Category: Marketing & e-commerce (Page 2 of 74)

HubSpot launches Breeze, updates Marketing & Content Hubs

September 18, 2024 / NewsShark

HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub. Featured releases:

Breeze, HubSpot’s AI to power the customer platform. Breeze includes:
- Copilot, HubSpot’s AI companion to make work easier.
- Four Breeze Agents to get work done fast, including Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution:
- Data enrichment pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
- Buyer intent to help customers identify which prospects are best fit.
- Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
Updates to Marketing Hub and Content Hub including tools:
- to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio and written content.
- like Lead Scoring to find high engagement, high-fit prospects, and Google Enhanced Conversions to leverage first-party conversion data from HubSpot.
- to measure impact like the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place and get results faster.

https://www.hubspot.com/company-news/fall24-spotlight

Adobe Experience Cloud updates help personalize and measure AI-generated content

September 16, 2024 / NewsShark

Adobe announced innovations across Adobe Experience Cloud to help brands unlock value with AI-generated content and demonstrate business impact by matching AI-generated content with customer preferences, while creating a feedback loop through actionable insights. These AI innovations address pain points in brands’ content supply chains by ensuring that campaigns can be adjusted and optimized in real time. Real-time experimentation capabilities on the web will direct visitors towards AI-generated variants that are driving the best conversion.

Adobe Content Analytics: Now in beta, Adobe Content Analytics within Customer Journey Analytics (CJA) provides attribute-level insights on content spanning platforms such as web and mobile. Users can bring these insights directly into CJA, providing a holistic view of the customer journey.
AI Assistant Content Accelerator in Adobe Journey Optimizer (AJO): Now generally available, AI Assistant Content Accelerator in AJO allows marketers to generate on-brand marketing assets for channels including email, SMS while having it optimized for certain target audiences based on language, tone and content type.
Adobe Experience Manager (AEM) Edge Delivery Services, Self-Learning Experimentation: For AI-generated content variations, such as text or images on a web page, brands will be able to drive real-time experimentation with AEM Edge Delivery Services.

https://news.adobe.com/news/news-details/2024/Adobe-Unveils-Innovations-in-Adobe-Experience-Cloud-for-Brands-to-Personalize-and-Measure-AI-generated-Content/default.aspx

Brightcove unveils Brightcove AI Suite

September 12, 2024 / NewsShark

Brightcove, a streaming technology company, announced the introduction of the Brightcove AI Suite. The new AI-powered capabilities will address growth-driving and cost-saving needs, including content creation, audience growth and engagement, increased revenue, and improved business efficiency.

Brightcove AI Suite integrates into Brightcove’s video cloud platform and launches with five AI-powered solutions: AI Content Multiplier, AI Universal Translator, AI Metadata Optimizer, AI Engagement Maximizer, and AI Cost-to-Quality Optimizer. Brightcove is using models from Anthropic, AWS, and Google, and integrating AI solutions from CaptionHub and Frammer. Brightcove will initially focus on:

Content Creation: The AI Content Multiplier uses Gen AI to automate time-consuming tasks. The AI Universal Translator delivers translations across 130 languages with the ability to fine-tune.
Content Management and Optimization: will accelerate workflows and simplify managing content libraries, and turning them into a foundational data layer optimized for large language models (LLMs). AI Metadata Optimizer generates descriptions and transforms content into searchable and AI-optimizable data sets.
Content Engagement and Monetization: Brightcove AI Engagement Maximizer delivers automated video interactivity, personalization, and recommendations. AI Revenue Maximizer optimizes ad placements and durations.
Quality and Efficiency: AI Cost-to-Quality Optimizer drives down the cost of encoding, storage, and content delivery without sacrificing the viewer experience.

https://campaigns.brightcove.com/ai-solutions/

SearchStax and Magnolia partner on personalized search solutions

September 9, 2024 / NewsShark

SearchStax, a Search Experience Company, and Magnolia, a composable digital experience platform (DXP), announced a technology partnership to help marketing teams to deliver modern, personalized search experiences while driving marketing agility.

This strategic partnership merges the search capabilities of SearchStax Site Search with Magnolia’s flexible, enterprise-grade DXP, offering marketers and developers the tools they need to create next-level digital experiences throughout the customer journey. Combining SearchStax’s advanced search technology with Magnolia enables organizations to enhance website performance and user engagement by providing visitors with fast, accurate, and contextually relevant search results.

The integration module allows Magnolia managed content to be fed into the SearchStax index, augmenting the search experience for end users. The improved search results surface Magnolia content, such as editorial, campaign, FAQs and other relevant assets. This enhances the website search experience, reduces “no result” searches and increases conversions.

Customers can now adopt SearchStax within their Magnolia DXP, and teams from both companies are ready to assist with implementation and optimization.

https://www.searchstax.com ■ https://www.magnolia-cms.com

Optimizely launches SaaS CMS

July 16, 2024 / NewsShark

Optimizely, a digital experience platform (DXP) provider, announced the launch of its SaaS CMS, featuring the all-new Visual Builder. The new products provide customers the ability to choose between SaaS and PaaS solutions depending on their organizational and business needs.

