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Are you focused on customer experience and digital marketing?

If Customer Experience and Digital Marketing is Your Game…

Have we got a track for you at this year’s Gilbane Conference. Track C: Content, Marketing, and Customer Experience is designed for marketers, marketing technologists, social marketers, content strategists, web content managers, content marketers, content creators and designers, and business and technology strategists focused on customer experience and digital marketing.

You’ll Learn How:

  • Adobe and Brightspot advise customers on managing a digital experience business
  • Campbell Soup and National Instruments are crafting modern customer experiences using iterative testing, measurement, and analysis to engage more deeply with customers
  • To create a plan to develop and deliver supporting and engaging content across multiple channels
  • Innovations in artificial intelligence will shape the future of content and commerce
  • Translation and localization technology will impact the future
  • To successfully map business and technology requirements

Register now to join us for the Gilbane Digital Content Conference’s Track C: Content, Marketing, and Customer Experience on November 29-30. Get a full description for all 14 sessions in this track, here.Gilbane conference attendees

Register with code F16G to save an extra $100 off the Early Bird rate of your conference pass.

Register Today 

The Venue

The Fairmont Copley Plaza is the official conference hotel for the Gilbane Digital Content Conference 2016. Discounted guest room rates (plus applicable taxes) have been arranged for attendees who book by November 11, 2016. Find out more…

Gilbane conference hotel 2016

Don’t miss the Gilbane Conference call for papers deadline

Every year we get a last minute rush of speaking proposals for the Gilbane Conference, and then… we get tons of emails asking when the deadline is, and then we get requests for an extra day or two, and then we get requests to consider proposals weeks after the deadline has passed. We have been extra diligent in getting the word out this year because there are always some late proposals that we wish we had seen sooner.

The deadline this year is June 30th July 7th, so don’t delay.

[button link=”https://gilbane.com/speaking-proposal-form/” variation=”red”]Submit Your Proposal[/button]

Here are the relevant links:

 

Gilbane Conference tracks:

Content, Marketing, and the Customer Experience
Designed for marketers, marketing technologists, growth hackers, web and mobile content managers, strategists and technologists focused on customers and digital marketing.

Content, Collaboration, and Employee Engagement
Designed for content, information, technical, and business managers focused on enterprise social, collaboration, intranet, portal, knowledge, and backend content applications.

Re-imagining the Future: Technology and the Postdigital Experience
Designed for technology strategists, IT, and executives focused on the future of content and internal or external digital experiences.

Digital Strategies for Publishing and Media
Designed for publishing and information product managers, marketers, technologists, and business or channel managers focused on the transition to digital products.

Gilbane Conference schedule posted

We have published the conference schedule for Gilbane Boston. We’ll be publishing detailed conference session descriptions with speakers in the next week or so including details on the keynote sessions. It is very tempting to provide more details right here but we are still in the process of a few speaker placements we want to finish up first.

The pre-conference workshop schedule, including detailed descriptions and instructors is also available. If you registered for a conference pass that included a workshop before the workshop options were available, you can make your choice now and contact customer service to have your registration updated.

 

Gilbane Boston 2011 Announces Sponsors and New Keynote Format for 8th Annual Web & Enterprise Content Management Conference

Annual Conference Helps Attendees Evaluate the Latest Solutions to Reach and Engage Customers and Foster Collaboration with Customers and Partners

Boston, MA – September 27, 2011 – The eighth annual Gilbane Conference Boston (http://gilbaneboston.com/) to take place November 29 – December 1, 2011, at The Westin Boston Waterfront Hotel in Boston, MA today announced that EndPlay will be the Diamond sponsor of the upcoming conference and Alfresco, CIGNEX and Liferay are this year’s Platinum sponsors. Atex, CrownPeak, OpenText, Percussion, SDL, Sitecore and Telerik are all Gold sponsors. For more information about these companies go to (http://gilbaneboston.com/exhibitors_sponsors.html)

Gilbane Boston also announed today the Opening Keynote presenters and a  new rapid-fire format. Keynote presentations, moderated by Frank Gilbane – President, Outsell’s Gilbane Services & Conference Chair will be limited to 10-15 minutes with 5 minutes for Q&A. The new format is designed to inspire, provoke, and provide perspective on the big issues, trends, and shifting foundation of technologies, digital strategies, and channels for communication and engagement. Panelists include Christos M. Cotsakos, Ph.D. – Founding Chairman, CEO & President, EndPlay, Inc.; Christer Johnson – Partner, North American BAO Advanced Analytics Leader, IBM Global Business Services; Georgiana Cohen  – Manager, Web Content and Strategy, Tufts University and Co-founder, Meet Content; and Maureen Chew – Chief Applications Officer, Commonwealth of Massachusetts.

