Xerox Holdings Corporation expanded its growing software portfolio with the acquisition of CareAR, an augmented reality support platform company that provides real-time access to expertise for customers, employees, and field workers. With CareAR software, remote agents and experts can virtually see the situation and visually guide a solution using a suite of augmented reality tools via desktop, mobile, and smart glass devices, as if they were in-person. Many field service on-site calls require remote expert assistance to resolve issues but cannot effectively communicate the context of the situation. This causes delays, creating negative customer perception while risking loyalty and retention. CareAR is the latest addition to a series of solutions Xerox has launched to provide digital transformation tools to customers. These include automation and centralization solutions like DocuShare, a content management platform providing tools to automate processes and support cloud-enabled digital transformation; and XMPie, a flexible technology that allows customization and personalization of assets across customer touchpoints, both online and offline, for full marketing campaign integration.
Category: Content management & strategy (Page 70 of 480)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
Episerver announced it has rebranded to Optimizely, following its acquisition of the business last year. Rooted in a heritage as a customer-centric digital experience platform (DXP), the new brand reflects the innovation potential of digital experiences with a data-driven, digital-first approach to empower people to unlock digital potential to create and optimize excellent experiences. Optimizely now offers a stronger combination of user and site level data, tied with omni-channel experimentation insights, giving marketers, merchandisers and developers advanced analytics to understand what is happening in each experience as well as how to continually optimize it. Also announced, Optimizely is launching Optimization-as-a-Service. This new offering combines targeting, testing and recommendations, bringing together the solutions from Optimizely Web and Episerver Content Recommendations. Partners like Perficient, Rightpoint and Kin + Carta are expanding their practices to offer optimization. Over the course of 2021 Optimizely will launch content-as-as-service, a headless DXP with authoring and editing capabilities.
https://www.episerver.com/company/press-room/episerver-reintroduces-itself-as-optimizely
Related articles:
Bloomreach announced its acquisition of Exponea, a Customer Data and Experience Platform (CDXP). Bloomreach also announced an investment of $150 million from Sixth Street Growth to fuel the growth of its digital commerce experience platform (brX).
Bloomreach’s e-commerce search and content services combined with Exponea’s customer data platform and marketing automation will create an integrated product and customer data platform. This combination accelerates the speed of execution for businesses to create, personalize, and optimize commerce experiences and accelerate revenue growth for both B2C and B2B brands.
The combination of Bloomreach and Exponea will deliver a commerce experience platform that unifies the full spectrum of customer and product data for Bloomreach’s real-time, AI-based recommendations, and actions that allow clients to drive purchases and loyalty. Further, Exponea’s experience in consumer data, privacy, and security ensures that current and future customers can securely access and manage this combination of data.
https://www.bloomreach.com/en/news/2021/bloomreach-poised-to-be-the-next-e-commerce-saas-unicorn-with-acquisition-of-exponea.html, https://exponea.com
SDL, part of RWS Holdings plc, announced a strategic partnership with Fuji Xerox Co., Ltd. to offer SDL Contenta Publishing Suite to manufacturers and aerospace and defense organizations in Japan, with a future plan to expand into other Asia-Pacific countries/regions for technical content creation, management and publishing. Technical documents for these industries are highly complex, and often include hundreds of thousands of instructions and graphics to support the operations, maintenance and inspection of complex assets. The combination of SDL and Fuji Xerox will help these organizations to consolidate, standardize, and adopt practices, based on standards including the ASD S1000D, to achieve efficiencies across their content supply chain. The SDL Contenta Publishing Suite is an integrated, publishing solution for technical content, with functionality optimized for each step of the publishing process. Based on the S1000D standard, it helps organizations manage millions of pages of complex technical documents and deliver interactive electronic technical publications (IETP) enabling maintenance professionals to meet mission objectives, reduce mean time to repair (MTTR), and keep assets deployed.
