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Category: Marketing & e-commerce (Page 2 of 76)

Adobe brings Photoshop to iPhone & expands web version

February 25, 2025 /

Adobe announced it is bringing Photoshop to mobile and expanding the web experience, with Photoshop on iPhone available today and Android coming later this year. The new mobile app is designed for a new generation of image and design enthusiasts to the potential of Photoshop in an easy-to-use mobile interface. Photoshop’s new app brings existing customers the ability to make edits anywhere.

Adobe’s new Photoshop Mobile and Web plan delivers more advanced image editing and design capabilities to mobile and web creators, including tools for precise selections, targeted adjustments, advanced color corrections, expanded access to commercially safe AI with Firefly-powered generative AI tools, full format support for opening and editing any Photoshop document and more. The new offering allows creators to work on the same project across devices.

Photoshop is also introducing a new Photoshop Mobile and Web plan which enables more creative power and precision with expanded access to Photoshop on the web and advanced editing features on mobile.

The free Photoshop mobile app offers premium upgrades through a new Photoshop Mobile and Web plan at $7.99/month or $69.99/annually, which includes additional features on mobile and iPad, along with access to Photoshop on the web.

https://news.adobe.com/news/2025/02/photoshop-mobile-web

Sprinklr announces new integration with Bluesky for insights and publishing

February 13, 2025 /

Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, today announced a new integration with Bluesky for insights and content publishing. The partnership allows Sprinklr customers to integrate Bluesky into global marketing and insights strategies. 

The rapid growth and engagement levels on Bluesky led Sprinklr customers to ask Sprinklr to help them seamlessly integrate the platform into their global strategies.

Customers can now leverage the Sprinklr platform to engage audiences on Bluesky, deliver consistent content, track key metrics, and gather insights to inform brand strategies. Bluesky provides a unique level of control to users over their experiences on the platform. This approach is important and differentiating, as it leads to strong communities tailored toward shared interests. The community on Bluesky is organic and highly engaged, and if brands can create content that engages users in an authentic way, they can get a massive return. With this new API integration, Sprinklr offers customers the ability to:

  • Create, manage, and publish content to Bluesky through Sprinklr
  • Include Bluesky data in social listening dashboards and research
  • Track Broader analytics and insights to inform business strategy

For more information on integrating Bluesky into your social channel strategy, visit the Sprinklr website or contact your Sprinklr representative. 

https://www.sprinklr.com

Brightcove launches AI Content Suite

January 29, 2025 /

Brightcove, a video engagement platform company, announced the launch of its AI Content Suite, the company’s first official general availability release following a customer pilot program in 2024. The suite introduces a range of AI-powered tools to increase the impact of video content, improve business productivity, make it an easier experience for content creators to get more from their content, and drive greater engagement across their audiences. 

The Brightcove AI Content Suite includes three AI-powered capabilities – content creation, metadata optimization, and translation – which simplify video content production by automating the creation and optimization processes. Features:

  • Rapid, automated conversion of long-form content into engaging short-form clips, highlight reels, and theme-based chapters to maximize reach across channels
  • Conversion of horizontal video content into vertical formats to extend engagement with mobile viewers and across social platforms
  • Enhanced discoverability through auto-generated metadata (including titles, tags and descriptions), ensuring audiences find and engage with relevant content
  • Universal translation capabilities to dozens of languages to extend global reach and make content more accessible (coming soon).

Brightcove ensures tools in the AI Content Suite are backed by its security framework and pledges to never use customers’ content or personal data to train AI models without explicit consent. 

https://www.brightcove.com/company/press/brightcove-launches-ai-content-suite-ga/

Contentstack acquires Lytics

January 8, 2025 /

Contentstack, a composable digital experience platform (DXP) provider, today announced its acquisition of Lytics, a real-time customer data platform. The acquisition, which closed in December of 2024, brings comprehensive audience insights, content analytics and profile management to the Contentstack platform, unlocking real-time personalization for known and unknown users. Major global brands including Kraft Heinz, Mondelez, Glassdoor, Universal Music Group, LiveNation, Clorox and Ancestry will join the Contentstack customer community. 

With the Lytics acquisition, Contentstack addresses the actionable first-party data activation side of the equation. The technology gives brands:

  • Real-time engagement data and audience insights for both known and unknown visitors.
  • The ability to easily create audience profiles and segments out-of-the-box.
  • A data activation layer that enables users to access and understand customer data and send it across preferred channels instantly.

The Lytics acquisition creates a combined entity with over 500 customers and 500 employees.

https://www.contentstack.com ■ https://www.lytics.com

Brightcove partners with Acquia

December 18, 2024 /

Brightcove, a streaming technology company, is sharing enhancements to its platform through strategic partnerships to enhance the video content creation, distribution and monetization, and to help customers build more cohesive, easy-to-deploy martech stacks.

