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Category: Marketing & e-commerce (Page 1 of 78)

Adobe delivers new AI assistants and models across Creative Cloud

October 28, 2025 /

Adobe announced new AI features across Creative Cloud apps including Photoshop, Lightroom, Premiere, and Illustrator. The updates focus on improving efficiency, precision, and control for creative professionals.

Highlights include the AI Assistant in Photoshop, which can handle repetitive tasks, provide personalized recommendations, and support conversational editing while allowing seamless switching to manual tools. Photoshop also gains Generative Fill with partner models, Generative Upscale using Topaz Labs and other partners, and Harmonize for blending objects naturally into scenes. Premiere introduces AI Object Mask, shape-based masking tools, and Fast Vector Mask in public beta for faster video editing. Lightroom receives an AI Assisted Culling feature to help manage large photo collections.

Firefly enhancements include Image Model 5 in public beta for 4MP photorealistic generation and editing, Prompt to Edit for natural language adjustments, and planned Layered Image Editing. Firefly Boards adds Rotate Object for 2D-to-3D perspectives, PDF export, and batch image downloads. Firefly Creative Production supports no-code batch editing of thousands of images. Firefly Custom Models let users create personalized models for stylistically consistent outputs.

Many features are in public or private beta, with partner models from Google, Black Forest Labs, Topaz, and others integrated directly into Adobe apps, available to Creative Cloud Pro and Firefly plan subscribers.

https://news.adobe.com/news/2025/10/adobe-max-2025-creative-cloud

Bloomreach and Uniform unveil turnkey conversational commerce framework

October 22, 2025 /

Bloomreach, an agentic platform for personalization, and Uniform, a composable digital experience platform, today announced a turnkey AI solution unveiled at the MACH Alliance’s AI Hackathon taking place from October 21-22. Powered by the Open Data Model from MACH Alliance, the solution showcased how composable technology and generative AI can be seamlessly combined, enabling any brand to build conversational experiences that help them retain control of their customer relationships.

Built on AWS, the solution aggregates product catalogs from multiple commerce platforms through Uniform, and enriches them with AI-driven tagging, normalization, and metadata optimization. Then, the product data flows into Bloomreach Clarity, where it powers a fully conversational shopping interface — allowing customers to browse, compare, and shop via natural dialogue. 

https://www.bloomreach.com/en/news/2025/bloomreach-and-uniform-to-unveil-new-turnkey-conversational-commerce-framework/ ■ https://www.uniform.dev ■ https://machalliance.org

commercetools Previews Cora

October 8, 2025 /

commercetools, an AI-first commerce platform for enterprises, announced a preview of commercetools Cora, an AI-native and multimodal shopping companion designed to demonstrate the future of conversational commerce. Cora shows how enterprises will be able to deliver human-like continuity across web, mobile, WhatsApp, and other channels. Shoppers can begin a journey on one device and continue it on another without losing context or progress. Cora maintains continuity and gives enterprises a branded companion they fully control.

Cora gives enterprises the practical tools to build loyalty and reduce drop-off by keeping every shopping journey connected. Key capabilities in the first phase of its launch include:

  • AI-First Product Discovery: Conversational search that understands vague requests (i.e., long queries) and translates them into relevant recommendations.
  • Omnichannel Continuity: Preserves context, cart state, and conversation history across all channels and devices.
  • Brand-Controlled Experience: Keeps shoppers inside a retailer’s ecosystem, ensuring that every interaction reflects the brand’s identity and builds lasting trust.

Cora is also fully white-labeled, allowing retailers to customize and brand the experience while relying on commercetools’ enterprise-grade security, governance, and data controls.

Cora will debut with AI-powered product search and launch in phases toward full agentic capabilities, including autonomous checkout.

https://commercetools.com/press-releases/commercetools-previews-cora

Market Logic launches DeepSights Persona Agents

September 16, 2025 /

Market Logic Software released DeepSights Persona Agents, that transform static customer profiles into dynamic, AI-powered conversational personas.  DeepSights Persona Agents enable real-time, natural language interactions that allow marketing, insights, and product teams to explore and test ideas.

DeepSights Persona Agents are synthetic representations of customer groups, built from segmentation data and behavioural insights. Guided by detailed prompts, each Persona Agent Persona Agent reflects a specific segment’s mindset, behaviours, and preferences.

Business users can engage with personas to ask questions, test creative content, and ideate products or campaigns without waiting for live research.  Conversations can be conducted with one Persona Agent or with several Persona Agents simultaneously in a virtual focus group.

DeepSights Persona Agents are modeled on data unique to each business:

  • Summaries of the reports research teams have already built using quantitative and qualitative data can be incorporated into the platform and transformed into interactive characters.
  • Where companies do not have existing segment analysis, Market Logic can generate interactive personas from transcripts of interviews with their own human customers.

