The Gilbane Advisor

Curated for content, computing, and digital experience professionals

Category: Content creation and design (Page 2 of 63)

Technologies and strategies for authoring and editing, including word processors, structured editors, web and page layout and formatting, content conversion and migration, multichannel content, structured and unstructured  data integration, and metadata creation. 

Magnolia integrates Magnolia DXP with Veeva Vault PromoMats

September 30, 2024 /

Magnolia announced a new connector to integrate compliant content in Veeva Vault PromoMats with the Magnolia Digital Experience Platform (DXP). The connector allows marketing teams to create and edit healthcare professional (HCP) portals, brand sites, and patient portals in the Magnolia DXP using medical, legal, and regulatory (MLR) approved assets from Vault PromoMats. Mutual life sciences customers can streamline content management and deliver compliant promotional materials faster across channels.

The Magnolia DXP integrates DAM, CMS, CDP, CRM, and analytics systems to consolidate a commercial organization’s digital ecosystem onto a single interface. Marketing teams use their preferred systems, while giving biopharma companies a common way to create digital content and experiences across brands. The Magnolia connector unifies authoring in the Magnolia DXP and simplifies content reuse, claims management, and publishing in different portals and websites.

With the Magnolia DXP configured with Veeva login credentials, marketers can access MLR-approved product claims, images, text, and modular assets in Vault PromoMats from Magnolia for smoother content authoring and publishing on multiple channels. Vault PromoMats remains the single source of truth, updates are made in real time so that portals, sites, and applications built in Magnolia always display the latest compliant content.

https://www.magnolia-cms.com

Ai2 launches family of open multimodal models

September 25, 2024 /

The Allen Institute for AI (Ai2) announced the launch of Molmo, a family of state-of-the-art multimodal models. This family includes our best Molmo model, closing the gap between close and open models, an open, efficient, and powerful multimodal model. Currently, most advanced multimodal models can perceive the world and communicate with us, Molmo goes beyond that to enable one to act in their worlds, unlocking a new generation of capabilities, from sophisticated web agents to robotics:

  • Exceptional image understanding: Molmo can accurately understand a wide range of visual data, from everyday objects and signs to complex charts, messy whiteboards, clocks, and menus.
  • Actionable insights: To bridge the gap between perception and action, Molmo models can point to what they perceive, empowering capabilities that require spatial knowledge. Molmo can point to UI elements on the screen, enabling developers to build web agents or robots that can navigate complex interactions on screen and within the real-world.

Molmo was designed and built in the open and Ai2 will be releasing all model weights, captioning and fine-tuning data, and source code. Select model weights, inference code, and demo are available, providing open access to enable continued research and innovation in the AI community.

https://molmo.allenai.org/blog

Contentstack adds visual building capabilities to CMS

September 24, 2024 /

Contentstack, a composable digital experience platform (DXP) and Enterprise Headless CMS, announced native visual building capabilities to its platform. Visual Builder’s experience-building capabilities accelerate workflows for marketers. Marketers can now see their work, present and future, in a headless environment. With Contentstack, teams can now natively visualize:

  • Composability across vendors (e.g. pulling content from a DAM + CMS)
  • Personalization and audience impersonation
  • Generative AI authoring
  • Future iterations of their digital properties

As more organizations adopt Headless CMS technology and composable architectures to support the demands of modern marketing, the need for business users to be able to visualize their work has steadily increased. Digital experience creation moved to the back end, leading to complicated planning and trial-and-error processes. Contentstack’s Visual Builder offers a full set of tools for users to create and see their work in real time, across any persona.

Developers and designers will also be able to build components and layouts with drag-and-drop functionality, maintaining firm guardrails around how a content author’s work will look.

https://www.contentstack.com/platforms/visual-building

MindsDB launches conversational enterprise-ready AI

September 24, 2024 /

MindsDB announced the launch of Minds, a turnkey, private conversational AI designed to reason and orchestrate across real-time and historical enterprise data to answer questions for AI applications and agents.

With Minds, developers can move from prototyping to building production-ready AI applications in weeks, without requiring specialized AI expertise. These applications can reason and understand user requests in natural language, including use cases for conversational search, analytics, and triage.

Minds answer questions across complex and diverse data environments. Minds perform transparent semantic query planning, showing users how they “think” through answering questions, as follows:

  • Minds are natural language fluent and understand user intent through conversation.
  • Based on that intent, Minds select the best data sources across databases, data warehouses, file systems, and applications, providing a unified view of an organization’s data.
  • Minds then translate the question into a plan of queries, optimized and federated across the chosen data sources.
  • Minds are also capable of applying calculations, such as sorting or structuring, needed to deliver the right answer.