The relationship with Acquia is part of a broader initiative to co-sell and co-market integrated solutions that drive mutual customer success. For example, Brightcove has been able to grow its enterprise customer base across industries, including financial services, healthcare, travel and tourism, and technology, as well as media companies. With Brightcove’s capabilities integrated within Acquia’s DAM (digital asset management) and the Drupal CMS, system integrators and agency partners have a video solution to add to these digital experience platform (DXP) practices, especially for clients who leverage video as a critical part of their digital strategy. 

Brightcove’s integration with Acquia DAM centralizes the storage and management of images, videos and documents, improving content deployment speeds. Brightcove’s APIs further extend the reach of Acquia’s capabilities, including the Brightcove Video Connect for Drupal. Customers can manage Brightcove video and players in their Drupal site from a single interface. Together, Brightcove and Acquia allow for a broader distribution of interactive video experiences that increase viewer engagement, and optimize marketing outcomes.

https://www.brightcove.com/en/company/press/brightcove-partners-with-acquia-to-benefit-customers

RWS releases Tridion Sites 10.1

December 17, 2024 /

RWS, a provider of technology-enabled language, content and intellectual property solutions, announced the availability of Tridion Sites 10.1. The latest version of RWS’s web content management platform includes several new features that enable more granular control and management of global content, multilingual marketing campaigns and digital experiences. New features include:

  • Sophisticated localized brand control: Enhanced BluePrinting capability enables more precise control over localized content. Marketers can rapidly and centrally create and update global digital experiences while delegating control over local campaigns to in-country teams.
  • Improved localization with new Context Views for translators: Allows internal and external translation teams to better understand the context of their translations by directly viewing the web page they are translating and follow localization guidance from the web team.
  • More connectors and partners: As a composable Digital Experience Platform (DXP), Tridion Sites offers access to more connectors and partners, helping organizations build feature rich digital customer experiences while leveraging the latest innovations in AI, generative AI, digital asset management, governance and compliance.

New integrations and partnerships include TravelLaunch Pro from Lux Interactive; AAAnow .ai for website quality, compliance and accessibility; and ai12z, for AI-powered digital assistants.

https://www.rws.com/about/news/2024/rws-launches-latest-version-tridion-sites

Brightcove launches Marketing Studio for Sales

November 14, 2024 /

Brightcove launched Brightcove Marketing Studio for Sales, for global sales teams to easily create and deploy personalized video content. The video engagement platform gives companies control over brand and quality standards while providing unified measurement and insights across content and touch-points. Sales teams can create personalized video experiences for prospects and customers without needing video production expertise. 

  • Centralized brand management: Create and control centrally managed video templates with embedded brand guidelines and streamlined approval processes.
  • Integration: Aligns with existing martech stacks, workflows, and processes, for rapid adoption by sales teams.
  • Scalable video personalization: Publish videos on branded landing pages and social platforms, and with Brightcove’s AI Universal Translator (expected availability January 2025) sales can engage global audiences in over 130 languages.
  • User-friendly video creation: The platform’s user-friendly tools allow sales teams to record new content, swap footage, add voiceovers, include music and graphics, and implement interactive elements.
  • Enhanced engagement and analytics: Built-in video analytics deliver insights into prospect engagement, completion rates, and impressions.

Brightcove Launches Marketing Studio For Sales, Putting Video In The Hands Of Global Sales Teams To Drive Engagement And Accelerate Business Results

Coveo partners with Shopify

October 31, 2024 /

Coveo, an enterprise AI platform that brings AI Search and generative AI to every point–of-experience, announced they have partnered with Shopify to bring its commerce AI capabilities to Shopify enterprise customers.

Coveo will give Shopify enterprise merchants the ability to manage AI models and strategies for search relevance and semantic precision, personalization, recommendations and generative shopper experiences, enabling AI-powered product discovery and dynamic session optimization to drive higher conversion, revenue and margins within large scale and complex B2B, B2C and D2C businesses. Shopify merchants will have access to:

  • Search: Query suggestions, personalized 1:1 results, partial part # match, cross-reference lookups, powered by AI and semantics.
  • Personalization: with real-time individualized AI-powered search results creating a relevant experience for known or anonymous visitors.
  • Recommendations: Product and content recommendations augmented in-session based on real-time shopper behavior and intent cues.
  • Indexing: Unified indexing enables product discovery, regardless of catalog complexity.
  • Generative Experiences: Guided advisory experiences educating customers on products and putting retailers’ content to work in the discovery journey.
  • AI and ML Models: Deliver solutions for your shopper journey; from query suggestions to personalized and business-aware ranking.
  • Merchandising and insights: Controls to schedule campaigns, drive experimentation and apply business rules on top of AI.

https://www.coveo.com/en/integrations/shopify-search

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