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Tag: digital experience (page 1 of 6)

What’s your digital experience IQ (integration quotient)?

digital experience networking at Gilbane DX conference

Digital experience integration: learn & network

Technology and operational integration remain the most difficult and costly implementation issues for digital experience and digital transformation initiatives. Understanding the integration technologies and practices most critical for your project is a requirement for success.

This year in DC we are expanding our ability to help organizations with some of the most common integration challenges by co-locating with three events that focus on key components of digital experience strategies. These include CRM, natural language, speech, and chatbot technologies.

To encourage cross-discipline learning and networking there are “All Access” passes available for all conference attendees to attend sessions in the other events; and a combined technology showcase and networking events are available to all attendees.

Reserve your seat today and take advantage of four multi-track events in one location to up your DX “IQ” – integration quotient.

Learn more ▪︎ Program ▪︎ Register

Gilbane’s Digital Experience Conference program live

Gilbane’s Digital Experience Conference program and registration are now available at digitalexperienceconference.com.

Conference tracks

Digital experience technologies for customers and the workplace

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace. We’ll be looking at what web and data analysis technologies are effective today. We’ll also examine what is practical and should be considered today or in the near future regarding deep learning, AR, and blockchain applications.

Designed for technology strategists and executives focused on near-term and future software for creating, analyzing, managing, and delivering compelling digital experiences across platforms, channels, and form factors. 

Digital experience practices for customers and the workplace

Focused on how to overcome challenges and implement successful digital experience strategies and practices to reach, engage, and retain customers, employees, and partners. We’ll be looking at strategies for inter- and intra- departmental collaboration that support customer-facing and internal operations that are a necessary part of the foundation for a consistently high quality digital experience.

Designed for digital transformation leaders, marketing, business, and workplace executives, information managers, content strategists, and UX professionals.

Co-located conferences

The DX Conference is co-located with three additional conferences: Smart Customer Service, CRM Evolution, and SpeechTEK. Each of these events provides an additional opportunity for “All Access” pass holders to learn more about the technologies and tools available to create great customer experiences.

Please join us in Washington, DC April 29-30 for the DX Conference, and May 1 for in-depth workshops .

Learn more ▪︎ Program ▪︎ Register

Digital Experience Conference Holiday Discount

Digital Experience Conference

Save Up To $400 Until December 31!

Before you head out for the long weekend, take a moment to register for Digital Experience Conference and take advantage of our Super Early Bird savings of up to $400 off the regular rate of our most popular conference passes.

The program will be available soon, but you have the opportunity to save big right now. Register today to check this off your list before the New Year!

Use code SUPER to save big and attend four co-located events, Digital Experience Conference, CRM Evolution, Smart Customer Service,  and SpeechTEK when you upgrade your selection to the All Access Pass.

This deal won’t last, so cash in on it today. Deadline for savings is 12/31.

Save up to $400 Now! at DX Conference

Gilbane Advisor 11-15-18 — Design value, pencil vs mouse, mobile apps future

Business value of design

Some welcome help for those of you struggling to justify the effort, and cost, of good design.

We tracked the design practices of 300 publicly listed companies over a five-year period in multiple countries and industries. … Our team collected more than two million pieces of financial data and recorded more than 100,000 design actions. … The four themes of good design described below form the basis of the McKinsey Design Index (MDI), which rates companies by

Business value of design

how strong they are at design and … how that links up with the financial performance of each company. Read More

Intranet design after a merger or acquisition

When a merger or acquisition occurs, it’s not uncommon for management and employees to become frantic, unsettled, and disorganized. So, it might seem puzzling that truly great intranets may arise after a merger. But they do. In fact, each year, our Intranet Design Annual Award includes remarkable designs that were catalyzed by a merger or acquisition. Read More

The pen(cil) is mightier than the mouse

When the first iPad came out in 2010 my main interest was whether it could eventually replace laptops for general business use. For most of us, the answer is still ‘no’, but that doesn’t mean it won’t get there. Ben Bajarin has a thoughtful post on how the newest iPad Pro makes progress. His headline is about the pencil and its new gestures. But he also argues that in combination with the new keyboard and magnets there is a more integrated experience. This leads to thoughts on packaging. Read More

Is the end near for mobile apps?