Available as a turnkey, private solution, Minds ensure security, privacy, and regulatory compliance. Minds operate securely across any cloud or on-premises environment via Nvidia NIMs, and can be deployed serverlessly in MindsDB’s cloud.

https://mindsdb.com/newsroom/mindsdb-launches-conversational-enterprise-ready-ai-that-shows-you-how-it-thinks

HubSpot launches Breeze, updates Marketing & Content Hubs

September 18, 2024 /

HubSpot launched Breeze, its embedded AI with new Copilot and Agents; Breeze Intelligence for data enrichment; and updates to Marketing Hub and Content Hub. Featured releases:

  • Breeze, HubSpot’s AI to power the customer platform. Breeze includes:
    • Copilot, HubSpot’s AI companion to make work easier.
    • Four Breeze Agents to get work done fast, including Content Agent, Social Media Agent, Prospecting Agent and Customer Agent.
  • Breeze Intelligence, HubSpot’s data enrichment and buyer intent solution:
    • Data enrichment pulls from a database of over 200 million buyer and company profiles to enrich company and contact records in HubSpot’s Smart CRM.
    • Buyer intent to help customers identify which prospects are best fit.
    • Form shortening to increase conversion by automatically adding information Breeze Intelligence already knows.
  • Updates to Marketing Hub and Content Hub including tools:
    • to capture attention like Content Remix for video, which uses AI to turn a single video into a full campaign of clips, audio and written content.
    • like Lead Scoring to find high engagement, high-fit prospects, and Google Enhanced Conversions to leverage first-party conversion data from HubSpot.
    • to measure impact like the new Marketing Analytics Suite, which brings all marketing metrics and reporting in one place and get results faster.

https://www.hubspot.com/company-news/fall24-spotlight

DeepL announces glossary generator

September 18, 2024 /

DeepL, a global Language AI company, announced updates to its glossary feature, which is a tool that enhances translation consistency and accuracy by enabling professionals and companies to personalize translations for specific terms. The tool now offers a smart glossary generator, which helps simplify and speed up the process of creating glossaries for translations. Expanded capabilities:

  • An AI-powered glossary generator: DeepL’s new glossary generator is a tool enabling teams to create custom translation glossaries with a simple file upload. Previously translated files can be leveraged to generate entries for personalized DeepL glossaries, reducing manual work and enhancing efficiency.
  • Expanded glossary language functionality: Glossary now supports Korean, Danish, Swedish, Norwegian, and Romanian translations, bringing the total number of languages to 16.
  • More convenient access across DeepL platforms: Users can access and apply the glossary within the DeepL browser extensions for Chrome and Edge, enabling consistent translations across the web, including Google Workspace applications. The glossary can also be applied within DeepL for Microsoft 365 integrations, including Word, Outlook, and PowerPoint, and be accessed through DeepL’s web browser, desktop apps, and API.

DeepL’s glossary generator is now available to Pro Advanced and Ultimate subscribers with support for TMX/DOCX/PDF files.

https://www.deepl.com/en/translator

Brightspot announces latest version of their content management system

September 17, 2024 /

Brightspot, a content management platform, debuted its latest version. With tech stack integrations and AI features that speed up creation time the latest version streamlines content workflows. Brightspot aims to transform the way organizations create content, and the way content creation impacts organizations. Capabilities include:

  1. Smarter, faster, safer content creation with AI – Brightspot’s new AI features alleviate the frustrating search journey and content generation process. Customers can use AI to create content with AI governance tools with customizable permissions, AI tracking, and analytics. Brightspot also supports the creation of custom AI solutions.
  2. Breaking down silos between teams and tech – From automatic task creation in Asana to ticket generation in Jira whenever an action is triggered in the CMS, Brightspot connects workflows and business applications to orchestrate work across technical and non-technical users, and increase compatibility across your tech stack.
  3. Intuitive work environment for every type of user – The platform provides an easy-to-navigate interface that simplifies the process of creating and executing workflows.
  4. Flexible framework for your organization – Brightspot prioritizes extensibility, building out bespoke functions that have no dependency on development or coding capabilities to integrate AI or connect tech stacks that reflect their organization’s processes, and stimulate productivity across functions.

https://www.brightspot.com

Adobe Experience Cloud updates help personalize and measure AI-generated content

September 16, 2024 /

Adobe announced innovations across Adobe Experience Cloud to help brands unlock value with AI-generated content and demonstrate business impact by matching AI-generated content with customer preferences, while creating a feedback loop through actionable insights. These AI innovations address pain points in brands’ content supply chains by ensuring that campaigns can be adjusted and optimized in real time. Real-time experimentation capabilities on the web will direct visitors towards AI-generated variants that are driving the best conversion.

  • Adobe Content Analytics: Now in beta, Adobe Content Analytics within Customer Journey Analytics (CJA) provides attribute-level insights on content spanning platforms such as web and mobile. Users can bring these insights directly into CJA, providing a holistic view of the customer journey.
  • AI Assistant Content Accelerator in Adobe Journey Optimizer (AJO): Now generally available, AI Assistant Content Accelerator in AJO allows marketers to generate on-brand marketing assets for channels including email, SMS while having it optimized for certain target audiences based on language, tone and content type.
  • Adobe Experience Manager (AEM) Edge Delivery Services, Self-Learning Experimentation: For AI-generated content variations, such as text or images on a web page, brands will be able to drive real-time experimentation with AEM Edge Delivery Services.

https://news.adobe.com/news/news-details/2024/Adobe-Unveils-Innovations-in-Adobe-Experience-Cloud-for-Brands-to-Personalize-and-Measure-AI-generated-Content/default.aspx

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