Month: November 2021 (Page 3 of 4)

Gilbane Advisor 11-10-21 — Content, commerce and martech, Metabrand

November 10, 2021 / Frank Gilbane

This week we have articles from Scott Brinker, and Benedict Evans. News comes from Contentful and Vaimo, Liferay, Bridgeline and Luminos, and Microsoft.

Opinion / Analysis

Commerce is the latest (renewed) frontier in martech

Scott Brinker has a short post about how important digital commerce has become in martech stack near-term budget planning. As the chart above shows, digital commerce tools are at the top of the list at 43%. “The second most anticipated addition by 34% of respondents? Digital experience platforms (DXP), which, frankly, are often the engines through which commerce-related content and experiences are deployed.”. Note the chart also shows content management systems (CMS), largely the same vendors as DXPs, as the fourth choice at 25%. Content and digital commerce have a long history predating the dot-com crash, but the difficulty of integrating the necessary systems and organizations has held back progress. Scott also shares a Gartner chart showing a big jump coming in B2B procurement through websites. Looks like content and commerce have a big future in martech land.

https://chiefmartec.com/2021/10/commerce-is-the-latest-renewed-frontier-in-martech/

Metabrand

The most popular link from last week’s issue was Ethan Zuckerman’s article on Facebook’s metamove, largely about the technical challenges of metaverses. Benedict Evans is no less skeptical, but because of the history of such large company reinventions.

… it seems to me that the real rebrand this week wasn’t Facebook to Meta but VR to Metaverse. VR is an old and pretty stale term – a dad brand – and Facebook wants to make VR into much more than just a headset and some games. It’s trying to make that happen through sheer weight of investment, effort and organisational mass – Moore’s law plus money and momentum will pull this into existence out of thin air (it hopes). Rebranding, reconceptualising, and relaunching might be part of that. The trouble is…

https://www.ben-evans.com/benedictevans/2021/11/7/metabrand

Content technology news

Vaimo partners with Contentful

B2B and B2C merchants need flexibility from their digital technology stack. With Contentful’s platform Vaimo can provide a headless or suite approach to digital solutions.
https://gilbane.com/2021/11/vaimo-partners-with-contentful/

Liferay unveils DXP 7.4

Liferay’s digital experience platform DXP 7.4 delivers new capabilities that allow all users to deliver and optimize digital experiences.
https://gilbane.com/2021/11/liferay-unveils-dxp-7-4/

Microsoft introduces Microsoft Loop

A new app that combines a flexible canvas with portable Fluid components that move freely and stay in sync across apps for team collaboration.
https://gilbane.com/2021/11/microsoft-introduces-microsoft-loop/

Bridgeline and Luminos Labs to productize Hawksearch connector for Optimizely

The Optimizely B2C connector is already used by B2C platform customers and adds to integrations with Salesforce B2B Commerce, Big Commerce, Magento.
https://gilbane.com/2021/11/bridgeline-and-luminos-labs-to-productize-hawksearch-connector-for-optimizely/

Microsoft unveils Mesh for Microsoft Teams

Mesh builds on Teams features such as Together mode and Presenter mode that make remote and hybrid meetings more collaborative and immersive.
https://gilbane.com/2021/11/microsoft-unveils-mesh-for-microsoft-teams/

All content technology news

The Gilbane Advisor is curated by Frank Gilbane for content technology, computing, and digital experience professionals. The focus is on strategic technologies. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

MediaValet partners with FFW

November 10, 2021 / NewsShark

MediaValet Inc., provider of cloud-native enterprise digital asset management (DAM) and creative operations software, and FFW, a global digital experience agency, announced a new partnership to enable enterprise organizations to achieve digital scale faster and with a higher degree of success.

