Curated for content, computing, and digital experience professionals

Tag: WCM (Page 3 of 15)

Federal government to spend $1.4 billion on web content management and infrastructure

Before we get to the spending mentioned in the title, there is some important background to cover. In an email to the Presidential Innovation Fellows program mailing list yesterday and a blog post with Small Business Administration Administrator Karen G. Mills last week, White House CTO Todd Park reported on the progress of a pilot program, RFP-EZ, to make federal government RFPs accessible to small businesses.

In addition to making it easier for small businesses to win federal contracts, a key goal is to save the government money since small business bids are typically lower than larger organizations’. Another significant benefit is that it makes it easier for agencies to purchase from innovative small businesses (since more are bidding). In the technology space especially, small businesses provide the lion’s share of innovation.

So how is this program doing so far? From Park and Mills post:

Applying agile development principles, the Fellows team designed RFP-EZ over a six-month period, publishing the platform’s code openly on GitHub. The team then launched the pilot by posting five relatively simple website development and database contract offerings, four of which were also announced via the standard government portal, FedBizOps. On a per-project basis, bids received through RFP-EZ were consistently lower than those received through FedBizOps—19% to 41% lower, and over 30% lower on average. Bids made through RFP-EZ also showed less overall variation. In addition, during the pilot period, RFP-EZ attracted more than 270 businesses that until now had never approached the world of Federal contracting.

Graph of RFP-EZ pilot progress

Ok, now for the spending. First of all, note that the OMB says the total 2014 Federal IT budget is $77 billion. If you haven’t seen it yet the OMB IT Dashboard yet it is worth a look, and you can download a spreadsheet that has details on spending by agency and project. Park and Mills also said in their post that:

According to Office of Management and Budget’s IT Dashboard, the Federal Government will spend more than $1.4 billion on Web Infrastructure and Web Content Management Systems in FY 2014. Based on 2011 and 2012 results, we can expect about half of these projects to be under the $150,000 “Simplified Acquisition Threshold” that would make them eligible for contracting through RFP-EZ.

This may not seem like a lot at first glance, but at $150,000 each it would mean 4,666 web content management systems or web infrastructure projects it would be fairly easy for small vendors and consultants to bid on in 2014.

Presumably the numbers came from the OMB IT spending spreadsheet, but since software category definitions are fluid, to say the least, doing your own analysis would be a good idea. While our community knows that, for example, “web content management” can include or be a component of a collection of digital marketing tools for engagement or experience management, marketing automation, etc. we can’t assume all federal budgeteers do – or did when the budgets were developed.

All of this is excellent news for a substantial number of the vendors, integrators, and consultants who participate in the Gilbane Conference. It is also great news for federal government conference attendees who can more realistically do business with smaller companies who have the latest technology.

To participate in the RFP-EZ program sign-up using the very simple web form.

The Gilbane Conference is growing!

Gilbane Conference 2013, Banner, Content and the Digital Experience

 

 

 

 

Some of you may have heard there is some exciting news with regard to The Gilbane Conference.

We have entered into a partnership with Information Today, Inc. to organize and manage future conferences in this 12-year-old series. As you may know, Information Today is the publisher of KMWorld and EContent magazines along with a host of other publications and websites. Information Today also organizes the KMWorld and Enterprise Search Summit conferences, so they are on familiar ground with respect to web content management, content marketing, social media, and many other related technologies.

Information Today also publishes CRM magazine and produces the CRM Evolution conference and exhibition, which will enable us to reach out to marketers and other customer-focused professionals.

We believe the synergies between The Gilbane Conference and Information Today will assist us in producing even better and more innovative conferences in the years to come.

The resources of a larger enterprise and the personal care and attention you’ve come to know at The Gilbane Conference are what you can expect this fall.

The next Gilbane Conference will be at the Westin Boston Waterfront, December 3 – 5, 2013. We will be announcing the Boston venue and dates in the next week or two and See the new Gilbane Conference website for more information where we will be posting additional details very soon. If you are not already on our mailing list for advance information you can signup using the quick form below.

Our theme this year is Content and the Digital Experience: Manage, Measure, Mobilize, Monetize, and we’ll be continuing our vendor and analyst neutral coverage of content, marketing, and digital experience technologies for enhancing both customer and employee engagement and collaboration.

We look forward to seeing you in Boston this fall.

We would love to hear more about your interests. You can tell us more by using our more complete form. Or send us a message.

