Gilbane.com Gilbane Advisor & Conferences 2018-05-21T14:06:27Z https://gilbane.com/feed/atom/ WordPress Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 5-9-18 — Ad cost, engagement, consent, speech]]> https://gilbane.com/?p=42960 2018-05-09T12:20:14Z 2018-05-09T12:20:14Z Annoying online ads do cost business Nielsen Norman Group reports on a new research study involving 35 million Pandora users over 21 months. The study showed increased advertising caused a 2.8% reduction in use. As they point out, this is not a huge amount, and your mileage may vary. What is significant is the convincing quantification. Nobody wants […]

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Annoying online ads do cost business

Nielsen Norman Group reports on a new research study involving 35 million Pandora users over 21 months. The study showed increased advertising caused a 2.8% reduction in use. As they point out, this is not a huge amount, and your mileage may vary.

ads effect on listening time

What is significant is the convincing quantification. Nobody wants to have to defend a drop in customer activity. Read More

Predicting content attention and behavior

Content strategist Michael Andrews argues that “The biggest weakness in content strategy today is that it lacks predictive explanatory power. … To provide predictive explanatory power, content strategy guidelines should be based on empirical data that can be reproduced by others.”. Andrews summarizes, and points to, a new study presented at the 2018 World Wide Web Conference by Nir Grinberg of Northeastern University that provides some data and interesting analysis. The summary and Grinberg’s paper are both worthy of your time, and a must read if you’re a content strategist. Read More

How Axel Springer is getting consent for GDPR

They’ve been running some tests and are kindly sharing the results.

So far, the publisher’s readers are far more likely to give consent when they receive a fact-based static message, rather than a video message or one written in a tone that requests the readers’ support. Read More

Speech recognition systems vulnerable to adversarial attacks

Nicholas Carlini and David Wagner invented a novel attack against speech recognition AI. With the addition of an imperceptible amount of noise, the attack can trick speech-recognition systems into producing any output the attacker wants.

The Gradient’s Hugh Zhang points out that this kind of

targeted deception in nature

attack is also a problem for other deep learning algorithms, for example in image recognition. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 4-25-18 — deep learning value, martech size, no-click searches]]> https://gilbane.com/?p=42887 2018-04-25T18:34:01Z 2018-04-25T18:21:38Z Notes from the AI frontier: Applications and value of deep learning In 2011 as the excitement about Big Data was becoming mainstream, McKinsey published what was the most useful early report for executives. Big data: The next frontier for innovation, competition, and productivity, took a smart and measured look at use cases and value across […]

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Notes from the AI frontier: Applications and value of deep learning

In 2011 as the excitement about Big Data was becoming mainstream, McKinsey published what was the most useful early report for executives. Big data: The next frontier for innovation, competition, and productivity, took a smart and measured look at use cases and value across industries. Given the symbiotic relationship between data and AI / machine learning, companies who were paying attention and invested in Big Data then are likely positioned well ahead of others to benefit from today’s advances in machine learning technologies and techniques.

AI performance improvement by industry

McKinsey’s new report provides a knowledgeable overview using accurate terminology in their “… analysis of more than 400 use cases across 19 industries and nine business functions highlights the broad use and significant economic potential of advanced AI techniques.” Highly recommended. Read More

A flaw-by-flaw guide to Facebook’s new GDPR privacy changes

Josh Constine provides a useful take on the changes rolling out now to European users illustrated with screen shots. But I think it’s safe to say that whether they are meeting the “letter of the GDPR law” is still a matter for debate.

