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Gilbane Digital Content Conference 2017 – Call for Speakers

Content management, marketing, and digital experience

How to submit a speaking proposal

  1. Review the conference and track descriptions below.
  2. Read the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com. Don’t worry too much about which track you suggest for your proposal, unless it is for a post-conference workshop.
  3. And…

Submit your speaking proposal

The deadline for proposals is June 2, 2017

Conference Description

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace. We help marketers, IT, business, and content managers integrate content strategies and computing technologies to produce superior customer experiences for all stakeholders.

Track Descriptions

The conference tracks are organized primarily by role/function as described below. We encourage proposals on all relevant topics.

Track C: Content, Marketing, and Customer Experience

Focused on… how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Designed for… marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

Track E: Content, Collaboration, and Digital Workplace Experience

Focused on… tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Designed for… content, information, technical, and business managers focused on collaboration, knowledge sharing, intranets, enterprise search, social, and internal, field, and backend content applications.

Track T: Technologies for Content, Marketing, and Digital Experience

Focused on… what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Designed for… technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Track P: Re-imagining Digital Strategies for Publishing and Media

Focused on… the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

Designed for… publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

Post-conference Workshops

These are intensive three hour sessions.

Submit your speaking proposal

Remember! The deadline for proposals is June 2, 2017

Don’t miss the Gilbane Conference call for papers deadline

Every year we get a last minute rush of speaking proposals for the Gilbane Conference, and then… we get tons of emails asking when the deadline is, and then we get requests for an extra day or two, and then we get requests to consider proposals weeks after the deadline has passed. We have been extra diligent in getting the word out this year because there are always some late proposals that we wish we had seen sooner.

The deadline this year is June 30th July 7th, so don’t delay.

[button link=”https://gilbane.com/speaking-proposal-form/” variation=”red”]Submit Your Proposal[/button]

Here are the relevant links:

 

Gilbane Conference tracks:

Content, Marketing, and the Customer Experience
Designed for marketers, marketing technologists, growth hackers, web and mobile content managers, strategists and technologists focused on customers and digital marketing.

Content, Collaboration, and Employee Engagement
Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.

Re-imagining the Future: Technology and the Postdigital Experience
Designed for technology strategists, IT, and executives focused on the future of content and internal or external digital experiences.

Digital Strategies for Publishing and Media
Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

Press Release: Gilbane Conference Announces Dates for the 2013 Event in Boston and Partnership with Information Today, Inc.

Gilbane Conference 2013, Banner, Content and the Digital ExperienceThis premier industry event was created to help enterprises build agile, sustainable digital experiences through the use of compelling content

Boston, Mass. (June 18, 2013 – BUSINESS WIRE – The Gilbane Conference 2013 (http://gilbaneconference.com) is set to take place December 3–5 at the Westin Boston Waterfront.

Now in its 12th year, the Gilbane Conference recently announced a partnership with leading publisher and technology conference organizer, Information Today, Inc. “We were thrilled to be approached by Frank Gilbane about partnering on this event,” said Information Today, Inc. president, Tom Hogan, Sr. “As publishers of a number of magazines covering web content management, content marketing, and customer experience management, we’ve admired the Gilbane Conference for years. We’re very excited to be a part of it this December.”

“We believe the synergies between the Gilbane Conference and Information Today, Inc. will assist us in quickly growing the brand by reaching out to an even larger audience of potential attendees,” added Gilbane Conference founder and chair, Frank Gilbane.

This year’s event will focus on educating enterprises on how to maintain competitiveness, grow market share, and support new models and products through the use of compelling content that enhances customer, employee, and partner digital experiences. “Now more than ever, enterprises need to make the connection between the information they’re providing and the needs of the customer in order to create an ideal customer experience,” Gilbane noted.

To speak at this event, submit your abstract by June 30 at http://gilbaneconference.com.

Gilbane Conference’s Technology Showcase will once again provide attendees with the opportunity to meet face-to-face with industry-leading companies on the show floor. Sponsorship opportunities are now available on the site.

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About Bluebill Advisors and Gilbane.com
Gilbane.com was launched in 1996 by Frank Gilbane and is a Bluebill Advisors Inc. site and the home for Gilbane conferences, seminars, and related activities. Bluebill Advisors, Inc. is a technology analyst firm focused on disruptive information technologies and their potential for strategic application. The firm has advised hundreds of organizations representing a wide range of industries, including government and other nonprofits, technology, manufacturing, publishing, financial services, investment, software, and pharmaceutical, and has helped executives responsible for a variety of functions including corporate strategy, marketing, investment, product development and support, engineering, and publishing. Bluebill complements services from firms that provide technology acquisition or market research services. Bluebill has created the program and chaired the Gilbane Conferences since their inception in 2002. Bluebill also operated as The Gilbane Group until 2010. https://gilbane.com, http://bluebillinc.com.

