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Category: Marketing & e-commerce (Page 21 of 74)

Adobe completes acquisition of Workfront

January 7, 2021 /

Adobe announced the completion of its acquisition of Workfront, the work management platform for marketers with more than 3,000 customers and one million users. Adobe’s acquisition of Workfront will bring efficiency, collaboration and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers.

Satisfying the increasing expectations of B2B and B2C customers requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in today’s environment and the future of work is redefined. Workfront has deep experience in orchestrating marketing workflows. Workfront’s platform is agile and architected for the enterprise, with extensive integration capabilities that can be easily configured to meet the varied needs of companies of all sizes. Workfront is equipped with APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud for creative workflows and customer experience management. With the acquisition now closed, Workfront CEO Alex Shootman will continue to lead the Workfront team, reporting to Anil Chakravarthy.

https://www.workfront.com, https://news.adobe.com/news/news-details/2020/Adobe-Completes-Acquisition-of-Workfront/default.aspx

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

ReadSpeaker and SoundHound partner

December 15, 2020 /

ReadSpeaker, an independent digital voice partner for global businesses, announced it has partnered with SoundHound, Inc., provider of voice AI and conversational intelligence technologies to include ReadSpeaker’s text-to-speech (TTS) technology on the Houndify Voice AI platform. Developers using Houndify will have the ability to add ReadSpeaker’s hyper-personalized and lifelike voices to their custom voice assistants. This capability is critical as personalized text-to-speech voices allow brands to be in complete control over every aspect of their conversational UI. Houndify is an independent voice AI platform that provides a full stack of tools and technologies needed for brands to create custom voice assistants with speed and accuracy. By leveraging their proprietary Speech-to-Meaning and Deep Meaning Understanding technologies, Houndify enables voice assistants to understand even the most complex and compound queries using natural language understanding.

https://www.readspeaker.com, https://www.houndify.com/

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Widen teams with Jahia

December 15, 2020 /

Digital asset management (DAM) and product information management (PIM) company Widen announced a collaboration with digital experience platform (DXP) company, Jahia. The integrated partnership will enable Widen and Jahia to better support brands and businesses to digitally transform their customer offerings on a global scale. With a brand’s perception and recognition built on how the brand is seen by the world, the value of its digital assets is rising. Today’s marketing teams need better accessibility, quicker application, and less duplication of data in order to better carry out their roles of delivering the highest value to their customers. A flexible architecture, cloud infrastructure, and wide integration capabilities make Jahia suited to help marketers take full advantage of their Widen assets. Combining Jahia and Widen enriches Jahia-powered websites and applications with Widen’s DAM capabilities, enabling mutual customers to:

  • Easily find and add Widen assets to their Jahia content
  • Benefit from lighter and faster pages with Widen’s dynamic image resizing capabilities
  • Integrate in real time, ensuring Widen assets are always up-to-date in Jahia
  • Track usage and engagement via Widen’s asset-level analytics

https://www.widen.com, https://www.jahia.com

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Kitewheel expands journey management platform

December 8, 2020 /

Kitewheel announced the integration of a new business intelligence (BI) platform to enhance its data and analytics visualization capabilities. This addition to Kitewheel’s suite of customer journey solutions will provide richer experiences for analytics teams by allowing users to view all their data in one place and enable more efficient journey orchestration. This integration will provide faster time to insights and speed up the journey orchestration timeline. The platform generates user-friendly, comprehensive reports leveraging data from Kitewheel’s Journey Discovery Analytics and Kitewheel Data Model solutions. This self-service model also allows Kitewheel clients to customize data visualizations and report types depending on the insights and level of detail needed. Users will be able to interact with and explore their data, drilling down to extract unique, data-rich findings as well as export and share reports more easily. With multiple dashboards per project and threshold alerts, this new capability offers additional possibilities for enhancing customer journey initiatives.

https://kitewheel.com

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

SearchBlox introduces SearchAI SmartSuggest

December 7, 2020 /

SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. Because it doesn’t rely on historical search logs, SearchAI SmartSuggest provides more relevant search suggestions from day one. SearchAI SmartSuggest outperforms matches based on typeahead technology or regular expressions:

  • Provides a better user experience with misspelling tolerance and higher search relevance.
  • Makes it easier for users to find what they need by suggesting search terms associated with the keywords they’re using.
  • Reaches your target market with niche results based on your content, not search logs.

SearchBlox’s second new product, SearchAI Answers, uses natural language processing to provide a more intuitive search experience similar to Google’s Featured Snippets. SearchAI Answers provides the answer as a featured snippet, a chatbot response or via voice assistant. Businesses can:

  • Reduce service costs and increase first contact resolution.
  • Improve the user experience with artificial intelligence that responds to a natural language question with a natural language answer.
  • SearchAI Answers doesn’t require manual tagging, specific domain taxonomy, or knowledge graph.

SearchAI Personalization predicts personas for search users enabling them to reach the information or product they are looking for faster. SearchAI Personalization understands your customer intent with a few search queries and personalizes the user’s search journey leading to a better customer experience.

https://www.searchblox.com

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Adoreboard adds emotion AI to Qualtrics XM marketplace

December 3, 2020 /

Human Experience (HX) insight platform Adoreboard has announced an integration with Qualtrics XM Platform providing employee and customer experience professionals with automatic Decision Ready Insights from text analytics software Emotics. The solution enables organisations using Qualtrics XM Platform to upgrade their analytics from sentiment to advanced Emotion AI to understand the drivers of emotional intensity from employees or customers feedback automatically discovered in survey comments.

https://adoreboard.com/qualtrics

Medallia to collaborate with Oracle Cloud CX

November 16, 2020 /

Medallia, Inc. announced it plans to integrate with Oracle CX Service to deliver real-time feedback on what customers think and feel about customer service interactions with a brand. Seamless routing of real-time feedback from Medallia gives brands an understanding of which services are effective, satisfying and driving customer loyalty, and which services are in need of improvement to increase customer retention. Medallia’s planned integration with Oracle CX Service will allow brands to proactively understand their customer’s experience by capturing a range of feedback signals that include web surveys, messaging, video, and voice analytics after a service interaction.

https://www.medallia.com

BigCommerce joins MACH Alliance

November 10, 2020 /

BigCommerce, a SaaS ecommerce platform announced it has joined the MACH Alliance, a newly-formed group of independent tech companies dedicated to advocating for an open technology ecosystem for enterprise ecommerce solutions. As part of this group, BigCommerce will work in collaboration with members to enhance education, development and adoption of composable infrastructures through microservices-based, API-first, cloud-native SaaS and headless technology and digital experiences. BigCommerce has been enabling merchants to build scalable, content- and experience-driven digital commerce experiences through headless deployments. APIs allow for full access to the data and business logic of the BigCommerce platform, so merchants can connect third-party integrations, mobile applications or a front-end CMS or DXP to create a headless storefront. Participation in the MACH Alliance will create additional opportunities for BigCommerce to advance MACH principles as the modern standard.

https://www.bigcommerce.com, https://machalliance.org

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