Archive for digital experience

Gilbane’s Digital Experience Conference call for speakers is now open

We love Boston, but it’s been awhile since we’ve had an event in DC and we miss it. We’ll be at the Renaissance Washington DC hotel with three especially relevant special events to partner with. The conference is April 29 – 30, 2019, followed by workshops on May 1. It may seem a long way away, but it’s never too early submit your proposal!

Gilbane Digital Experience Conference 2019To submit a speaking proposal, please review the track descriptions below and submit your proposal. Additionally, answers to the most common questions about speaking at the Digital Experience Conference can be found in the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com.

We are especially interested in hearing from organizations that have implemented or are planning on adopting, new technologies or practices in support of digital experience strategies or digital transformation initiatives.

Main Conference Tracks

The conference tracks are organized primarily by role/function as described below. We encourage proposals on all relevant topics.

Digital Experience Technologies for Customers and the Workplace

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace. We’ll be looking at what web and data analysis technologies are effective today. We’ll also examine what is practical and should be considered today or in the near future regarding deep learning, AR, and blockchain applications.

Designed for technology strategists and executives focused on near-term and future software for creating, analyzing, managing, and delivering compelling digital experiences across platforms, channels, and form factors. 

Digital Experience Practices for Customers and the Workplace

Focused on how to overcome challenges and implement successful digital experience strategies and practices to reach, engage, and retain customers, employees, and partners. We’ll be looking at strategies for inter- and intra- departmental collaboration that support customer-facing and internal operations that are a necessary part of the foundation for a consistently high quality digital experience.

Designed for digital transformation leaders, marketing, business, and workplace executives, information managers, content strategists, and UX professionals.

Submit your speaking proposal

The deadline for proposals is October 12, 2018.

 

Who you’ll meet at Gilbane Boston

Gilbane Conference 2017 skinny banner

Dear Reader:

Join us in Boston in 3 weeks to network with your peers and learn how they are building successful next generation content strategies and digital experiences for customers and employees. Here is just a sample of who you’ll meet…

Starwood Hotels & Resorts ● Elisa Oyj ● State Street Global Advisors ● KrellTec ● Commonwealth of MA ● Sodexo ● MITRE Corporation ● Keurig Green Mountain ● Capital One ● ViaSat ● Sandia National Labs ● Liberty Mutual Insurance ● Staples ● Moody’s Investors Service ● SAS ● Gale/Cengage Learning ● Federal Reserve Bank of San Francisco ● Volvo Construction Equipment ● HCA IT&S ● Fidelity Investments ● American Tower ● The MIT Press ● LDS Church ● UNICEF ● Salesforce ● Southern Farm Bureau Life Insurance Company ● Raymond James ● Eaton Vance ● Dell EMC ● Bentley University ● The Nielsen Company ● Capital One ● VMware ● FINRA ● The Hartford ● Milton CAT ● IMAX Corporation ● Hollister Inc. ● CNYH Electric Group ● Lazard Asset Management ● and many more…

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

Gilbane Advisor 5-19-17 — e-commerce, meta-platform, summarization and ML, design

E-commerce: What China reveals about the future of shopping

China’s e-commerce market is the world’s largest and fastest growing. It is also more mobile and more integrated with relevant platforms than those in the West, allowing for smoother customer experiences. This goes beyond WeChat e-commerce capability, the envy of western messaging platforms.

China's Digital Ecosystem - source BCG

There are reasons eastern and western e-commerce may continue to evolve differently. But there is a lot to learn from China’s experience. BCG and Alibaba dig in. Read More

Digital assistants drive new meta-platform battle

Bob O’Donnell riffs on the intersection of digital assistants, the voice interface, and platform value. This weeks’ keynotes at Google I/O, and last week’s at Microsoft Build both provide useful context to several of O’Donnell’s points.

