EX.CO, a global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s ability to adapt to a user’s responses. With Journey, each question presented to the user changes based on their previous response, creating a personalized and scalable “choose your own adventure” experience, and making it better for matching specific results such as product recommendations with users based on their unique series of responses. Journey is easily embeddable on any owned digital asset including websites, in apps or landing pages. CTA buttons and lead forms can be automatically integrated into Journey experiences leading consumers from the consideration stage of the sales funnel to the conversion stage.