About Information Today, Inc.
Information Today, Inc., (www.infotoday.com) is a leading publisher and conference organizer in the field of technology and technology applications in today’s enterprise. In addition to producing the KMWorld, CRM Evolution, and Customer Service Experience conferences, Information Today, Inc. publishes KMWorld magazine, EContent magazine, CRM magazine, and their corresponding websites (www.destinationCRM.com, www.econtentmag.com, and www.kmworld.com). The company also publishes Streaming Media magazine and Speech Technology magazine and organizes several other technology conferences.

Contact:

Information Today
Misty Simms, 859-278-2223
msimms@infotoday.com

 

Gilbane Conference call for speakers and great presentation advice

Gilbane Conference 2013, Banner, Content and the Digital Experience

 

 

 

 

We have our own set of speaker guidelines that are specific to our event that we ask all speakers to read. But last week there were two Harvard Business Review posts that provide some of the best advice you can find anywhere on giving a great presentation or moderating an engaging panel. These are must reads for anyone who cares about presentation or moderating skills, and strongly recommended for Gilbane Conference speakers. Even if you are already a speaking pro, each post is likely to give you at least one new idea. See:

Call for papers

Please review the conference and track topics below and submit your speaking proposal.

Conference description

Businesses and organizations of all kinds are struggling to keep up with the dramatic changes and challenges caused by current and near-term future potential of digital technologies. These challenges are enterprise-wide because everybody from customers to employees to partners expects an integrated and compelling digital experience that just works.

Accomplishing an engaging digital experience requires creating and managing compelling content, but also includes measuring how effective the content is, building interfaces that are consistent yet appropriate for multiple mobile channels, and integrating with e-commerce and enterprise systems. None of this should be news, but putting all the technologies and practices together is still largely uncharted or experimental territory for enterprises. Well-informed decisions on digital experience strategies require proactive dialog with experienced peers and industry experts.

At Gilbane conferences we bring together industry experts, content managers, marketers, marketing technologists, technology and executive strategists to share experiences and debate what the most effective approaches and technologies are, and how to implement them. Our theme this year is Manage – Measure – Mobilize, and we have tracks focused on the customer digital experience, employee digital experience, future technologies for digital experiences, and a track on digital strategies for publishers and information providers where we expand our theme to include Monetize.

 

Main conference tracks

Track C: Content, Marketing, and the Customer Experience

Designed for marketers, marketing technologists, growth hackers, content managers, strategists and technologists focused on customers and digital marketing.

Topics include:

  • Web content management
  • Customer experience management & engagement
  • Digital and postdigital marketing
  • Inbound & content marketing
  • Marketing automation
  • Measuring and analytics: Web, mobile, social, big data
  • Growth hacking strategies
  • Mobile challenges & channel priorities
  • Marketing technologist best practices
  • Responsive design
  • Localization & multilingual content management
  • Content strategies
  • Cross-channel marketing
  • E-commerce integration
  • Search engine strategies

Track E: Content, Collaboration, and Employee Engagement

Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.

Topics include:

  • Collaboration and the social enterprise
  • Collaboration tools & social platforms
  • Enterprise social metrics
  • Community building & knowledge sharing
  • Content management & intranet strategies
  • Enterprise mobile strategies
  • Content and information integration
  • Enterprise search and information access
  • Semantic technologies
  • Taxonomies, metadata, tagging

Track T: Re-imagining the Future: Technology and the Postdigital Experience

Designed for technology strategists, IT, and executives focused on the future of content and either internal or external digital experiences.

Topics include:

  • Hybrid cloud content management
  • Natural language technologies
  • Haptic and gesture interfaces
  • Big data platforms and tools
  • Big data analytics
  • Visualization
  • The future of the open web and walled gardens
  • New mobile operating systems
  • Beyond desktops
  • Distributed data, distributed apps – mixing up code and data
  • Internet of things and digital experiences
  • Wearable content

Track P: Digital Strategies for Publishing and Media

Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

Topics include:

  • Designing for digital products
  • Business models and monetization
  • Mixing owned, earned, and bought content
  • Ad technologies and strategies
  • App development strategies
  • HTML5 or no?
  • Multi-channel publishing
  • Ebook readers vs tablets
  • Tablets vs smartphones
  • Mobile publishing workflows
  • Matching content to platforms and devices

Submit your speaking proposal. [red]The deadline is June 30th 2013![/red]

Alterian Adds HTML5 Optimiser

Alterian announced that its Content Manager Mobile solution has been enhanced with an HTML5 Optimiser. This feature allows the development of mobile sites completely in HTML5. Smartphones that support HTML5 will benefit from its features; mobile devices that do not support HTML5 will be supplied with an automatically optimised page in a device compatible mark-up. The Alterian Content Manager Mobile solution is powered by bemokoLive – the mobile web software development platform. bemoko and Alterian joined forces in January 2010 to address pain points that organisations face today, namely how to support the growing population of mobile users through a compelling mobile experience, whilst at the same time tackling the shifting sands of new mobile devices, formats and operating systems.http://www.alterian.com/ http://bemoko.com

