The Gilbane Advisor

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Category: Content management & strategy (Page 70 of 480)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Contentstack announces new UI for CMS

February 2, 2021 /

Contentstack, a Content Experience Platform (CXP), announced a complete redesigned and reimagined user interface for its headless content management system (CMS). The new design system brings a simplified user experience to both editors and developers, directly addressing the struggle between technological capabilities and user-friendliness in enterprise software. The new UI focus on productivity means a streamlined editing experience with more space for content, fewer clicks in the editorial process and faster discovery of content. This next level of usability will enable central content teams to provide more autonomy to subject matter experts and casual content contributors across the organization. As a result, businesses can accelerate content production and quality, shifting the function of the central content team to orchestration, quality assurance and creative work rather than filling in CMS forms.

Customers can now request early access through their Customer Success Manager and Partners can request early access through the Catalyst program. The new experience will be rolled out more widely at no additional cost to existing customers and partners starting March.

https://info.contentstack.com/project-venus-release.html

Alchemy Software updates localization management platform

February 1, 2021 /

Alchemy Software Development, provider of visual software localization solutions and a division of TransPerfect, marks its 20th anniversary with the release of Alchemy Catalyst 2021, the latest iteration of its enterprise translation platform. Already recognized for its support of software formats in the industry, Alchemy Catalyst 2021 adds several features and capabilities for translators to streamline the localization process.

Alchemy Software Development’s Catalyst platform offers software localization solutions for multinational organizations looking to expand applications into new markets. Visual reporting tools help accelerate the localization process, while advanced translation memory technology increases overall translation accuracy and reduces implementation costs and timelines. With faster performance as a core design goal for this release, Alchemy Catalyst 2021 includes:

  • A new Project Manager feature, which allows the user to see statistics for multiple translation tool kits without opening them
  • The ability to sort and filter validation errors with the Validation Expert tool
  • Support for native RoboHelp and EPUB formats, adding to Catalyst’s existing native support for MadCap project files

https://www.alchemysoftware.com/products/alchemy_catalyst.html

M-Files launches new web client

February 1, 2021 /

M-Files Corporation announced a new Web Client. Optimized for daily use, the new Web Client offers a simplified user interface that helps customers more easily adopt the M-Files solution. The Web Client brings a consumer-like experience to the daily work of ECM users, helping deliver new efficiencies in their information management operations. The Web Client integrates with Microsoft Office for creating and editing documents, and offers an intuitive approach for archiving documents, tagging documents with metadata, or sharing documents with colleagues. The improved search functionality with more search options and a fast search experience helps users find what they need faster, more accurately, and more easily than before. With the launch of its new web experience, spanning from the new web client and a broad set of integrations for widespread platforms such as Microsoft 365, SharePoint and Teams, Google Workspace, and Salesforce, users now can individually choose their preferred day-to-day working environment and take advantage of the benefits that M-Files offers, such as auto-classification and smart metadata.

https://www.m-files.com

Xerox expands software portfolio with CareAR

January 28, 2021 /

Xerox Holdings Corporation expanded its growing software portfolio with the acquisition of CareAR, an augmented reality support platform company that provides real-time access to expertise for customers, employees, and field workers. With CareAR software, remote agents and experts can virtually see the situation and visually guide a solution using a suite of augmented reality tools via desktop, mobile, and smart glass devices, as if they were in-person. Many field service on-site calls require remote expert assistance to resolve issues but cannot effectively communicate the context of the situation. This causes delays, creating negative customer perception while risking loyalty and retention. CareAR is the latest addition to a series of solutions Xerox has launched to provide digital transformation tools to customers. These include automation and centralization solutions like DocuShare, a content management platform providing tools to automate processes and support cloud-enabled digital transformation; and XMPie, a flexible technology that allows customization and personalization of assets across customer touchpoints, both online and offline, for full marketing campaign integration.

