Main Conference

Opening Keynotes

Keynote Panel: Content Technology Industry Update — PART 1.
We open each of our conferences with a panel of content technology and market experts. The panel is chosen to address the most important strategic issues technical and business managers need to consider for both near-term and long-term success in managing content and content technologies in the context of enterprise applications. The session is completely interactive (i.e., no presentations). Before embarking on a content management, search, publishing, collaboration or globalization strategy or project, you need to understand not only the vertical and horizontal solutions from the technology suppliers that address your specific content-oriented business applications, but also what the major platform providers are doing and how their offerings fit into your plans, or not. In San Francisco this year we look at what the largest software suppliers are doing that will affect enterprise content strategies both directly and indirectly. This is a two-part session you won’t want to miss.

Moderator: Frank Gilbane, Conference Chair, CEO, Gilbane Group, Inc.
Paul Taylor,
IBM Distinguished Engineer and Chief Architect, Enterprise Content Management, IBM
Kumar Vora, VP, Product Management, Enterprise & Developer Solutions, Adobe
Rich Buchheim, Senior Director, Enterprise Content Management Strategy, Oracle

Keynote Panel: Content Technology Industry Update — PART 2
Google and Microsoft are competing in many areas on many levels. One area which both are ramping-up quickly is enterprise search. In this part of the opening keynote, we bring the senior product managers face to face to answer our questions about their plans and what this means for enterprise information access and management strategies.

Moderator: Frank Gilbane, Conference Chair, CEO, Gilbane Group, Inc.
Jared Spataro, Group Product Manager, Enterprise Search, Microsoft
Nitin Mangtani, Lead Product Manager, Google Search Appliance, Google


Executive Forum: Content Technologies at Work in the Enterprise
Content initiatives are increasingly being mandated and driven at the C-level. Why? Because companies have realized the critical importance of aligning business and content strategies. In this conference-wide keynote, senior executives explain why their companies manage content as corporate assets, how they treat content management as a business practice (not as technology), and why content technologies are strategic investments within their enterprises.

Moderator: Mary Laplante, Vice President Consulting, Gilbane Group, Inc.
Eric Severson, Chief Technology Officer, Flatirons Solutions
Dr. W. John Reeves, BSc Engineering, MD, VP Strategy, Elsevier Interactive
Michael Anobile, Managing Director, Localization Industry Standards Association

Breakout Sessions


WCM-1: Preparing for Your WCM Project: People & Strategies
You should already know that managing a website is not just about technology. The operational processes, including content flow and interactions, and human resource issues are critical to growing and maintaining a stable, scalable web presence. In this session, two experienced consultants will help you prepare for these key planning requirements.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group

Shuli Rose Goodman, Founder Neologos Group
How to Unlock The Full Value of Your Content Investments Through a Competency Maturity Model (CMM)
Vern Imrich, Chief Technology Officer, Percussion Software
Seth Earley, President, Earley & Associates


WCM-2: Different Approaches to Purchasing a CMS: Open Source vs. SaaS/ASP vs. Licensed
Organizations looking to avoid the up-front costs of software licenses for their content management applications generally have two options: they can choose from a large number of open source CMS tools or they can pick one of the hosted CMS suppliers. (They might also negotiate a customized financing plan with a CMS software vendor.) In this session an open source integrator, a hosted software vendor, and a CMS software vendor square off on the issue.

Moderator: Dino Eliopulos, Practice Director, Enterprise Content Management Practice, NEC Corporation of America
Seth Gottlieb,
Content Management Practice Lead, Optaros
Open Source Myth Busters
Jim Howard,
CEO, CrownPeak
Content Management as a Service
Kevin Cochrane, VP Web Content Management, Alfresco


WCM-3: The Multi-Site, Multi-Channel User Experience
Delivering consistently satisfying user experiences means more than coming up with pleasing page designs and site layouts (although these are of course important). You need to think of the entire experience customers will have, including ease of navigation and relevance of content as they travel along the paths you’ve set-up for them. In this session you will learn how to think about the user experience and your relationship with customers whenever and however they visit your site(s).

Moderator: Scott Abel, The Content Wrangler
Ann Rockley, President, The Rockley Group
Building the Customer Relationship
Erik Aeyelts Averink, President, Products & Solutions, Tridion


WCM-4: WCM Tools & Strategies for Marketing
Recognizing the importance of the customer experience on your site is one thing, but measuring and fine-tuning the experience to encourage customers should be an ongoing exercise. This session will look at both web analytics tools and strategies for guiding visitor behavior.

Moderator: Mary Laplante, Vice President Consulting, Gilbane Group, Inc.
Theresa Regli, Principal, CMS Watch
David Terry, VP Marketing, Hot Banana Software
George Ross, Director of Technology, ISITE Design
Dion Record, IT Director, Meyer Corporation


WCM-5: Making Sure Your Site is Usable Internally Too
Websites need to be usable not only by customers, but also by administrators and authors. The customer experience will never be optimal for long if the CMS or authoring and design tools are difficult to use, whether from lack of product functionality or because the implementation was rushed or not well thought-out.

