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Category: Marketing & e-commerce (Page 1 of 79)

Optimizely launches full AEO platform

June 10, 2026 /

Optimizely, a digital experience platform (DXP) provider, launched its full AEO platform, offering enterprise marketers a comprehensive suite of AI visibility tools and the pre-built agents to act on those insights autonomously. The launch introduces Agent Visibility Analytics from Optimizely and a new partnership between Optimizely and Conductor, an enterprise AEO platform. Together, Optimizely and Conductor are bringing log-based AI traffic data, GEO and AEO intelligence, and agents into a single platform.

Optimizely’s AEO platform gives enterprise marketers a one-stop-shop for AI-driven discovery. The platform helps teams understand how their brand appears across AI-generated answers and compares to competitors in LLMs, analyze how AI agents and crawlers interact with their content, and identify opportunities to improve content coverage, technical hygiene and overall discoverability. Marketers can evaluate AI discovery from multiple angles, including citations, mentions, search performance, crawl behavior, referral activity and page-level visibility trends.

Optimizely now brings Agent Visibility Analytics, built inside Optimizely Analytics to provide direct visibility into observed AI request activity using factual, log-level data from an organization’s site rather than inferred or modeled behavior. Teams can analyze how AI agents interact with their content by intent, content type, metadata and other business dimensions.

https://www.optimizely.com/company/press/conductor-partnership-and-aeo-platform-launch ■ https://www.conductor.com

Bloomreach releases Loomi marketing agent

June 2, 2026 /

Bloomreach, a personalization specialist, released its Loomi marketing agent, which converts a single prompt into a fully built campaign workflow. Built on the Loomi agentic personalization platform, which combines data-driven intelligence and AI models, the marketing agent understands customers, not just segments.

Loomi marketing agent enables autonomous campaign creation and optimization, using real customer data to personalize each campaign at the individual level. It builds entire campaigns while giving marketers guardrails and control.

  • Conversational Campaign Building: Marketers tell the agent what they want to achieve; the agent builds the campaign in minutes.
  • AI Segmentation and Targeting: Loomi combines its knowledge of marketing use cases and a brand’s customer data to build the best fitting audience for the campaign.
  • Content Creation and Personalization: The agent generates campaign content using brand voice, customer data, and intent signals, so every email or message reads as if it were built for the person receiving it.
  • Journey Orchestration and AI Timing: Behavior-triggered automations are powered by real-time signals, with AI determining the optimal message and moments to reach each individual.
  • Built-In Guardrails and Security: Campaigns remain reviewable and adjustable. Teams stay in control while agents handle the heavy lifting, backed by enterprise-ready privacy and security features including audit trails, GDPR compliance, and granular access roles.

https://www.bloomreach.com/en/news/2026/bloomreach-announces-the-general-availability-of-loomi-marketing-agent/

Acclaro launches multimedia localization orchestration platform

May 27, 2026 /

Acclaro, a provider of content intelligence solutions that helps brands communicate with purpose, precision and global impact, announced the launch of Acclaro Multimedia Orchestration, a purpose-built, AI-powered solution set to transform how organizations localize and distribute multimedia content.

Acclaro Multimedia Orchestration combines AI-powered technologies with the company’s human expertise in localization, translation, subtitling, dubbing, lip syncing, and voiceover. By integrating AI into Acclaro’s existing services, organizations can localize multimedia more efficiently, and across a broader range of global distribution channels, to make multilingual content delivery fast, accurate, and scalable.

The holistic solution supports every stage of multimedia globalization across video, audio, and image formats, for both pre-recorded and live content. Flexible workflows range from fully human driven to fully AI automated, enabling organizations to tailor localization approaches to their quality, speed, and scale requirements. Features include:

  • Subtitling with AI-driven translation into 100+ target languages in real-time.
  • Dubbing, Voice Cloning and Audio Separation for multilingual audio content.
  • Voiceover from transcription to recording to quality assurance testing.
  • Lip Synching across multiple languages.
  • Video Personalization for end-to-end video production workflows, from ideation to distribution.
  • Creative Asset Localization enabling organizations to translate images and design files with AI-powered layout adaptation and collaboration tools.

https://www.acclaro.com/news/acclaro-launches-multimedia-localization-platform

Acquia enhances Acquia Source

April 28, 2026 /

Acquia announced the next evolution of Acquia Source as a digital command center, a unified intelligent workspace where digital teams manage content, applications, AI agents, and analytics in one place. Acquia also announced Acquia AI, built into Acquia Source, giving builders the tools to create, manage, and deploy AI agents that optimize content, automate governance, and drive AI discoverability.

Acquia Source unifies content management, digital asset management, and web governance into a single agentic command center, aggregating insights across every layer of the content supply chain, surfacing what needs attention, and deploying AI to resolve it. The result reduces operational overhead that disconnected systems impose on enterprise marketing and technical teams.

Acquia Source addresses discoverability at the architectural level. Content is structured for both human engagement and LLM readabilit, ensuring organizations remain the authoritative answer in ChatGPT, Perplexity, and Google AI Overviews. Answer Engine Optimization (AEO) is built directly into the content creation workflow.

