The Gilbane Advisor

Curated for content, computing, and digital experience professionals

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Datawords partners with Contentful

December 2, 2021 /

Datawords Group, an agency focused on multicultural technologies, has announced a strategic partnership with Contentful, a content platform for digital-first business. Datawords and Contentful will provide businesses with an advanced approach combining technology integration and cultural intelligence to facilitate the work of in-house digital teams, all while improving the user experience of individual customers.

Contentful unifies content in a single hub and structures it for use across digital channels so digital teams can assemble content and deliver digital experiences faster and at scale. With an API-first approach, Contentful can be integrated with a company’s existing systems and extended through Contentful’s App Framework.

Datawords, meanwhile, combines a mastery of local cultures with technological expertise to roll out international strategies for global brands across all digital platforms. Through the partnership, Datawords helps clients and prospects implement Contentful’s platform to further leverage their content as a strategic asset. The combined expertise of Datawords and Contentful will enable clients to deliver differentiated, culturally-specific digital experiences faster.

https://www.datawords.com ■ https://www.contentful.com

Optimizely to acquire Welcome

December 1, 2021 /

Digital experience platform (DXP) provider, Optimizely, announced it has entered into a definitive agreement to acquire Welcome, who brings capabilities of content marketing platforms (CMP), marketing resource management (MRM) and digital asset management (DAM) together in a single solution. The combined company will help marketing teams at brands across the globe to achieve business value through better customer experiences. The complexity and fragmentation of the marketing stack compromises marketers’ ability to deliver personalized, contextual experiences and create relevant content. Welcome’s capabilities combined with Optimizely’s solutions for commerce and content management – as well as its tools for experimentation, personalization and recommendations – means marketers can now:

  • Accelerate the end-to-end marketing lifecycle from concept to execution
  • Gain control and transparency to manage content
  • Grow revenue by scaling adoption of optimization.

The acquisition is expected to close in Q4 of 2021. Until such closing, the companies will continue to operate independently, with Welcome’s core marketing orchestration and asset management capabilities operating standalone.

https://www.optimizely.com/welcome/

Microsoft introduces Teams Essentials

December 1, 2021 /

Microsoft Corp. announced the general availability of Teams Essentials, the first-ever standalone Microsoft Teams offering, designed specifically for small businesses. Teams Essentials gives small businesses a professional and affordable meetings solution to support collaboration, connection and productivity in a hybrid work environment. Teams Essentials is competitively priced at $4 USD per person per month. Teams Essentials provides:

  • Unlimited group meetings for up to 30 hours
  • Meetings with up to 300 people
  • 10 GB of cloud storage per user

Teams Essentials also includes existing and new capabilities available in the free version of Teams:

  • Simple, easy invitations require only an email address. Users are not required to sign up, sign in or install Teams to participate in a meeting.
  • In addition to Outlook Calendar integration, new Google Calendar integration is coming soon.
  • Professional meeting tools and capabilities like meeting lobby, virtual backgrounds, Together mode, live closed captions and live reactions.
  • Never lose context or continuity with always-available chats in Microsoft Teams.
  • Quickly start a group project and host meetings with anyone, assign tasks to teammates, and create polls to receive feedback quickly all in one hub with the new small-business group chat template coming soon to desktop and web.

https://www.microsoft.com/en-us/microsoft-teams/compare-microsoft-teams-options

Gilbane Advisor 12-1-21 — blockchain, performance + brand

December 1, 2021 /

This week we have articles from Viet Nguyen, and Eric Benjamin Seufert. News comes from Marklogic and Smartlogic, Jina AI, Meltwater and DeepReason.AI, and Strapi.

Opinion / Analysis

Blockchain explained in 50 lines of code

Don’t skip over this article if you’re not a programmer, or because you already understand how blockchains work. Software developer Viet Nguyen delivers on the title with a delightfully clear and simple explanation in both English and JavaScript. If you already understand blockchains, you may pick up some pointers for explaining it to others.

https://medium.com/geekculture/blockchain-explained-in-50-lines-of-code-1dbf4eda0201

The perilous mythology of brand marketing for digital products

…the misconception that Brand marketing sits in opposition to Performance marketing creates misalignment and confusion that can result in a Brand function that exists in parallel to a Performance marketing team. Optimally, the Brand function should sit within the Performance Marketing team and be guided by a unified measurement model.

Eric Benjamin Seufert provides a helpful framework for pulling together competing marketing strategies and tactics.

https://mobiledevmemo.com/understanding-the-role-of-brand-marketing-for-digital-products/

More reading…

All Gilbane Advisor issues

Content technology news

MarkLogic acquires metadata management provider Smartlogic

Smartlogic has deciphered, filtered, and connected data for global organizations to help solve their complex data problems.
https://gilbane.com/2021/11/marklogic-acquires-metadata-management-provider-smartlogic/

Strapi CMS v4 released

The open-source “headless” content management system CMS update enhances overall performance, introduces new query engine and plug-in APIs.
https://gilbane.com/2021/11/strapi-cms-v4-released/

Meltwater acquires DeepReason.ai

To help build one of the largest knowledge graphs of public information. The technology represents 75 years of aggregate research in Graph Reasoning.
https://gilbane.com/2021/11/meltwater-acquires-deepreason-ai/

Jina AI raises $30 million to scale open-source neural search ecosystem

Jina AI’s core project, built in the open on GitHub, users can quickly create a cloud-native neural search solution with deep learning.
https://gilbane.com/2021/11/jina-ai-raises-30-million-to-scale-open-source-neural-search-ecosystem/

All content technology news

The Gilbane Advisor is curated by Frank Gilbane for content technology, computing, and digital experience professionals. The focus is on strategic technologies. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

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Strapi CMS v4 released

November 30, 2021 /

Strapi, provider of an open-source “headless” content management system (CMS), announced the stable release of Strapi v4, including a new design system, user interface, plug-in API (application programming interface), database query engine, and improved REST and GraphQL API performance.

