe suggests some scenarios. Read More

Also…

Keep up with design… Top 10 UX Articles of 2016 Announced via Nielsen Norman Group

And don’t forget… Content Structure in Tables via Story Needle

When Java shops grow up they become web companies or vice versa? via Redmonk

Speaking of software… Is it a good time to start a software company? via Sam Gerstenzang

What happens when everyone has a camera?… Cameras, ecommerce and machine learning via Benedict Evans

 

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

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Mark Walter <![CDATA[Fostering Innovation in Media and Publishing]]> https://gilbane.com/?p=39880 2016-12-27T22:56:51Z 2016-11-11T17:44:27Z The election is over—it’s time to look forward. In that spirit, I wanted to invite you to participate in a forum running right after Thanksgiving at the Gilbane Digital Content Conference this year—a town hall focused on innovation. Send suggestions via Twitter using #gilbane. Driven to change It’s no secret that publishers have been grappling […]

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The election is over—it’s time to look forward. In that spirit, I wanted to invite you to participate in a forum running right after Thanksgiving at the Gilbane Digital Content Conference this year—a town hall focused on innovation. Send suggestions via Twitter using #gilbane.

Driven to change

It’s no secret that publishers have been grappling with a rapidly changing digital media landscape for two decades, but as the pace of change has accelerated and channels have proliferated, managing content has become exponentially complex.

Consider just a few of the trends:

  • The rise of social networks as channels in their own right—not just marketing outlets for promoting content on web sites
  • The inexorable trend toward content embedded into activities
  • The on-going tug-of-war between structuring content for omnichannel (just author once in XML!) and tailoring content for audience and media (because it yields better engagement!)
  • Rising demand for video and packaging of video with narrative and slide shows
  • Devaluing of long-form narrative, with news unfolding first on social media rather than in conventional stories
  • Increasing use of analytics driving editorial decisions
  • Rising legitimacy of outtakes—what was once left on the cutting room floor now becomes a value-add because of its uniqueness

Relentless change is the new normal facing those developing content and technology strategies. Scrums used to be just for software development; now they’re used for content development as well.

Fostering a culture of continuous innovation will fuel growth in digital for publishers, but how does an organization optimize for change? How are others coping? Where does your organization sit relative to your peers?

Hearing from others

The Digital Strategies for Media & Publishing track at this year’s conference brings together diverse perspectives on innovation and change.

John Eckman will demystify what it takes to efficiently publish via Facebook Instant Articles or Apple news. WBUR and Urban Airship will share their case study in podcasts delivered through digital wallets.

We’ll go behind the scenes to see how others are managing their content—how MIT Press manages diverse content in multiple system on a tight budget, and what’s behind the new MarkLogic implementation at America’s Test Kitchen

Analytics are increasingly driving editorial and product decisions. Erin Martin and Michelle Bellettiere from NPR will share their approach and discuss their plans for 2017.

Meeting and learning together

Part of what makes a conference special is the opportunity to meet face to face with others on similar journeys at other organizations, even other industries. As Subrata Mukherjee, VP of product management at The Economist, noted

Media companies have much to learn from the innovations in content marketing and digital supply chains in other industries. But when I go to a conference, I not only want to hear their stories, I want to meet with them to ask my questions.

That’s why this year we’re going to follow case studies in transformational innovation by Subrata and Jeanette Newton from Pennwell with an open town hall, where the audience can drive the conversation, and we can as a community share insights and potential approaches to tackling challenging issues.

We’ll be looking at innovation from multiple angles—

  • vision and strategy
  • people and skills
  • products and market disruption
  • tools and technology

Because, ultimately, organizations that are successful at innovating in publishing will address all of those facets.

If, like me, you share a passion for making content technology work amidst all this upheaval, make plans to join us. And you don’t need to wait to start the conversation. Share your topics and questions in advance via Twitter using #gilbane.

gilbane16-logo-teal_outline_white

Main conference: November 29 – 30 ● Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

Register today!
and use code F16G for an extra discount

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Clea Durrell <![CDATA[Gilbane Conference featured speakers]]> https://gilbane.com/?p=39830 2016-12-27T22:57:17Z 2016-11-10T23:03:02Z We are thrilled to have over 100 expert speakers for you to learn from and network with. Join us and your content and digital experience professional peers in Boston in three weeks. Below is a sample of who you’ll meet. Look forward to seeing you. Register today to save your seat – use code F16G for a […]

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We are thrilled to have over 100 expert speakers for you to learn from and network with. Join us and your content and digital experience professional peers in Boston in three weeks. Below is a sample of who you’ll meet. Look forward to seeing you.

Register today to save your seat – use code F16G for a discount.

marissa-jarratt-cropped-sharp60Marissa Jarratt, PepsiCotania-yuki-cropped60Tania Yuki, Shareableejon-marks-for-siteJon Marks, Kaldor

subrata-mukherjeeSubrata Mukherjee, The Economist

alice-carpenterAlice Carpenter, America’s Test Kitchen

arjen-van-den-akkerArjen van den Akker, SDL

camille-wellardCamille Wellard, Intermountain Healthcare

tim-goughTim Gough, Verve Mobile

jacqueline-lagrattaJacqueline Lagratta, Campbell Soup

maureen-thormannMaureen Thormann, National Instruments

adrien-nussenbaumAdrien Nussenbaum, Mirakl

erin-martinErin Martin, NPR

 mel-tingeyMel Tingey, LDS Church

 kristen-holgersonKristen Holgerson, WBUR

 jeanette-newtonJeanette Newton, Pennwell

 nancy-andersonNancy Anderson, Dell EMC

 tim-lewisTim Lewis, Continuum

 tara-bartleyTara Bartley, Akamai Technologies

mindy-carnerMindy Carner, Optimity Advisors

niki-vecseiNiki Vecsei, Transamerica

sergio-silvaSergio Silva, Kik

 melissa-websterMelissa Webster, IDC

 bill-trippeBill Trippe, MIT Press

 scott-brinkerScott Brinker, chiefmartec.com

 mark-walterMark Walter, Content Technology Strategies

 tony-byrneTony Byrne, Real Story Group

 deanna-lauferDeanna Laufer, Forrester Research

scott-liewehrScott Liewehr, Digital Clarity Group

gerry-murrayGerry Murray, IDC

 sara-redinSara Redin, Redin Consult

Register today to save your seat! – use code F16G for a discount.

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