Successful Deployment of Systems of Engagement: Making it Work with the Team That Will Make it Work

Gilbane Conference Workshop: Successful Deployment of Systems of Engagement: Making it Work with the Team That Will Make it Work

Instructors: Scott Liewehr, President and Principal Analyst & Rob Rose, Senior Analyst, Digital Clarity Group
November 27th, 2012, 1:00pm – 4:00pm, at the InterContinental Boston Waterfront

We’ve all heard that enterprise marketing technology tools are really only as good as they are well-implemented. So why is it that enterprises often place much more effort into selecting the tool than they do the team that will make it work for their unique needs? Even if the deployment will be performed by the internal technology team, enterprise business managers need to make sure that the team that is going to help them realize their objectives by implementing the Web Content Management (WCM), Social, Marketing Automation, Search, and Analytics systems is ready to facilitate the new world of constant change in strategic content and web engagement. This workshop will explore proven methodologies for translating business strategies into selection criteria for both technologies and the agencies and integrators that implement them. It will prepare participants to answer critical questions that will help them ensure their enterprise technologies are successful:

  • What does my organization need to be prepared for?
  • How should I determine the optimal solutions given the many options?
  • What are the best practices for finding the best team to carry out my strategy and implement my chosen technology(ies)?
  • What responsibilities do I have for making sure the team is successful, and how can I stack the deck in my favor?

We will explore all of this and more in an entertaining, informative and actionable workshop. Led by Digital Clarity Group’s Scott Liewehr and Robert Rose, attendees will leave this workshop much better equipped to make strategic decisions about how to select and work with the team that help fulfill their vision.

See the full pre-conference workshop schedule at Gilbane Boston, then [button link=”http://gilbaneboston.com/registration_information.html” variation=”red”]Register[/button].

Gilbane Conference workshops

In case you missed it last week while on vacation the Gilbane Conference workshop schedule and descriptions were posted. The half-day workshops tale place at the Intercontinental Boston Waterfront Hotel on Tuesday, November 27, 9:00 am to 4:00 pm:

  • Insider’s Guide to Selecting WCM Technology – Tony Byrne & Irina Guseva, Real Story Group
  • Implementing Systems of Engagement: Making it Work with the Team That Will Make it Work – Scott Liewehr & Rob Rose, Digital Clarity Group
  • So You Want to Build a Mobile Content App? – Jonny Kaldor, Kaldor Group (creators of Pugpig)
  • Content Migrations: A Field Guide – Deane Barker, Blend Interactive & David Hobbs, David Hobbs Consulting
  • Social Media: Creating a Voice & Personality for Your Brand – AJ Gerritson, 451 Marketing
  • Text Analytics for Semantic Applications – Tom Reamy, KAPS Group

Save the date and check http://gilbaneboston.com for further information about the main conference schedule & conference program as they become available.

Marketing, big data, and content

“Content” in this context means unstructured data. The need to manage unstructured data is one of the main reasons big data technologies exist – the other being the need for dealing with scale and speed. This is why it is important for us to cover at our conferences. Not every company needs to build new infrastructures around Hadoop-like technologies… yet. But marketers need to manage the mostly unstructured content that is part of their world, and also process and manage the more structured analytic data that will rapidly become “big” for even small organizations, so big data technologies need to be on marketing organizations’ radar as they continue to increase their expertise and spending on technology. See yesterday’s post on Why marketing is the next big money sector in technology.

Call for Papers for Gilbane Boston 2012 now open

Proposal deadline is May 14th!

This year’s conference takes place November 27-29, 2012, at The InterContinental Boston Waterfront in Fort Point Channel & Boston’s Innovation and Seaport District.

The Gilbane conference is all about helping organizations apply content, web, and mobile technologies to increase communication and engagement with their ecosystem of customers, employees, suppliers, and partners in the most effective and efficient way possible.

This means understanding what technologies can and can’t do, what practices in applying them succeed or fail, how to effectively analyze data and apply results, and how to plan for rapid changes in market and technology evolution. Companies need to be agile and able to incorporate multiple mobile platforms with different form factors and capabilities, and also need to combine engaging content and interfaces with small devices and big data. Our program will be designed to help.

To submit a proposal for a presentation or panel please see the topics below listed for the four tracks, then read the guidelines and submit your proposal using our proposal submission form. Please feel free to suggest additional topics on the proposal form.

You can also learn more by visiting the conference website at http://gilbaneboston.comwhere you can see information from our 2011 conference.

