Gilbane.com Gilbane Advisor & Conferences 2017-07-13T22:07:45Z https://gilbane.com/feed/atom/ WordPress Frank Gilbane https://gilbane.com <![CDATA[Marketing Technology Bootcamp – Call for Speakers]]> https://gilbane.com/?p=41181 2017-06-15T17:14:55Z 2017-06-15T17:12:41Z The Marketing Technology Bootcamp is co-located with the Gilbane Digital Content Conference this year. Call for Speakers Deadline Fast Approaching The Call for Speakers deadline is fast approaching. If you would like to speak at the first annual Marketing Technology Boot Camp, co-located with the Gilbane Digital Content Conference May 28-29. Submit your proposal today. We […]

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The Marketing Technology Bootcamp is co-located with the Gilbane Digital Content Conference this year.

Marketing Technology Bootcamp at Gilbane

Call for Speakers Deadline Fast Approaching

The Call for Speakers deadline is fast approaching. If you would like to speak at the first annual Marketing Technology Boot Camp, co-located with the Gilbane Digital Content Conference May 28-29. Submit your proposal today.

We are looking for knowledgeable, insightful, and enthusiastic speakers who can talk about any or all of the following topics:

  • Analytics and Data
  • Practical Skills
  • B2B Marketing
  • Marketing Management
  • Tech Skills for Marketers

Submit your speaker proposal no later than June 23, 2017.

Submit Your Proposal

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 6-9-17 — news bundles, product managers, bad ads, kill AMP?]]> https://gilbane.com/?p=41148 2017-07-03T13:58:42Z 2017-06-10T15:10:49Z The trouble with news bundles “Tony Haile argues that the best way to put together a subscription bundle of news content is to guarantee readers an ad-free “experience” across a range of premium sites without access to all the content. That would eliminate the problem of slow-to-load pages. And it wouldn’t cannibalize single-site subscriptions.” Great […]

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The trouble with news bundlesNews Bundle

“Tony Haile argues that the best way to put together a subscription bundle of news content is to guarantee readers an ad-free “experience” across a range of premium sites without access to all the content. That would eliminate the problem of slow-to-load pages. And it wouldn’t cannibalize single-site subscriptions.” Great discussion follows.​ Read More

Product managers for the digital world

As software and data permeate enterprise functions executives need to increase their own understanding and expand the skill sets and portfolios of managers across the organization. Neither digital transformation initiatives or less ambitious departmental modernizing projects can avoid this. As we’ve seen with marketing, there are many organizational ways to acquire the necessary technology and analytics expertise without everyone becoming a programmer or statistician. Product managers are in interesting special case, and this McKinsey article analyzing how this key role is changing will be useful to all executives. Read More

Not even wrong – ways to dismiss technology

Benedict Evans has an excellent piece on evaluating technology potential. How do we predict initial success, growth, and longevity? What is a toy and what has serious legs? How can we apply falsifiability and predictive power to our analysis? This is a must read for other investors. Read More

The most hated online advertising techniques

You can probably guess what they are, and certainly have your own most-hated ad types, but Nielsen Norman Group provides data that will hopefully inform those of you in advertising how to create fewer ads that only bots can love. Read More

Kill Google AMP before it kills the web

At gilbane.com we publish in AMP in addition to standard HTML because it is easy, and our AMP pages seem to have increased page views – can’t be sure yet. I consider myself a hard core open web advocate and would not consider only publishing in AMP, but am not ready to wish for its demise. This article, though, is worth a read before you decide what to do about AMP. Read More

Also…

Yes, match the method to the job… It’s Time to Rethink Agile at Enterprise Startups via First Round Review

Snort! Something like wishful “embrace and extend”… Facebook’s Instant Articles platform to support Google AMP, Apple News via Techcrunch

Walt doesn’t seem to be disappearing, and that’s good, as is this article… Mossberg: The Disappearing Computer via The Verge

This is about a hot programming language so not for everyone… Five Things That Make Kotlin Interesting  via RedMonk

From the fun-but-serious collection… What Happens When Work Becomes a Nonstop Chat Room  via NYMag.com

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Speak at Gilbane – Apply by Friday June 2]]> https://gilbane.com/?p=41117 2017-05-31T14:32:35Z 2017-05-31T14:32:35Z Join us as a speaker, but hurry! We’re building the program for our annual Boston conference in the next few weeks and want to make sure you have the opportunity to apply to be a speaker. As a speaker you’ll be addressing our influential community of content management, digital marketing, and technology experts and practitioners. Join […]

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Gilbane Digital Content Conference 2017

Join us as a speaker, but hurry!

We’re building the program for our annual Boston conference in the next few weeks and want to make sure you have the opportunity to apply to be a speaker.

As a speaker you’ll be addressing our influential community of content management, digital marketing, and technology experts and practitioners. Join us to educate, learn, and network. We are proud of our speakers and promote them as a key benefit of the conference.

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

The deadline for proposals is Friday June 2, 2017!

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 5-19-17 — e-commerce, meta-platform, summarization and ML, design]]> https://gilbane.com/?p=41018 2017-06-07T22:38:35Z 2017-05-19T14:59:24Z E-commerce: What China reveals about the future of shopping China’s e-commerce market is the world’s largest and fastest growing. It is also more mobile and more integrated with relevant platforms than those in the West, allowing for smoother customer experiences. This goes beyond WeChat e-commerce capability, the envy of western messaging platforms. There are reasons […]

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E-commerce: What China reveals about the future of shopping

China’s e-commerce market is the world’s largest and fastest growing. It is also more mobile and more integrated with relevant platforms than those in the West, allowing for smoother customer experiences. This goes beyond WeChat e-commerce capability, the envy of western messaging platforms.

