Content management system (CMS) provider Magnolia announced a partnership with global technology services agency AyataCommerce, to provide retailers with consultancy and ecommerce systems integrations. The partnership will enable retailers to address business-critical issues around speed to market and costs of ownership, creating future-proofed architecture design and effective information architecture.
Category: Marketing & e-commerce (Page 24 of 73)
Coveo announced that its cloud-native platform will be available in the commercetools Integration Marketplace to help provide personalized experiences for search and merchandising needs. Coveo provides the intelligence layer that enables organizations to deliver modern Ecommerce search, product recommendations, and personalization with relevant content. commercetools’ headless, API-first, multi-tenant SaaS commerce platform is cloud-native and uses microservices. The combination of the Coveo Experience Intelligence Platform and commercetools shopping features leverages modern API and microservices architectures to deliver relevant, contextual experiences powered by data that meet the expectations of modern Ecommerce buyers. Search re-orders products based on real-time customer data, delivers relevant content and integrates with any source of customer data.
Luminoso’s new deep learning model understands documents using multiple layers of attention, a mechanism that identifies which words are relevant to get context around a specific concept as expressed by a word or phrase. This model is capable of identifying the author’s sentiment for each individual concept they’ve written about, as opposed to providing an analysis of the overall sentiment of the document.
Using Concept-Level Sentiment, users will be able to:
- Effectively analyze mixed feedback — Concept-level sentiment analysis is critical for capturing and understanding the voice of the customer (VoC). For example, product reviews rarely contain just one type of feedback, and it’s important to tease apart the good from the bad. Getting a polarity for each of the topics in an open-ended survey response is critical for understanding what works and what doesn’t for your customers.
- Quickly surface buried feedback — Uncovering negative comments in overwhelmingly positive open-ended survey responses is critical for better understanding customers and employees. For instance, in voice of the employee (VoE) surveys, employee feedback can be overwhelmingly positive and delivered in an upbeat way in an effort to soften criticisms. Concept-Level Sentiment in Luminoso enables users to quickly identify and understand “buried” feedback, such as negative points in an overwhelmingly positive HR survey.
- Intuitively aggregate concept sentiment across an entire dataset — For instance, after responses to a mobile app market research survey are loaded into Luminoso Daylight, a user can get a distribution of positive, negative, and neutral opinions about every aspect of the mobile experience across all of its mentions in the dataset.
- Analyze customer and employee feedback across multiple languages — Global organizations often receive customer and employee feedback in multiple languages. With Luminoso, users can analyze the sentiment of concepts, natively in 15 languages.
SAP announced its intent to take Qualtrics public through an initial public offering (IPO) in the United States. Qualtrics’ focus is on experience management, and SAP intends to remain the majority owner of Qualtrics. SAP’s primary objective for the IPO is to fortify Qualtrics’ ability to capture its full market potential in the market for experience management solutions. This will help to increase Qualtrics’ autonomy and enable it to expand its footprint both within SAP’s customer base and beyond. Qualtrics, which is part of SAP’s cloud portfolio, has operated with greater autonomy than other companies SAP had previously acquired. The founder, Ryan Smith, the and current management team of Qualtrics will continue to operate the company. Ryan Smith intends to be Qualtrics’ largest individual shareholder.
SAP agreed to acquire Qualtrics just four days before Qualtrics was to go public in 2018, recognizing the potential of bringing together experience and operational data to help organizations take action. SAP is committed to experience management and the Qualtrics XM Platform as a key element of its Intelligent Enterprise Strategy. SAP will remain a close innovation and go-to-market Qualtrics partner. A final decision on the IPO and its timing is pending and subject to market conditions. Since SAP, as majority shareholder, will continue to fully consolidate Qualtrics, the transaction is not expected to have an impact on SAP’s 2020 or longer-term financial targets.
https://www.qualtrics.com/news/sap-announces-intent-to-take-qualtrics-public/
Amazon Web Services Inc. announced the general availability of Contact Lens, a set of capabilities for Amazon Connect enabled by machine learning, that gives contact centers the ability to understand the sentiment, trends, and compliance of customer conversations to improve their experience and identify crucial feedback. Amazon Connect is a cloud contact center service that helps companies of any size deliver customer service on the same technology as Amazon’s customer service.