Overall, it seems like Facebook is complying with the letter of GDPR law, but with questionable spirit…Facebook struck the right balance in some places here. But the subtly pushy designs seem intended to steer people away from changing their defaults. Read More

Marketing Technology Landscape Supergraphic (2018)

Scott Brinker has just released the latest update to his famous “Supergraphic”. The number of marketing technology vendors continues to grow. As Scott puts it, “Water continues to flow into the martech tub faster than it’s draining out.” Check out his post on what it all means and to see/download the graphic and a spreadsheet. Read More

Uh oh, click counts count less

Click quality and measurement has always been a bit iffy. But the biggest challenge to click value yet may come from a combination of mobile trends and Google’s strategy of reducing the need to click away from the search results page. Rand Fishkin’s post, New Data: How Google’s Organic & Paid CTRs Have Changed 2015-2018, looks at some interesting numbers. Back to brand marketing banners?
No-click searches desktop vs mobile

Ultimately, I think this data shows us that the future of SEO will have to account for influencing searchers without earning a click, or even knowing that a search happened. That’s going to be very frustrating for a lot of organizations. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 4-13-18 — GDPR, AI and content management, Chrome referrals]]> https://gilbane.com/?p=42740 2018-04-19T21:56:46Z 2018-04-13T15:13:58Z GDPR – a big deal for small publishers “… think about this in relation to a new visitor. Someone that you have no prior relationship with… What data can you actually collect and use for that person? The answer is … nothing! … a first time visitor hasn’t done anything that could be considered consent, so […]

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GDPR – a big deal for small publishers

“… think about this in relation to a new visitor. Someone that you have no prior relationship with… What data can you actually collect and use for that person? The answer is … nothing! … a first time visitor hasn’t done anything that could be considered consent, so you have nothing to work with.”

And you can’t use third-party plugins like ad partner scripts or social widgets that collect data. GDPR is complicated and how much of it will be interpreted is unknown.

Google forcing consent for GDPR
Thomas Baekdal explains why, and how, all publishers need to get started. Read More

The top 25 AI use cases for content management

What we used to call “unstructured data” is the raw material of content management, and this same raw material is where machine learning will have the largest impact. Kashyap Kompella has put together a list of use cases you’ll want to look at. Read More

Chrome’s Articles for You a major new referral source

Google Chrome’s Articles for You is an under-publicized feature of Chrome on both Android and iOS that is now the fourth most prominent referrer in the Chartbeat network (behind Google Search, Facebook, and Twitter). Even though Chartbeat is currently only tracking Articles for You referrals from Android and not from iOS, its Android referrals alone are now about two-thirds the size of all of Twitter (desktop, Android, iOS) in terms of the volume of traffic sent… Articles for You traffic grew a shocking 2,100 percent in 2017 — from driving 15 million visits per month to publishers using Chartbeat to 341 million visits per month.

There are lots of questions about how this works. Josh Schwartz reports on what he’s been able to find out. Read More

It’s time to rebuild the web

Most of what is written about this topic assumes radical decentralization and blockchain. But this won’t happen quickly even though there are lots of blockchain applications already popping up. The general problem is just too big, the user experience changes alone are daunting, and there are still technical challenges. Mike Loukides takes a thoughtful look at a simpler path. Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 3-26-18 — Facebook (duh!), Google & news, personal data, IAB & GDPR]]> https://gilbane.com/?p=42225 2018-04-19T21:59:19Z 2018-03-24T19:38:21Z This is so much bigger than Facebook The Facebook / Cambridge Analytica scandal is Facebook’s most serious crisis so far because it exposes the particular weakness of their business model at a time, and in a way, that can no longer be ignored by those who understood it, namely, investors and paying customers. There is no obvious […]

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This is so much bigger than Facebook

The Facebook / Cambridge Analytica scandal is Facebook’s most serious crisis so far because it exposes the particular weakness of their business model at a time, and in a way, that can no longer be ignored by those who understood it, namely, investors and paying customers. There is no obvious fix that does not reduce Facebook’s value. And then there are the Facebook users paying with ‘only’ personal data – how many of these will now become woke? And what will they do? As Ethan Zuckerman, points out though, and the reason I singled out his excellent article, the problem is much bigger.

