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Category: Marketing & e-commerce (Page 20 of 75)

Optimizely takes B2B Commerce Cloud global

February 8, 2021 /

Optimizely (Episerver), announced the expansion of B2B Commerce Cloud globally throughout 2021. The move comes just one year after the company’s 2019 acquisition of B2B digital commerce platform Insite Software, and gives manufacturers and distributors access to a solution previously available primarily in North America.

Optimizely B2B Commerce Cloud enables B2B companies to uncover efficiencies, deliver customer-centric digital experiences and increase revenue with capabilities for cart and checkout, catalog management, personalization, workflows, integration and more. The product is currently available in Continental Europe, the UK, and Ireland and will be available across APAC, DACH and the Nordics in 2021.

Built with an integration architecture and commerce core, Optimizely B2B Commerce Cloud powers the digital experiences for manufacturers and distributors. With Optimizely, manufacturers and distributors in Continental Europe, the UK and Ireland can now accelerate the creation and delivery of their B2B commerce experiences to future-proof their businesses and join the next generation of digital leaders.

https://www.optimizely.com

Poq & Amplience partner to offer native apps

February 4, 2021 /

Native SaaS retail mobile app platform, Poq, announced a new partnership with headless commerce experience provider, Amplience. Amplience offers a headless content management system (CMS) and digital asset management solution, while the Poq appcommerce platform enables retailers and brands to launch effective and fully customized native mobile apps. The partnership between these two cloud-native SaaS providers will enable Poq platform and Amplience CMS clients to deliver native mobile app-based shopping experiences powered by a single integrated commerce content engine.

The new partnership helps to eliminate duplication of management effort, training and resources across these channels by providing an out-of-the-box, application programming interface (API) plugins for centralized content production alongside native app control. Joint retailer clients will be able to harness advanced appcommerce engagement tools, such as lookbooks and interactive App Story content carousels, from a single content dashboard view.

https://poqcommerce.com/us/, https://amplience.com

BlueConic and Nagarro partner to deliver enterprise CDP

February 2, 2021 /

BlueConic, a pure-play customer data platform (CDP), and Nagarro, provider of digital engineering and technology solutions, announced a strategic partnership to help enterprise organizations deploy BlueConic. Nagarro’s expertise in BlueConic’s technology, combined with the implementation and utilization best practices already used by BlueConic, will help ensure joint customers get value from their investment. Making first-party data a strategic asset is the future of all businesses. Yet accessing unified, actionable customer data can be challenging for innovative disruptors and established stalwarts. As these companies embrace the need for business transformation, they are confronting the pain of trying to use technologies with multiple unique ways of storing data and recognizing customers to support a fast moving, end-to-end customer experience.

https://www.blueconic.com, https://www.nagarro.com/en

SAP Store and SAP App Center merged

February 1, 2021 /

SAP SE said it has created one marketplace for solutions and services from SAP and its partners, merging SAP App Center for partner solutions with SAP Store for SAP solutions to simplify the customer shopping experience. New SAP Store capabilities include a unified home page and intelligent search functionality, which bring together all of SAP’s digitally available solutions from partner apps. Partner solutions certified by SAP and SAP Endorsed Apps are prominently noted with visual identifiers. These features make it easier to navigate through SAP and partner solutions, allowing customers to browse by industries, categories, SAP products and lines of business. Additional features include an updated category menu, guided search, favorite product pages, and search filtering tips.

SAP’s consolidated search was built with impartiality in mind to help customers discover products and solutions that best fit their needs. Although SAP products are visually identifiable, SAP says the search functionality is fair and unbiased, presenting all products that fit the search. The same holds true for the content accompanying each search and offering. Category landing pages show customer reviews of SAP and partner solutions, with quotes and ratings. SAP’s goal is to provide a better customer experience whether purchasing for personal use or for a large enterprise.

https://store.sap.com/en/

Zendesk unveils new suite with messaging

February 1, 2021 /

Zendesk, Inc. announced the general availability of a comprehensive messaging solution as part of the new Zendesk Suite. The new package brings together all Zendesk’s service capabilities, including messaging, into an offering that brings more simplicity to the enterprise. Zendesk’s messaging tools are designed to give businesses the ability to have continuous, convenient, and personalized conversations whether customers want to text, chat on their computer, reach out over WhatsApp, and more, for a better customer experience. Companies can now provide connected conversational experiences across web, mobile, and social channels that work out-of-the-box with built in automation and the ability to scale to support modern enterprise needs. Zendesk’s messaging solution also offers proactive notifications, enabling specialized third-party bots, and allowing customers to transact directly within the conversation when browsing products, reserving seats, or making payments. As part of the new Zendesk Suite, Zendesk also packaged all its service capabilities into one solution with five new plans to meet a variety of business needs.

https://www.zendesk.com/service/

Khoros acquires Flow.ai

January 28, 2021 /

Khoros, a provider of digital-first customer engagement software, announced that it has acquired Flow.ai, a conversational AI platform for designing and managing chatbots. Adding Flow.ai’s technology advances Khoros’ conversational AI and machine learning (ML) capabilities, data science expertise, and reflects the Company’s continued investment in the automation framework that powers Khoros’ customer engagement platform. Khoros currently offers its customer-facing chatbot, Khoros Bot, as a fully developed, ready-to-use service that easily integrates with its digital customer care solution, Khoros Care. With Flow.ai, Khoros will extend the AI/ML capabilities available to brands for greater self-service and operational agility.

With the open APIs available in Khoros’ automation framework, the Company remains “bot agnostic” and will continue to enable brands to integrate with any third-party bot provider. The Company also offers expert guidance on bot strategy through Khoros’ Strategic Services team, who can help brands identify the steps in the customer journey that are best suited for automation and how to maximize the satisfaction and ROI of those experiences.

https://khoros.com/platform/ai-ml, https://flow.ai

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Xerox expands software portfolio with CareAR

January 28, 2021 /

Xerox Holdings Corporation expanded its growing software portfolio with the acquisition of CareAR, an augmented reality support platform company that provides real-time access to expertise for customers, employees, and field workers. With CareAR software, remote agents and experts can virtually see the situation and visually guide a solution using a suite of augmented reality tools via desktop, mobile, and smart glass devices, as if they were in-person. Many field service on-site calls require remote expert assistance to resolve issues but cannot effectively communicate the context of the situation. This causes delays, creating negative customer perception while risking loyalty and retention. CareAR is the latest addition to a series of solutions Xerox has launched to provide digital transformation tools to customers. These include automation and centralization solutions like DocuShare, a content management platform providing tools to automate processes and support cloud-enabled digital transformation; and XMPie, a flexible technology that allows customization and personalization of assets across customer touchpoints, both online and offline, for full marketing campaign integration.

https://www.xerox.com

SOCi releases listening tool for multi-location businesses

January 28, 2021 /

SOCi, an all-in-one marketing platform built for multi-location marketers, announced the availability of its new listening solution in its localized marketing stack. In today’s digital and local landscape, conversations are happening across hundreds or thousands of national and local digital pages. SOCi Listening enables multi-location marketers and local managers alike to surface and manage these conversations, discover user-generated content, identify social selling opportunities, monitor competitive insights, and deliver a positive customer care experience at every location. Most brand conversations are not directed at the business or even happening on the business’s page. Whether the conversation is a positive one that could benefit the local business, or a negative one that could go viral and impact the entire brand, each conversation carries the potential to affect business. Yet most brands, especially at the local level, lack the visibility into these conversations and with it, the ability to engage consumers and customers at scale when it means the most.

https://www.meetsoci.com

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