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Category: Marketing & e-commerce (Page 24 of 74)

Twilio to acquire Segment

October 12, 2020 /

Twilio announced it has entered into a definitive agreement to acquire CDP platform vendor Segment for approximately $3.2 billion in Twilio Class A common stock, on a fully diluted and cash free, debt free basis. The transaction is expected to close in the fourth quarter of 2020. The businesses that deliver the best customer experiences are the ones that know their customers well and use customer data to provide more relevant interactions. However, wrangling these customer insights is extremely difficult as the information is typically spread across disparate systems and functions throughout an organization. By combining the companies experience in the cloud communication and customer data platform (CDP) spaces, Twilio can now help alleviate this pain for businesses by delivering a single, unified view that helps companies better understand their customers in order to engage more effectively.

https://www.twilio.com/press/releases/twilio-acquire-segment-market-leading-customer-data-platform

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Adobe announces AI customer experience capabilities

October 12, 2020 /

Adobe announced new capabilities to their Intelligent Services with AI throughout organizations to improve customer experience, giving brands access to smarter workflows and real-time scalability.

Content and Commerce AI
Now in beta, Content and Commerce AI helps brands understand context around how the content is performing in market, by delivering insights and guidance on content features such as colors, or subjects. Brands can combine the power of Adobe Experience Manager with Content and Commerce AI to automatically extract keywords and tags from documents and content fragments, as well as label documents and images with custom AI models, a process that previously could take a long time and manual effort. For example, a retailer can automatically label and quantify the color composition of an image, and deliver visually similar product recommendations to customers based on intuitive product features such as shape, design and color, based on customer actions. The use of content intelligence can also be important for B2B businesses. Search based on color metadata or visual similarity can be used by franchisees to optimize their product selections from catalogs.

Customer AI in Real-Time CDP
Adobe’s Real-time CDP bridges marketing and IT, helping brands find meaning in different data sets, from CRM to online analytics to offline point of sale (POS). Available today, brands can leverage Customer AI within Adobe’s Real-time CDP to analyze historical and real-time data to dig deeper and understand the underlying reasons behind customer actions. Customer AI in Real-time CDP will help brands understand and predict customer propensity such as the likelihood to convert or churn along with the reasons behind their actions.

https://blog.adobe.com/en/2020/10/12/adobe-announces-ai-powered-customer-experience-capabilities.html

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Infosys to acquire Blue Acorn iCi

October 8, 2020 /

Infosys announced a definitive agreement to acquire Blue Acorn iCi, Adobe Platinum partner in the US, focused on digital customer experience, commerce and analytics. Blue Acorn iCi brings to Infosys cross-technology capabilities through the convergence of customer experience, digital commerce, analytics, and experience driven commerce services. With services that include strategy, analytics, design, and engineering, Blue Acorn iCi serves global brands across industries from Media, Consumer Goods & Retail, to Financial Services, Manufacturing and Technology. Together with Infosys’ earlier acquisition of WONGDOODY that offers creative and marketing services, BlueAcorn iCi brings complimentary capabilities to help global CMOs and businesses thrive in a digital commerce world. This acquisition deepens Infosys’ capabilities in the Adobe, Magento, Salesforce Commerce and Shopify ecosystems. The acquisition is expected to close during the third quarter of fiscal 2021, subject to customary closing conditions.

https://www.blueacornici.com, https://www.infosys.com

EX.CO launches Journey to accelerate product matching

October 5, 2020 /

EX.CO, a global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s ability to adapt to a user’s responses. With Journey, each question presented to the user changes based on their previous response, creating a personalized and scalable “choose your own adventure” experience, and making it better for matching specific results such as product recommendations with users based on their unique series of responses. Journey is easily embeddable on any owned digital asset including websites, in apps or landing pages. CTA buttons and lead forms can be automatically integrated into Journey experiences leading consumers from the consideration stage of the sales funnel to the conversion stage.

