Curated for content, computing, and digital experience professionals

Year: 2021 (Page 1 of 44)

Optimizely launches integrated B2B Commerce & Content Cloud solution

Optimizely, a digital experience platform (DXP) provider, announced it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows the two products to be easily implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers. The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Now, B2B customers choosing to select both the B2B Commerce Cloud and Content Cloud with the new integration can:

  • Take advantage of B2B-specific features within the B2B Commerce Cloud
  • Use the Content Cloud to manage all the pages, templates, content and assets of their site
  • Benefit from an out-of-the-box, combined site search engine that searches products in the B2B Commerce catalog while searching content in the Content Cloud and combining the results
  • Manage their product catalog in B2B Commerce, but have all the products available for use in the Content Cloud
  • Build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products and orders in the B2B Commerce Cloud.

iTranslate launches API integration at Snap’s Lens Fest

iTranslate announced they will be providing their translation API on the latest update to Snap’s Lens Studio platform. The Remote Service Module of Lens Studio allows users to obtain data from external APIs and use them in their Lenses. Specifically, this module provides a scripting API to call the endpoints of an external API, in this case, iTranslate’s translation API. Developers can use the translation API in basically two ways:

  • to translate text in a Text object
  • to translate text in a Text3D object

In both use cases, developers use a provided script that translates Text or Text3D objects. To translate simple Text objects, attach the script to a Scene object that includes a Text component. After that, select the desired source and target language. For 3D objects, use the same script, attach a Scene object that contains a Text3D component, and select the source and target language again. Developers can also extend the script to more use cases.

Syncro Soft announces Oxygen Feedback version 2.0 for cloud and enterprise editions

The Oxygen Feedback commenting platform provides a simple and efficient way for your community to interact and offer feedback. It is specialized for technical documentation and can be easily integrated with Oxygen XML Editor/Author to make it more efficient for content authors to manage comments and react to community feedback. Version 2.0 of Oxygen Feedback offers new enhancements for the modern commenting platform, the most significant addition being the introduction of the organization concept in the Oxygen Feedback workflow, offering increased data security, streamlined workflows, and more customization possibilities.

The administration interface was redesigned for more efficient access to its various parts and for aggregating data and UI controls in one place. Improvements were also made to the Feedback commenting component that appears in the output (for example, the presentation of block-level comments was enhanced and there are more personalization options). This release also includes other productivity improvements, bug fixes, and security enhancements.

Gilbane Advisor 12-15-21 — Friending ML, CDP vs. CDW

I hope you’ve all had safe and pleasant holidays so far this season, and that those to come are equally happy. This will be the last issue of 2021. Our next issue will arrive January 5th, though it’s possible we’ll publish a few news items on our blog in the meantime.

This week we have content from Cassie Kozyrkov, and Scott Brinker. News comes from Adobe, MACH Alliance and Netlify and MongoDB, SnapLogic, Datadobi, and Datawords and Contentful.

Opinion / Analysis

Data, decisioning, delivery & design: A framing for the CDP vs. CDW debate

Competing and overlapping data management approaches and products complicate vertical and horizontal stack decisions, not to mention operational data control / influence, process, and budget changes. The customer data platform versus cloud data warehouse debate is especially relevant to martech stacks, but as Scott Brinker points out, also important to other domain-specific stacks. Scott zooms out and provides some really useful ways to think about the problem generally, and how to approach it.

Making friends with machine learning

This is the title of an internal full-day course created for Google employees, both technical and non-technical, recently made freely available to all. I have watched the first of the four sections and the content and delivery were spectacular. I’m looking forward to watching the rest over the holidays. Presenter Cassie Kozyrkov…

The course is designed to give you the tools you need for effective participation in machine learning for solving business problems and for being a good citizen in an increasingly AI-fueled world. MFML is perfect for all humans; it focuses on conceptual understanding (rather than the mathematical and programming details) and guides you through the ideas that form the basis of successful approaches to machine learning. It has something for everyone!

All Gilbane Advisor issues

Content technology news

Adobe introduces Creative Cloud Express

A unified task-based, web and mobile product to make it easy to create and share rich multimedia content; free to start and available to all now.

MACH Alliance announces MongoDB and Netlify as members

New membership category applies to organizations that enable MACH providers to deliver a service or technology but don’t offer a direct MACH solution.

SnapLogic updates Intelligent Integration Platform

Improvements include self-service for API consumers, enhanced support for data warehouse tools, and added features for SnapLogic Flows.

Datadobi launches multi-petabyte Starter Packs

The offering is purpose-built to bolster unstructured data management projects’ success in data-heavy, high-volume environments.