Lance Ng thinks so, and though the title is click-baity he believes it, explains why, and is mostly right…

In the next three to seven years, I expect most mobile apps to disappear. With them, we’ll witness the loss of billions in venture capital that we’ve poured into the mobile startup sector. It will all be burned to ashes, with nothing left but stray lines of code. Read Morethen see his responses to comments here.

Mark your calendar for
Gilbane’s DX conference

April 29 – May 1, 2019, Washington DC
Digital experience strategies, technologies, and practices, for marketing and the workplace.

Gilbane DX 2019 banner

Learn more

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane Advisor 9-26-18 — voice assistant use, blockchain martech, JS as CO2, disruption

The paradox of intelligent assistants

Nielsen Norman tries to reconcile the poor usability of voice assistants with their high adoption rate. TL;DR users stick with the simple. Read More

digital assistant common activities

22 blockchain-based martech companies you should know

Obviously this is an early market, though with lots of activity. This article provides some good advice and a useful look at some of the early use cases for marketers and the vendors involved in each. Read More

The “developer experience” bait-and-switch

JavaScript is the web’s CO2. We need some of it, but too much puts the entire ecosystem at risk. Those who emit the most are furthest from suffering the consequences — until the ecosystem collapses. The web will not succeed in the markets and form-factors where computing is headed unless we get JS emissions under control. … Against this grim backdrop, there’s something peculiar about conversations regarding the costs of JS-oriented development: a rhetorical substitution of developer value for user value. Read More

Innovation, software, and disruption

The actual title of Benedict Evans’ post is “Tesla, software and disruption”. But, as Evans suggests, the piece can be read as a valuable, and especially interesting, case study that is broadly applicable to many industries and markets. The more complex the product, the more hardware and software components to integrate, or replace. Disruptions happen up and down supply chains, and across supplier business models, and are not necessarily easy to predict. Read More

Call for Speakers: Gilbane’s DX conference 2019

Gilbane’s Digital Experience conference focuses on DX strategies, technologies, and practices for marketing and the workplace. We are especially interested in speakers from organizations that have implemented, or are planning on adopting, new technologies or practices for digital experience / transformation initiatives.

Gilbane DX 2019 banner

The deadline for proposals is
October 12, 2018

Submit your speaking proposal

Also…

The Gilbane Advisor curates content for content, computing, and digital experience professionals. We focus on strategic technologies. We publish more or less twice a month except for August and December. See all issues

Gilbane’s Digital Experience Conference call for speakers is now open

We love Boston, but it’s been awhile since we’ve had an event in DC and we miss it. We’ll be at the Renaissance Washington DC hotel with three especially relevant special events to partner with. The conference is April 29 – 30, 2019, followed by workshops on May 1. It may seem a long way away, but it’s never too early submit your proposal!

Gilbane Digital Experience Conference 2019To submit a speaking proposal, please review the track descriptions below and submit your proposal. Additionally, answers to the most common questions about speaking at the Digital Experience Conference can be found in the Speaker Guidelines. If you have questions not answered in the guidelines email us at speaking@gilbane.com.

We are especially interested in hearing from organizations that have implemented or are planning on adopting, new technologies or practices in support of digital experience strategies or digital transformation initiatives.

Main Conference Tracks

The conference tracks are organized primarily by role/function as described below. We encourage proposals on all relevant topics.

Digital Experience Technologies for Customers and the Workplace

Focused on what you need to know about evolving, and potentially disrupting, content and digital experience technologies for marketing and the workplace. We’ll be looking at what web and data analysis technologies are effective today. We’ll also examine what is practical and should be considered today or in the near future regarding deep learning, AR, and blockchain applications.

Designed for technology strategists and executives focused on near-term and future software for creating, analyzing, managing, and delivering compelling digital experiences across platforms, channels, and form factors. 

Digital Experience Practices for Customers and the Workplace

Focused on how to overcome challenges and implement successful digital experience strategies and practices to reach, engage, and retain customers, employees, and partners. We’ll be looking at strategies for inter- and intra- departmental collaboration that support customer-facing and internal operations that are a necessary part of the foundation for a consistently high quality digital experience.

Designed for digital transformation leaders, marketing, business, and workplace executives, information managers, content strategists, and UX professionals.

Submit your speaking proposal

The deadline for proposals is October 12 22, 2018.