As a global digital experience practitioner, FFW helps clients such as Pfizer, Panasonic and General Electric, unlock new capabilities, streamline control and achieve sustainable business impact. With their user and category structure, UI, easy-to-use API, scalability, and redundancy, compliance, and security, MediaValet was the chosen digital asset management partner to incorporate into FFW’s customers’ Digital Experience Platforms (DXPs). With this new partnership, FFW customers will be able to aggregate, secure, organize and access their digital assets as their organizations grow. Through out-of-the-box and deep custom integrations, facilitated by FFW, organizations will be able to support internal processes, streamline the creation of digital assets, and expedite the distribution of those assets to relevant audiences within a secure and redundant environment.

https://www.mediavalet.com/news/mediavalet-announces-partnership-with-global-digital-experience-agency-ffw/ ■ www.ffwagency.com

Lucid updates Lucidspark integration with Teams

November 10, 2021 / NewsShark

Lucid, provider of visual collaboration software, announced an updated integration experience for its virtual whiteboard, Lucidspark, with Microsoft Teams. The Lucidspark integration with Teams connects distributed teams by bringing collaboration right into users’ existing workflows. The new integration feature allows users to collaborate and interact with a Lucidspark board directly within a Teams meeting by sharing it to the meeting stage. This provides the full experience of an in-person whiteboarding session without ever leaving Teams, making it even easier for hybrid teams to collaborate, align and move into action. The updated Lucidspark integration builds on existing features, including the ability to share boards quickly and easily within Teams to bring everyone together, and adding boards directly to team channels for later reference or asynchronous collaboration.

https://lucidspark.com/integrations/microsoft-teams

Monotype and Adobe in new partnership

November 8, 2021 / NewsShark

Monotype and Adobe announced a new initiative to give creative professionals easier access to the typefaces they need to design modern brands and experiences. Beginning immediately, Adobe Originals, fonts designed by the company’s in-house type foundry, can now be licensed through Monotype Fonts – an on-demand service featuring fonts, type designers, and foundries – as well as to the broader creative community through e-commerce sites like MyFonts.

With this expanded partnership, brands will have many more licensing options for popular designs like Minion, Myriad, Acumin, and others. By licensing Adobe Originals through Monotype’s channels, brands will have a streamlined process to manage enterprise font licenses. This partnership will lower risk, increase efficiency, and most importantly, give creative teams the freedom to do what they do best: design meaningful brands.

Typography has always been important, from designing brand identities to defining culture. Today, however, with a growing set of connected devices, and global communities coming closer together, access to typography and creative assets that perform across environments is critical. This partnership follows others between Monotype and notable foundries such as House Industries, Fontfabric, The Northern Block, and more.

https://www.monotype.com ■ https://www.myfonts.com/premium-font-collections/adobe

Vaimo partners with Contentful

November 4, 2021 / NewsShark

Vaimo, a full-service global omnichannel agency, announced a partnership with Contentful, a content platform for digital-first business. With the fast-paced changes in digital commerce, Vaimo has initiated this partnership to help merchants deliver great customer experiences across channels and devices.

Contentful unifies content in a single platform and structures it for use in any digital channel so digital teams can assemble content and deliver digital experiences faster and at scale. With an API-first approach, Contentful can be easily integrated with a company’s existing systems and extended through Contentful’s market-leading App Framework.

https://www.vaimo.com/ ■ https://www.contentful.com/

Bridgeline and Luminos Labs to productize Hawksearch connector for Optimizely

November 4, 2021 / NewsShark

Bridgeline Digital, Inc., a cloud-based marketing technology software provider, announced that their Hawksearch software team is working alongside Luminos Labs to produce an Optimizely Commerce and Content Cloud B2C connector, available in the Optimizely marketplace in the coming weeks. Hawksearch provides advanced search, personalization, and recommendations for organizations on the Optimizely platform, and is already integrated and in use by several customers with the Optimizely B2C platform. The connector adds to Hawksearch’s library of integrations that include Salesforce B2B Commerce, Big Commerce, Magento, Sitefinity, and many others, enhancing the online buying experience and driving conversion through AI-powered search and insight driven recommendation strategies for enterprises.

https://www.bridgeline.com ■ https://www.luminoslabs.com

Liferay unveils DXP 7.4

November 3, 2021 / NewsShark

Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, released Liferay DXP 7.4. Liferay DXP 7.4 expands capabilities to help business users create, manage, and improve rich digital experiences, using data driven insights and low-code / no-code capabilities. Organizations can focus on reducing the cost to launch and maintain digital experiences. IT teams will also benefit as they can focus on delivering digitization on a large scale. Release highlights:

