Gilbane.com Gilbane Advisor & Conferences 2017-10-16T19:49:44Z https://gilbane.com/feed/atom/ WordPress Frank Gilbane https://gilbane.com <![CDATA[Commerce, Content, and Conversion]]> https://gilbane.com/?p=41498 2017-10-16T19:49:44Z 2017-10-16T19:49:44Z Featured session: Commerce, Content, and Conversion Of all the different functions and systems that need to be integrated to provide a clean consistent customer experience, content management systems and commerce systems are the most obvious. Speakers look at three areas: e-commerce and CMS integration, why content is so critical to e-commerce success, and strategies for […]

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Gilbane Boston 2017 banner

Featured session:
Commerce, Content, and Conversion

Of all the different functions and systems that need to be integrated to provide a clean consistent customer experience, content management systems and commerce systems are the most obvious. Speakers look at three areas: e-commerce and CMS integration, why content is so critical to e-commerce success, and strategies for optimal conversion.

Tuesday, November 28: 3:30 p.m. – 5:00 p.m.

Register today to save your seat and use priority code 100FG17 for an extra discount

Jill Finger Gibson at Gilbane conference 2107

Moderator:
Jill Finger Gibson, Principal Analyst, Digital Clarity Group

naresh devnani at Gilbane conference 2017

Naresh Devnani, Senior Architect, WebCosm Inc.
Ravi Althuru,
Practice Lead – Web Experiences, eCommerce, Search and Portals, Meteora Solutions
E-Commerce and CMS – Happily together?

sören stamer at Gilbane conference 2017

Sören Stamer, CEO, CoreMedia
Why Content Matters – 7 Ways Content will be Crucial for e-Commerce

Khalid Saleh at Gilbane Conference 2017

Khalid Saleh, CEO and Founder, Invesp
12 Steps to Increase Your E-commerce Conversion Rate

Gilbane Digital Content Conference
Renaissance Boston Waterfront Hotel, November 28 – 29, 2017

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 9-27-17 — Killing keyboards, conquering healthcare, framework churn, GDPR]]> https://gilbane.com/?p=41443 2017-09-28T14:36:43Z 2017-09-28T14:36:43Z Will Microsoft’s new augmented reality patent kill the keyboard? Well, there is a difference between the function of a keyboard, typing, which has legs for the foreseeable future, and its physical instantiation, which will eventually be eclipsed by something virtual. There are those who think voice will replace keyboards, and perhaps even typing, but it is […]

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Will Microsoft’s new augmented reality patent kill the keyboard?

Well, there is a difference between the function of a keyboard, typing, which has legs for the foreseeable future, and its physical instantiation, which will eventually be eclipsed by something virtual. There are those who think voice will replace keyboards, and perhaps even typing, but it is way too early to confidently predict the relative adoption of voice versus typing. There are use cases, limitations, and reasonable preferences for each, as experiments with chatbots illustrate. Both typing and voice will likely last until well into the future of brain-to-computer interfaces. Read More

How the personal data extraction industry ends

Doc Searls with a positive outlook on personal data protection…

Our influence will be most corrective when all personal data extraction companies become what lawyers call second parties. That’s when they agree to our terms as first parties. These terms are in development today at Customer Commons, Kantara and elsewhere. They will prevail once they get deployed in our browsers and apps, and companies start agreeing (which they will in many cases because doing so gives them instant GDPR compliance, which is required by next May, with severe fines for noncompliance). Read More

Yep, that web project should be a PWA

Whether you’re a technologist, marketer, or both, it’s difficult to keep current on web tools and technologies. A well-researched and thought-out decision made a few months ago may no longer be optimal. Less technical colleagues or executives may be mis-informed by an out of date perception or current yet incorrect article. Aaron Gustafson provides an in-depth update on the state of progressive web apps. If you haven’t considered them in a while you may be surprised. Read More

and of course there is…

Framework Churn

This is perhaps a more hopeful article, and from an interested party. Nonetheless, it is a good explanation of the problem. Ionic’s Max Lynch argues the solution to Framework Churn is web components. Read More

Apple is going after the health care industry

While no surprise to anyone paying attention, most discussion to date has focused on technical details of devices like the Apple watch, the seemingly intractable challenges around managing health care data, or the quicksand of FDA approval. In this research brief CB Insights looks at the business and market leverage Apple has over the large players in the health care industry, including reach, customer experience relationship, and revenue model. Apple is progressing on all fronts. As CB Insights says, “Other players in health care should take notice.” Read More

Apple in Health: A numbers game

Also…

Staying relevant… Java’s late flowering via RedMonk

Amazon’s approach to smart glasses sounds pretty smart, well, I would say “interesting” for now, via Axios

DYI Voice AI… Google’s Tensorflow team open-sources speech recognition dataset.  via Venturebeat

Safari in iOS 11 converts Google’s AMP links back to the original URLs, and Google approves. via 9to5mac.com

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Meet the Gilbane Conference keynote speakers]]> https://gilbane.com/?p=41398 2017-09-15T13:40:09Z 2017-09-14T18:44:25Z Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders. Keynote presentations The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace. […]

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Gilbane Conference keynote

Join us in Boston to learn how your peers and competitors in marketing, IT, business, and content across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Keynote presentations

Rachael Schwartz Gilbane Conference
Rachael Schwartz, VP, Product Management & General Manager, Keurig Connect, Keurig Green Mountain

Build Customer Conversations (NOT Impressions): A Keurig Green Mountain Digital Success Story​




Subrata Mukherjee | Gilbane Conference
Subrata Mukherjee, Digital Transformation Strategist, Chief Digital Officer, RealConnex

Disruption – Is Enough Really Enough?​

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

The Renaissance Boston Waterfront Hotel

Learn more about the Marketing Technology Boot Camp, co-located with Gilbane.

