Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. Sending interactive emails with AMP (Accelerated Mobile Pages), offers a new range of options for the creation of dynamic content. With AMP, emails can quickly be configured, personalized, and enriched with interactive elements within the email itself. New Customer Data Platform (CDP) functionality in the Unified Customer Profile provides marketers with a view of every individual customer by visualizing their attributes, transactions, and engagement in one single place. Cookieless Tracking, enabling marketers to track website visitors without the use of cookies or other technical tools that use user-identifiable information. Marketers and analysts will still be able to analyze website and campaign performance, but without sacrificing the anonymity of their customers and prospects. Mapp’s Fall Update contains many more new features and improvements. A detailed summary of all the new features can be found at:
Year: 2020 (Page 10 of 44)
Google Cloud announced the new Document AI (DocAI) platform, a unified console for document processing. Transforming documents into structured data increases the speed of decision making for companies, unlocking business value and helping develop better experiences for customers. Historically, doing this at scale hasn’t been efficient. DocAI is designed to help businesses use Artificial Intelligence (AI) and machine learning to automate these processes. Today, the DocAI platform is available in preview, enabling you to:
- Ensure your data is accurate and compliant: Automate and validate all your documents to streamline compliance workflows, reduce guesswork, and keep data accurate and compliant.
- Make better business decisions: Improve operational efficiency by extracting structured data from unstructured documents and making that available to your business applications and users.
- Use your data to meet customer expectations: Leverage insights to meet customer expectations and improve CSAT, advocacy, lifetime value, and spend.
With the new DocAI platform, you can access all parsers, tools and solutions (e.g. Lending DocAI, Procurement DocAI) with a unified API, enabling a document solution from evaluation to deployment. It allows creation and customization of document processing workflows. Data extraction is now easier because the specialized parsers on the platform are built with Google Cloud’s predefined taxonomy, without the need to perform additional data mapping or training. General parsers such as OCR (Optical Character Recognition), Form parser, and Document splitter are publicly accessible. You can also request access to specialized parsers such as W9, 1040, W2, 1099-MISC, 1003, invoice, and receipts.
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Yottaa announced they are adding eCommerce acceleration as an application in the Episerver App Marketplace. Yottaa’s RAPID inSITE enables brands to gain visibility into how their website is currently performing and see how third-party technologies and other site elements are impacting page load time. Studies have shown that third parties account for up to 75% of site latency and that slow loading pages result in lower conversion. As an app for Episerver’s Commerce Cloud, RAPID inSITE helps meet business demand for faster performing eCommerce sites while also enabling brands to add a multitude of the third-party features that shoppers have come to expect without impacting site speed. Episerver tests each new application or add on for functionality, security and user-interface; ongoing support is held with Yottaa.
https://marketplace.episerver.com/
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Oracle announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers’ unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales. Digital Experience for Communications supports the TM Forum’s Open Digital Architecture and Open APIs to help service providers quickly integrate existing applications with the solution to provide a consistent and accurate view of customer and billing data. Coupled with a new user-interface built for the industry’s unique workflows, the solution gives service providers the data and tools to improve how they create and launch service offers, sell across channels, fulfill and monetize services, and deliver proactive care. Digital Experience for Communications also offers communications charging, operations support, and billing and revenue management.
https://www.oracle.com/index.html
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Otter.ai announced the launch of live video captioning for conference calls and webinars. The introduction of this new feature aims to remove any barrier to digital business communications that companies face, boost collaboration, as well as help to meet accessibility needs. Otter.ai believes that this feature removes miscommunication problems that arise, which previous research estimated costs businesses millions of dollars each year. This feature is also aimed at supporting international organizations using English as their official business language, a growing trend globally. In addition, live video captioning helps organizations to comply with the Americans with Disabilities Act (ADA) and accessibility requirements. To experience this new feature, an option to use captions for live video calls and webinars will now appear within Zoom for Otter for Business and Zoom Pro subscribers or higher.
Language I/O announced their machine translation tool that aggregates results from the best machine translation engines on the market and then layers their own proprietary machine translation optimization on top. Their software provides machine translation across all languages for companies that are struggling to accurately translate industry jargon, newly invented slang, named entities such as a company’s product names, acronyms and other messy User Generated Content (UGC). When a customer opens a chat with a customer service agent, they’re often distracted or typing too quickly. This often leads to chats rife with spelling mistakes, jargon and acronyms. Language I/O’s machine translation optimizer takes the best machine translation engines on the market and teaches them to recognize and then correctly translate this messy content. The company says they maintain strict adherence to international security standards such as the ISO 27001 and GDPR. We also encrypt all personally identifiable information (PII).
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Northwoods, along with dtSearch, announced the release of Northwoods’ newest version of Titan CMS – Titan CMS 7.0 – an enterprise content management system designed to meet the growing needs of both marketing and IT teams. Titan CMS 7.0 upgrades both the administrative interface and the end-user interface to further streamline productivity. Titan CMS 7.0 also incorporates the dtSearch Engine’s document filters and text searching capabilities for fast search results and efficient content management, with options to run both “on premises” and on Microsoft Azure. For searching within Titan CMS’ built-in SQL backend, as well as support for handling and displaying SQL-referenced documents, Titan CMS relies on the dtSearch Engine. dtSearch’s core developer component, the dtSearch Engine, instantly searches terabytes of mixed documents, emails plus nested attachments, databases and online data with over 25 different search options (including faceted search, security filtering and much more). The dtSearch Engine has its own document filters for data parsing, extraction, conversion and display with highlighted hits.
https://titancms.com, https://dtsearch.com
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Kentico Software announced the launch of Kentico Xperience 13, enhancing its digital experience platform for marketers and developers with new features and updates. This year, Kentico rebranded its Kentico EMS product to Kentico Xperience. The new brand name is inspired by the nature of the product (a digital experience platform), as it combines content management, commerce, and digital marketing capabilities. Together with the rebrand and visual facelift of the product, the company has also turned its attention to its business model with new subscription licensing and the technologies they use. With the latest release, Kentico is one of the very first DXP vendor to switch to ASP.NET Core MVC. The latest release of Kentico Xperience helps businesses accelerate effective digital communication. It includes:
- A web framework with performance that provides better load times, increased control over code, and simplified deployment with the ASP.NET Core MVC framework.
- Marketing Automation enabling marketers to execute automated workflows that streamline communication processes, increase customer engagement, and improve marketing performance.
- Reusable Content that saves time by allowing editors to create pages, sections, and more by reusing existing content.
- Platform enhancements including new page type features, Search, Dynamic Routing, and more, to boost productivity and reduce developer resources.
- Kentico Toolkit for third-party platforms designed to speed up development and empower marketers using Kentico Xperience.
- Integrations with voice assistants Amazon Alexa and Google Home to control the administration interface.
https://xperience.io/discover/blog/2020-10/kentico-xperience-13-is-here/