Market Logic provides an implementation service of less than two weeks incorporating setup, testing, and rollout support.

https://marketlogicsoftware.com/news/2025/market-logic-launches-persona-agents-a-breakthrough-in-ai-powered-customer-insight

Adobe releases AI agents for customer experience orchestration

September 10, 2025 /

Adobe announced the general availability of AI agents to help businesses build, deliver and optimize customer experiences and marketing campaigns. Powered by the Adobe Experience Platform (AEP) Agent Orchestrator, Adobe is also creating an AI platform for businesses to manage and customize agents from Adobe and across third-party ecosystems, ensuring agents can understand context, plan multi-step actions, and refine responses. AEP, used by businesses to connect real-time data across their organization, anchors Adobe’s offerings in understanding enterprise data, content and workflows.

Adobe also announced the general availability of AEP Agent Orchestrator, including a reasoning engine to drive contextually relevant and goal-oriented automated actions, with support for refinement using a “human-in-the-loop” approach.

Out-of-the-box agents will be available in Adobe applications such as Real-Time Customer Data Platform, Experience Manager, Journey Optimizer, and Customer Journey Analytics.

  • Audience Agent helps teams create and monitor audiences for personalization initiatives.
  • Journey Agent supports building and optimizing customer journeys across channels.
  • Experimentation Agent analyzes test results and suggests optimizations.
  • Data Insights Agent enables visualization and forecasting from customer signals.
  • Site Optimization Agent flags website issues such as broken links or low-performing pages.
  • Product Support Agent assists users with troubleshooting, case creation, and tracking.

https://news.adobe.com/news/2025/09/adobe-announces-general-availability-ai-agents

Optimizely debuts agent orchestration platform

September 10, 2025 /

Optimizely, a digital experience platform (DXP) provider, announced agentic capabilities to enhance its AI offering, Optimizely Opal. Opal now gives marketing and digital teams access to a library of specialized agents, the ability to build their own agents, and a drag-and-drop interface to orchestrate workflows that connect with existing data and tools.

Optimizely also recently introduced a GEO-ready CMS, a visibility engine made for AI-powered search. With capabilities for both page and site-wide optimization, as well as GEO analytics, the CMS helps ensure content gets found and stays seen as tools like ChatGPT, Perplexity, and Gemini are increasingly used as search engines.

The platform includes a library of dozens of ready-to-use, specialized AI agents that customers can deploy immediately into their operations. These agents cover a wide range of tasks—from drafting and scheduling content to checking copy for legal or compliance issues, and from conducting competitive research to analyzing web performance with Google Analytics. They are also built to work across Optimizely products, including CMS, CMP, and Experimentation.

Marketers can connect Opal to their existing data sources or plug in third-party tools, ensuring agents work with relevant, real-time context. Users can also access Opal directly through Slack.

https://www.optimizely.com/company/press/ai-orchestration-platform

Bloomreach and Snowflake partner

July 22, 2025 /

Bloomreach, a platform for personalization, today announced a new partnership with the Snowflake AI Data Cloud, empowering businesses to activate enterprise-grade data infrastructures across marketing channels. With Bloomreach and Snowflake, businesses can combine customer engagement with maximum personalization, connecting customer data stored in Snowflake with Bloomreach’s AI-powered marketing solutions. This partnership ensures marketers can activate their Snowflake data instantly and intelligently through Bloomreach.

Bloomreach’s native Snowflake integration is already available to businesses. It securely syncs customer attributes, event data, and product catalogs from Snowflake into Bloomreach. Businesses unlock the full value of their customer data, breaking down silos between storage and activation, and enabling personalization powered by AI.

Additionally, this integration enables marketing teams to:

  • Power Loomi AI agents in Bloomreach with enriched customer and product intelligence
  • Automate campaign triggers based on Snowflake events
  • Deliver timely personalization with fresh data and hyper-relevant insights
  • Safeguard sensitive data through selective import capabilities, transferring only the specific data required for a given use case

https://www.bloomreach.com/en/news/2025/bloomreach-and-snowflake-partner-to-unify-customer-data-and-ai-driven-activation-helping-marketers-personalize-the-entire-customer-journey/

BrowserStack launches Accessibility Design Toolkit

July 22, 2025 /

BrowserStack, a software testing platform, announced the launch of its Accessibility Design Toolkit, a Figma plugin that helps design teams build accessible products right from the design stage.

BrowserStack’s collaboration with WebAIM on the 2025 WebAIM Million report reveals the scope of the problem: 94.8% of one million analyzed homepages had at least one WCAG failure, with color contrast and missing alt text issues ranking among the top two—both preventable during design.

With over 8,800 ADA lawsuits filed in 2024 and the European Accessibility Act, teams are under pressure to meet standards, yet most still address these issues after launch, when fixes become harder and more expensive.

With BrowserStack’s Spectra Rule Engine, the Accessibility Design Toolkit helps shift accessibility left and enables design teams to:

  • Scan Figma design files for color contrast, touch target size, spacing issues, and more
  • Auto-detect UI components, validate against WCAG standards, and auto-annotate with ARIA roles
  • Get AI-powered suggestions to add alt text, fix heading structure, and improve keyboard focus order
  • Generate developer-ready handoffs with built-in accessibility specs and clear annotations

The Accessibility Design Toolkit is a part of BrowserStack’s all-in-one accessibility suite and is available to all Figma users, integrating into existing workflows.

https://www.browserstack.com/accessibility-design-toolkit

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