The Gilbane Advisor

Curated for content, computing, data, information, and digital experience professionals

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Contentstack partners with Conscia

March 7, 2022 /

Conscia, provider of the Digital Experience Graph (DXG), has been accepted into Contentstack’s Catalyst Program. Contentstack will be working with Conscia to bring headless personalization to their existing and prospective Content Experience Platform (CXP) customers. Conscia’s API-first DXG orchestrates personalized content across all customer touchpoints from a central point of control, giving business teams an intuitive way to manage personalization logic. Conscia and Contentstack are aligned on the principle that the logic for who sees what content on what channel and how that content is rendered on a specific screen, is a presentation concern, not that of the underlying content.

Conscia separates experience management from content management and sits on top of content sources such as CMSs, Commerce and Search platforms. UX and Marketing teams can get a channel, market, brand, and campaign centric view of the experience, and control the personalization logic without cluttering the content with ambiguous tags and/or hardcoding this logic on the front-end.

https://www.conscia.ai/ ■ https://www.contentstack.com

Yext launches program to bring AI search to startups

March 3, 2022 /

To be eligible for the program, startup companies must be under five years old with less than $5 million of funding. Once accepted, they will receive credits valuing $35,000 to build Yext-powered AI search experiences, whether that is consolidating their information into a knowledge graph, integrating search into their own web experiences, or building SEO-friendly landing pages.

Regardless of the experience they choose to build, startups in the program will have access to all of the technology they need to get started, including unlimited data storage, Yext’s application programming interface (API), software development kit (SDK), learning management system (LMS), and more. Additionally, members will become part of Yext’s startup community, which offers networking opportunities with founders, events in the form of workshops and webinars, and dedicated product specialists for support. To introduce more startups to the new program, Yext is working in tandem with more than 20 program partners, including Zendesk, Hubspot, Sequoia, Primary VC, and Betaworks.

Eligible startups can use the code Yext<3sStartups, valid until March 31, 2022, on the application page to get started with scaling their digital presence and engagement with Yext.

https://hitchhikers.yext.com/programs/startups/

Digital asset management platform Bynder acquires GatherContent

March 3, 2022 /

Digital asset management (DAM) platform vendor Bynder has acquired GatherContent, a content operations platform, to expand its footprint in the digital ecosystem and provide a comprehensive platform for delivering content that creates powerful digital experiences. With the acquisition of GatherContent, Bynder will add collaborative workflow and editorial processes for content creation capabilities to its centralized platform to help teams across industries manage the entire content creation lifecycle, from visual production, through text creation into approved structured content ready for distribution to all channels across an omnichannel strategy.

GatherContent helps stakeholders across the process make sure content gets created, reviewed, and approved as quickly as possible. Uniting GatherContent and Bynder DAM removes the silos between content operations and DAM and offers marketers:

  • A centralized platform for content teams to collaborate on creating structured content combining text and digital assets
  • The ability to use templates and reusable components to scale up production of text content
  • Custom workflows, allowing teams to maintain confidence in the quality of content as they scale up
  • The capability to deliver content towards all channels used for your customer experience

GatherContent will be a standalone product within the Bynder product portfolio as GatherContent by Bynder.

https://www.bynder.com/en/press-media/bynder-acquires-content-operations-platform-gathercontent/

Searchspring launches ecommerce accelerator

February 25, 2022 /

Searchspring, a provider of site search, merchandising and personalization, is supporting entrepreneurship through the rollout of two initiatives: discounted access to ecommerce technology for certified minority- and women-owned business enterprises (MWBEs) and accepting applications for a new Searchspring Ecommerce Accelerator program.

Designed to support the growth of pre-revenue and early-stage ecommerce companies, the Searchspring Ecommerce Accelerator helps brands with the technical capabilities required to become competitive. The program focuses on driving improved online-shopping experiences, greater conversion, increased satisfaction, and customer lifetime value. Searchspring supports the ecommerce sites of hundreds of established retailers – in being accepted into the Searchspring Ecommerce Accelerator, participating brands will enjoy the same search, category merchandising and personalization platform, at a fraction of the cost. The program includes:

  • Discounted access to the search, merchandising and personalization platform for 12 months
  • White-glove implementation with a dedicated onboarding specialist and account manager
  • Quarterly Accelerator meet-ups focused on trending ecommerce topics
  • Access to exclusive content and best practices via the Searchspring Academy.

Visit the Searchspring website to learn about the Ecommerce Accelerator program. MWBEs interested in gaining discounted access to Searchspring technology should contact the Searchspring sales team to begin the conversation.

https://searchspring.com

Bounteous announces Customer Data Platform offering with Acquia

February 24, 2022 /

Bounteous announced it’s collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages. In order to help create effective customer engagements at all stages of the journey, Bounteous has rolled out a solution based on Acquia CDP that unifies customer profiles to deliver more personalized messaging and provide a unique cross-channel experience for customers. This solution helps marketing organizations deliver more relevant customer experiences by leveraging customer data and machine learning from the very start.

Acquia Customer Data Platform helps unlock customer data to generate rich insights that drive engagement. With Acquia CDP, Bounteous integrates data across systems and channels to create unified, enriched customer profiles. From there, the teams can orchestrate personalized messages and offers in real-time, delivering better customer experiences and helping to calculate the right level of investment to maximize return.To learn more about enhancing your customer experience, learn how Bounteous can help your brand define a CDP strategy.

https://www.bounteous.com/insights/2022/02/24/bounteous-announces-customer-data-platform-offering-acquia/

Gilbane Advisor 2-23-22 — Brains and EKGs, scalable analytics

February 23, 2022 /

I’ll be traveling next week so the next issue will be March 9th.