 

Customers & Engagement track

Designed for anyone responsible for content, marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business units with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers & strategists. Topics:

  • Web content management
  • Digital marketing
  • Web and mobile analytics
  • User experience
  • Responsive design
  • Localization
  • Social marketing
  • Content strategies
  • Cross-channel marketing
  • e-commerce integration
  • Search engine strategies

 

Colleagues & Collaboration track

Designed for anyone responsible for internal websites, portals, collaboration & knowledge sharing, including, knowledge managers, product managers, project managers, IT, departments (R&D, support, mfg, financial, legal, authoring, etc.). Topics:

  • Collaboration tools
  • Social software platforms
  • Adoption strategies
  • Social media metrics
  • Knowledge sharing
  • Federated search

 

Content Technologies track

Designed for those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what’s possible and what’s coming. Topics:

  • Multilingual technologies
  • Big data
  • Big analytics
  • HTML5
  • Search
  • Semantic technologies
  • Visualization
  • Touch interfaces
  • Content migration
  • Digital asset management
  • Choosing the right technologies
  • Choosing a system integrator

 

Web & Mobile Publishing track

Designed for those responsible for content creation, management, and multi-channel/multi-lingual publishing, product managers, IT and others that need to learn about new mobile and multi-channel demands, including corporate or commercial publishers, content managers, developement managers. Topics:

  • Mobile development frameworks
  • App development strategies
  • HTML5
  • Multi-channel publishing
  • Ebook readers vs tablets
  • Tablets vs smartphones
  • Mobile publishing workflows
  • Matching content to platform

Speaker guidelines • Speaker submission form • Questions? speaking@gilbane.com

Making Search Play Well with Content Solutions

In keynote sessions at the recent Gilbane Boston Conference, three speakers in a row made points about content management solutions that are also significant to selection and implementation of enterprise search. Here is a list of paraphrased comments.

  • From Forrester analyst, Stephen Powers were these observations: 1. The promise has been there for years for an E (enterprise)CM suite to do everything but the reality is that no one vendor, even when they have all the pieces, integrates them well. 2. Be cautious about promises from vendors who claim to do it all; instead, focus on those who know how to do integration.
  • Tony Byrne of the Real Story Group observed about Google in the enterprise that they frequently fail because Google doesn’t really understand “how work gets done in the enterprise.”
  • Finally, Scott Liewehr of the Gilbane Group stated that a services firm selection is more important than the content management system application selection.

Taken together these statements may not substantiate the current state of the content management industry but they do point to a trend. Evidence is accruing that products and product suppliers must focus on playing nice together and work for the enterprise. Most tend not to do well, out-of-the-box, without the help of expertise and experts.

Nominally, vendors themselves have a service division to perform this function but the burden falls on the buyer to make the “big” decisions about integration and deployment. The real solution is waiting in the wings and I am increasingly talking to these experts, system integrators. They come in all sizes and configurations; perhaps they don’t even self-identify as system integrators, but what they offer is deep expertise in a number of content software applications, including search.

Generally, the larger the operation the more substantial the number and types of products with which they have experience. They may have expertise in a number of web content management products or e-commerce offerings. A couple of large operations that I have encountered in Gilbane engagements are Avalon Consulting, and Search Technologies, which have divisions each specializing in a facet of content management including search. You need to explore whether their strengths and expertise are a good fit with your needs.

The smaller companies specialize, such as working with several search engines plus tools to improve metadata and vocabulary management so content is more findable. Specialists in enterprise search must still have an understanding of content management systems because those are usually the source of metadata that feed high quality search. I’ve recently spoken with several small service providers whose commentaries and case work illustrate a solid and practical approach. Those you might want to look into are: Applied Relevance, Contegra Systems, Findwise, KAPS Group, Lucid Imagination, New Idea Engineering, and TNR Global.

Each of these companies has a specialty and niche, and I am not making explicit recommendations. The simple reason is that what you need and what you are already working on is unique to your enterprise. Without knowledge of your resources, special needs and goals my recommendations would be guesses. What I am sharing is the idea that you need experts who can give value when they are the right experts for your requirements.

The guidance here is to choose a search services firm that will move you efficiently and effectively along the path of systems integration. Expertise is available and you do not need to struggle alone knitting together best-of-breed components. Do your research and understand the differentiators among the companies. High touch, high integrity and commitment for the long haul should be high on your list of requirements – and of course, look for experience and expertise in deploying the technology solutions you want to use and integrate.

Next month I’ll share some tips on evaluating possible service organizations starting with techniques for doing research on the Web.

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