Acquia announced advanced retail machine learning models for Acquia Customer Data Platform (CDP), designed to increase customer lifetime value. Among these is a new “market basket” model to drive digital commerce conversions by intelligently bundling relevant products, to help retailers to better understand the behavior of their customers. The market basket model for Acquia CDP is an analytics solution that helps retailers effectively pair products, price packages and gain a deeper understanding of their customers’ buying preferences. This model works by identifying correlations between items frequently purchased together to make smarter recommendations to end customers.
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dtSearch announced a new version, 2101.02, of its product line to instantly search for terabytes of online and offline data, spanning multiple folders, emails including attachments and nested attachments, online data and other databases. The product line covers enterprise and developer applications. The developer SDKs also make available dtSearch’s document filters. Developer applications can run “on premises” or in a cloud environment like Azure or AWS. The new version includes:
- Windows 11, Windows Server 2022, and .NET 6 added as supported platform/environments
- Apple silicon M1/ARM developer build for the dtSearch Engine for macOS
- Multithreaded 64-bit indexer preview feature for much faster indexing on multicore Windows and Linux systems
- Search dialog box improvements for handling large numbers of indexes
- Support for the new 64-bit versions of Adobe Acrobat and Adobe Reader for end-user PDF display with highlighted hits
- Addition of Korean Hancom Office HWPX to dtSearch document filters
MACH Alliance, a group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, announced today that Amazon Web Services (AWS) has joined as an Enabler member.
MACH Alliance announced in December its new Enabler membership category, which was created for companies that are utilized by MACH organizations to deliver a service or technology but they themselves do not offer a direct MACH solution. They are, therefore, enabling a MACH provider but don’t offer a direct MACH solution. A MACH architecture, which stands for Microservices, API-first, Cloud native and Headless (MACH), gives companies a deeper level of agility, allowing them to deliver new features to their customers at speed. This architecture has spread from e-commerce to store systems and is now changing the way enterprise software is developed and utilized across virtually every industry, not just commerce.
Databricks announced the Databricks Lakehouse for Retail, the company’s first industry-specific data lakehouse for retailers and consumer goods (CG) customers. With Databricks’ Lakehouse for Retail, data teams are enabled with a centralized data and AI platform that is tailored to help solve data challenges that retailers, partners, and their suppliers are facing.
Databricks’ Lakehouse for Retail delivers an open, flexible data platform, data collaboration and sharing, and a collection of tools and partners. Designed to jumpstart the analytics process, new Lakehouse for Retail Solution Accelerators offer a blueprint of data analytics and machine learning use cases and practices to save development time for data engineers and data scientists. Solution accelerators include:
- Real-time Streaming Data Ingestion: with point-of-sale, mobile application, inventory and fulfillment data.
- Demand forecasting and time-series forecasting: with fine-grained demand forecasting to predict demand for items and stores.
- ML-powered recommendation engines: specific recommendations models including neural network, collaborative filtering, content-based recommendations.
- Customer Lifetime Value: predict behaviors of churn, and segment consumers with customer analytics accelerators to help improve decisions on product development and promotions.
Databricks partners like Deloitte and Tredence are delivering pre-built analytics solutions on the lakehouse platform that address real-time customer use cases.
https://databricks.com/solutions/industries/retail-industry-solutions
This week we have content from Moxie Marlinspike, Bart de Langhe & Stefano Puntoni, and Benedict Evans. News comes from Cloudinary and Indivio, Upland Software and Objectif Lune, and Datadog and AWS.
Opinion / Analysis
My first impressions of web3
Signal founder and crypto sceptic Moxie Marlinspike published an excellent weekend post that is the latest must-read on Web3, and decentralization in particular. It quickly went viral and has prompted necessary discussion. The list of useful reactions is way too long to list here, but the best place to start is the response from Ethereum’s Vitalik Buterin.
https://moxie.org/2022/01/07/web3-first-impressions.html
Tech questions for 2022
Sometimes the centre of gravity in tech is very clear, but as we enter 2022 there are lots of areas where trillion dollar questions are wide open. These are the questions I wonder about today…
Benedict Evans. Useful questions as always, and not just about Web3.
https://www.ben-evans.com/benedictevans/2022/1/2/2022-questions
Does personalized advertising work as well as tech companies claim?
Many Big Tech companies have created platforms that offer businesses tips and tools and services to better target their customers online. These can be helpful — but anybody relying on them needs to be very careful. That’s because many of these companies’ claims about how to measure advertising effectiveness are wrong.
