Gilbane.com Gilbane Advisor & Conferences 2018-09-11T16:00:06Z https://gilbane.com/feed/atom/ WordPress Frank Gilbane https://gilbane.com <![CDATA[Update: Gilbane’s Digital Experience Conference in Washington DC]]> https://gilbane.com/?p=43538 2018-09-04T19:12:25Z 2018-09-04T19:09:13Z You may have heard about our Digital Experience conference taking place in Washington DC, April 29 – 30, followed by workshops on May 1, 2019. And if you’ve been a regular attendee at our Boston conference and are wondering why we are returning to DC, There is a reason, aside from the fact that late April […]

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You may have heard about our Digital Experience conference taking place in Washington DC, April 29 – 30, followed by workshops on May 1, 2019. And if you’ve been a regular attendee at our Boston conference and are wondering why we are returning to DC, There is a reason, aside from the fact that late April is a great time to visit DC.

Since our first conference on content management in 2002, we have covered requirements and strategies for integrating content management with other front and back end enterprise systems. The technology and practical experiences in deployment have allowed organizations to make tremendous progress over the years. But the demand for new channels, new audiences, improved digital experiences, the explosion of marketing technology software, all combined with emerging technologies, make earlier integration challenges seem tame. Technology and process integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives.

Moving to DC allows us to expand our ability to help organizations with some of the most common integration challenges by co-locating with three other events that focus on key components of digital experience strategies: CRM Evolution, Smart Customer Service, and SpeechTek. There are passes available for our Digital Experience conference attendees to also attend sessions in each of the other events, and there is a combined technology showcase.

Gilbane’s Digital Experience conference continues to provide the same highly-curated vendor-neutral program focused on content and digital experience strategies, technologies, and practices for marketing and the workplace, that we have in the past. Please see our new Digital Experience Conference site for information about the program tracks, schedule, venue, and partner events.

And if you have an idea for a presentation, our call for speakers is open until October 12th.

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane’s Digital Experience Conference call for speakers is now open]]> https://gilbane.com/?p=43356 2018-08-09T21:59:12Z 2018-08-09T21:58:43Z We love Boston, but it’s been awhile since we’ve had an event in DC and we miss it. We’ll be at the Renaissance Washington DC hotel with three especially relevant special events to partner with. The conference is April 29 – 30, 2019, followed by workshops on May 1. It may seem a long way […]

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We love Boston, but it’s been awhile since we’ve had an event in DC and we miss it. We’ll be at the Renaissance Washington DC hotel with three especially relevant special events to partner with. The conference is April 29 – 30, 2019, followed by workshops on May 1. It may seem a long way away, but it’s never too early submit your proposal!

Gilbane Digital Experience Conference 2019To submit a speaking proposal, please review the track descriptions below and submit your proposal. Additionally, answers to the most common questions about speaking at the Digital Experience Conference can be found in the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com.

We are especially interested in hearing from organizations that have implemented or are planning on adopting, new technologies or practices in support of digital experience strategies or digital transformation initiatives.

Main Conference Tracks

The conference tracks are organized primarily by role/function as described below. We encourage proposals on all relevant topics.

Digital Experience Technologies for Customers and the Workplace

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace. We’ll be looking at what web and data analysis technologies are effective today. We’ll also examine what is practical and should be considered today or in the near future regarding deep learning, AR, and blockchain applications.

Designed for technology strategists and executives focused on near-term and future software for creating, analyzing, managing, and delivering compelling digital experiences across platforms, channels, and form factors. 

Digital Experience Practices for Customers and the Workplace

Focused on how to overcome challenges and implement successful digital experience strategies and practices to reach, engage, and retain customers, employees, and partners. We’ll be looking at strategies for inter- and intra- departmental collaboration that support customer-facing and internal operations that are a necessary part of the foundation for a consistently high quality digital experience.

Designed for digital transformation leaders, marketing, business, and workplace executives, information managers, content strategists, and UX professionals.

Submit your speaking proposal

The deadline for proposals is October 12, 2018.

 

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 7-11-18 — No-hype blockchain, ML, mobile dev, publishing]]> https://gilbane.com/?p=43296 2018-07-11T16:06:31Z 2018-07-11T16:06:31Z Blockchain beyond the hype: What is the strategic business value? Excellent measured piece to share with senior management, from McKinsey. “Our research seeks to answer this question by evaluating not only the strategic importance of blockchain to major industries but also who can capture what type of value through what type of approach. To see the original […]

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Blockchain beyond the hype: What is the strategic business value?

Excellent measured piece to share with senior management, from McKinsey. “Our research seeks to answer this question by evaluating not only the strategic importance of blockchain to major industries but also who can capture what type of value through what type of approach. To see the original interactive version of the graphic… Read More

Ways to think about machine learning

Benedict Evans looking at the fundamentals of ML, minus the often unhelpful ways it is often discussed.

