Category: Content management & strategy (Page 70 of 481)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

WP Engine available in AWS Marketplace

February 17, 2021 / NewsShark

WP Engine, a WordPress technology company, announced availability in AWS Marketplace. WP Engine is committed to being a catalyst for digital experiences on WordPress by combining proprietary technology with a modern tech stack. By leveraging AWS, WP Engine enables brands to quickly build and launch fast, secure digital experiences with insights to maximize consumer engagement.

WP Engine’s collaboration with AWS began in 2015 and spans from the core platform infrastructure to WordPress ecosystem products like Amazon Polly integration, AWS Digital Customer Experience Competency status, and now availability in AWS Marketplace. WP Engine offers a range of enterprise-grade, high-resiliency, high-availability solutions on WordPress-optimized AWS architecture. With AWS’s global regions and multi-zone redundancy across all traffic-serving layers, customers benefit from the best uptime protection and risk mitigation with the elimination of single points of failure on the WP Engine WordPress digital experience platform.

https://aws.amazon.com/marketplace/pp/B08TG3QJPC

Elcom updates digital experience platform

February 15, 2021 / NewsShark

Elcom, a Digital Experience Platform used to deliver digital-first strategies through intranets, digital workplaces, websites, and portals, announced the launch of Elcom V11.5. The Elcom team has enhanced the design and usability of the platform. Administrators and publishers have more choice and control around the management, delivery, and access of content-related experiences, while audiences will have greater flexibility in how they interact with these sites. The latest version provides:

Enhanced publishing and authoring experience. End users can publish articles by filling out a form and selecting new article attributes and metadata options. Publishers can also quickly change layouts and share drafts with external stakeholders securely.
Design and usability of dynamic widgets. Highlights include the ability to show featured articles, custom metadata to increase search options, and the ability to favourite content directly from a widget.
More flexibility with the forms tool. Highlights include the ability to pull in data from external sources, improved form validation rules and rendering on mobile.
Streamlined and automated processes with workflows for forms and content.
Additional mechanisms to keep data safe and secure. Including enhanced password security checks, new reports for administrators, and the ability to add reports in dashboards.

https://www.elcom.com.au

TA Digital launches SearchBoost.ai

February 11, 2021 / NewsShark

TA Digital announced its entry into the cognitive search space with an intelligent search solution, SearchBoost.ai. SearchBoost.ai delivers personalized search results by focusing on the users and their experience. Leveraging user data, SearchBoost.ai serves users with predictive, relevant and personalized search results that cater to the highest clicks and conversions.

SearchBoost.ai works by connecting to both the data source and the search engine in place within the client’s existing infrastructure. It imports user data and search results then trains a Machine Learning model on them to produce better results. Once those results are ready, SearchBoost.ai pushes those results back to the search engine. While SearchBoost.ai can work with any data source or search engine, there is an existing out-of-the-box connectors for Adobe Analytics, Google Analytics, Apache Solr, Elasticsearch, Adobe Experience Manager and many others in development. The company has launched its offering with four pricing options.

https://www.tadigital.com/innovation/searchboostai

Gatsby announces new JS Plugin for WordPress

February 10, 2021 / NewsShark

Gatsby, Inc. announced general availability of the Gatsby Plugin for WordPress. The Plugin is available for download and is supported in Gatsby Cloud. Using Gatsby as the frontend and WordPress as the backend CMS organizations can deliver richer, more complex, integrated web experiences that combine content from WordPress and other CMSs and web services. Content creators enjoy the same WordPress authoring experience they already know. After content is published in WordPress, Gatsby sources the updated content and generates the static HTML pages. WordPress developers can now use development tools and technologies like Javascript, Git, and modern APIs to create richer, more performant web experiences.

The Gatsby Plugin for WordPress leverages WPGraphQL to enable organizations currently using WordPress to create performant, secure Gatsby web frontends. WPGraphQL is a free, open-source plugin for WordPress that delivers an extendable GraphQL schema and API, which Gatsby leverages to use WordPress as a headless CMS. The Gatsby content hub architecture built on GraphQL can access content from web services and CMSs, including WordPress, utilizing the library of over 2,500 Gatsby Plugins. This enables organizations to create complex, integrated web experiences based on content from multiple data sources.

https://www.gatsbyjs.com

Information Model

Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Box announces new Box Shuttle

February 10, 2021 / NewsShark

Box, Inc. announced an all-new Box Shuttle to make it easier, faster, and less costly to migrate large amounts of content, including permissions and metadata, to the Box Content Cloud. With Box Shuttle, customers get access to content management experts for strategy and execution, change management processes to drive adoption, and technology that will enable organizations to accelerate their digital transformation. Box Shuttle is now a full-service content migration program for the cloud content management market. With the new Box Shuttle, customers can:

