The Gilbane Advisor

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Category: Content management & strategy (Page 76 of 480)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Yottaa RAPID inSITE added to Episerver App Marketplace

November 4, 2020 /

Yottaa announced they are adding eCommerce acceleration as an application in the Episerver App Marketplace. Yottaa’s RAPID inSITE enables brands to gain visibility into how their website is currently performing and see how third-party technologies and other site elements are impacting page load time. Studies have shown that third parties account for up to 75% of site latency and that slow loading pages result in lower conversion. As an app for Episerver’s Commerce Cloud, RAPID inSITE helps meet business demand for faster performing eCommerce sites while also enabling brands to add a multitude of the third-party features that shoppers have come to expect without impacting site speed. Episerver tests each new application or add on for functionality, security and user-interface; ongoing support is held with Yottaa.

https://marketplace.episerver.com/

Oracle announces customer experience (CX) management solution

November 2, 2020 /

Oracle announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers’ unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales. Digital Experience for Communications supports the TM Forum’s Open Digital Architecture and Open APIs to help service providers quickly integrate existing applications with the solution to provide a consistent and accurate view of customer and billing data. Coupled with a new user-interface built for the industry’s unique workflows, the solution gives service providers the data and tools to improve how they create and launch service offers, sell across channels, fulfill and monetize services, and deliver proactive care. Digital Experience for Communications also offers communications charging, operations support, and billing and revenue management.

https://www.oracle.com/index.html

Language I/O releases machine translation tool

October 29, 2020 /

Language I/O announced their machine translation tool that aggregates results from the best machine translation engines on the market and then layers their own proprietary machine translation optimization on top. Their software provides machine translation across all languages for companies that are struggling to accurately translate industry jargon, newly invented slang, named entities such as a company’s product names, acronyms and other messy User Generated Content (UGC). When a customer opens a chat with a customer service agent, they’re often distracted or typing too quickly. This often leads to chats rife with spelling mistakes, jargon and acronyms. Language I/O’s machine translation optimizer takes the best machine translation engines on the market and teaches them to recognize and then correctly translate this messy content. The company says they maintain strict adherence to international security standards such as the ISO 27001 and GDPR. We also encrypt all personally identifiable information (PII).

https://languageio.com

Titan CMS embeds dtSearch

October 29, 2020 /

Northwoods, along with dtSearch, announced the release of Northwoods’ newest version of Titan CMS – Titan CMS 7.0 – an enterprise content management system designed to meet the growing needs of both marketing and IT teams. Titan CMS 7.0 upgrades both the administrative interface and the end-user interface to further streamline productivity. Titan CMS 7.0 also incorporates the dtSearch Engine’s document filters and text searching capabilities for fast search results and efficient content management, with options to run both “on premises” and on Microsoft Azure. For searching within Titan CMS’ built-in SQL backend, as well as support for handling and displaying SQL-referenced documents, Titan CMS relies on the dtSearch Engine. dtSearch’s core developer component, the dtSearch Engine, instantly searches terabytes of mixed documents, emails plus nested attachments, databases and online data with over 25 different search options (including faceted search, security filtering and much more). The dtSearch Engine has its own document filters for data parsing, extraction, conversion and display with highlighted hits.

https://titancms.com, https://dtsearch.com

Kentico Software launches Kentico Xperience 13

October 29, 2020 /

Kentico Software announced the launch of Kentico Xperience 13, enhancing its digital experience platform for marketers and developers with new features and updates. This year, Kentico rebranded its Kentico EMS product to Kentico Xperience. The new brand name is inspired by the nature of the product (a digital experience platform), as it combines content management, commerce, and digital marketing capabilities. Together with the rebrand and visual facelift of the product, the company has also turned its attention to its business model with new subscription licensing and the technologies they use. With the latest release, Kentico is one of the very first DXP vendor to switch to ASP.NET Core MVC. The latest release of Kentico Xperience helps businesses accelerate effective digital communication. It includes:

  • A web framework with performance that provides better load times, increased control over code, and simplified deployment with the ASP.NET Core MVC framework.
  • Marketing Automation enabling marketers to execute automated workflows that streamline communication processes, increase customer engagement, and improve marketing performance.
  • Reusable Content that saves time by allowing editors to create pages, sections, and more by reusing existing content.
  • Platform enhancements including new page type features, Search, Dynamic Routing, and more, to boost productivity and reduce developer resources.
  • Kentico Toolkit for third-party platforms designed to speed up development and empower marketers using Kentico Xperience.
  • Integrations with voice assistants Amazon Alexa and Google Home to control the administration interface.

https://xperience.io/discover/blog/2020-10/kentico-xperience-13-is-here/

CyberLancers announces partnership with Progress

October 28, 2020 /

CyberLancers announced they have partnered with Progress to help promote and develop websites using the digital experience platform, Progress Sitefinity. CyberLancers’ team of developers have worked with the Sitefinity platform for over a decade and this partnership will allow CyberLancers to use their knowledge in helping other companies make the switch to Sitefinity. Progress recently made platform enhancements delivering a technical preview of .NET Core and headless content management. This will allow organizations using Sitefinity to enhance their site performance as well as accelerate front-end content development. Progress Sitefinity is a cloud-enabled digital experience platform for developers and marketers to leverage content management and data-driven insights to deliver, optimize and scale personalized omnichannel user experiences.

https://www.cyberlancers.com/, https://www.progress.com/sitefinity-cms

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Verint and Avaya expand partnership to support AI-Based knowledge management

October 28, 2020 /

Verint Systems Inc. announced an expanded partnership with Avaya to integrate Verint Knowledge Management with Avaya OneCloud CCaaS, a browser-based desktop that consolidates relevant customer details, including customer journey touchpoints, and frequently used applications into a consolidated view to increase customer responsiveness, eliminate screen switching and personalize customer interactions. With this technology integration, enterprises can assist employees with zero-click knowledge on their desktop, to provide instant, accurate and contextual advice to help ensure customer success, fuel agent performance, and maximize employee productivity. Verint Knowledge Management uses artificial intelligence (AI) infused search technology to create a more automated and natural way to connect people to knowledge. The solution works out of the box. Avaya currently incorporates a broad set of Verint solutions on-premise and in the cloud, including recently added Verint SaaS solutions for Engagement Management, Adaptive Fraud and Experience Management.

https://www.avaya.com/en/, https://www.verint.com

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Expert.ai expands upon cloud offering

October 28, 2020 /

Expert.ai announced and will be presenting an enhanced release of its cloud-based Natural Language API today at API World. The new expert.ai NL API features include:

  • Relation extraction to express the connection and accurately answer questions like: “who did what when?”, and “what caused what to whom?”
  • Sentiment analysis considering the intrinsic positivity or negativity of the concepts expressed in text, based on the words used (polarity) and how relevant we judge them (intensity)
  • A new geographic taxonomy to identify and disambiguate countries and some other administrative divisions (e.g., San Jose, CA, USA vs. San Jose, Costa Rica)

Learn more about expert.ai NL API, now available for free testing, visit and sign up to start developing intelligent applications today.

https://developer.expert.ai, https://expert.ai, https://apiworld.co/

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news
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