Category: Marketing & e-commerce (Page 26 of 74)

Bridgeline Digital, Inc. provider of cloud-based digital experience software, announced the release of Unbound Location Pages to help convert online searches into in-person sales. Unbound Location Pages grow in-store and online revenues for multi-location brands with unique pages for each store that provide at-a-glance key information such as store location, hours, phone number, and core SEO ranking content that drives your page to the top of search results for customers near you.

The Unbound platform brings your Location Pages advanced features that drive additional revenue including coupons, online ordering for in-store pickup or at-home delivery, and the ability to automatically nurture your customer’s interests with automated emails and emails triggered by specific events such as online activity, product availability, and appointment timers. Designed for the busy franchisee or store manager, Unbound Location Pages are easy to use and have set-and-forget scheduling to automate management of your online presence. The store manager, marketing team, or agency can manage information for the store while automated SEO tuning helps keep your store on the top of local search results.

https://www.bridgeline.com/

CoreMedia announced a partnership with commercetools. This partnership integrates CoreMedia’s CMS with commercetools’ headless commerce platform to enable marketers, merchandisers and developers to collaboratively create, preview, and optimize digital brand experiences across all channels. CoreMedia Content Cloud is a DXP and content management solution that combines a headless content repository with a Web-based UI. CoreMedia’s integration with commercetools is based on an API layer called the CoreMedia Commerce Hub. This integration includes the editorial interface (the CoreMedia Studio) with preview capabilities and content delivery components, the Content Application Engine (CAE) for server-side rendering, and the CoreMedia Headless Server for client-side rendering. The integration includes:

• Headless CMS: Augment existing store pages and create hybrid pages that combine rich media and branded content with product information and transactional capabilities.
• Advanced DAM: Manage master files and renditions; out-of-the-box support for shoppable videos, shoppable image maps, editable text on images, slide shows, and 360 spinners. Edit images and deliver optimized renditions of image assets based on delivery channel and asset use.
• User Interface: browser-based access with no required plug-ins featuring drag-and-drop support; import date from common external sources, including Word or plain text; Edit content in any language.
• Real-Time Previews: Visualize the online shopping experience on any device, for any customer segment, across the entire customer journey.
• Personalization and Dynamic Content: Content created and managed in CoreMedia can be combined with real-time product information, social activity, and contextual data to create personalized stories around any product or collection.
• Global Publishing: Support multi-brand, multi-region, and multi-language scenarios; compare languages for efficient localization; integrated translation management.

Additional information on the CoreMedia commercetools integration can be found at:

https://www.coremedia.com/en/with/commercetools

Acquia announced the launch of its new Acquia Open Digital Experience Platform (DXP). Acquia’s Open DXP integrates Acquia’s platform to build, design, and run digital experiences (Drupal Cloud) with a data-driven marketing platform to create, personalize, and enhance customer journeys (Marketing Cloud). Drupal Cloud features a new, low-code marketer experience, as well as new developer tools to build, scale and secure websites and applications. With its newly built-in Customer Data Platform (CDP), Marketing Cloud provides a 360-degree view of the customer with real-time data integration, machine learning-driven insights, and marketing support for delivering individualized customer experiences.

Acquia Marketing Cloud now integrates all acquired and existing technologies into a single platform:

• Customer Data Platform (formerly AgilOne)
• Personalization (formerly Acquia Lift)
• Campaign Studio (formerly Mautic)
• Campaign Factory (formerly Maestro)

Acquia Drupal Cloud introduces new marketer and developer experiences, with added platform extensions:

• Site Studio (formerly Cohesion)
• Developer Studio
• CMS Migrate
• Site Factory
• Edge CDN
• Edge Security

https://www.acquia

Episerver introduced the third Episerver “cloud” pillar with the launch of Intelligence Cloud. They have combined new and existing personalization and analytics products from Episerver with the late 2019 acquisition, Idio, to form the new Intelligence Cloud. With Intelligence Cloud Episerver is delivering data, recommendations and analytics capabilities that complement Episerver Content Cloud, Commerce Cloud and Marketing Automation, for a complete customer-centric digital experience platform (DXP).

https://www.episerver.com/products/intelligence-cloud

Acquia and Kibo announced a strategic partnership to deliver a more frictionless commerce to retailers. Together, the two companies will allow brands to create headless ecommerce experiences using a unified customer view, and optimize engagement across the customer journey. Acquia’s digital experience platform helps companies build, manage, and optimize digital experiences through unified content, data and machine learning so organizations can orchestrate and deliver individually personalized customer experiences across all channels. Kibo provides an API-first microservices framework that supports headless ecommerce, enabling companies to add new ecommerce experiences, manage order fulfillment, and deliver personalized experiences.

https://www.acquia.com/, https://kibocommerce.com

PunchOut2Go, a B2B eCommerce and eProcurement Integration Platform as a Service (iPaaS) provider announced the release of PunchOut2Go for Liferay Commerce. PunchOut2Go’s new Liferay Commerce connector allows B2B suppliers to offer PunchOut catalogs and purchase order automation to buyers who use any eProcurement, spend management, or enterprise resource planning platform. PunchOut2Go for Liferay integrates Liferay Commerce with the PunchOut2Go iPaaS, which mediates communication between Liferay and buyer eProcurement platforms. PunchOut2Go translates data as it flows between Liferay Commerce and eProcurement platforms that include Coupa, Jaggaer, SAP Ariba, Oracle PeopleSoft, and others. PunchOut2Go facilitates low-cost, no-code integration for B2B suppliers to streamline procurement, order approval, and invoicing. Liferay Commerce is part of Liferay’s digital experience platform, which also offers Platform as a Service and analytics solutions that allow B2B businesses to deliver tailored digital experiences on an integrated platform. In addition to Liferay Commerce, PunchOut2Go provides integrations for other B2B eCommerce applications, including Magento, SAP Hybris, BigCommerce, Oracle Netsuite, SalesForce B2B Commerce Cloud, and Shopify.

https://www.punchout2go.com, https://www.liferay.com