Visual Builder lets marketers build personalized experiences with a sleek interface, customizable elements, and an interactive preview that are designed to bolster engagement and conversion. Visual Builder removes technical barriers to creating dynamic content, and encourages content reuse.

With the suite of CMS capabilities, marketers can spend less time relying on developers and instead focus on creativity and:

Drag, drop and customize layouts with ease for seamless brand alignment.
Easily structure and configure content to drive engaging user journeys and deliver the right message at the right time.
Centralize management of websites, apps and more, all in one place.
Drive content reuse and efficiency with blueprints.
Tailor approval processes to fit team dynamics and project needs.

Today’s announcement also includes expanding the capabilities of Optimizely Graph, a set of APIs that enables digital teams to easily access and repurpose content from multiple sources and deliver it everywhere. The solution now offers faceted and fuzzy search functionalities.

https://www.optimizely.com/products/content-management

Contentstack updates personalization tools

June 5, 2024 / NewsShark

Contentstack, a creator of the Headless CMS and the Composable DXP category, announced a new solution to address personalization challenges for digital marketers: an overreliance on IT, generic AI content, and manual processes that impede scale. Contentstack’s solution includes new features that are integrated within the headless CMS as well as “no-fail promise” customer support services:

Personalize – An A/B/n testing and segmentation engine that removes obstacles tied to the implementation and operationalization of personalized content.
Brand Kit– A writing assistant that produces brand-relevant, AI-generated content at scale to align with the brand’s style, messaging, and defined Voice Profiles.
New extensions for Contentstack Automate – Teams can now develop fully automated sequences to address the complete lifecycle of personalized content and experiences.
Expanded Academy and new AI Accelerator program– Additional tools, training, and support to help achieve success on practical AI use cases within weeks.

Brand Kit sits on top of AI Assistant, the native LLM launched last year. It allows marketers to create high-quality, AI-generated content specific to the brand across all channels and platforms. The process is also fully automated via new AI connectors within Contentstack Automate.

https://www.contentstack.com/solutions/personalization

Siteimprove launches new product features

May 29, 2024 / NewsShark

Siteimprove, a platform to help brands stand out with accessible, high-performing digital content experiences, launched new capabilities designed to turn large amounts of data into actionable, easy to understand insights, increase cross-organizational collaboration, facilitate confident decision making, and deliver tangible outcomes. Today’s launch includes four initiatives:

Top Paths – To identify high-performing content
- With Top Paths, marketers can understand the impact of their content on conversion metrics to focus on what moves the needle.
Visitor Engagement Score – the Digital Certainty Index (DCI)score of engagement
- 95 percent of website visits are non-converting, but that doesn’t mean they fail to deliver value. With Visitor Engagement Score, marketers can now measure visitor engagement with their content beyond conversions to better understand the full impact of their organizations’ across the customer journey.
No-Code Event Tracking – event configuration without the hassle
- With No-Code Event Tracking, marketers can now set up events quickly, with full transparency without technical expertise.
Sites Progress – tell a convincing and accurate story of the progress across your entire website
- With Sites Progress, digital marketing teams can now understand and communicate the progress the teams are making, across all the sites, by consolidating data in a single, easy-to-understand view.

https://www.siteimprove.com/hello/new-and-siteimproved-2024-q2-product-release

Progress releases Sitefinity 15.1

April 10, 2024 / NewsShark

Progress, a provider of infrastructure software, announced new capabilities and enhancements in the latest release of Progress Sitefinity. Building on existing AI support throughout the platform, Sitefinity 15.1 introduces AI-powered conversion propensity scoring, AI-powered content classification for faster content editing and improved customer data modeling, enabling higher ROI and productivity. Additionally, new support for ASP.NET Core in .NET 8 provides flexibility to engineering teams, enabling them to develop and deploy using any platform.

New AI Propensity Scoring for Conversions: Progress Sitefinity Insight customer data platform (CDP) automatically identifies high/medium/low segments for each conversion, helping to refine audience segmentation and activate users. New Sitefinity Insight features also include streamlined rules management for persona and lead scores, additional and enriched data export options, automatic tracking of outbound clicks and improvements to the chatbot-based Insightful Assistant.
AI-Assisted Content Classification: Integrated with the rich text editor and available for static content types, dynamic modules and media items, this new tool delivers AI suggestions for classification built upon existing taxonomy and can help hone content performance by increasing discoverability, reusability and relevance.
Page Editing Experience Enhancements: The exposed widget toolbox embedded in the new page editor improves page editing and accelerates publishing.

https://investors.progress.com/news-releases/news-release-details/progress-announces-advanced-ai-capabilities-accelerate-delivery

Category: Marketing & e-commerce (Page 2 of 74)

HubSpot launches Breeze, updates Marketing & Content Hubs

Adobe Experience Cloud updates help personalize and measure AI-generated content

Brightcove unveils Brightcove AI Suite

SearchStax and Magnolia partner on personalized search solutions

Optimizely launches SaaS CMS

Contentstack updates personalization tools

Siteimprove launches new product features

Progress releases Sitefinity 15.1

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