Episerver introduced the third Episerver “cloud” pillar with the launch of Intelligence Cloud. They have combined new and existing personalization and analytics products from Episerver with the late 2019 acquisition, Idio, to form the new Intelligence Cloud. With Intelligence Cloud Episerver is delivering data, recommendations and analytics capabilities that complement Episerver Content Cloud, Commerce Cloud and Marketing Automation, for a complete customer-centric digital experience platform (DXP).
Category: Marketing & e-commerce (Page 25 of 73)
Acquia and Kibo announced a strategic partnership to deliver a more frictionless commerce to retailers. Together, the two companies will allow brands to create headless ecommerce experiences using a unified customer view, and optimize engagement across the customer journey. Acquia’s digital experience platform helps companies build, manage, and optimize digital experiences through unified content, data and machine learning so organizations can orchestrate and deliver individually personalized customer experiences across all channels. Kibo provides an API-first microservices framework that supports headless ecommerce, enabling companies to add new ecommerce experiences, manage order fulfillment, and deliver personalized experiences.
PunchOut2Go, a B2B eCommerce and eProcurement Integration Platform as a Service (iPaaS) provider announced the release of PunchOut2Go for Liferay Commerce. PunchOut2Go’s new Liferay Commerce connector allows B2B suppliers to offer PunchOut catalogs and purchase order automation to buyers who use any eProcurement, spend management, or enterprise resource planning platform. PunchOut2Go for Liferay integrates Liferay Commerce with the PunchOut2Go iPaaS, which mediates communication between Liferay and buyer eProcurement platforms. PunchOut2Go translates data as it flows between Liferay Commerce and eProcurement platforms that include Coupa, Jaggaer, SAP Ariba, Oracle PeopleSoft, and others. PunchOut2Go facilitates low-cost, no-code integration for B2B suppliers to streamline procurement, order approval, and invoicing. Liferay Commerce is part of Liferay’s digital experience platform, which also offers Platform as a Service and analytics solutions that allow B2B businesses to deliver tailored digital experiences on an integrated platform. In addition to Liferay Commerce, PunchOut2Go provides integrations for other B2B eCommerce applications, including Magento, SAP Hybris, BigCommerce, Oracle Netsuite, SalesForce B2B Commerce Cloud, and Shopify.
Content management system (CMS) provider, Magnolia announced Magnolia Marketplace, a one-stop shop to help customers build a fully tailored digital experience (DX) stack. Customers can choose from a wide range of marketing, commerce and analytics extensions, as well as solutions that optimize development and operations. Available extensions within the Marketplace include Magnolia’s Connector Packs that integrate Magnolia into complementary systems in a DX stack, special features that extend Magnolia for specific use cases and Incubator extensions. Marketplace is also accelerating the integration of 3rd Party solutions from Magnolia’s partner ecosystem to make it easier for customers to benefit from the combined technology they offer. Partners looking to contribute with extensions can find the requirements and guidelines at https://www.magnolia-cms.com/partners/publish-extension.html
BigCommerce announced the release of Page Builder, a drag-and-drop visual design tool that helps merchants quickly build shopping experiences across their online storefront. Now natively available to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and edit existing pages with drag-and-drop blocks of content called widgets—including individual products, carousels, text blocks, branded images and video, promotional banners, buy buttons, blocks of custom HTML and more. BigCommerce merchants leveraging Page Builder can:
- Get up and running faster with drag-and-drop widgets: Design and launch your commerce site with an easy-to-use drag-and-drop solution for creating and managing page content.
- Personalize pages across your online storefront: Brands can change up the look and feel of their store including the homepage, product and category pages, as well as content and cart pages.
- Preview before publishing and make changes on the fly: Test out new content and preview how pages will appear across different devices before publishing. Merchants can quickly make changes in real-time by accessing Page Builder directly from any live page.
- Elevate your brand with the Widgets API: Developers can extend what’s possible with Page Builder and create custom applications for shopping experiences using BigCommerce’s Widgets API to inject custom capabilities via HTML, JavaScript and CSS.
Adobe announced Product Recommendations for Magento Commerce has been integrated with Magento’s content creation tool, Page Builder, extending the embedded Magento Admin experience to streamline workflows. Magento merchants can now drag and drop Sensei-powered recommendation units on any position within content that’s being authored in Page Builder.
Adobe released Product Recommendations powered by Adobe Sensei, their AI and machine learning technology, to Magento Commerce customers globally in April. This feature allows merchants to deploy automated and intelligent recommendations across storefronts to help their customers discover new, relevant products throughout their shopping journey. Adobe plans additional Product Recommendations capabilities to bridge the gap between intelligent merchandizing and content management.
Key benefits of the Page Builder integration include:
- Drag and drop functionality makes it simple to place product recommendations in any position within the content being edited via Page Builder.
- Merchants can now easily add recommendation units to multiple content types including pages, blocks, dynamic blocks and individual fields.
• Merchants can now target recommendations to specific customers by assigning dynamic blocks to various consumer segments.
• With Page Builder, merchants can deploy specific recommendations to individual product pages instead of across all product pages.
• Merchants can customize recommendation units within Page Builder to match their brand, including adding borders, colors, and custom headings.
Magento Commerce merchants that have implemented Product Recommendations can take advantage of the Page Builder integration today by updating their modules. Product Recommendations is exclusively available for Magento Commerce merchants.
Grammarly released a new feature exclusively for Grammarly Business customers: customizable company style guides. With a company style guide, Grammarly Business can deliver customized, real-time writing suggestions to employees and be confident that customers exploring the company blog, browsing your website, or chatting with your support team, they’ll always feel like they’re interacting with the same company. Training employees to write consistently in the company style requires a large — and ongoing — time investment. On top of that, employees may be writing in dozens of different interfaces and tools. Trying to ensure compliance with a manual review process is rarely scalable or sustainable. Over time, individual deviations from company style add up, creating confusion for customers, eroding trust, and negatively impacting your brand and bottom line.
https://www.grammarly.com/blog/grammarly-business-style-guide/
Xero, the global small business platform, has announced the release of new search functionality on Xero’s app marketplace. With more than 800 third party apps that connect to the platform, Xero’s app marketplace now serves up suggestions based on a small business’ profile when they are logged into Xero and an improved search toolbar presents popular apps and quick links, providing a more personalized, intuitive, and efficient experience. The new search functionality is powered by Coveo’s recommendations engine, using machine learning to serve up app suggestions based on a small business’ profile when they are logged into Xero.
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