Category: Marketing & e-commerce (Page 25 of 74)

Episerver announced that it has entered into a definitive agreement to acquire Optimizely. Bringing together Episerver’s ability to create digital experiences through content and commerce with Optimizely’s ability to experiment and optimize across touchpoints lets marketers build experiences that get smarter over time. Subject to customary closing conditions and attainment of regulatory clearances, the acquisition is expected to close in Q4 of 2020. Until such closing, the companies will continue to operate independently. The combination creates a unique system of differentiation to:

• Inspire Innovation: Running better experiments across both front-end layouts and back-end logic, with easy-to-use tailored recommendations.
• Increase agility: Gaining real-time answers accelerates collaboration and creates more responsive customer experiences for improved lead generation.
• Improve outcomes: Measuring outcomes of different options allows digital teams to orchestrate unique digital experiences for each customer.

https://www.episerver.com/company/press-room/episerver-to-acquire-optimizely-the-worlds-leading-experience-optimization-platform, https://www.optimizely.com

Bounteous announced the creation of the Bounteous Connector for Magento Commerce and Adobe Experience Manager Assets. Developed by Bounteous in collaboration with Adobe, the connector provides a seamless workflow between Magento Commerce stores and Adobe Experience Manager Assets giving Magento Commerce merchants digital asset management capabilities. It accelerates the process by synchronizing product images to Experience Manager Assets and substituting image rendering used by the Commerce Cloud Integration Framework Connector so images are pulled from the Experience Manager rather than Magento for faster delivery. The integrated systems are managed by unified workflows. With the connector, commerce managers have access to Adobe Experience Manager Assets while maintaining standard Magento Commerce workflows. Implementations gain improvement in SEO and SEM by consolidating metadata imported in Experience Manager upon asset creation.

https://www.bounteous.com

Claravine announced its integration with Adobe Experience Manager, providing a way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations and digital experience initiatives are challenged with managing marketing metadata across fragmented marketing technology stacks.

With Claravine, users can connect to Adobe Experience Manager and quickly view and manage data about all the video, images, web pages, product offers and other assets that are part of their campaign. Then, as Claravine standardizes the data model for all areas of digital marketing operations, users can find missing metadata and sync it back into Adobe Experience Manager. Claravine’s integration with Adobe Experience Manager helps teams to:

• Streamline the deployment and governance of all Adobe Experience Manager metadata with other systems for content owners and marketing teams
• Optimize the marketing data layer with richer metadata and in-depth attributes

https://www.claravine.com

Sitecore announced Sitecore Experience Platform (XP) 10 and Sitecore Experience Commerce (XC) 10. XP 10 is a digital experience platform to create efficiencies for both marketing and IT departments by delivering full container support for rapid deployment and efficient team and solution onboarding; while XC 10 provides a foundation for commerce teams with new product bundling and promotion capabilities. Sitecore Experience Platform 10 is available starting today. Sitecore Experience Commerce 10 will be available mid-August.

Sitecore Experience Platform 10

With full container support, XP 10 smooths deployment flows between environments through consistency, isolation and reproducibility. XP 10 makes collecting, analyzing and acting on enhanced customer data faster for marketers, providing deeper insights for audience segmentation to strengthen personalization capabilities across channels and grow customer loyalty. With the ability to filter analytics reports by audience segment, marketers can quickly see what content is driving engagement across different segments in order to identify personalization opportunities. Other XP 10 updates include:

• Enhanced data capabilities, coupled with ability to extend targeting with auto-personalization.
• Horizon editing interface providing in-context insights across multilingual and multisite experiences.
• Updated connector functionality to send current visitor Experience Database (xDB) information to SalesforceMarketing Cloud in real-time.

Sitecore Experience Commerce 10

XC 10 provides more tools for brands to drive higher average order value and revenue with dynamic product bundling and new promotion capabilities. For example, using the new product bundling capability, brands can sell related and complementary products and services together at one price, driving higher order value. XC 10 includes broad support for Docker, Containers, and Kubernetes so XC 10 can be deployed and maintained quickly.

https://www.sitecore.com/whats-new

Content management system (CMS) provider Magnolia announced a partnership with global technology services agency AyataCommerce, to provide retailers with consultancy and ecommerce systems integrations. The partnership will enable retailers to address business-critical issues around speed to market and costs of ownership, creating future-proofed architecture design and effective information architecture.

https://marketplace.magnolia-cms.com/