Search Experiences: Blueprints. With low-code and no-code capabilities, such as Blueprints, on Liferay DXP 7.4, users can manage and create the experiences, and customize search behavior with the Liferay Enterprise Search Experiences application.
Low Code Application Builder. Business users can also build their own applications. Users can leverage Liferay Objects to customize DXP, allowing users to create and manage objects, adding fields, object layouts, relationships, and define the scope for each custom object.
Click to Chat Connector. Customers can communicate with sales and/or support reps through chatbot integration.
Accessibility and SEO Audits. Check a page’s compliance for performance, accessibility, and search engine metadata.
Auto-translation of Web Content. Content creators can save time by focusing on polishing automatically translated web content.
DocuSign Integration

https://www.liferay.com/products/dxp

Gilbane Advisor 11-3-21 — past metaverses, future web design

November 3, 2021 / Frank Gilbane

This week we have articles from Francois Brill, and Ethan Zuckerman. News comes from Neeva and NewsGuard, Acquia, Adobe, Franz, and Progress.

Opinion / Analysis

The start of a new era for responsive web design

In today’s terms, when we say Responsive Design, we think of a page that adapts its layout to the overall browser, screen size and the limitations projected onto the entire layout. We use media queries to change the whole page layout as we resize the design from a desktop to a mobile size… Very soon, using this approach to Responsive Design, might be considered as outdated as using tables for page layout — like we did in the ’90s.

Francois Brill explains why it’s time to start planning for the user experience improvements possible with new capabilities coming to CSS, such as user-preference queries, container styles, and container queries. These will take responsive design to a new level. While not ready for prime time, designers can see and experiment with current versions of these.

https://uxdesign.cc/the-start-of-a-new-era-for-responsive-web-design-6658a6bbeb9b

The metaverse was lame even before Facebook

“It was terrible then, and it’s terrible now.” Ethan Zuckerman is far from the only critic of Facebook’s metaverse pivot but his critique may be the most comprehensive and enjoyable read. There is more metaverse history than you think and the technology is still harder and further away than most realize.

https://www.theatlantic.com/technology/archive/2021/10/facebook-metaverse-was-always-terrible/620546/

Content technology news

Neeva and NewsGuard team up for independent assessments of news sources in search

Neeva’s search engine will deliver NewsGuard’s labels – credible and transparent news assessments in search results.
https://gilbane.com/2021/11/neeva-and-newsguard-team-up-for-independent-assessments-of-news-sources-in-search/

Acquia builds out Digital Experience Platform (DXP)

Drupal Cloud and Marketing Cloud updates make it easier to launch new websites, applications and marketing campaigns with modular components.
https://gilbane.com/2021/10/acquia-builds-out-digital-experience-platform-dxp/

Adobe announced the next generation of Creative Cloud

Updates across Creative Cloud apps, addition of Frame.io and advanced 3D and immersive authoring abilities, collaboration capabilities, more.
https://gilbane.com/2021/10/adobe-announced-the-next-generation-of-creative-cloud/

Franz releases AllegroGraph 7.2

Provides Data Fabric tools, including Graph Neural Networks, Graph Virtualization, Apache Spark graph analytics & streaming graph pipelines.
https://gilbane.com/2021/10/franz-releases-allegrograph-7-2/

Progress releases MOVEit 2021.1

With improved levels of, resilience, scalability, usability and support for Web Content Accessibility Guidelines (WCAG) compliance.
https://gilbane.com/2021/10/progress-releases-moveit-2021-1/

All content technology news

Month: November 2021 (Page 3 of 4)

Gilbane Advisor 11-10-21 — Content, commerce and martech, Metabrand

Opinion / Analysis

Commerce is the latest (renewed) frontier in martech

Metabrand

More reading…

Content technology news

Vaimo partners with Contentful

Liferay unveils DXP 7.4

Microsoft introduces Microsoft Loop

Bridgeline and Luminos Labs to productize Hawksearch connector for Optimizely

Microsoft unveils Mesh for Microsoft Teams

MediaValet partners with FFW

Lucid updates Lucidspark integration with Teams

Monotype and Adobe in new partnership

Vaimo partners with Contentful

Bridgeline and Luminos Labs to productize Hawksearch connector for Optimizely

Liferay unveils DXP 7.4

Gilbane Advisor 11-3-21 — past metaverses, future web design

Opinion / Analysis

The start of a new era for responsive web design

The metaverse was lame even before Facebook

More reading…

Content technology news

Neeva and NewsGuard team up for independent assessments of news sources in search

Acquia builds out Digital Experience Platform (DXP)

Adobe announced the next generation of Creative Cloud

Franz releases AllegroGraph 7.2

Progress releases MOVEit 2021.1

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