Questions?

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 8-23-17 — Health data computing, PWAs, blockchain & syndication, don’t “get started”]]> https://gilbane.com/?p=41360 2017-08-24T20:34:40Z 2017-08-24T20:34:40Z iPhone health-computing hub CB Insights found a new Apple patent for an “Electronic Device That Computes Health Data”. The examples use an iPhone, but the patent covers any computing device with “a camera, an ambient light sensor, and a proximity sensor”. This covers Apple’s current main products, and will certainly cover future versions of some of their wearable […]

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iPhone health-computing hub

CB Insights found a new Apple patent for an “Electronic Device That Computes Health Data”. The examples use an iPhone, but the patent covers any computing device with “a camera, an ambient light sensor, and a proximity sensor”. This covers Apple’s current main products, and will certainly cover future versions of some of their wearable products.

Apple patent Electronic Device That Computes Health Data

Needless to say, a combination of integrated Apple devices computing health data in concert, in addition to communicating with third party devices and apps, is a powerfully flexible hub environment. This model plays to Apples strengths, is applicable to other IoT applications, and suggestive of future strategy.

When Apple launched the watch I argued that the watch was meant to be a general-purpose computing device, and as such the most likely successor to the iPhone, and that health would be a focus because “fitness is a great way to enter into the much larger healthcare opportunity, which in turn provides an environment to learn about new user experience

technology and the complex device integration and data sharing necessary for it, and other complicated applications of general purpose computing.” The other candidate is glasses, but we’ll see. In any case, the devices will be working together.

In the meantime check out this patent. Read More

Health care – it’s about the data

Health care data includes much more than individual and aggregate tracking. How the data is analyzed, used, and shared, by patients, providers, and payers provides an even larger opportunity to improve care and reduce costs. In spite of the challenges caused by proprietary health data systems — which still seriously need to be dealt with — there is some encouraging activity. For couple of examples Read More here, and here

Apple signals it’s willing to let next-gen web apps compete with iOS apps

Translation: Apple is adding support for “Service Workers” to WebKit, which means that Safari will be able to support Progressive Web Apps (PWAs). PWAs, developed by Google engineers to allow mobile web apps to better compete with native apps are supported by Google, Mozilla, Opera, and Microsoft browsers and appear to be a hit with developers. This support is obviously important for both Apple customers and the open web. Read More

Introducing the news business’ first “initial coin offering”: Ethereum to the rescue?

Blockchain, in the abstract, can do for content supply systems what it is touted to do best: speed up supply chains. By making more transparent all the steps with the content origination, permissioning, pricing and billing reuse chain, it presumably may speed the business of syndication sales. Read More

“Get Started” stops users

Get Started buttons and other ambiguous calls-to-action can degrade the user experience and should be avoided… This button is often the most prominent and enticing call-to-action on the homepage, and can appear to be the right path for nearly every activity a user is looking to complete… But when this button lands naïve users into a complex flow instead of providing them with the basic information they expected, people lose trust and become annoyed with the site. Read More

Also…

Origin is critical context… Distributed and syndicated content: what’s wrong with this picture?  via W3C.org

In three weeks Amazon’s 1-click Patent is Expiring via the Hustle 

In 2017, the one thing every digital-native news outlet needs is a newsletter (not an app) via NiemanLab

Is it really either/or?… Personas vs. Jobs-to-Be-Done via Nielsen Norman

Fun… Hill for the data scientist: an xkcd story via livefreeordichotomize

The Gilbane Digital Content Conference

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

 

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month. See all issues

 

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[The Gilbane Digital Content Conference program is live]]> https://gilbane.com/?p=41302 2017-08-08T18:54:20Z 2017-08-08T18:45:49Z See the conference program and workshops Join us in Boston to learn how marketers and IT, business, and content managers across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders, including: How to architect and build digital experiences around your customer’s journey Successful examples of multichannel content architectures for B2B […]

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Gilbane Digital Content Conference 2017

See the conference program and workshops

Join us in Boston to learn how marketers and IT, business, and content managers across industries integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders, including:

  • How to architect and build digital experiences around your customer’s journey
  • Successful examples of multichannel content architectures for B2B and B2C
  • The importance of integrating content and ecommerce systems, strategy, and measurement
  • What you can do today with AI technologies to engage more deeply with customers, and extend your reach
  • How to choose martech suites, conversational apps, and content marketing software
  • Content strategies for global brands, publishers, and multilingual collaboration applications
  • What you need to know about the latest web and mobile development technologies
  • How to increase the lifetime value of your content assets

Whether you are just getting started with managing multichannel content, need to improve the consistency of the web and mobile discovery experience, or are ready to integrate with an ecommerce, collaboration, business intelligence or other marketing or enterprise system, join us to learn what your B2B and B2C peers are doing, and what industry analysts, technologists, and service providers are recommending.

We hope to see you in Boston at this year’s Gilbane Digital Content Conference!

New Event

Marketing Technology Bootcamp

Registrants to the Gilbane Digital Content Conference have the added benefit of access to all Marketing Technology Boot Camp sessions. This new event from the editors of CRM magazine drills down into specific strategies, tips, and tricks and practical advice that marketers can put into practice as soon as they return their offices. It’s everything you never learned in college!

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