This week we feature articles from Dan McCreary, and Bill Franks.

Additional reading is from The Markup’s Citizen Browser, the IAB, The Gradient, and the Neo4j Developer Blog.

News comes from Translations.com & Amplience, Reveille, Bridgeline, and InfluxData.

Opinion / Analysis

A Thousand Brains and the EKG. How shape detection drives classification

Dan McCreary is an excellent resource for learning about enterprise knowledge graphs, especially for complex applications. This article was inspired by Jeff Hawkins’ book, A Thousand Brains. McCreary sees parts of Hawkins’ brain theory as an enlightening way to think about the future of enterprise knowledge graph architectures and capabilities. The book looks like a must-read for anyone interested in brain theory — I’ve just started it — but you don’t need to read the book to understand McCreary’s ideas about EKGs.

https://towardsdatascience.com/1000-brains-and-the-ekg-8ef7b1764ccd

A major barrier to scalable analytics

In this short article, Bill Franks cautions against neglecting to adequately consider the costs of moving data around, which remain significant in spite of all the improvements in data management tools.

This challenge exists with traditional relational data warehouses and data marts. It also exists in the more recent NoSQL and file-based data repositories. Most critically, the challenge doesn’t go away with cloud architectures in general, or with newer paradigms like a data mesh or data fabric. While some of the newer approaches make the management of the disparate data sources more seamless to a user and easier for administrators, the fundamental problem of having to move data is still there. It’s just easier to ask for it to happen. Hybrid cloud environments can be particularly problematic in this respect.

https://datafloq.com/read/a-major-barrier-to-scalable-analytics-2/

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More Reading…

Content technology news

Provides for an all-in-one solution to initiate, automate, control, track, and complete all facets of the translation process.
https://gilbane.com/2022/02/translations-com-certifies-ampliences-globallink-connect-integration/

Reveille 10 adds support for Hyland OnBase and Alfresco

Intelligent automation capabilities with expanded support for Microsoft Power Automate and Microsoft Power BI, and OpenText.
https://gilbane.com/2022/02/reveille-10-adds-support-for-hyland-onbase-and-alfresco/

Bridgeline announces suite for multi-location businesses

Specialized software for managing multiple websites including location pages, local eCommerce, location finder, search, reporting, analytics.
https://gilbane.com/2022/02/bridgeline-announces-suite-for-multi-location-businesses/

InfluxData releases new features

InfluxDB will help expedite IoT and Industrial IoT application building for developers working with time series data at the edge.
https://gilbane.com/2022/02/influxdata-releases-new-features/

All content technology news

The Gilbane Advisor is curated by Frank Gilbane for content technology, computing, and digital experience professionals. The focus is on strategic technologies. We publish recommended articles and content technology news weekly. We do not sell or share personal data.

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Translations.com certifies Amplience’s GlobalLink Connect integration

February 22, 2022 /

Translations.com, the technology division of TransPerfect, announced its certification of Amplience’s integration for GlobalLink Connect. The certified solution gives users a new way to leverage GlobalLink Connect’s translation workflow management while creating and processing translation requests within the Amplience interface.

Amplience’s integration with GlobalLink Connect provides an all-in-one solution to initiate, automate, control, track, and complete all facets of the translation process. The combination of Amplience’s headless content and commerce platform with GlobalLink Connect’s extended localization workflow capabilities creates a seamless plug-and-play content management solution with minimal effort and virtually no IT overhead.

The Amplience integration with GlobalLink Connect will allow users to:

  • Save time and money when translating content
  • Streamline the translation process for all content across all sales channels
  • Schedule and request on-demand translation via the Amplience UI
  • Gain transparency into translation spend and turnaround times
  • Optimize internal or external vendor management
  • Choose from flexible workflows using machine translation, human translation, or both
  • Reduced IT involvement and project management overhead.

https://www.translations.com ■ https://amplience.com

Reveille 10 adds support for Hyland OnBase and Alfresco

February 21, 2022 /

Reveille Software Inc. announced the launch of its latest product release, Reveille 10, which offers support for Hyland OnBase and Alfresco and expands support for Microsoft products. Reveille’s products help companies monitor, analyze and optimize ECM platforms, content applications and unstructured data. The latest release includes new capabilities to increase efficiency, optimize operations, and help companies reduce operating costs by leveraging Reveille to optimize their ECM platforms including those from Microsoft, Hyland, OpenText, Box and Kofax. Reveille’s support for Hyland Alfresco provides agentless, out-of-the-box capabilities to ensure the continued health and productivity of Hyland Alfresco platform and related ECM solutions.

New functionality includes:

  • Hyland OnBase and Hyland Alfresco coverage for ECM monitoring and optimization
  • Intelligent automation capabilities with support for Microsoft Power Automate and Microsoft Power BI
  • Support for OpenTelemetry/Observability
  • Expanded OpenText platform coverage for enhanced monitoring and optimization
  • Over 95 enhancements for deeper observability, automation, and ECM problem resolution
  • Over 100 new content system metrics for enhanced productivity and deeper collaboration within Reveille.

https://www.reveillesoftware.com

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