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Category: Content management & strategy (Page 63 of 468)

This category includes editorial and news blog posts related to content management and content strategy. For older, long form reports, papers, and research on these topics see our Resources page.

Content management is a broad topic that refers to the management of unstructured or semi-structured content as a standalone system or a component of another system. Varieties of content management systems (CMS) include: web content management (WCM), enterprise content management (ECM), component content management (CCM), and digital asset management (DAM) systems. Content management systems are also now widely marketed as Digital Experience Management (DEM or DXM, DXP), and Customer Experience Management (CEM or CXM) systems or platforms, and may include additional marketing technology functions.

Content strategy topics include information architecture, content and information models, content globalization, and localization.

For some historical perspective see:

https://gilbane.com/gilbane-report-vol-8-num-8-what-is-content-management/

Elastic updates multiple products

November 11, 2020 /

Elastic announced new capabilities and updates across its Elastic Enterprise Search, Observability, and Security solutions that deliver new features to reduce storage costs, proactively monitor and manage digital web experiences, and easily visualize data.

With the beta launch of searchable snapshots, a new capability that provides a tiered approach to searching across data that is saved in different classes of storage, Elastic customers get a simple, integrated approach to managing data storage tiers. Customers can store and search more data and reduce costs with low-cost object stores such as Amazon S3, Azure Storage, and Google Cloud Storage.

New expanded Elastic Observability features, including user experience monitoring and synthetics, give developers new tools to test, measure, and optimize end-user website experiences. The launch of a new dedicated User Experience app in Kibana provides Elastic customers with an enhanced view and understanding of how end users experience their websites.

In addition, Elastic customers can use the new user experience monitoring feature to review Core Web Vitals, helping website developers interpret digital experience signals. Elastic users can also leverage a dev preview release of synthetic monitoring in Elastic Uptime to simulate complex user flows, measure performance, and optimize new interaction paths without impact to a website’s end users.

https://www.elastic.co

BigCommerce joins MACH Alliance

November 10, 2020 /

BigCommerce, a SaaS ecommerce platform announced it has joined the MACH Alliance, a newly-formed group of independent tech companies dedicated to advocating for an open technology ecosystem for enterprise ecommerce solutions. As part of this group, BigCommerce will work in collaboration with members to enhance education, development and adoption of composable infrastructures through microservices-based, API-first, cloud-native SaaS and headless technology and digital experiences. BigCommerce has been enabling merchants to build scalable, content- and experience-driven digital commerce experiences through headless deployments. APIs allow for full access to the data and business logic of the BigCommerce platform, so merchants can connect third-party integrations, mobile applications or a front-end CMS or DXP to create a headless storefront. Participation in the MACH Alliance will create additional opportunities for BigCommerce to advance MACH principles as the modern standard.

https://www.bigcommerce.com, https://machalliance.org

Adobe to acquire Workfront

November 9, 2020 /

Adobe announced it has entered into a definitive agreement to acquire Workfront, a work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is a solution marketers use to manage content, plan and track marketing campaigns, and execute complex workflows across teams.

The combination of Adobe Experience Cloud and Workfront will help bring efficiency, collaboration, and productivity gains to marketing teams and  operations managers currently challenged with siloed work management solutions. Workfront has deep experience in orchestrating marketing workflows and has APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud. Workfront’s platform is architected for the enterprise, with integration capabilities that can be configured to meet the varied needs of companies of all sizes. Adobe and Workfront are already partners with over 1,000 shared customers.

Workfront CEO Alex Shootman will continue to lead the Workfront team, reporting to Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations. The transaction is expected to close during the first quarter of Adobe’s 2021 fiscal year. Until the transaction closes, each company will continue to operate independently.

https://www.workfront.com, https://blog.adobe.com/en/2020/11/09/adobe-to-acquire-workfront.html#gs.l1p5o6

Microsoft adds Hindi to Text Analytics service to strengthen Sentiment Analysis

November 5, 2020 /

Microsoft announced the addition of Hindi as the latest language under its Text Analytics service to support businesses and organizations with customer Sentiment Analysis. Text Analytics is part of the Microsoft Azure Cognitive Services. Using this service, organizations can find out what people think of their brand or topic as this enables analyzing Hindi text for clues about positive, neutral, or negative sentiment. The Text Analytics service can be used for any textual/audio input or feedback in combination with Azure Speech-to-Text service. Microsoft’s Text Analytics service uses the latest AI models to analyze content in Hindi, using Natural Language Processing (NLP) for text mining and text analysis. The functionality provided by Text Analytics include sentiment analysis, opinion mining, key phrase extraction, language detection, named entity recognition, and PII detection. Sentiment analysis currently supports more than 20 languages including Hindi.