China's Digital Ecosystem - source BCG

There are reasons eastern and western e-commerce may continue to evolve differently. But there is a lot to learn from China’s experience. BCG and Alibaba dig in. Read More

Digital assistants drive new meta-platform battle

Bob O’Donnell riffs on the intersection of digital assistants, the voice interface, and platform value. This weeks’ keynotes at Google I/O, and last week’s at Microsoft Build both provide useful context to several of O’Donnell’s points.

… digital assistants … have the potential to completely devalue the underlying platforms on which they run. To put it succinctly, if I can use, say, Alexa across an iPhone, a Windows PC, my smart home components and a future connected car, where does the unique value of iOS or Windows 10 go? Out the door… Read More

Improving summarization with machine learning

That this would happen should be expected, especially after the dramatic improvement to machine translation due to ML. MIT Technology Review’s Will Knight reports on developments at Salesforce following their acquisition of MetaMind, which is what we point you to below. But you might also be interested in the more technical description of how the algorithm works — at least scroll down past the technical paragraphs to see useful sample results. Read More

Mobile First, Desktop Worst

Designing for an optimal user experience is extremely difficult even with a single screen because of the variety of media, layout, and use cases. Multiply the number of screens by n, and it seems like an impossible task. On top of this fiendish complexity, there are compromises to be made between developer objectives and brand directives. No wonder design is often dumbed down to be simply useable across devices rather than optimal. This may not be a solvable problem, though better tools, perhaps informed by machine learning, will certainly help. In the meantime, it pays not to expect too much from simple approaches. Read More

Gilbane Digital Content Conference
Call for Speakers Open

Content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Proposal deadline is June 2 9 2017

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

Also…

Know what you’re getting… A marketer’s guide to the tricks and hacks of influencers via Digiday

Have Web Standards on Mobile Caught Up to Phonegap in 2017? A look at some specific recommendations via Telerik developer network

ICYMI, Scott Brinker’s latest… Marketing Technology Landscape Supergraphic (2017): Martech 5000 via chiefmartec.com

Not-science-fiction – thinking a bit ahead… Open Water – The Internet of Visible Thought via Edge.org

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 5-3-17 — SaaS era, Watson vs Einstein, e-commerce AI, FB monopoly]]> https://gilbane.com/?p=40747 2017-05-03T19:52:27Z 2017-05-03T19:50:54Z Why the SaaS era of journalism will be our most exciting yet During the first quarter century of the commercial internet, digital journalism has already gone through three eras: the portal years, the search years, and the social years. Each era advanced storytelling and presented new revenue streams, but I would argue that digital journalism […]

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Why the SaaS era of journalism will be our most exciting yet

During the first quarter century of the commercial internet, digital journalism has already gone through three eras: the portal years, the search years, and the social years. Each era advanced storytelling and presented new revenue streams, but I would argue that digital journalism is now entering its most exciting period yet. Think of this as the stories as a service era, where journalism will be paid for by readers, for readers… Digital journalism has been commoditized, creating new market opportunities at the bottom of a new disruption curve that is not yet “good enough”. (italics added). Read More

The SaaS era - Stories as a Service

Parsing the IBM Watson and Salesforce Einstein deal

But aren’t Watson and Einstein competing? In short, the deal is about more data; it’s a complementary marriage of Watson’s broad unstructured data capability and Salesforce’s structured data focus on their application and customer experience. Well, that’s what caught my interest anyway. But there is more to it and James Governor sorts it out… Read More

How Germany’s Otto uses artificial intelligence

Otto is the largest e-commerce merchant in Germany after Amazon. Their use of AI goes beyond pure marketing to reduce shipping, returns, and inventory costs, and improves customer experience. An instructive example of what is already being done with machine learning, and without human hands on, their system…

analyses around 3bn past transactions and 200 variables (such as past sales, searches on Otto’s site and weather information) to predict what customers will buy a week before they order… has proved so reliable—it predicts with 90% accuracy what will be sold within 30 days—that Otto allows it automatically to purchase around 200,000 items a month from third-party brands with no human intervention. Read More

How our publisher tracked down his online troll and changed our comments for the better

MIT Technology Review is determined to keep the value of comments alive. Jason Pontin reports on his efforts and current strategy in this thoughtful and thorough piece. Read More

Facebook and the cost of monopoly

Facebook may have a monopoly in social networking, and while that may be a problem for Snap or any other would be networks, Facebook would surely argue that … society as a whole shouldn’t be too bothered… The problem is that Facebook isn’t simply a social network: the service is a three-sided market — users, content providers, and advertisers — and while the basis of Facebook’s dominance is in the network effects that come from connecting all of those users, said dominance has seeped to those other sides… Facebook passed Google as the top traffic driver back in 2015, and as of last fall drove over 40% of traffic for the average site, even after an algorithm change that reduced publisher reach… So is that a monopoly when it comes to the content provider market? I would argue yes, thanks to the monopoly framework above. Read More

Also…

The history of Instant Articles’ path to Instant Recall, via The Verge

For fun and profit… Alexa learns to talk like a human with whispers, pauses & emotion via TechCrunch

Nobody is going to own podcasting. Well, at least there’s that. via Doc Searls

New technologies’ second order effects… Ten Year Futures via Benedict Evans

Staggering numbers natch… How Google builds web frameworks via freeCodeCamp

Gilbane Advisor logo

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

Gilbane Digital Content Conference

The Call for Speakers is Open!

Deadline is June 2, 2017

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

This post originally published on https://gilbane.com

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