CyberLancers announced they have partnered with Progress to help promote and develop websites using the digital experience platform, Progress Sitefinity. CyberLancers’ team of developers have worked with the Sitefinity platform for over a decade and this partnership will allow CyberLancers to use their knowledge in helping other companies make the switch to Sitefinity. Progress recently made platform enhancements delivering a technical preview of .NET Core and headless content management. This will allow organizations using Sitefinity to enhance their site performance as well as accelerate front-end content development. Progress Sitefinity is a cloud-enabled digital experience platform for developers and marketers to leverage content management and data-driven insights to deliver, optimize and scale personalized omnichannel user experiences.
The conversational experience platform, SurveySparrow, announced their new integration with Microsoft Teams. The integration facilitates Teams users to send surveys, collect feedback, resolve customer queries, host customer forums, conduct standups and access survey reports via Teams. From conducting regular employee pulse surveys to weekly reflections and daily scrum, the users of SurveySparrow can now simply log in to their account and do all this within Teams. The integration helps to simplify employee feedback & engagement programs, automate actions, establish customer forums, and improve ticket resolutions in your businesses. Whether your company is partially or fully remote, SurveySparrow – Teams integration lets you build a shared understanding of key data with your colleagues. You get to design a workflow and assign actions to each response. The real-time notification helps ensure you never miss a response & the reports help identify patterns in employee behavior or performance and thus alerts you to step in for fixes.
Verint Systems Inc. announced an expanded partnership with Avaya to integrate Verint Knowledge Management with Avaya OneCloud CCaaS, a browser-based desktop that consolidates relevant customer details, including customer journey touchpoints, and frequently used applications into a consolidated view to increase customer responsiveness, eliminate screen switching and personalize customer interactions. With this technology integration, enterprises can assist employees with zero-click knowledge on their desktop, to provide instant, accurate and contextual advice to help ensure customer success, fuel agent performance, and maximize employee productivity. Verint Knowledge Management uses artificial intelligence (AI) infused search technology to create a more automated and natural way to connect people to knowledge. The solution works out of the box. Avaya currently incorporates a broad set of Verint solutions on-premise and in the cloud, including recently added Verint SaaS solutions for Engagement Management, Adaptive Fraud and Experience Management.
Sentiment analysis (also known as opinion mining or emotion AI) refers to the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information. Sentiment analysis is widely applied to voice of the customer materials such as reviews and survey responses, online and social media, and healthcare materials for applications that range from marketing to customer service to clinical medicine.
Sitecore announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in early 2021. This expands the availability of Sitecore AI and brings quick and simple personalization to customers without requiring an increase in budget or team hours. Sitecore AI Auto Personalization Standard enables users to start personalization right away, without manually defining user segments and with no minimum traffic required, while also:
Enabling auto personalization, such as images, text snippets and calls to action for sites
Providing immediate personalization performance visibility with AI analytics embedded in XP
Tracking critical KPIs, such as engagement value and bounce rates, to measure success
Sitecore also offers Sitecore AI Auto Personalization Premium for customers who want unlimited personalization along with an AI insights dashboard with discovered audiences from both historical and daily data.
Sitecore also announced new content delivery capabilities, coming in early 2021, that will bring additional options for brands, including:
Sitecore Experience Manager (XM), which will have an added option for customers to leverage a scalable delivery platform for static publishing of Sitecore JSS sites and runtime content delivery for headless sites
Sitecore Content as a Service (CaaS) capabilities built upon the Sitecore Content Hub SaaS platform, enabling brands to perfect their content strategy with centralized planning and collaboration tools and publish atomic content to a scalable delivery platform through APIs to any channel, on demand.
Dynamic Yield, the Experience Optimization Platform, and e-Spirit, maker of the FirstSpirit DXP (digital experience platform) and hybrid headless CMS, announced an expansion of their strategic partnership that will allow brands greater access to the creation of personalized digital experiences at scale. In 2017 e-Spirit integrated Dynamic Yield’s personalization technology into the FirstSpirit DXP architecture, white labeling the solution as the Intelligence Content Engine. This deep integration has enabled e-Spirit and Dynamic Yield’s B2C and B2B customers across the world to orchestrate personalized digital experiences with ease.
Acquia announced major updates to the Acquia Open Digital Experience Platform (DXP) at Acquia Engage. The Acquia Open DXP includes Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution for multi-experience customer journeys. New enhancements allow developers to create digital experiences faster and help marketers make smarter, data-driven decisions across campaigns.
For developers, the latest enhancements to Drupal Cloud focus on decreasing the time to build, design, and run sites and applications. The new Acquia Migrate Accelerate tool reduces the effort tied to a transition from Drupal 7 to Drupal 9. Currently in beta, the tool reduces time to value for Drupal 9 by providing a user-friendly interface to streamline analysis and planning, DevOps, data imports, and content auditing for migrations. Once organizations are migrated, the new Acquia Cloud IDE makes it faster to build Drupal sites and applications, with one-click access to a cloud-hosted development and testing environment. Acquia Cloud IDE integrates with existing Acquia command-line and automated build tools for Drupal.
Acquia CMS, currently in beta, provides a trusted, secure and turnkey distribution of Drupal 9, reduces time from months to days for implementations, and eliminates up to 80% of setup and update costs. Also in the Drupal Cloud family, Site Studio helps marketers reduce their time-to-publish with drag-and-drop experience creation and visual assembly of content, layout, and designs.
Major updates to Acquia Marketing Cloud give marketers the data and analytics they need to drive smarter decisions. New, real-time 360-degree profiles, identity resolution, and unified segment capabilities within the Acquia Customer Data Platform (CDP) help marketers gain holistic insights into their customers.
Finally, new predictive delivery and custom likelihood models for Acquia CDP help marketers with machine learning capabilities with no need for specialized training or expertise, and enable them to fine-tune and customize predictive models to identify the next-best actions and experiences. Acquia’s machine learning models help identify optimal times for campaigns, best channels for delivery, and more.
NewsCred announced the launch of Welcome, a software solution for marketing work management, strategic campaign planning, collaborative content creation, and real-time performance measurement, all of which is underpinned by a differentiated integration framework. Off the back of this product launch, NewsCred will be changing its name to Welcome, with the full rebrand to be complete in Q1 of 2021.
Welcome, a NewsCred brand, delivers a suite of functionality, including: global calendars and shared briefs for strategic planning; capacity planning and time tracking to maximize resources; content editors and intelligent workflows to accelerate campaigns and content creation; native publishing and digital asset management to govern distribution and reuse; as well as content and campaign performance analytics for real-time measurement. All of these modules are underpinned by an API and integration marketplace consisting of hundreds of no-code connectors — a framework designed to offer strategic integrations for every phase of the marketing process. Welcome refers to this complete technology set as its Marketing Orchestration Platform.