… digital assistants … have the potential to completely devalue the underlying platforms on which they run. To put it succinctly, if I can use, say, Alexa across an iPhone, a Windows PC, my smart home components and a future connected car, where does the unique value of iOS or Windows 10 go? Out the door… Read More

Improving summarization with machine learning

That this would happen should be expected, especially after the dramatic improvement to machine translation due to ML. MIT Technology Review’s Will Knight reports on developments at Salesforce following their acquisition of MetaMind, which is what we point you to below. But you might also be interested in the more technical description of how the algorithm works — at least scroll down past the technical paragraphs to see useful sample results. Read More

Mobile First, Desktop Worst

Designing for an optimal user experience is extremely difficult even with a single screen because of the variety of media, layout, and use cases. Multiply the number of screens by n, and it seems like an impossible task. On top of this fiendish complexity, there are compromises to be made between developer objectives and brand directives. No wonder design is often dumbed down to be simply useable across devices rather than optimal. This may not be a solvable problem, though better tools, perhaps informed by machine learning, will certainly help. In the meantime, it pays not to expect too much from simple approaches. Read More

Gilbane Digital Content Conference
Call for Speakers Open

Content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Proposal deadline is June 2 9 2017

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

Also…

Know what you’re getting… A marketer’s guide to the tricks and hacks of influencers via Digiday

Have Web Standards on Mobile Caught Up to Phonegap in 2017? A look at some specific recommendations via Telerik developer network

ICYMI, Scott Brinker’s latest… Marketing Technology Landscape Supergraphic (2017): Martech 5000 via chiefmartec.com

Not-science-fiction – thinking a bit ahead… Open Water – The Internet of Visible Thought via Edge.org

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

Gilbane Advisor 10-13-16 – Hive, WeChat, enterprise social, open images, marketing stacks

The Hive is the New Network

This is a fascinating and thought-provoking read. To oversimplify enough to be obvious: The return on network scale is diminishing; future value will come from more purposeful, naturally emerging ecosystems that go beyond connecting and communicating. WeChat and Uber are examples, but there are also others and the details and subtleties are worth careful thought by those looking ahead.

The hive is a smarter, evolved network that is bigger than the sum of its parts. … While networks like Instagram and Twitter are beginning to wear thin, messaging apps like WeChat are frenetic hives of activity that build economic empowerment. Like honeybee scouts, messaging apps decrease the friction of centralized nodes in the 1:1 communication between individual nodes and allow for emergent behaviors. … WeChat began five years ago as a messaging service. Today, you can use it to pre-order dumplings from a street-vendor, call a taxi, read the news, and even buy a house. Read More

WeChat: China’s Integrated Internet User Experience

Speaking of WeChat, it’s success is not just because of the chatting. Nielsen Norman Group did some research to determine whether the hype around  “conversational user interfaces” was warranted.

Much of this hype stems from angst generated by the success of the Chinese WeChat service, which had 700 million users as of April 2016. WeChat has been touted as the poster child for conversational user interfaces. In this article, we report on user research we did in China with WeChat users. The study aimed to uncover practices in which WeChat users engaged, as well as why and in which cases its users preferred to use WeChat instead of regular mobile websites and apps. … UX research finds that tightly integrated services with a wide-ranging set of convenient features, accessed through a simple and unified design, are the reason Chinese users use WeChat so much. People mainly use traditional GUI interactions, not a “conversational user interface,” despite the hype. Read More

Facebook Workplace for enterprise social networking?

Hard to imagine enterprises jumping on to this, or Facebook counting on it. For the moment there is no rush to abandon Slack, Yammer, or whatever other social networking tools you are using. But of course you have to pay attention to it in case they’re determined – they are starting out with competitive pricing and, presumably the UI will be familiar. Read More

Introducing the Open Images dataset

Nice of Google, in order to advance “equality of opportunity in machine learning”, to release…

Open Images, a dataset consisting of ~9 million URLs to images that have been annotated with labels spanning over 6000 categories. We tried to make the dataset as practical as possible: the labels cover more real-life entities than the 1000 ImageNet classes, there are enough images to train a deep neural network from scratch and the images are listed as having a Creative Commons Attribution license. Read More

Odds are your marketing stack is way bigger than you think it is

Many of you may already be familiar with Ghostery. Well, in the spirit of Terence Kawaja’s and Scott Brinker’s marketing technology landscapes, we now have “GhostyScape”. Scott describes it…

