Digital Element, a global IP geolocation and audience insights provider, announced that Varnish Software has integrated its NetAcuity Pulse dataset into the company’s caching technology to enable ultra-high-speed delivery of personalized, location-based web content. Digital Element’s IP geolocation data will be incorporated into the Varnish Enterprise solution, caching technology that puts content closer to users while protecting critical infrastructure from the effects of huge demand. Varnish Enterprise brings performance, resilience and flexibility to content delivery operations such as live streaming, video on demand and dynamic web pages.
Category: Content management & strategy (Page 81 of 478)
This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.
Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.
Content strategy topics include information architecture, content and information models, content globalization, and localization.
For some historical perspective see:
https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/
MerlinOne, provider of digital asset management (DAM) solutions, announced the release of Merlin Reporting, expanding its ad-hoc reporting dashboard to help customers achieve DAM success. With Merlin Reporting, teams can now build their own custom reports or choose from a set of pre-built reports which measure content, system and user metrics to get the most out of their DAM. Reporting is a tool to help ensure adoption of the DAM, understand how your users are using your content, guide you in making the DAM more engaging, and optimize the economics of your content sources. Users will not be overwhelmed by the endless lists of cryptic fields because Merlin Reporting groups fields into useful and intuitive categories to make the building of reports easier, and provides immediate results that can be easily refined and dynamically generates meaningful charts and graphs to help stakeholders visualize the data more comprehensively. Merlin Reporting will be available in September to all MerlinX customers.
Smartsheet announced that it has agreed to acquire digital asset management (DAM) vendor Brandfolder. Combining Brandfolder’s DAM capabilities with Smartsheet’s collaborative work management platform to create a solution that manages workflows around content and collaboration. With Brandfolder, Smartsheet customers will be able to manage, track and discover all content within their workflows reducing the creation of repetitive assets. Internal teams will be able to gain insights into their content and make strategic asset decisions with Brandfolder’s performance data features through brand-specific tags that track where the content is being used and how it’s performing. This tagging also enables external contributors to identify and utilize assets through Brandfolder’s identification and categorization search capabilities.
Perfect Sense announced it will rebrand the company as Brightspot, the name of its flagship Content Business Platform product. Brightspot’s Content Business Platform helps customers transform their content businesses and make an impact with their customers, partners and stakeholders. The Brightspot Content Business Platform was designed to replace traditional content management systems (CMS) to fully enable the digital transformation needs of the modern enterprise, and was designed by publishers and developers with an extensible architecture and the ability to be integration ready to solve unique business priorities no matter their business logic, workflows or content types.
https://www.brightspot.com/about-us/perfect-sense-announces-rebrand-as-brightspot
Bounteous announced the creation of the Bounteous Connector for Magento Commerce and Adobe Experience Manager Assets. Developed by Bounteous in collaboration with Adobe, the connector provides a seamless workflow between Magento Commerce stores and Adobe Experience Manager Assets giving Magento Commerce merchants digital asset management capabilities. It accelerates the process by synchronizing product images to Experience Manager Assets and substituting image rendering used by the Commerce Cloud Integration Framework Connector so images are pulled from the Experience Manager rather than Magento for faster delivery. The integrated systems are managed by unified workflows. With the connector, commerce managers have access to Adobe Experience Manager Assets while maintaining standard Magento Commerce workflows. Implementations gain improvement in SEO and SEM by consolidating metadata imported in Experience Manager upon asset creation.
Contentstack announced the launch of the Catalysts partner program to accelerate digital experience innovation. Catalysts advance the use of a microservices-based, API-first, cloud-native SaaS, headless (MACH) architecture, through collaborating with top agencies, consultants and technology companies to provide businesses cutting-edge solutions and expert insights to accelerate their transformation to delivering personalized, omnichannel digital experiences. Contentstack will provide Catalysts with an integrations framework and the ability to build new integrations to meet customer needs. Catalysts also receive the same level of service that Contentstack provides its customers. To support the Catalysts, Contentstack also launched a suite of partner enablement tools. These tools include the Catalysts Hub, a portal containing Contentstack’s “secret sauce,” including product information and direct access to the Catalysts credentialing program through a learning management system. Catalysts can enroll in Sales or Developer enablement tracks with a range of credentials and can register for and collaborate on deals.
Agility CMS announced it has restructured its pricing tiers to provide users with more room for growth at better price points, and that eliminates limits of users, languages, and content items. Agility CMS is now offering four packages: free package for developers, a package for small teams, premium business package and custom enterprise options, with more freedom, when it comes to users, content items, and bandwidth, for users across the board:
- Free Package: Now includes 5 users, 10GB bandwidth, 2,500 content items, and community support.
- Standard Package: For $47 per month, this package unlocks unlimited users and content items. Community support and 500GB of bandwidth is also included.
- Pro Package: At $579 per month, companies on this package get direct support from the Agility CMS team, unlimited users, unlimited content items, and 1TB of bandwidth.
- Enterprise Options: Starting at $2,500 per month, companies gain even more direct and granular support, a dedicated account manager, and control over all the needs of your digital ecosystem.
Absorb Software, provider of the Absorb Learning Management System (LMS) and Absorb Infuse, announced the acquisition of Koantic, a cloud-based course authoring tool. The demand for engaging, interactive eLearning content that can be created quickly continues to grow. Unlike complicated desktop solutions or overly simplified cloud-based solutions, Koantic is a combination of a web-based interface and full-featured course authoring. Absorb plans to integrate the course builder with its LMS while continuing to offer it as stand-alone product—which will soon be renamed Absorb Create.
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