Acquia Launches Drupal Gardens 1.0

Acquia announced the general availability release of Drupal Gardens 1.0 with new capabilities and pricing plans. Drupal Gardens is a way to build content-rich dynamic sites. Views provides Drupal Gardens with a collection of tools for site builders with the simplicity of software-as-a-service (SaaS) delivery. Without writing any code, Views allows creation of custom mashups or combinations of content, media, user profiles, and more. Site builders can point and click to pull together any information on their site and craft lists, grids, tables, reports, RSS feeds, and navigation. Views can also be configured to display different results based on visitor interactions, such as displaying posts submitted over the past month versus the most popular. With Views, Drupal Gardens sites can be assembled and deployed with dynamic content. Importantly, there is no lock-in for site builders and owners with Drupal Gardens’ OpenSaaS approach. If there is a need to add custom modules, simply export the complete site to Acquia Dev Cloud or your own hosting environment. Drupal Gardens is offering a tiered pricing structure ranging from individuals to large enterprises. drupalgardens.com

Engage with a Persuasive Web Experience

Hi, I’m Ian Truscott and as you may have seen I’ve recently joined our WCM practice (you can get a bit of introduction to me here) – I am pleased to say this is my first blog post (hopefully of many) for Gilbane.

It’s an exciting time for this segment of the CMS industry and to be joining Gilbane and I am looking forward to sharing my passion for web engagement – hence the unashamedly buzz word laden title.

Depending on the commentator; we are either in a social media age, or we are post the social media revolution – in either case the Internet is no longer an extension of the traditional passive consumption media channels, it is a place where information and brand consumers get involved.

In fact, folks are now arguing that it’s no longer ‘social’ it’s just ‘media’ – the way we create, consume and socialize content has changed forever and for everyone. And of course, there is so much of it – how do you make your message stick?

This has mean’t a shift in focus for our industry, we’ve seen the age of the IT developers platform, been through the focus on ‘easy to use’ for content contributors to now – where being audience centric has become mainstream thinking (and a business imperative).

This has spawned a number of descriptions for this extension of WCM and the tools and practices we need to apply to become audience centric, including Persuasive Content, Web Experience Management, Customer Engagement or Web Engagement.

All of these have something in common; a cycle of listening to the audience, understanding their needs and behaviour, using that to create and optimize content and some form of relevance based delivery.

At it’s simplest, from a tools perspective – it’s the intersection of WCM, web analytics and personalized delivery. But it gets more complex,  with the inclusion of social media, CRM, marketing automation, e-mail, mobile delivery, auto-categorization, search – this list can go on.

Yes, you can throw the kitchen sink at this one – but software and industry best practices are being aligned, for sound business reasons and they are aligning behind the audience, the citizen, the consumer.. you in fact.

I’m going to finish on a couple of quotes from Frank Gilbane – from the foreword to ‘Web Engagement’ by Bill Zoellick (a book I’ve enjoyed for a while):

The most unique characteristic of the web is in the way that it changes the relationship between your business and it’s customers.

You will not be able to take advantage … and know your customers without engaging them in a way that encourages them to share information with you. 

Engaging your customers requires understanding the new tools and data that are available and applying them in a way that nurtures a new level of trust. 

Not just saying that to be nice to the boss (although it can’t do any harm!), or to point out that the book was authored by a Gilbane alumnus – I think the most relevant part of the quote is the date that Frank wrote that foreword – it was February 2000.

Hence my excitement in joining Gilbane, a firm that has a great, long standing pedigree as an authority on web engagement, which is, as I say, my passion and I look forward to the privilegeof contributing to that.

Interested in reading more on Web Engagement? – I suggest reading this White Paper by Mary Laplante or check out our guide for marketers at Gilbane San Francisco – where our speakers will be discussing a lot of the subjects I touch on here.  

FatWire Unveils Web Experience Management Framework

FatWire Software announced the early-access release of its Web Experience Management Framework. The new framework delivers a set of components that enable integration of third-party and custom-built applications into the FatWire WEM product suite. Organizations can have an expanded set of web applications and functions operating as a unified interactive business platform. Several FatWire partners, including Mahindra Satyam, Congruent, frevvo, and Element 115, have already leveraged the WEM Framework. The WEM Framework provides: Common user interface framework – A single user interface provides unified management across FatWire applications and integrated third-party applications, giving users seamless access to the capabilities they need to manage their web presence; Centralized user and role management – Single sign-on enables users to login in once and navigate among WEM and partner applications while maintaining appropriate access privileges and capabilities; Centralized administration – This functionality enables centralized management of users, roles, site and applications. These policies automatically apply across all FatWire and third-party integrated solutions; REST API: This API enables turnkey repository connectivity for third-party applications, so they can access and run on FatWire-managed content. http://www.fatwire.com

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