“In today’s business environment, every organization has one thing in common: the need to engage with multiple customer and partner communities,” said Frank Gilbane, conference chair and moderator of the keynote session. “This year’s keynote and new format share the timely theme of connecting with global customers and colleagues with marketing, product and enterprise content using web and social technologies.”

In addition, the event features six in-depth pre-conference workshops, a main conference program providing in-depth coverage of trends and technologies organized in four tracks: Customers & Engagement, Colleagues & Collaboration, Content Technology, and Cross-Media Publishing, a Technology Showcase made up of the leading vendors offering the latest tools and solutions and many networking opportunities.

For information on keynotes and entire conference program, visit:http://gilbaneboston.com/conference_program.html

IT, marketing, other and business professionals interested in attending the conference may register at: http://gilbaneboston.com/registration_information.html
Technology solution providers interested in exhibit or sponsor opportunities should visit: http://gilbaneboston.com/exhibitors_sponsors.html
Follow the conference on Twitter
http://twitter.com/gilbaneboston

About Outsell’s Gilbane Services
Outsell’s Gilbane Services provides analyst & consulting services focused on content technologies. Whether it involves web content management, digital marketing, multilingual content, enterprise search, enterprise social media, publishing, XML, or related technologies, we can help you make vendor-neutral well-informed decisions. We work with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. We have organized over 70 educational conferences in North America and Europe. Information about our widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at https://gilbane.com, http://www.outsellinc.com/gilbane

About Lighthouse Seminars
Lighthouse Seminars’ events cover information technologies and “content technologies” in particular. This includes content management of all types, digital asset management, enterprise content management, web content management, enterprise search, web and cross-media publishing.

Contact

Lighthouse Seminars
Jeffrey V. Arcuri
508-759-8180
jeff@lighthouseseminars.com

Check out the Updated Gilbane Boston conference site

The program for our annual Boston event is about 98% complete. We have a great keynote line-up with more to come, 30 additional conference sessions, 6 pre-conference workshops, and 12 product labs. Other useful links are sponsors & exhibitors, speakers, registration, and hotel. Note that we moved from the Westin Copley to the Waterfront Westin this year to be in the new Boston Innovation District and fast-growing Seaport / Fort Point Channel neighborhoods.

Ask the Analysts about Content Technologies & Strategies

Or collaboration, enterprise social software, search, analytics, market trends, customer engagement strategies, intranet architectures, multi-channel publishing …, or a prediction one of us has previously made that was prescient or presumptuous.

To learn more about the analysts on the panel including links to their blogs and Twitter accounts click on their name below.

K2. Industry Analyst Keynote Debate: Industry Analyst Debate – What’s Real, What’s Hype, and What’s Coming – May 19th 4:00pm – 5pm, Westin Market St, San Francisco

We invite industry analysts from different firms to speak at all our events to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, or fourth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.

Panelists:

Rob Koplowitz, Principal Analyst, Forrester
Hadley Reynolds, Research Director, Search & Digital Marketplace Technologies, IDC
Tony Byrne, Founder, The Real Story Group & CMS Watch
Scott Liewehr, Senior Consultant, Web Content Management, Gilbane Group

How to submit questions:

http://gilbanesf.com

451 Group, Burton Group, Forrester, Gilbane, and IDC Analysts to Debate What’s Real, What’s Hype, and What’s Coming at Gilbane Boston

The annual analyst keynote panel at the sixth annual Gilbane Boston Conference, produced by The Gilbane Group and Lighthouse Seminars, to take place December 1- 3, 2009, in Boston, MA, hosts leading industry analysts who will debate What’s Real, What’s Hype, and What’s Coming in content management and collaboration. Industry analysts from different firms speak at all Gilbane events to make sure conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure IT and business managers don’t make ill-informed decisions about critical content and information technologies or strategies. Some of the topics to be debated are: How the upcoming release of SharePoint 2010 & Office 2010 with affect the web and enterprise content management, search, and collaboration markets; What organizations are finding when they deploy enterprise social software; What companies should be doing about managing user-generated content; Whether it is time to seriously invest in mobile content applications, and; How companies are engaging customers with multi-lingual web sites. “Industry Analyst Debate: What’s Real, What’s Hype, and What’s Coming” will be a lively, interactive debate guaranteed to be both informative and fun. Participants include moderator, Frank Gilbane, CEO Gilbane Group, and panelists: Melissa Webster, Vice President, Content & Digital Media Technologies, IDC; Stephen Powers, Senior Analyst, Forrester; Dale Waldt, Senior Analyst, Gilbane Group; Kathleen Reidy, Senior Analyst, 451 Group; and Guy Creese, VP & Research Director, Collaboration and Content Strategies, Burton Group. Conference attendees are encouraged to come with questions, and can also suggest questions in advance via our social media channels or email. See http://gilbaneboston.com/conference_program.html#K2, http://twitter.com/gilbaneboston

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