Curated for content, computing, and digital experience professionals

Month: March 2022 (Page 2 of 3)

Adobe unveils new capabilities for personalizing experiences

At their annual Adobe Summit Adobe announced new capabilities powered by Adobe Sensei, Adobe’s artificial intelligence (AI) engine, that are embedded throughout Adobe Experience Cloud. These new capabilities – which enable businesses to deliver seamless customer journeys – build upon hundreds of AI and machine learning (ML) innovations that are already embedded throughout Adobe’s products. Over 80% of Adobe Experience Cloud customers already use AI features to power their digital experiences. The AI capabilities announced today include product recommendations, live search results, intelligent budget forecasting and allocation, cross-channel budget optimization and intelligent content creation and delivery. New AI and ML capabilities embedded throughout Adobe Experience Cloud provide brands with additional opportunities to drive efficiency, revenue and business growth, include:

  • Sales opportunity predictions (Adobe Real-Time CDP)
  • Cross-channel budget optimization (Customer Journey Analytics)
  • AI-driven product recommendations and live search results (Adobe Commerce)
  • Intelligent budget forecasting and allocation (Attribution AI)

Adobe also made announcements about the release of Adobe Experience Cloud for Healthcare, new developer tools and partners, and new 3D and augmented reality (AR) tools for immersive experiences. See all their news at:

Liferay announces cloud-based DXP-as-a-Service offering

Liferay, Inc., announced Liferay Experience Cloud as-a-service to make it easier for companies to create, launch, and optimize digital experiences for their customers, employees, suppliers, and sellers. It includes content management, account management, analytics, commerce, personalization, and low code capabilities, delivered on an as-a-service cloud fully managed by Liferay.

With Liferay Experience Cloud, organizations can create a broad range of custom solutions, including customer experiences, employee portals, and solutions for suppliers, distributors, and retailers. Back-end integration is simplified with connectors and cloud-native APIs, and custom code can be deployed and managed without compromising ease of upgrades or access to new features. A consumption-based pricing model allows enterprises to start small, using only what they need, but quickly expand with more capabilities and higher performance. The offering is hosted and fully managed by Liferay so that companies don’t need extra investments in IT operations to use the technology.

In addition to the fully managed version of Liferay Experience Cloud, Liferay also offers self-managed or self-hosted versions.

Semantic Web Company and WAND Inc. announce partnership

WAND, Inc. announced a new partnership with Semantic Web Company. This partnership will blend the offerings of Semantic Web’s taxonomy management system with WAND’s taxonomies to accelerate client time to delivery. PoolParty opens up the use of WAND’s domain taxonomies to jump-start enterprise search, text analytics, business intelligence, artificial intelligence, knowledge graphs, and sentiment analysis. Based on a solid taxonomy, customers can invest more time and effort in customizing and thus fine-tuning their Knowledge Graph applications. The benefits of this new partnership include:

  • Informing A.I. Engines with a curated knowledge model
  • Speeding up time to delivery for projects
  • An extensibility to all domains of knowledge
  • Bundled pricing of WAND Taxonomies and PoolParty license


Progress updates multi-channel digital experience platform

Progress a provider of infrastructure software, announced new capabilities and enhancements in the Progress Sitefinity DX platform. Building on its composable digital experience platform, Progress enables organizations to develop and deploy digital experiences across platforms and devices using .NET 6 and strengthen personalization and brand consistency with new digital asset management, advanced search and audience analysis, segmentation and targeting tools.

Using the latest cross-platform .NET, the successor of .NET Framework for Windows, organizations can speed up frontend development and cross-platform deployment as well as shift and scale their digital presence as needed, both on-premises and in the cloud. What’s new in Sitefinity DX digital experience platform:

  • .NET 6 Package – Framework for building your frontend while delivering high performing and scalable cross-platform experiences. New development paradigm for developers and content builder for marketers.
  • Digital asset management system integration – Marketing teams can organize, optimize and deliver digital assets across channels through enterprise-ready integrations with Cloudinary and Frontify.
  • Advanced search capabilities – Enhanced content discovery and customizable, personalized experience augmented by AI through Microsoft Azure Cognitive Search.
  • Audience analysis, segmentation, and targeting – AI-assisted audience segmentation based on content consumption and expanded personalization by conversions and touchpoints.

Wrike announces Cloud Content Connector for DAM

Wrike, a work management platform, now part of Citrix, announced the new Cloud Content Connector, which integrates digital asset management (DAM) systems with Wrike, allowing teams to create a single, seamless workflow, from asset creation to publishing.

