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Tag: Google (Page 2 of 6)

Welcome Social Media Marketing Manager Mary Stevens!

We are very pleased to welcome Mary Stevens to the Gilbane Conference team as Social Media Marketing Manager. Mary is already active on our social channels and someone you’ll be hearing a lot from as conference activity ramps up.

In addition to keeping our social channels updated on conference and related activity Mary is a resource for conference attendees, sponsors, speakers, fans, who follow or want to engage and network with the Gilbane conference community. She’ll be updating you more specifically on what that means to you, but in general, she’ll be facilitating communication, conversations, and networking among all stakeholders. For example, we’ll be publishing speaker social media links to help attendees learn more about our speakers in advance of the event.

Mary can be reached via email; she can be found on our Facebook, Google+, LinkedIn pages and groups (buttons below); you can follow her posts on this blog (none yet!); and you can DM her at @gilbane or @gilbaneboston.

Follow the Gilbane Conference!

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Time to re-check your mobile development strategy

The mobile platform landscape has changed dramatically in the last few months. So much so that organizations who even recently reached decisions on a mobile development strategy should re-visit their decisions. I’m not talking about HTML5 vs app development issues – though those decisions are just as important and directly related because of continued innovation in device and operating system capabilities combined with the need to protect content development and management investments – but about which platforms will be viable, or meet your level of risk tolerance.

What has changed? To over simplify: Apple’s dominance continues to increase and is unassailable in tablets; RIM is not a contender; Microsoft is looking like an up-and-comer; and most surprising to many, Android is looking iffy and is a flop in tablets with the exception of the very Amazon-ized version in the Kindle Fire. These are pretty general statements, but if you are in charge of your company’s mobile development strategy considering their impact is a good place to start a check-up for a possible course correction.

Another place to start is to read the excellent post by Tim Bajarin Why Google Will Use Motorola To Become Vertically Integrated. I won’t summarize because the entire post and the comments are really a must-read.

Google Integrates eBook Sharing in Their Social Networking Site

Google announced that they made a new feature for users to share the books they are reading on the new Google+ social network. Any book on Google books, whether it is a free or paid book, can be shared with your Circles. This feature allows one to share books, passages and details, such as cover art and the description, with friends. To share a book, visit the “About the Book” page on the Google Book listing and click “Share.” While sharing books, one can also “+1” them, and the titles will appear in on the Google+ profile under the +1 tab. http://books.google.com/

Google Now Supports “Author” Tag

Google announced support for authorship markup—a way to connect authors with their content on the web. They are experimenting with using this data to help people find content from great authors in our search results. They now support markup that enables websites to publicly link within their site from content to author pages. For example, if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a New York Times author page. An author page describes and identifies the author, and can include things like the author’s bio, photo, articles and other links. The markup uses existing standards such as HTML5 and XFN to enable search engines and other web services to identify works by the same author across the web. If you’re already doing structured data markup using microdata from schema.org, they will interpret that authorship information as well. http://www.google.com

Google Debuts iOS Translation App

The official Google Translate for iPhone app is now available for download from the App Store. The new app has all of the features of the web app, as well as some new additions designed to improve translation experience. The new app accepts voice input for 15 languages, and—just like the web app—you can translate a word or phrase into one of more than 50 languages. For voice input, just press the microphone icon next to the text box and say what you want to translate. You can also listen to your translations spoken out loud in one of 23 different languages. This feature uses the same new speech synthesizer voices as the desktop version of Google Translate introduced last month. Another feature is the ability to easily enlarge the translated text to full-screen size. This way, it’s easier to read the text on the screen, or show the translation to the person you are communicating with. Just tap on the zoom icon to quickly zoom in. And the app also includes all of the major features of the web app, including the ability to view dictionary results for single words, access your starred translations and translation history even when offline, and support romanized text like Pinyin and Romaji. You can download Google Translate now from the App Store globally. The app is available in all iOS supported languages, but you’ll need an iPhone or iPod touch iOS version 3 or later. http://itunes.apple.com/us/app/google-translate/

Google Grabs Aardvark Social Search

Aardvark, a social media search engine, has announced that it has been acquired by Google. Aardvark is now a tool available in Google Labs, and will remain free of cost and fully functional. Aardvark’s defining characteristic as a search engine is that once the user’s question has been input, it will search that user’s social network and attempt to identify a connection who could best answser the question. Under Google Labs, Aardvark is expected to be further developed. http://vark.com/

FatWire Unveils Integration with Google Analytics

FatWire Software announced that its FatWire Content Server fully integrates with Google Analytics to help customers measure and track the success of their FatWire websites. FatWire customers can download the integration module free of charge from FatWire to automatically generate Google tags and feed data directly into Google, for out-of-the-box monitoring and reporting. The integration will enable FatWire customers to use Google’s free analytics package to measure and optimize online content and campaigns, providing a better understanding of website effectiveness, including traffic, usage patterns and visitor behavior. The FatWire Analytics module, which is natively integrated with Content Server, provides granular tracking of content assets for specific customer segments and across dynamic, targeted web pages, enabling optimization of content on a granular level. Google Analytics provides complementary capabilities for tracking and measuring website and user behavior at a site and page level. With this packaged integration, customers can now combine FatWire’s platform with Google Analytics, thus providing a combination of page, behavior and granular content analytics. http://www.fatwire.com

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