Bloomreach, an agentic platform for personalization, introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces, powered by its AI-powered search solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions. The feature transforms product-listing pages into dynamic, story-driven experiences, showcasing Bloomreach’s connected suite. Personalized Media in-Grid brings the compound value of the platform to life, uniting placement, personalization, and conversation inside the shopping journey.
Today’s product-listing pages are largely static and transactional. Personalized Media in-Grid changes that by allowing retailers to insert videos, images, buying guides, seasonal promotions, and cross-sell messages between products on search and category pages. With slot selection, in-context preview, audience targeting, and scheduling capabilities, merchandising teams can manage and optimize content, and
- Blend storytelling with commerce: Insert rich media, buying guides, promotional banners, and cross-sell content directly into product grids at specific slots.
- Manage content: Apply rules globally across queries or categories, preview in context, and schedule campaigns..
- Target specific audiences: Deliver tailored messages by integrating with Bloomreach Engagement for segmentation and 1:1 personalization, and with Bloomreach Clarity for conversational experiences.
- Measure impact: Track performance through Discovery’s built-in analytics and extend reporting through Engagement dashboards.
https://www.bloomreach.com/en/news/2025/bloomreach-unites-search-storytelling-and-personalization/