Microsoft Text Analytics service’s Sentiment Analysis feature evaluates text and returns confidence scores between 0 and 1 for positive, neutral, and negative sentiment for each document and sentences within a document. The service also provides sentiment labels (such as “negative”, “neutral” and “positive”) based on the highest confidence score at a sentence and document-level. It can be accessed from Azure cloud and on-prem using Containers. This helps brands in detecting positive and negative tonality in customer reviews, social media & call center conversations, and forum discussions, among other channels no matter where their data resides.

https://news.microsoft.com/en-in/microsoft-adds-hindi-to-its-text-analytics-service-to-strengthen-sentiment-analysis-support-for-businesses/

Google introduces Document AI platform for document processing

November 4, 2020 /

Google Cloud announced the new Document AI (DocAI) platform, a unified console for document processing. Transforming documents into structured data increases the speed of decision making for companies, unlocking business value and helping develop better experiences for customers. Historically, doing this at scale hasn’t been efficient. DocAI is designed to help businesses use Artificial Intelligence (AI) and machine learning to automate these processes. Today, the DocAI platform is available in preview, enabling you to:

  • Ensure your data is accurate and compliant: Automate and validate all your documents to streamline compliance workflows, reduce guesswork, and keep data accurate and compliant.
  • Make better business decisions: Improve operational efficiency by extracting structured data from unstructured documents and making that available to your business applications and users.
  • Use your data to meet customer expectations: Leverage insights to meet customer expectations and improve CSAT, advocacy, lifetime value, and spend.

With the new DocAI platform, you can access all parsers, tools and solutions (e.g. Lending DocAI, Procurement DocAI) with a unified API, enabling a document solution from evaluation to deployment. It allows creation and customization of document processing workflows. Data extraction is now easier because the specialized parsers on the platform are built with Google Cloud’s predefined taxonomy, without the need to perform additional data mapping or training. General parsers such as OCR (Optical Character Recognition), Form parser, and Document splitter are publicly accessible. You can also request access to specialized parsers such as W9, 1040, W2, 1099-MISC, 1003, invoice, and receipts.

https://cloud.google.com/blog/products/ai-machine-learning/google-cloud-announces-document-ai-platform

Yottaa RAPID inSITE added to Episerver App Marketplace

November 4, 2020 /

Yottaa announced they are adding eCommerce acceleration as an application in the Episerver App Marketplace. Yottaa’s RAPID inSITE enables brands to gain visibility into how their website is currently performing and see how third-party technologies and other site elements are impacting page load time. Studies have shown that third parties account for up to 75% of site latency and that slow loading pages result in lower conversion. As an app for Episerver’s Commerce Cloud, RAPID inSITE helps meet business demand for faster performing eCommerce sites while also enabling brands to add a multitude of the third-party features that shoppers have come to expect without impacting site speed. Episerver tests each new application or add on for functionality, security and user-interface; ongoing support is held with Yottaa.

https://marketplace.episerver.com/

Oracle announces customer experience (CX) management solution

November 2, 2020 /

Oracle announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers’ unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales. Digital Experience for Communications supports the TM Forum’s Open Digital Architecture and Open APIs to help service providers quickly integrate existing applications with the solution to provide a consistent and accurate view of customer and billing data. Coupled with a new user-interface built for the industry’s unique workflows, the solution gives service providers the data and tools to improve how they create and launch service offers, sell across channels, fulfill and monetize services, and deliver proactive care. Digital Experience for Communications also offers communications charging, operations support, and billing and revenue management.

https://www.oracle.com/index.html

Language I/O releases machine translation tool

October 29, 2020 /

Language I/O announced their machine translation tool that aggregates results from the best machine translation engines on the market and then layers their own proprietary machine translation optimization on top. Their software provides machine translation across all languages for companies that are struggling to accurately translate industry jargon, newly invented slang, named entities such as a company’s product names, acronyms and other messy User Generated Content (UGC). When a customer opens a chat with a customer service agent, they’re often distracted or typing too quickly. This often leads to chats rife with spelling mistakes, jargon and acronyms. Language I/O’s machine translation optimizer takes the best machine translation engines on the market and teaches them to recognize and then correctly translate this messy content. The company says they maintain strict adherence to international security standards such as the ISO 27001 and GDPR. We also encrypt all personally identifiable information (PII).

https://languageio.com

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