Acquia AI enables organizations to build a portfolio of purpose-built agents or deploy Acquia’s ready-made agents, which come with built-in knowledge and domain-specific skills. These capabilities deliver cross-channel ROI intelligence and insight-to-action workflows that help organizations to make faster, more informed decisions.

https://www.acquia.com/newsroom/press-releases/acquia-announces-significant-updates-acquia-source-and-launches-acquia-ai

Krisp launches real-time Voice Translation SDK

February 18, 2026 /

Krisp announced the launch of its Voice Translation SDK, enabling CX platform developers to embed real-time multilingual voice-to-voice translation into live customer conversations. The technology has been live in production CX environments since 2025 as part of Krisp’s Call Center AI platform, operating in customer conversations globally before its SDK release.

Real-time voice translation must operate on continuous audio streams where latency, accuracy and conversational flow are tightly linked. Systems must recognize diverse accents, perform reliably in noisy environments and preserve natural turn-taking.

Krisp’s Voice Translation SDK is engineered to balance these competing constraints in live, two-way conversations. It supports any combination of over 60 languages and is optimized for synchronous interactions where clarity and conversational continuity are critical. This enables multilingual interactions within live conversations without requiring human interpreters.

The SDK is available for Windows, macOS and Web developers, allowing integration into both native and browser-based applications. To improve performance in real-world conditions, Krisp applies local Noise Cancellation before audio is processed in the cloud, isolating the primary speaker and improving recognition accuracy. The SDK also supports custom vocabulary and domain-specific dictionaries, enabling teams to enforce terminology and maintain consistency across professional environments.

https://krisp.ai/blog/real-time-voice-translation-sdk/

Verndale acquires the Product Experience Division of Amp

January 22, 2026 /

Verndale, a digital experience and technology company, today announced the acquisition of the Product Experience Division of Amp, from Advantage Solutions. They will operate as Verndale as part of the acquisition.

The move is to Verndale’s position as a modern growth partner, expanding its ability to take brands from initial concept to fully built digital products, and continuously optimize them for measurable business impact.

The Product Experience Division of Amp is known for combining its product design, UX, engineering and digital marketing capabilities via an embedded approach to building digital product experiences for global brands across tech, CPG, healthcare, and consumer industries. The team brings deep capabilities in product strategy, rapid prototyping, product development, and ongoing management through SEO, analytics, and experimentation.

The acquisition strengthens Verndale’s ability to support the full lifecycle of digital experience, from ideation and UX through engineering, activation, and ongoing product management. It also expands Verndale’s reach into growth-minded verticals such as technology and CPG, where brands increasingly expect partners to blend product development with performance marketing and experience optimization.

This acquisition reflects Verndale’s continued investment in building a next-generation digital experience platform, combining product, UX, engineering, data, and marketing capabilities into a single, accountable partner.

https://www.verndale.com/about-us/news/verndale-acquires-product-experience-division-of-amp

Algolia and Microsoft collaborate on retail experiences

January 12, 2026 /

Algolia, an AI Search and Retrieval Platform, today announced a collaboration with Microsoft to provide retailers and brands with greater influence, accuracy, and visibility in AI-driven shopping experiences. The collaboration integrates Algolia’s real-time enriched product attributes (product data, inventory availability, and product pricing) into Microsoft Copilot, Microsoft Bing Shopping, and Microsoft Edge, to help retailers ensure their products appear correctly and competitively across emerging AI discovery surfaces.   

Algolia customers gain greater influence over how their products are represented across Microsoft digital sites. Retailers benefit from enhanced brand control and stronger context awareness within Copilot, Bing Shopping, and Edge, backed by fresher, deeper, and more accurate product data.  

AI-driven discovery becomes shoppable through real-time, retailer-approved data, giving merchants influence over external, “off property” AI surfaces. Retailers can now extend their merchandising strategies into LLM environments that were previously inaccessible. 

Algolia, with the help of Microsoft, is address critical gaps in agentic commerce, more dynamic product storytelling, and deeper insights into how products perform across Microsoft experiences for richer reporting and retail media measurement. 

https://www.algolia.com/about/news/algolia-collaborates-with-microsoft-to-drive-real-time-product-data-to-shopping-experiences

Microsoft announces agentic AI capabilities for retail

January 8, 2026 /

Microsoft announced a set of agentic AI capabilities aimed at supporting automation and decision-making across retail operations, including merchandising, marketing, store operations, and fulfillment. The tools are designed to connect data and workflows so teams can act on context in real time.

Copilot Checkout, now available in the U.S. on Copilot.com, allows shoppers to complete purchases directly within Copilot without being redirected to a retailer’s website, while merchants remain the merchant of record. The service integrates with partners including PayPal, Shopify, and Stripe, and supports participating retailers such as Urban Outfitters, Anthropologie, Ashley Furniture, and Etsy sellers.

Microsoft also introduced Brand Agents for Shopify merchants and a personalized shopping agent template in Copilot Studio. These tools enable conversational shopping experiences using a retailer’s product catalog, with options ranging from turnkey deployment to fully customizable implementations.

In public preview, a catalog enrichment agent template automates product onboarding and categorization by extracting attributes from images and enriching data for search and recommendations.

For physical stores, a store operations agent template provides natural-language access to inventory, policies, and operational insights, helping staff manage workflows, staffing, and day-to-day decisions using internal and external data signals.

https://news.microsoft.com/source/2026/01/08/microsoft-propels-retail-forward-with-agentic-ai-capabilities-that-power-intelligent-automation-for-every-retail-function

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