Leverage both on-premises and cloud connectors that allow petabyte-scale migration from more than 15 source systems, including file shares, SharePoint, OneDrive, Google Workspace, Egnyte, Documentum, OpenText, and FileNet
Partner with content migration experts to plan and execute migration projects
Re-map content to different owners, or modify permissions during migration – allowing for restructuring and reorganization
Preserve business-critical context about content with simple configurations that migrate existing metadata and file version history into Box
Accelerate the pace of migration to hundreds of terabytes per day with automatic optimized network utilization and API volumes
Increase confidence with real-time migration reporting, visualization, and event monitoring.

https://www.box.com/products-and-features/shuttle

Optimizely takes B2B Commerce Cloud global

February 8, 2021 / NewsShark

Optimizely (Episerver), announced the expansion of B2B Commerce Cloud globally throughout 2021. The move comes just one year after the company’s 2019 acquisition of B2B digital commerce platform Insite Software, and gives manufacturers and distributors access to a solution previously available primarily in North America.

Optimizely B2B Commerce Cloud enables B2B companies to uncover efficiencies, deliver customer-centric digital experiences and increase revenue with capabilities for cart and checkout, catalog management, personalization, workflows, integration and more. The product is currently available in Continental Europe, the UK, and Ireland and will be available across APAC, DACH and the Nordics in 2021.

Built with an integration architecture and commerce core, Optimizely B2B Commerce Cloud powers the digital experiences for manufacturers and distributors. With Optimizely, manufacturers and distributors in Continental Europe, the UK and Ireland can now accelerate the creation and delivery of their B2B commerce experiences to future-proof their businesses and join the next generation of digital leaders.

https://www.optimizely.com

Adobe adds new headless CMS capabilities to experience manager

February 8, 2021 / NewsShark

Adobe announced new headless content management system (CMS) capabilities in Adobe Experience Manager to help developers seamlessly deliver content, and new updates to the Commerce Integration Framework (CIF) allow developers to create shoppable app-like experiences that combine content and commerce.

To allow developers to fuel content into multiple touchpoints, Adobe is introducing GraphQL APIs for headless content delivery. GraphQL, an application-agnostic query language to retrieve content, lets developers get exactly the content they need, nothing extra, so that content matches the needs of their app. Additionally, queries can also return all nested content in a single call. Because fewer requests are being made in both directions and less bandwidth is being used. By leveraging the GraphQL API, a mobile app developer can query for marketing content from Adobe Experience Manager. Personalized content is then sent to the app which renders its UI. From there, a marketer can use Experience Manager’s authoring UI to flexibly add and edit marketing content across multiple devices and touchpoints.

Adobe Experience Manager can now integrate and extend commerce services from Magento and other commerce solutions through Adobe’s Commerce Integration Framework (CIF). CIF is built on APIs that can be extended, enabling a storefront authoring experience in Adobe Experience Manager.

https://blog.adobe.com/en/publish/2021/02/08/new-adobe-tools-help-developers-manage-content-and-power-digital-experiences.html

Automattic acquires Parse.ly

February 5, 2021 / NewsShark

Parse.ly is joining WPVIP, Automattic’s enterprise WordPress SaaS software division. With the Parse.ly acquisition, WPVIP is expanding their commitment from supporting premium WordPress-based content management to the much wider market of digital experience, across all content platforms.

For WPVIP, content management is only one part of this much wider digital experience market. In the same way that you can use Adobe Analytics (formerly Omniture) without using Adobe CQ or Experience Manager (AEM), Parse.ly users can use our product without using WordPress or WordPress VIP. With the addition of Parse.ly, WPVIP now offers a way for any site or app, running any CMS (or even several CMSes), to utilize our content analytics system. As a customer, regardless of whether you’re running WordPress or not, Parse.ly will continue to provide active, CMS-agnostic development and support.

Parse.ly’s open source WordPress plugin is already a popular way to deploy Parse.ly to websites. And we have lots of ideas for how Parse.ly’s dashboard and API can improve enterprise WordPress sites. Parse.ly has worked with media, entertainment, e-commerce, financial services, professional services, non-profits, tech, and more. We’ve sold to Fortune 100 companies, and across every continent (except Antarctica). And worked across content teams, marketing teams, product teams, and data teams with titles ranging from C-level executive to copywriter to data scientist.

https://blog.parse.ly/post/9995/wpvip-acquisition/