Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. Sending interactive emails with AMP (Accelerated Mobile Pages), offers a new range of options for the creation of dynamic content. With AMP, emails can quickly be configured, personalized, and enriched with interactive elements within the email itself. New Customer Data Platform (CDP) functionality in the Unified Customer Profile provides marketers with a view of every individual customer by visualizing their attributes, transactions, and engagement in one single place. Cookieless Tracking, enabling marketers to track website visitors without the use of cookies or other technical tools that use user-identifiable information. Marketers and analysts will still be able to analyze website and campaign performance, but without sacrificing the anonymity of their customers and prospects. Mapp’s Fall Update contains many more new features and improvements. A detailed summary of all the new features can be found at:
Category: Marketing & e-commerce (Page 25 of 77)
Yottaa announced they are adding eCommerce acceleration as an application in the Episerver App Marketplace. Yottaa’s RAPID inSITE enables brands to gain visibility into how their website is currently performing and see how third-party technologies and other site elements are impacting page load time. Studies have shown that third parties account for up to 75% of site latency and that slow loading pages result in lower conversion. As an app for Episerver’s Commerce Cloud, RAPID inSITE helps meet business demand for faster performing eCommerce sites while also enabling brands to add a multitude of the third-party features that shoppers have come to expect without impacting site speed. Episerver tests each new application or add on for functionality, security and user-interface; ongoing support is held with Yottaa.
https://marketplace.episerver.com/
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Oracle announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers’ unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales. Digital Experience for Communications supports the TM Forum’s Open Digital Architecture and Open APIs to help service providers quickly integrate existing applications with the solution to provide a consistent and accurate view of customer and billing data. Coupled with a new user-interface built for the industry’s unique workflows, the solution gives service providers the data and tools to improve how they create and launch service offers, sell across channels, fulfill and monetize services, and deliver proactive care. Digital Experience for Communications also offers communications charging, operations support, and billing and revenue management.
https://www.oracle.com/index.html
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Kentico Software announced the launch of Kentico Xperience 13, enhancing its digital experience platform for marketers and developers with new features and updates. This year, Kentico rebranded its Kentico EMS product to Kentico Xperience. The new brand name is inspired by the nature of the product (a digital experience platform), as it combines content management, commerce, and digital marketing capabilities. Together with the rebrand and visual facelift of the product, the company has also turned its attention to its business model with new subscription licensing and the technologies they use. With the latest release, Kentico is one of the very first DXP vendor to switch to ASP.NET Core MVC. The latest release of Kentico Xperience helps businesses accelerate effective digital communication. It includes:
- A web framework with performance that provides better load times, increased control over code, and simplified deployment with the ASP.NET Core MVC framework.
- Marketing Automation enabling marketers to execute automated workflows that streamline communication processes, increase customer engagement, and improve marketing performance.
- Reusable Content that saves time by allowing editors to create pages, sections, and more by reusing existing content.
- Platform enhancements including new page type features, Search, Dynamic Routing, and more, to boost productivity and reduce developer resources.
- Kentico Toolkit for third-party platforms designed to speed up development and empower marketers using Kentico Xperience.
- Integrations with voice assistants Amazon Alexa and Google Home to control the administration interface.
https://xperience.io/discover/blog/2020-10/kentico-xperience-13-is-here/
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CyberLancers announced they have partnered with Progress to help promote and develop websites using the digital experience platform, Progress Sitefinity. CyberLancers’ team of developers have worked with the Sitefinity platform for over a decade and this partnership will allow CyberLancers to use their knowledge in helping other companies make the switch to Sitefinity. Progress recently made platform enhancements delivering a technical preview of .NET Core and headless content management. This will allow organizations using Sitefinity to enhance their site performance as well as accelerate front-end content development. Progress Sitefinity is a cloud-enabled digital experience platform for developers and marketers to leverage content management and data-driven insights to deliver, optimize and scale personalized omnichannel user experiences.
https://www.cyberlancers.com/, https://www.progress.com/sitefinity-cms
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The conversational experience platform, SurveySparrow, announced their new integration with Microsoft Teams. The integration facilitates Teams users to send surveys, collect feedback, resolve customer queries, host customer forums, conduct standups and access survey reports via Teams. From conducting regular employee pulse surveys to weekly reflections and daily scrum, the users of SurveySparrow can now simply log in to their account and do all this within Teams. The integration helps to simplify employee feedback & engagement programs, automate actions, establish customer forums, and improve ticket resolutions in your businesses. Whether your company is partially or fully remote, SurveySparrow – Teams integration lets you build a shared understanding of key data with your colleagues. You get to design a workflow and assign actions to each response. The real-time notification helps ensure you never miss a response & the reports help identify patterns in employee behavior or performance and thus alerts you to step in for fixes.
Verint Systems Inc. announced an expanded partnership with Avaya to integrate Verint Knowledge Management with Avaya OneCloud CCaaS, a browser-based desktop that consolidates relevant customer details, including customer journey touchpoints, and frequently used applications into a consolidated view to increase customer responsiveness, eliminate screen switching and personalize customer interactions. With this technology integration, enterprises can assist employees with zero-click knowledge on their desktop, to provide instant, accurate and contextual advice to help ensure customer success, fuel agent performance, and maximize employee productivity. Verint Knowledge Management uses artificial intelligence (AI) infused search technology to create a more automated and natural way to connect people to knowledge. The solution works out of the box. Avaya currently incorporates a broad set of Verint solutions on-premise and in the cloud, including recently added Verint SaaS solutions for Engagement Management, Adaptive Fraud and Experience Management.
https://www.avaya.com/en/, https://www.verint.com
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Sentiment analysis (also known as opinion mining or emotion AI) refers to the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information. Sentiment analysis is widely applied to voice of the customer materials such as reviews and survey responses, online and social media, and healthcare materials for applications that range from marketing to customer service to clinical medicine.
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