Ghostery is used by companies to optimize the performance of their sites and identify security holes. After all, those software services being triggered on your web pages have computational overhead that can potentially drag down client-side experiences — or potentially pass along data to an unexpected network of third parties to third parties. (Fourth party data?)… But here, they serve a more modest purpose: to illustrate just how large marketing stacks really are in practice. These Ghostery maps only show a slice of a company’s marketing stack — the slice that’s visible from scanning client-facing web pages. There’s more happening backstage, for sure. I guarantee you, more than you expect. Read More

Also…

One can only imagine how much of this is already going on. There’s a growing problem of bots fighting each other online via Technology Review

It’s not just the ads, it’s the tracking… New Ad Coalition Won’t Dent Ad Blockers – And They Know It via Digital Clarity Group

Not ready for prime time but something to keep an eye on… Startups Bet on Workplace Use of VR via The Information

This is remarkable… Google says its new AI-powered translation tool scores nearly identically to human translators via Quartz

“The dynamic between mobile web’s critical role in expanding audience reach and the app’s role in high user engagement” and more in The 2016 U.S. Mobile App Report via Comscore

Gilbane Digital Content Conference 2016 logo

Main conference: November 29 – 30
Workshops: December 1, 2016
Fairmont Copley Plaza, Boston

The Gilbane Advisor curates content for our community of content, computing, and digital experience professionals. Subscribe to our newsletter, or our feed.

Gilbane post-conference workshops


Gilbane Boston 2016

ConferenceNovember 29 – 30 and WorkshopsDecember 1
Boston Fairmont Copley Plaza

Join our highly-respected international experts for a deep dive following our two-day conference. Register and save your seat today!

Thursday, December 1: 9:00 – 12:00

Sara Redin | Gilbane Conference

Building a Business Case for a Modern Intranet – learn more

Sara Redin, Founder, Redin Consult


Tim Bourgeois | Gilbane Conference

An Anatomy of a Digital Audit learn more

Tim Bourgeois, Executive Editor, ChiefDigitalOfficer.net and East Coast Catalyst


Tony Byrne | Gilbane Conference

The Right Way to Select Digital Content Technology – learn more

Tony Byrne, Founder, Real Story Group

Thursday, December, 1: 1:00 – 4:00

Cathy McKnight | Gilbane Conference

Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience – learn more

Cathy McKnight, Vice President, Consulting, Digital Clarity Group


Heather Hedden | Gilbane Conference

Designing Taxonomies and Metadata for CMS Implementation – learn more

Heather Hedden, Senior Vocabulary Editor, Cengage Learning


Bruno Hermann | Gilbane Conference

Taking the Fast Track of Digital Globalization to Deliver Digital Experiences Globally – learn more

Bruno Herrmann, Director of Globalization and Localization, The Nielsen Company

Register today to save your seat!

You Have Content. Now What?

You’re running full-speed ahead with your content bucket full and your heart bursting with the need to share it with the world. But, you may need to hit the breaks for a moment and think about the tools needed to help you move forward in a way that will deliver the best digital experience to your customerGilbane conference attendeess.

Register now to join us for the Gilbane Digital Content Conference’s Track T: Technologies for Content, Marketing, and Digital Experience, and make sure you’re on the path to success. This track is designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Technology track sessions include:

Click each session for a detailed description and list of speakers, then, check out our site for even more!

Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.

Register Today

The Venue

Gilbane conference hotel 2016The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016.
Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016.

Find out more…

Gilbane Digital Content Conference Call for Speakers Deadline is May 6

Gilbane Digital Content Conference

Main conference: November 29 – 30
Workshops: December 1
Fairmont Copley Plaza, Boston, MA

Share your expertise and network with peers and digital content leaders…

Tracks include:

Content, Marketing, and Customer Experience

Designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, business and technology strategists focused on customer experience and digital marketing.

Focused on how to overcome challenges and implement successful strategies and practices to reach, engage, and retain customers with superior content and digital experiences.