Cloud Content Connector is a universal API that enables Wrike to integrate with any DAM system of a customer’s choice. Once connected, a two-way sync is enabled so teams can manage work in their DAM solution and Wrike simultaneously. Wrike’s Cloud Content Connector is DAM-agnostic and allows teams to integrate with multiple solutions/DAM platforms. Customers can power their creative process in a single place, and can access the most up-to-date versions in any stage of production. By eliminating app toggling and version control issues, teams can focus more on creativity and getting campaigns to market faster.

Wrike’s DAM partners includes MediaValet, Bynder, and Tenovos. Additionally, Wrike launched its integration with ShareFile, available through Cloud Content Connector. ShareFile is a secure file sharing and transfer service for businesses. With this new integration, Wrike is streamlining content-based workflows like RFPs and M&As by putting them in a dynamic work structure.

Interprefy integrates platform with Microsoft Teams

Interprefy, a provider of cloud-based solutions for multi-lingual online and hybrid conferencing, has integrated its platform with Microsoft Teams. The remote interpreting technology and services company brings their real-time language interpretation capabilities to Teams meetings.

The add-on for Teams meetings enables meeting organisers to add a language selector to any Teams meetings, allowing participants to speak, listen and engage in their own language. Interpreters can work from anywhere in the world, using the Interprefy platform and deliver interpretation into the required language to Teams in real-time. With Interprefy for Microsoft Teams, organisations can tap into Interprefy’s global network of Language Service Providers to source vetted professional interpreters for even the rarest language combinations. Interprefy provides technical support throughout the meetings.

Syncro Soft releases Oxygen XML suite 24.1

Syncro Soft, the developer of the Oxygen XML suite of products, announced the availability of version 24.1 of its XML suite of products: Oxygen XML Editor, Author, Developer, Web Author, Publishing Engine, WebHelp, PDF Chemistry, and Oxygen XML Scripting.

This release includes productivity improvements for DITA authors and publishers, including the possibility to rename referenced non-DITA resources directly in the DITA Maps Manager and performance enhancement when opening DITA maps with all of the referenced content expanded. On the DITA publishing side, the bundled DITA Open Toolkit includes improvements, and new customization possibilities were implemented for DITA to WebHelp and CSS-based PDF output.

The JSON Schema Design models has a new Palette view that makes it easy to build JSON schemas and content completion is now available for in-place editing within the diagram. Some of the existing JSON tools were also enhanced. Add-ons were a focus of this release, and a new Smart Autocomplete add-on is also available to help writers create content by providing text completions. The Oxygen XML Web Author now features a new Search side-view that makes it easier to find and replace content, support for @ mentions, and various security and component updates were also implemented.

Gilbane Advisor 3-9-22 — Browser teamwork, beyond web

This week we feature articles from Doc Searls, and Thomas Claburn.

Additional reading is from Rustam Lalkaka, Philipp Schreiber, and Kate Moran.

News comes from Contentstack & Conscia, Yext, Bynder & GatherContent, Searchspring, and Bounteous & Acquia.

Opinion / Analysis

Apple, Google, Microsoft, Mozilla agree on something: Make web dev lives easier

Not to mention web users frustrated by having to switch from their regular browser (e.g. Safari) on certain sites to complete a transaction, or worse, those who don’t realize the browser is the problem and move on.

Browser makers Apple, Google, Microsoft, and Mozilla, along with software consultancies Bocoup and Igalia, have agreed to work together to make web design technologies perform in a more consistent way across different platforms.

The benchmark they are using, Interop 2022, details some of the progress they are making. This is excellent news, but…

Beyond the Web

A more existential problem for the web, as Doc Searls describes in this post, is its client-server architecture — “So it’s time to think and build outside the Web’s ranchland. Models for that do exist, and some have been around a long time.”. The event mentioned in the post with Ethan Zuckerman was yesterday, but the Salon Series at the Ostrom Workshop discussing this is posting links to archives of the conversations.

All Gilbane Advisor issues

More Reading…

Content technology news

Contentstack partners with Conscia

Contentstack with Conscia will bring headless personalization to their existing and prospective Content Experience Platform (CXP) customers.

Yext launches program to bring AI search to startups

Accepted startups get tech to create a knowledge graph, integrate search into their own web experiences, or build SEO-friendly landing pages.

Digital asset management platform Bynder acquires GatherContent

To manage the content creation lifecycle, from visual production, through text creation into structured content for multichannel delivery.

Searchspring accelerator for commerce entrepreneurs and MWBEs

Searchspring will provide search, merchandising, and personalization access for ecommerce entrepreneurs, and a process for supporting MWBEs.

Bounteous announces Customer Data Platform offering with Acquia

To help marketing organizations deliver more relevant customer experiences by leveraging customer data and machine learning from the start.

All content technology news

The Gilbane Advisor is curated by Frank Gilbane for content technology, computing, and digital experience professionals. The focus is on strategic technologies. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

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