*Note that we do except late proposals, but the number of speaking slots and topics starts to dwindle after the deadline. If the program is full we will keep your proposal in case of speaker cancellations. Fill out the proposal form.

 

Who you’ll meet at Gilbane Boston

Gilbane Conference 2017 skinny banner

Dear Reader:

Join us in Boston in 3 weeks to network with your peers and learn how they are building successful next generation content strategies and digital experiences for customers and employees. Here is just a sample of who you’ll meet…

Starwood Hotels & Resorts ● Elisa Oyj ● State Street Global Advisors ● KrellTec ● Commonwealth of MA ● Sodexo ● MITRE Corporation ● Keurig Green Mountain ● Capital One ● ViaSat ● Sandia National Labs ● Liberty Mutual Insurance ● Staples ● Moody’s Investors Service ● SAS ● Gale/Cengage Learning ● Federal Reserve Bank of San Francisco ● Volvo Construction Equipment ● HCA IT&S ● Fidelity Investments ● American Tower ● The MIT Press ● LDS Church ● UNICEF ● Salesforce ● Southern Farm Bureau Life Insurance Company ● Raymond James ● Eaton Vance ● Dell EMC ● Bentley University ● The Nielsen Company ● Capital One ● VMware ● FINRA ● The Hartford ● Milton CAT ● IMAX Corporation ● Hollister Inc. ● CNYH Electric Group ● Lazard Asset Management ● and many more…

The Gilbane Digital Content Conference is focused on content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Main conference program: November 28 and 29
Post-conference workshops: November 30

Gilbane Advisor 5-19-17 — e-commerce, meta-platform, summarization and ML, design

E-commerce: What China reveals about the future of shopping

China’s e-commerce market is the world’s largest and fastest growing. It is also more mobile and more integrated with relevant platforms than those in the West, allowing for smoother customer experiences. This goes beyond WeChat e-commerce capability, the envy of western messaging platforms.

China's Digital Ecosystem - source BCG

There are reasons eastern and western e-commerce may continue to evolve differently. But there is a lot to learn from China’s experience. BCG and Alibaba dig in. Read More

Digital assistants drive new meta-platform battle

Bob O’Donnell riffs on the intersection of digital assistants, the voice interface, and platform value. This weeks’ keynotes at Google I/O, and last week’s at Microsoft Build both provide useful context to several of O’Donnell’s points.

… digital assistants … have the potential to completely devalue the underlying platforms on which they run. To put it succinctly, if I can use, say, Alexa across an iPhone, a Windows PC, my smart home components and a future connected car, where does the unique value of iOS or Windows 10 go? Out the door… Read More

Improving summarization with machine learning

That this would happen should be expected, especially after the dramatic improvement to machine translation due to ML. MIT Technology Review’s Will Knight reports on developments at Salesforce following their acquisition of MetaMind, which is what we point you to below. But you might also be interested in the more technical description of how the algorithm works — at least scroll down past the technical paragraphs to see useful sample results. Read More

Mobile First, Desktop Worst

Designing for an optimal user experience is extremely difficult even with a single screen because of the variety of media, layout, and use cases. Multiply the number of screens by n, and it seems like an impossible task. On top of this fiendish complexity, there are compromises to be made between developer objectives and brand directives. No wonder design is often dumbed down to be simply useable across devices rather than optimal. This may not be a solvable problem, though better tools, perhaps informed by machine learning, will certainly help. In the meantime, it pays not to expect too much from simple approaches. Read More

Gilbane Digital Content Conference
Call for Speakers Open

Content and digital experience technologies and strategies for marketing, publishing, and the workplace.

Proposal deadline is June 2 9 2017

Conference: November 28–29
Workshops: November 30
Renaissance Boston Waterfront Hotel

Also…

Know what you’re getting… A marketer’s guide to the tricks and hacks of influencers via Digiday

Have Web Standards on Mobile Caught Up to Phonegap in 2017? A look at some specific recommendations via Telerik developer network

ICYMI, Scott Brinker’s latest… Marketing Technology Landscape Supergraphic (2017): Martech 5000 via chiefmartec.com

Not-science-fiction – thinking a bit ahead… Open Water – The Internet of Visible Thought via Edge.org

Frank Gilbane’s Gilbane Advisor curates content for content, computing, and digital experience professionals. More or less twice a month.

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