Content, Collaboration, and Digital Workplace Experience

Designed for content, information, technical, and business managers focused on intranets, enterprise search, social, collaboration, knowledge sharing, and internal, field, and backend content applications.

Focused on tools and practices for building agile, information rich, collaborative, and distributed digital workplaces to meet the demands of modern organizations and the changing workforce.

Technologies for Content, Marketing, and Digital Experience

Designed for technology strategists and executives focused on near-term and future software for creating, managing, and delivering compelling digital experiences across platforms, channels, and form factors.

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace.

Re-imagining Digital Strategies for Publishing and Media

Designed for publishing and information product managers, marketers, technologists, strategists, and executives focused on digital transformation, new channels and business models, and managing digital assets.

Focused on the business and technical challenges facing information, publishing, and media organizations creating, managing, and delivering content across the growing number of competing platforms and channels.

About

The Gilbane Conference on Content Management, Marketing, and Digital Experience helps marketers, IT, and business managers integrate content strategies and computing technologies to produce superior digital experiences for all stakeholders.

The convergence of web and mobile design

The actual title of the article I am referring to above is 7 future web design trends, by Jowita Ziobro. The trends are on target and the examples are clear. Worth a read.

But what struck me is that the post is a reminder that the way to look at planning and development of web and mobile applications is to focus on the ‘and’. Too much of the discussion is about the limitations of web or mobile or which should come first – a sometimes necessary short term choice but not a strategy. Jowita’s larger point is that from a design point of view web and mobile are converging. The post also suggests functional convergence.

Design convergence

Jowita’s first trend, “Gestures are the new clicks”, provides one example:

We forget how hard scrolling webpages used to be. Most users would painstakingly move their mouse to the right edge of the screen, to use something ancient called a ‘scrollbar’…

In 2015 it’s far easier to scroll than it is to click. On mobile, you can scroll wildly with your thumb. To click on a precise target is actually more difficult — the complete opposite of what we’re used to on the desktop.

As a result, we should expect more and more websites to be built around scrolling first, and clicking second. And of course, that’s exactly what we’ve seen everywhere…

There’s every reason to expect this trend to continue as mobile takes over more of the market. Modern sites have fewer things to click, and much more scrolling. We’ll see fewer links, more buttons, bigger ‘clickable’ areas, and taller pages that expect to be scrolled.

So mobile is changing web design for the better, and not only because of the consistency of the UX but because it is offers improvements.

Functional convergence

Mobile is also learning from the web. Mobile apps are either constrained by limited access to their own data and content, need custom deep linking to code to access other apps data, or need to exit to the web via a web browser. Whether the app uses a lightweight custom browser built for the app or one of the mainstream browsers the UX often suffers. The limited linking of mobile apps is a significant functional constraint, especially for enterprise apps.

Apple and Google are each interested in the health of both the web and their own mobile ecosystems and are both advancing deep linking to address data and content access. This will be a little wild-westy for awhile but the direction is clear.

Jowita’s sixth trend, “Components are the new frameworks” is relevant to design and function:

Web technology continues to get more complicated, and less semantic. Designers must embed messy code onto their pages for simple tasks, like including Google Analytics or a Facebook Like button. It would be a lot easier if we could just write something like this instead:

<google-analytics key=”UA-12345–678″>

And we can with Web Components, which aren’t quite ready to be used by most designers yet. 2015 is looking like their year.

Google’s Material design is here, and it may just be what gets this movement started. Powered by Polymer, and supported by all modern browsers, it provides the rich animation and interaction components from Android apps, with simple tags…

Apple’s newly announced Safari View Controller for iOS 9 ups the ante for mobile browsers by providing developers access to Safari code making it much easier to access the web from mobile apps. Developers can still build their own for specific design or functional reasons if they need to. See iOS 9 and Safari View Controller: The Future of Web Views.

Jowita ends with:

Right now you see the best of mobile app design appearing in web design. With enough time, the difference between an app and a website might almost entirely disappear.

Optimistic perhaps, but there is a trend to root for here. And a perspective to be embraced for a superior UX.