So, this is a good grounding way to think about ML today – it’s a step change in what we can do with computers, and that will be part of many different products for many different companies. Eventually, pretty much everything will have ML somewhere inside and no-one will care. Read More

A deeply detailed but never definitive guide to mobile development architecture

“Native, Web, PWA, hybrid, Cross-Compiled… what is “the best” way to develop for Android and iOS platforms? What looks reasonable? And how are you supposed to choose among the options?” Long enough to be really useful… Read More

The promises and perils of blockchain technology in publishing

Bill Rosenblatt looks at the practicality and unknowns of the “Three general types of blockchain applications in publishing are being discussed nowadays: rights licensing and royalty processing, print supply chain management and piracy tracking, and e-book ownership transfers.” Read More

Goodbye, Denver Post. Hello, Blockchain & Colorado Sun

The new publication will have a conventional website whose data will be written permanently into the secure digital ledger known as the blockchain. Expenses for the fledgling outlet will be covered by a grant from Civil, whose sole investor, for now, is ConsenSys, a Brooklyn-based blockchain software technology company founded by Joseph Lubin… a co-founder of Ethereum. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 6-12-18 — CMS & CRM, pipes vs brands, AI & work, contextual up]]> https://gilbane.com/?p=43178 2018-06-12T19:13:57Z 2018-06-12T19:09:04Z CMS ❤ CRM – it’s nice to see two acronyms make friends As we know, there are thousands of martech products in dozens of categories. Some categories are candidates for a being a center of gravity around which you can focus to build a stack or architecture. Sometimes there are competing centers of gravity. Paul Ford takes happy […]

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CMS ❤ CRM – it’s nice to see two acronyms make friends

As we know, there are thousands of martech products in dozens of categories. Some categories are candidates for a being a center of gravity around which you can focus to build a stack or architecture.

CMS loves CRM

Sometimes there are competing centers of gravity. Paul Ford takes happy look at how two of these, CMS and CRM, can now more easily work together. Read More

Laying the pipes of a post-advertising world

In this excellent post Andre Redelinghuys makes a compelling case that “The shift from brands and advertising to pipes and subscriptions is inevitable — and well underway.” Read More

GDPR helping a contextual targeting comeback

Jessica Davies reports some advertisers and agencies are shifting budgets away from personalization to contextual targeting. Not just because of GDPR, but because it’s value was underestimated. From Carat:

Sophisticated semantic analysis tools, exclusive access to premium environments and high quality content creation and distribution opportunities with publishers and influencers arm us with the toolkit to serve digital advertising that doesn’t require personal data yet is relevant and will resonate with its audience… Read More

AI, radiology and the future of work

Image analysis is perhaps the most obvious example of the power of deep learning, and even Geoffrey Hinton and Andrew Ng have commented on its potential to effect the future careers of radiologists. Using radiology as an example, this short piece by the Economist offers three reasons to temper worries of AI taking over the workplace. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

This post originally published on https://gilbane.com

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 5-25-18 — GDPR, GDPR & ML, GDPR & adtech, Martech paradox]]> https://gilbane.com/?p=43116 2018-06-11T17:29:52Z 2018-05-25T18:18:10Z Our privacy policy & GDPR Since the EU’s General Data Protection Regulation (GDPR) goes into effect today we lead with our own privacy policy, and our progress in incorporating GDPR requirements. We encourage you to read it. TL;DR: We do not yet claim complete compliance. But because we don’t depend on advertising, and don’t buy, sell, or share personal data […]

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Our privacy policy & GDPR

Since the EU’s General Data Protection Regulation (GDPR) goes into effect today we lead with our own privacy policy, and our progress in incorporating GDPR requirements. We encourage you to read it. TL;DR: We do not yet claim complete compliance. But because we don’t depend on advertising, and don’t buy, sell, or share personal data to help others advertise, complying with GDPR is less daunting than it is for many others. Our privacy policy will be updated as we continue to add support for GDPR. Read More

How will the GDPR impact machine learning?

Since GDPR is bigger than Queen Bey, we’re all being bombarded by emails and articles about GDPR, ranging from the click-baity to the ill-informed to the wishful-thinking to the doomsday-wailing to the we-can-help, to the technically-bureaucratic, to the thoughtfully-analytical, und so weiter. We expect most of you by now have waded through enough to find a favorite or two to get a handle on the basics, so we’ve chosen two posts that deserve a careful read that you might have missed. First up, Andrew Burt, digs into the details and complexity of what GDPR means for machine learning. There is no simple answer, but Burt’s article is a good place to learn why. Read More

GDPR will pop the adtech bubble

It could happen. Note that Doc Searls is not talking about advertising in general, just adtech. But adtech is, shall we, say well-funded. Read More

And now a break from GDPR!​…

Martech simultaneous consolidation & expansion

How is this possible?…

… a more accurate view of martech consolidation cycles is that they are indeed happening  but they are happening on top of a wave of underlying software expansion… That underlying wave of software expansion seems to be overtaking

martech consolidation and expansion

the natural business consolidation dynamics that are absolutely still happening at the same timeRead More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

This post originally published on https://gilbane.com

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