… Zuck didn’t mention that Facebook’s business model is based on collecting this demographic and psychographic information and selling the ability to target ads to people using this data about them… This is a known bug not just for Facebook and other social networks, but for the vast majority of the contemporary web. Read More

Duopoly not all-powerful?

eMarketer estimates that the combined Google and Facebook share of the digital ad market will shrink from last year’s 58.5% to 56.8% in 2018 “as smaller players such as Amazon and Snapchat are experiencing faster-than-expected growth.” Also, Google and Facebook’s share of new digital ad dollars is declining… This year, they will garner nearly 48% of new expenditures.” Down from almost 73% in 2016. Read More

Facebook vs Google share US ad spend

Google News Initiative

Google has been more successful than Facebook in working with publishers. And of course they need to be, for all the same reasons they need to support the Open Web. This week they launched the Google News Initiative to pull together all the relevant projects and partnerships into a coordinated effort and are committing $300m to fund the activity over the next three years. Self-interested of course, but lots to applaud here. Read More

Eager to sell your personal data?

Should marketers pay consumers directly to access their personal data? The idea isn’t new but it’s become more popular as people see the huge profits that Google, Facebook, and others make from using that data, as consumers become more aware of the data trade, and as blockchain technology makes low cost micro-payments a possibility.

David Raab takes a look at the current vendor marketplace, and reaches the realistic conclusion that “You’ll have to wait”. Good advice. Read More

Why the IAB GDPR Transparency and Consent Framework is a non-starter for publishers

The IAB and IAB Europe, which are charged with representing a much broader set of stakeholders including hundreds of ad tech companies, Google, Facebook, Oath, and many others with significant intermediary interests, has released its plan to handle the GDPR roll-out. The IAB framework, which was submitted for industry commenting, was clearly designed by ad tech companies and included endorsement from 23 ad tech companies and, most notably, zero publishersRead More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

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Frank Gilbane https://gilbane.com <![CDATA[Gilbane Advisor 3-6-18 — What’s open, why decentralization, blockchain for publishing, breakthroughs]]> https://gilbane.com/?p=42068 2018-04-19T22:01:42Z 2018-03-06T14:04:09Z Why decentralization matters Chris Dixon has a really useful post explaining the intense interest in decentralized cryptonetworks and why he thinks they will drive a return to a more open internet less dominated by the major platforms. His post is short, clear, accessible, and a great starting point for strategic discussions. The 140+ comments are […]

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Why decentralization matters

Chris Dixon has a really useful post explaining the intense interest in decentralized cryptonetworks and why he thinks they will drive a return to a more open internet less dominated by the major platforms. His post is short, clear, accessible, and a great starting point for strategic discussions.

Platform dynamics | decentralization

The 140+ comments are useful as well but keep in mind there is a natural tension between centralized and decentralized networks in the same way there is between all proprietary and open architectures — there is a role for each and a tendency for one or the other to dominate at different points in time and usefulness. There are also different types of decentralization which can too easily be conflated. Read More

The meaning of open

Google’s Alex Komoroske digs into the tension and interplay between open and closed systems in a thoughtful piece that is a good companion read (not a response) to Dixon’s piece on decentralization. In the context of what it means to be open in general, you’ll get some insight into Google’s thinking about the balance between their own platform components and being part of the open web. Read More

The next platform for media and makers

Jarrod Dicker, who you may know from the Washington Post, Time, Huffington, and The RebelMouse content management system, believes it’s time for a blockchain-based platform for content creators and publishers. Dicker just left the Post to be CEO of Blockchain startup Po.et. This will be interesting to watch. Read More

10 breakthrough technologies 2018

MIT Technology Review’s annual list is always worth reading. It comes as close to a carefully curated and neutral list as you’ll find. And while their broad coverage means not all the technologies will have a near term impact on your business decisions, they are likely to be “technologies that will have a profound effect on our lives.” Read More

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

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