https://www.sdl.com/partners, http://www.fujixerox.com
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Translations.com announced its certification of Contentserv’s integration for GlobalLink Connect. The certified solution gives users a new way to leverage GlobalLink Connect’s translation workflow management while creating and processing translation requests within an interface familiar to Contentserv users. Contentserv’s integration with GlobalLink Connect provides an all-in-one solution to initiate, automate, control, track, and complete all facets of the translation process. Contentserv’s product experience platform combines with GlobalLink Connect’s extended localization workflow capabilities to create a seamless plug-and-play content management solution with minimal effort. Contentserv combines Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) to give brands and retailers the ability to offer high-quality and engaging end-to-end product experiences. By leveraging GlobalLink AI, Contentserv customers can reduce costs and project timelines while maintaining quality control over translations. The integration allows users to:
- Save time and money when translating content
- Streamline the translation process for all product content across all sales channels
- Schedule and request on-demand translation via the Contentserv UI
- Gain transparency of translation spend, turnaround time, and other KPIs
- Optimize internal or external vendor management
- Utilize flexible workflows using machine translation, human translation, or both
- Achieve ROI via reduced IT involvement and project management overhead
https://www.contentserv.com/, https://www.translations.com
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Acquia announced Acquia Digital Commerce, a solution to enable marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every customer touchpoint. Together with partners commercetools and Lucidworks, Acquia has built a composable commerce solution, giving marketers flexibility to create digital experiences across the customer journey. Acquia Digital Commerce delivers the agility to build digital experiences across every channel, and the flexibility to support multi-tenant architectures and composable, multi-site experiences. With a microservices-based architecture, Acquia Digital Commerce helps ensure repeatability and reuse to drive standardization and compliance, and enables continuous refinement and testing to optimize results.
Teams can maximize their commerce investments by integrating this headless, cloud-native shopping platform with Acquia Open DXP. commercetools provides an omnichannel shopping platform and the Lucidworks AI-powered product discovery solution delivers personally relevant products and content to customers. Today also marks the launch of the Acquia DX Alliance, the company’s open technology partner community, to drive collaboration through an ecosystem of leading technology vendors providing choice and jointly delivering interoperable solutions that extend Acquia Open DXP.
https://www.acquia.com/why-acquia/acquia-digital-commerce
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eccenca released version 20.12 of its knowledge graph software eccenca Corporate Memory. The latest releases consolidates their mission to make semantic data management technologies enterprise-ready and usable for business users. By focussing on user experience and performance eccenca Corporate Memory provides a wide array of access and integration points, a ready-to-use query catalogue, tools for data automation as well as the means for a detailed and transparent data governance. In past releases eccenca introduced enterprise-ready interactive graph visualization, automation tools for data migration and normalization, REST-API connections to query data from 3rd party applications, and mechanisms for data protection and access management. eccenca Corporate Memory 20.12 benefits:
- Simplified building process: The DataIntegration workbench unifies all relevant views.
- Powerful, easy-to-use reporting: Integrated connectors allow the creation of dashboards and data visualizations directly in Microsoft Power BI and Redash.
- Business-user friendly data exploration: The catalogue of declarative data queries allows business users to access and explore data without coding.
- Workflow automation: The updated cmemc command line tool simplifies the execution of workflows like dataset creation, update and deletion as well as updating vocabularies.
- Ready for internationalization: Localization of the user interface and metadata with i18n language integration.
- Enhanced data transparency and understanding: Statement annotation allows definition and documentation of additional metadata for a shared understanding of enterprise data across departments.
https://eccenca.com/news/article/release-corporate-memory-20-12
Related articles:
Payload CMS launched a content management system and application framework built with NodeJS, React and MongoDB. Payload is a “headless” CMS that allows you to edit and publish content in one place, but use your content from any number of devices—including websites, mobile apps, smart TVs, wearables, etc. They don’t place restrictions on how developers build their apps and focus solely on managing and delivering content. Payload was built to deliver the JavaScript community a “silver-bullet” content management solution. Although it’s not the first JavaScript CMS, many JS developers still use WordPress in a headless role for their CMS—which is built with PHP and initially only meant to be a blogging platform. Payload features:
- GraphQL, REST, and NodeJS APIs
- Easily customizable ReactJS Admin
- Fully self-hosted
- Extensible user Authentication & Access Control
- Field-based content Localization
- Powerful field types including a layout builder
Payload is free for local and development purposes, and production licenses are priced competitively at $22 per month if paid annually.
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