https://www.xerox.com

Episerver rebrands as Optimizely

January 27, 2021 /

Episerver announced it has rebranded to Optimizely, following its acquisition of the business last year. Rooted in a heritage as a customer-centric digital experience platform (DXP), the new brand reflects the innovation potential of digital experiences with a data-driven, digital-first approach to empower people to unlock digital potential to create and optimize excellent experiences. Optimizely now offers a stronger combination of user and site level data, tied with omni-channel experimentation insights, giving marketers, merchandisers and developers advanced analytics to understand what is happening in each experience as well as how to continually optimize it. Also announced, Optimizely is launching Optimization-as-a-Service. This new offering combines targeting, testing and recommendations, bringing together the solutions from Optimizely Web and Episerver Content Recommendations. Partners like Perficient, Rightpoint and Kin + Carta are expanding their practices to offer optimization. Over the course of 2021 Optimizely will launch content-as-as-service, a headless DXP with authoring and editing capabilities.

https://www.episerver.com/company/press-room/episerver-reintroduces-itself-as-optimizely

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news
Content management & strategy Page 70

Bloomreach acquires Exponea

January 26, 2021 /

Bloomreach announced its acquisition of Exponea, a Customer Data and Experience Platform (CDXP). Bloomreach also announced an investment of $150 million from Sixth Street Growth to fuel the growth of its digital commerce experience platform (brX).

Bloomreach’s e-commerce search and content services combined with Exponea’s customer data platform and marketing automation will create an integrated product and customer data platform. This combination accelerates the speed of execution for businesses to create, personalize, and optimize commerce experiences and accelerate revenue growth for both B2C and B2B brands.

The combination of Bloomreach and Exponea will deliver a commerce experience platform that unifies the full spectrum of customer and product data for Bloomreach’s real-time, AI-based recommendations, and actions that allow clients to drive purchases and loyalty. Further, Exponea’s experience in consumer data, privacy, and security ensures that current and future customers can securely access and manage this combination of data.

https://www.bloomreach.com/en/news/2021/bloomreach-poised-to-be-the-next-e-commerce-saas-unicorn-with-acquisition-of-exponea.html, https://exponea.com

SDL partners with Fuji Xerox

January 25, 2021 /

SDL, part of RWS Holdings plc, announced a strategic partnership with Fuji Xerox Co., Ltd. to offer SDL Contenta Publishing Suite to manufacturers and aerospace and defense organizations in Japan, with a future plan to expand into other Asia-Pacific countries/regions for technical content creation, management and publishing. Technical documents for these industries are highly complex, and often include hundreds of thousands of instructions and graphics to support the operations, maintenance and inspection of complex assets. The combination of SDL and Fuji Xerox will help these organizations to consolidate, standardize, and adopt practices, based on standards including the ASD S1000D, to achieve efficiencies across their content supply chain. The SDL Contenta Publishing Suite is an integrated, publishing solution for technical content, with functionality optimized for each step of the publishing process. Based on the S1000D standard, it helps organizations manage millions of pages of complex technical documents and deliver interactive electronic technical publications (IETP) enabling maintenance professionals to meet mission objectives, reduce mean time to repair (MTTR), and keep assets deployed.

https://www.sdl.com/partners, http://www.fujixerox.com

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Translations.com announces Contentserv’s GlobalLink Connect integration

January 25, 2021 /

Translations.com announced its certification of Contentserv’s integration for GlobalLink Connect. The certified solution gives users a new way to leverage GlobalLink Connect’s translation workflow management while creating and processing translation requests within an interface familiar to Contentserv users. Contentserv’s integration with GlobalLink Connect provides an all-in-one solution to initiate, automate, control, track, and complete all facets of the translation process. Contentserv’s product experience platform combines with GlobalLink Connect’s extended localization workflow capabilities to create a seamless plug-and-play content management solution with minimal effort. Contentserv combines Product Information Management (PIM), Master Data Management (MDM), and Marketing Experience Management (MXM) to give brands and retailers the ability to offer high-quality and engaging end-to-end product experiences. By leveraging GlobalLink AI, Contentserv customers can reduce costs and project timelines while maintaining quality control over translations. The integration allows users to:

  • Save time and money when translating content
  • Streamline the translation process for all product content across all sales channels
  • Schedule and request on-demand translation via the Contentserv UI
  • Gain transparency of translation spend, turnaround time, and other KPIs
  • Optimize internal or external vendor management
  • Utilize flexible workflows using machine translation, human translation, or both
  • Achieve ROI via reduced IT involvement and project management overhead

https://www.contentserv.com/, https://www.translations.com

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news
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