Meta, Google, Twitter, and causal confusion.
https://hbr.org/2021/12/does-personalized-advertising-work-as-well-as-tech-companies-claim?
More Reading…
- Multimodal progress… AI that understands speech by looking as well as hearing via Meta AI
- A how-to… Recognize strategic opportunities with long-tail data via Nielsen Norman Group
- I’m with the critics… The New York Times viz that divided #DataTwitter via SELECT * FROM data;
Content technology news
Cloudinary acquires Indivio
Cloudinary with Indivio’s offering help marketing teams scale the volume and frequency of on-brand creative content without overburdening creative teams.
https://gilbane.com/2022/01/cloudinary-acquires-indivio/
Upland Software acquires Objectif Lune
Adds to its document workflow products large-volume print production as well as automated delivery across web, email, and mobile platforms.
https://gilbane.com/2022/01/upland-software-acquires-objectif-lune/
Datadog announces strategic partnership with AWS
Datadog provides visibility into into AWS-hosted, on-premises, and hybrid environments during cloud migration.
https://gilbane.com/2022/01/datadog-announces-strategic-partnership-with-aws/
The Gilbane Advisor is curated by Frank Gilbane for content technology, computing, and digital experience professionals. The focus is on strategic technologies. We publish recommended articles and content technology news weekly. We do not sell or share personal data.
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Upland Software, Inc. announced that it has acquired Objectif Lune Inc., an enterprise software provider of document composition and business communication automation. With the addition of Objectif Lune, Upland expands its global document workflow product library by adding the capability to modernize complex, paper-based documents for large-volume print production as well as automated delivery across web, email, and mobile platforms.
While the business world becomes increasingly digital, many global companies still need to produce paper documents, either because of customer demand or to meet regulatory requirements. The challenge, however, for many companies is they need to find a way to compose, automate, and exchange documents based on content from their existing back-office systems to produce interactive business communications, while maintaining compliance and reducing production costs.
Upland’s document workflow products – which include AccuRoute, FileBound, InterFAX, and Upland Intelligent Capture – improve productivity and reduce costs by enabling digital transformation for any size business across industries such as healthcare, financial services, legal, government, and education.
https://www.uplandsoftware.com ■ https://www.objectiflune.com/en/
Cloudinary, a media experience platform, announced its acquisition of Indivio, a video software company that helps modern marketing teams create and deliver high-performing, data-driven video campaigns faster. The entire Indivio team has joined Cloudinary, with CEO and co-founder Josh Dorward becoming Managing Director of the company’s newly formed Video Creative Automation business line.
Cloudinary’s automated, AI-based approach to media management and experience allows brands to create and deliver digital experiences without the challenges that come from trying to manage all that’s needed to do so at scale. With Indivio’s offering marketing teams can:
- Scale the volume and frequency of on-brand creative content without overburdening creative teams. Brands can use dynamic templates and content from a variety of sources, including live product detail pages, to automatically create highly relevant and personalized videos.
- Streamline creative onboarding with support for tools like Adobe After Effects.
- Accelerate the QA of dynamic video creative.
Cloudinary will continue to fully support the Indivio product line. It also plans to leverage Indivio’s technology to develop a fully integrated video creative automation experience within the Cloudinary media experience platform.
Datadog, Inc., a monitoring and security platform for cloud applications, announced a global strategic partnership with Amazon Web Services, Inc. (AWS). As part of this collaboration, AWS and Datadog will work together to develop and deliver tighter product alignment in the future. As an AWS Partner, Datadog has earned several AWS Competencies that demonstrate Datadog’s high level of specialization, AWS technical expertise and proven customer success. Datadog’s existing AWS Competencies include:
- Microsoft Workloads ISV Competency
- DevOps ISV Competency
- Government ISV Competency
- Containers ISV Competency
- Migration and Modernization ISV Competency
By delivering deep visibility into AWS-hosted, on-premises and hybrid environments during every phase of a cloud migration, Datadog helps organizations achieve their digital transformation goals with confidence. After enabling a one-click integration, Datadog pulls metrics and tags from more than 70 AWS services to give customers a comprehensive view of their entire infrastructure, including key technologies such as AWS Lambda and Amazon Elastic Kubernetes Service (Amazon EKS). Customers can also benefit from Datadog’s full-stack security across all layers of their cloud environment. This means customers can easily analyze their apps, workloads and infrastructure with just a few clicks and enrich security signals with Datadog-managed threat intelligence feeds.
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