Datawords partners with Contentful

To help in-house digital teams combine technology integration and cultural expertise to facilitate the work for global customers.

All content technology news

The Gilbane Advisor is curated by Frank Gilbane for content technology, computing, and digital experience professionals. The focus is on strategic technologies. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

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Limelight releases GraphQL caching and serverless hosting for headless websites

Limelight Networks, Inc., a provider of content delivery services and AppOps at the edge, announced general availability of GraphQL functionality for its Layer0 by Limelight web application CDN. GraphQL is an important enabler of microservices-based websites, allowing web builders to make their API layer faster and easier to manage. Layer0 addresses the challenge of caching GraphQL APIs at the network edge, and supports hosting the GraphQL server in a serverless environment.

The GraphQL query language improves on traditional REST APIs and reduces the over-fetching of data, which can improve performance. It also enables teams to iterate their APIs faster without incurring versioning headaches by defining a flexible but strongly typed API between client and server. This has made GraphQL popular with developers, especially enterprise organizations using headless or API-first web architectures.

Layer0 includes everything development and DevOps teams need to implement a headless or Jamstack architecture including hosting, serverless, observability, RUM and CI/CD integration. Teams can be flexible in how they leverage Layer0. They can use it to cache their GraphQL APIs, run their GraphQL server in a serverless environment, or host their entire headless application. Layer0 also has routing options that enable teams to gradually migrate legacy applications to headless or API-first architectures.

Adobe introduces Creative Cloud Express

Adobe launched Creative Cloud Express, a unified task-based, web and mobile product that makes it easy to create and share beautiful rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners. Creative Cloud Express enables drag-and-drop content creation, empowering every user to express their creativity with just a few clicks. Creative Cloud Express offers thousands of high-quality templates, 20,000 premium Adobe fonts and 175 million licensed Adobe Stock images. Creative Cloud Express leverages Adobe Sensei, Adobe’s AI/ML framework and the technology behind Adobe’s flagship applications like Photoshop, Premiere and Acrobat. Creative Cloud Express makes it possible for everyone, independent of skill level, to make something great. Creative Cloud Express:

  • is free to start and available immediately to everyone,
  • is available on the web at and as a free app from the Microsoft Store, Google Play Store and Apple App Store,
  • is included with Creative Cloud All Apps and flagship single-app plans over $20 and is free for K-12.
  • The Creative Cloud Express premium plan with additional features is available for $9.99 per month.
  • Creative Cloud Express for Enterprise and Teams is coming in 2022.

SnapLogic updates Intelligent Integration Platform

SnapLogic announced new capabilities to its Intelligent Integration Platform. The updates and enhancements enable users across the organization to embrace self-service development, integration, and automation, to improve speed, efficiency, and productivity gains.

The latest improvements include self-service for API consumers, to enable organizations to build applications and microservices faster and manage their API ecosystem more efficiently with upcoming support for third party APIs; the ability to build data products faster and accelerate analytics projects with enhanced support for data warehouse tools; and added features for SnapLogic Flows, the company’s self-service user interface for non-technical business users. To provide the functionality needed to make this process easy for all users, SnapLogic is adding pipeline extensions, and new connections to sales and marketing endpoints such as Microsoft Dynamics for Sales, Microsoft Teams, and Microsoft SharePoint.

Customers who use Google BigQuery can now leverage SnapLogic’s visual ELT (extract, load, and transform) capabilities to push down transformations to their cloud data warehouse. Data engineers won’t have to write complex SQLs to transform data. Enhanced Snap Packs for Microsoft Azure, Amazon, and Snowflake have been added.

MACH Alliance announces MongoDB and Netlify as members

MACH Alliance announced a new category of “Enabler” membership and MongoDB and Netifly as the first two members. The new category applies to organizations that are heavily utilized by MACH organizations to deliver a MACH service or technology. They are, therefore, enabling a MACH provider but don’t offer a direct MACH solution. As such, they aren’t suited for an Alliance membership in the Vendor or System Integrator categories. While a Vendor member produces an application that enterprises can buy, an Enabler member delivers a service or technology vendors can use as part of a MACH integration.

There are two types of Enabler groups:

  • Technology Enablers are Independent Software Vendors (ISVs) that MACH vendors utilize to deliver their service. They are enabling MACH ISVs and aiding the promotion of the MACH architecture.
  • Service Enablers are service organizations that are stakeholders in MACH projects (like a specialized design agency could be) but may not have a direct involvement in implementing a MACH solution.

All Enablers are aligned to the non-functional areas of a MACH architecture. This includes, but is not limited to monitoring, data storage, cluster or container management, tracing, service meshing, API Gateways and orchestration.

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