Contact Lens capabilities are built into the Amazon Connect experience, and provides metadata (such as transcriptions, sentiment, and categorization tags) in customers’ Amazon Simple Storage Service (Amazon S3) buckets in a well-defined schema. Businesses can export this information and use additional tools like Amazon QuickSight or Tableau to do further analysis and combine it with data from other sources. Contact Lens requires no technical expertise, and getting started takes just a few clicks in Amazon Connect.
Bridgeline Digital, Inc. provider of cloud-based digital experience software, announced the release of Unbound Location Pages to help convert online searches into in-person sales. Unbound Location Pages grow in-store and online revenues for multi-location brands with unique pages for each store that provide at-a-glance key information such as store location, hours, phone number, and core SEO ranking content that drives your page to the top of search results for customers near you.
The Unbound platform brings your Location Pages advanced features that drive additional revenue including coupons, online ordering for in-store pickup or at-home delivery, and the ability to automatically nurture your customer’s interests with automated emails and emails triggered by specific events such as online activity, product availability, and appointment timers. Designed for the busy franchisee or store manager, Unbound Location Pages are easy to use and have set-and-forget scheduling to automate management of your online presence. The store manager, marketing team, or agency can manage information for the store while automated SEO tuning helps keep your store on the top of local search results.
CoreMedia announced a partnership with commercetools. This partnership integrates CoreMedia’s CMS with commercetools’ headless commerce platform to enable marketers, merchandisers and developers to collaboratively create, preview, and optimize digital brand experiences across all channels. CoreMedia Content Cloud is a DXP and content management solution that combines a headless content repository with a Web-based UI. CoreMedia’s integration with commercetools is based on an API layer called the CoreMedia Commerce Hub. This integration includes the editorial interface (the CoreMedia Studio) with preview capabilities and content delivery components, the Content Application Engine (CAE) for server-side rendering, and the CoreMedia Headless Server for client-side rendering. The integration includes:
- Headless CMS: Augment existing store pages and create hybrid pages that combine rich media and branded content with product information and transactional capabilities.
- Advanced DAM: Manage master files and renditions; out-of-the-box support for shoppable videos, shoppable image maps, editable text on images, slide shows, and 360 spinners. Edit images and deliver optimized renditions of image assets based on delivery channel and asset use.
- User Interface: browser-based access with no required plug-ins featuring drag-and-drop support; import date from common external sources, including Word or plain text; Edit content in any language.
- Real-Time Previews: Visualize the online shopping experience on any device, for any customer segment, across the entire customer journey.
- Personalization and Dynamic Content: Content created and managed in CoreMedia can be combined with real-time product information, social activity, and contextual data to create personalized stories around any product or collection.
- Global Publishing: Support multi-brand, multi-region, and multi-language scenarios; compare languages for efficient localization; integrated translation management.
Additional information on the CoreMedia commercetools integration can be found at:
Acquia announced the launch of its new Acquia Open Digital Experience Platform (DXP). Acquia’s Open DXP integrates Acquia’s platform to build, design, and run digital experiences (Drupal Cloud) with a data-driven marketing platform to create, personalize, and enhance customer journeys (Marketing Cloud). Drupal Cloud features a new, low-code marketer experience, as well as new developer tools to build, scale and secure websites and applications. With its newly built-in Customer Data Platform (CDP), Marketing Cloud provides a 360-degree view of the customer with real-time data integration, machine learning-driven insights, and marketing support for delivering individualized customer experiences.
Acquia Marketing Cloud now integrates all acquired and existing technologies into a single platform:
- Customer Data Platform (formerly AgilOne)
- Personalization (formerly Acquia Lift)
- Campaign Studio (formerly Mautic)
- Campaign Factory (formerly Maestro)
Acquia Drupal Cloud introduces new marketer and developer experiences, with added platform extensions:
- Site Studio (formerly Cohesion)
- Developer Studio
- CMS Migrate
- Site Factory
- Edge CDN
- Edge Security
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