https://ex.co

SAP to acquire Emarsys

October 1, 2020 /

SAP SE announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will change how commerce is managed digitally as it will deliver hyperpersonalized, omnichannel engagements in real time, helping organizations make every engagement is relevant and impactful. Emarsys is an easy-to-use integrated cloud-based marketing platform. It allows companies to deliver personal customer interactions across e-mail, mobile, social, SMS, and the web. The company’s operations will become part of the SAP Customer Experience business unit. The transaction is expected to close in the fourth quarter of 2020, subject to regulatory approval. Purchase price and other terms of the transaction are have not been disclosed.

https://emarsys.com, https://www.sap.com/index.html

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HubSpot launches new features and updates at INBOUND 2020

September 22, 2020 /

HubSpot introduced new features and updates to help businesses meet the challenges brought on by the COVID-19 crisis and seize new opportunities in the post-pandemic world. The additions include an enterprise sales CRM, a scalable contacts pricing model, expanded personalization functionality, and more — giving companies greater ability to unify their marketing, sales, and service efforts and build a delightful customer experience. Today’s announcements include:

  • Sales Hub Enterprise — an enterprise sales CRM with custom objects, advanced permissions, and sophisticated reporting, as well as enhanced sales acceleration tools and configure-price-quote functionality.
  • Scalable pricing — a new pricing model that enables companies to only pay for the contacts they actively market to.
  • Upgrades to Marketing Hub, including advanced personalization tools, a new report builder, and custom objects.
  • Service Hub enhancements, such as logged-in visitor identification, help desk automation, and team management functionality, in addition to a multi-language knowledge base.
  • Improvements to the HubSpot ecosystem, including a redesigned Solutions Directory and new remote work integrations in the App Marketplace.

To learn more about the product announcements HubSpot made at INBOUND, please visit:

https://www.hubspot.com/new

Umbraco simplifies website creation and content management for non-developers

September 15, 2020 /

Umbraco announce Umbraco Uno, a one-stop web platform based on the open source Umbraco content management system (CMS). Umbraco Uno simplifies the increasingly complex CMS space to enable non-technical marketers and creative agencies to easily build and maintain customized websites without designers or developers who are increasingly difficult and expensive to hire. Umbraco Uno is the latest offering in the Umbraco family, which also includes Umbraco CMS, Umbraco Cloud and Umbraco Heartcore. Umbraco Uno ships with the editor-friendly features the fully functional Umbraco CMS offers, including additional widgets with block editing and a selection of themes that can be customized without coding. Umbraco Uno enables marketers to:

  • Customize the design look, feel and vision, with pre-made content widgets and easy-to-manage settings
  • Add, update, copy, delete, schedule and preview content, including moving back and forth between different parts of the website
  • Support SEO needs, customizable Social Cards and automatic scaling for multi-device looks
  • Integrate best-of-breed third-party applications such as customer relationship management (CRM) and e-commerce
  • Build prototypes to rapidly test campaign sites or landing pages to see how they would perform live.

In addition, as a software-as-a-service (SaaS) solution, Umbraco Uno handles the web hosting and updates, ensures the site is secure, and offers services and support for those needing more help, including in-edit experience for improved onboarding. Umbraco Uno is available in four scalable options: starter, standard, professional and enterprise.

https://umbraco.com/products/umbraco-uno/

Bloomreach announces Commerce Experience Accelerator for SAP Commerce Cloud

September 9, 2020 /

Bloomreach announced the availability of a new ‘Commerce Experience Accelerator’ for SAP Commerce Cloud that allows businesses to quickly connect to the Bloomreach Experience Platform (brX) to create personalized digital buying experiences for their customers. This new accelerator consists of three major components:

  1. a Commerce Connector, which is a GraphQL-based front-end integration that enables SAP Commerce Cloud to run headless,
  2. a Product Feed Connector, to utilize the product feed from SAP Commerce and import into the brX Search and Merchandising modules, and
  3. React-based SPA Reference Storefronts for B2B and B2C to enable companies to go-live fast. Bloomreach, through its React, Vue and Angular SDKs, supports SAP Spartacus and other SPAs seamlessly while providing choice and flexibility for enterprise customers.

https://www.bloomreach.com/en/news/2020/bloomreach-announces-new-commerce-experience-accelerator-for-sap-commerce-cloud.html

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