Strapi enables developers to build projects fast by providing a customizable API that lets them use their favorite tools. Content teams can use Strapi independently to manage all types of content and distribute it from the central CMS to any channel, including websites, mobile apps, or connected devices. With Strapi v4, Community users are able to:

  • Easily create and maintain plug-ins thanks to a new programmatic API and an inclusive Design System optimized for accessibility, thus providing a much smoother experience for both developers and content managers.
  • Quickly migrate and upgrade between different Strapi versions.
  • Give control to plug-in and application developers on data querying through a more flexible and powerful database query engine.
  • Make the REST and GraphQL API simpler, more powerful and customizable.
  • Manage the access of the Content API through API Tokens administered from the admin panel to authenticate REST and GraphQL queries.
  • Quickly spot and fix errors in applications with standardized error codes and context.

https://strapi.io

RWS embeds semantic AI capabilities in Tridion

November 30, 2021 /

RWS, provider of language, content management and intellectual property services, has embedded semantic AI within its Tridion content platform. The new semantic AI capabilities go beyond traditional approaches to personalization, delivering smart recommendations and intuitive search results that guide customers towards finding accurate answers to their queries. Tridion is an intelligent content platform that enables organizations to create, manage and deliver multilingual digital content and digital experiences to customers, employees and partners across any channel.

Companies can use these new capabilities across their digital experience and self-service platforms, and across internal systems and intranets. Semantic AI will automatically tag content and generate metadata across an organization’s pool of information, following a well-defined knowledge model. This helps ensure content is classified accurately and consistently for any touchpoint, and eases the time-consuming burden of content authors to manually tag content.

Semantic AI is available for the various components of Tridion: Tridion Sites for Web content Management, Tridion Docs for Structured Content Management and Tridion Dynamic Experience Delivery for search and headless content publishing. The new semantic AI capabilities are available through an OEM partnership with the Semantic Web Company.

https://www.rws.com/content-management/tridion/semantic-ai/

Cambridge Quantum and Honeywell Quantum Solutions merge into Quantinuum

November 30, 2021 /

Cambridge Quantum, a pioneer in quantum software, operating systems, and cybersecurity, and Honeywell Quantum Solutions, which has built high-performing quantum hardware, based on trapped-ion technologies, announced they have satisfied all of the conditions required to close the business combination and formed the new company, now called Quantinuum.

Quantinuum will globally launch a quantum cybersecurity product in December 2021, and later in 2022, an enterprise software package that applies quantum computing to solve complex scientific problems in pharmaceuticals, materials science, specialty chemicals and agrochemicals. It will also announce upgrades to the System Model H1 hardware technologies.

Honeywell will initially be the largest shareholder of Quantinuum with an approximately 54 percent ownership stake in the new company. Honeywell has also invested nearly $300 million in the new venture. Honeywell will also be a supplier to, and customer of, Quantinuum.

Quantinuum has a staff of almost 400 people, including 300 scientists, at inception, with offices in the United Kingdom, United States, Japan, and Germany. Quantinuum will maintain a European headquarters in Cambridge, UK and a North American headquarters in Colorado, US. The company will continue to be entirely platform agnostic in its choice of hardware.

https://www.quantinuum.com

MongoDB announces pay-as-you-go offering in AWS Marketplace

November 30, 2021 /

MongoDB, Inc., a modern general purpose database platform, announced that it will make it easier for customers to build, scale, and manage data-rich applications with MongoDB Atlas in AWS Marketplace in calendar Q1 2022. With the launch of a pay-as-you-go MongoDB Atlas with Free Trial in AWS Marketplace, developers will have a simplified subscription experience, and enterprises will have another way to procure MongoDB in addition to privately negotiated offers already supported on AWS Marketplace. There will be no up-front commitments required to use MongoDB Atlas on AWS, and customers will pay only for the resources they use and scale based on their needs. MongoDB is also launching the capability for customers to buy MongoDB Professional Services in AWS Marketplace at AWS re:Invent, providing enterprises with one place to implement, configure, and run MongoDB workloads.

Earlier this year, MongoDB and AWS launched integrations between MongoDB Atlas and AWS Wavelength, Amazon Kinesis Data Firehose, Amazon EventBridge, AWS PrivateLink, AWS App Runner, Amazon Managed Grafana, and more. With today’s new AWS Marketplace integrations, AWS customers can enjoy the benefits of consolidated billing via their AWS account.

https://www.mongodb.com/press/mongodb-announces-a-pay-as-you-go-offering-in-aws-marketplace

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