Moderator: Bill MacElroy, President & CEO, Socratic Technologies
Evan Gerber,
Senior Consultant, User Experience, Molecular
Usability – It’s Not Just for Users Anymore: How to Design, Develop, and Deploy a Website for Your Administrative Users
Garrick Schmitt, Vice President, User Experience, Avenue A | Razorfish


WCM-6: New Technologies for WCM
We’ll keep this session open for a bit longer, since there are bound to be some new technologies introduced between now and the conference. There are also some recently introduced technologies to choose from. Stay tuned.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Jeffrey Catlin, CEO, Lexalytics, Inc.
Jacques Francoeur, Information Assurance Evangelist, ProofSpace


WCM-7: Case Studies – WCM
This session will focus in on case studies of two sophisticated web content management implementations. These were chosen because they are both instructive even for experienced web content managers because of their use of XHTML, RSS, and AJAX technologies.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
John van Antwerp,
Associate Director, University of Maryland
The WebTycho project, UMUC’s Online Campus System
Dave Dumas, Website Operations Manager, FileMaker, Inc.
Managing Web Content – A Case Study on Filemaker and David Cummings, Chief Executive Officer, President, Founder, Hannon Hill


CM-1: Case Studies – Stretching the New SharePoint
Microsoft’s SharePoint, and its use for content management, has been growing rapidly the last two years, and its deployment is poised to accelerate even more dramatically once MOSS 2007, with all its new capabilities, gets out there this year. This session will look at an example of a recent implementation that makes use of the major new features available in MOSS 2007.

Craig St. Clair & Mary Lee Kennedy, Principals, TKG Consulting


CM-2: Case Studies – Finding & Managing Digital Assets
Digital Asset Management (DAM) is often thought of as a discipline distinct from content management because of the variety and complexity of rich media types involved, as well as the special workflows associated with rich media applications. While there is a subset of very unique requirements for, e.g., the media and entertainment industry, all organizations will continue to need more rich media management capability. This session includes two very different case studies that together, expose many of the types of issues that will face a large number of organizations as their content management needs become richer and more complex.

Magan Arthur,
Principal Consultant, Arthur Consulting Group
eAudiobooks & Fragmented Book Search
Rahel Anne Bailie, President, Intentional Design Inc. & Linda Francis, Independent Consultant
Addressing Digital Asset Management Issues in the Tourism Industry


CM-3: The Analysts Debate Content Technologies and Trends
Experts from recognized analyst firms flex their thought leadership muscles in this lively session, always an attendee favorite at Gilbane conferences. Panelists will tell you what’s hot, what’s not, what’s important today, and what will be important when planning a solution or evaluating current technologies and services. The debate will deliver valuable insights for anyone with a stake in content management, including project managers, business managers, IT strategists, consultants, integrators, investors, and vendors.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group; President, CM Pros
Michael Maziarka, Director, InfoTrends
Rob Koplowitz, Principal Analyst, Forrester Research
Tony White, Lead Analyst, Web Content Management, Gilbane Group


CM-4: Defining the BPM/ECM Intersection
Process content, or content that travels through complex, cross-departmental, and iterative lifecycles, requires more than simple workflow. Dependent on hybrid business processes that merge automation with critical human-driven interactions, process content applications increasingly require synergy and interoperability between content and business process management technologies. Finding the “right mix” of capabilities amidst numerous solutions within the BPM and ECM markets can be challenging at best. Attendees in this session will learn about new standards emerging to cope with these issues as well as gain insight into how BPM and ECM intersect according to specific use cases.

Moderator: Leonor Ciarlone, Senior Analyst, Gilbane Group
Richard G. Averitt, Chief Operating Officer, The Well Project
The Well Project: How a Tiny Non-Profit Leverages CMS & BPM Technologies to Save Lives around the Globe
Keith Swenson,
WfMC Technical Committee Chairman & Vice President R&D, Fujitsu Computer Systems
Understanding BPM Standards for Content-Driven Processes


CM-5: ECM & Web 2.0 Technologies
Some ECM technologies are often viewed as old, slow, big, and expensive. “Web 2.0” technologies are typically thought of as new, fast, small, and free. While neither category is well-defined, these perceptions do have a ring of truth to them. In fact, most organizations are going to need to accommodate technologies associated with each of these labels. IT, CM, and business strategists all need to carefully consider many of the newer tools. There is a lot of hype, but there is also much that is very useful and, if not free, might be an order of magnitude less expensive. Some Web 2.0-ish technologies can complement more formal content management applications and provide real benefits. This session will look at what some of these technologies are, and how they might add value to your content management system.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group

Russell Stalters, CTO, Applied Information Sciences, Inc.
Is It Possible To Successfully Manage Content In The New Wild West?: ECM In A Web 2.0 World
Bill Cava, CTO, Ektron
Kevin Henrikson, Director of Engineering, Zimbra
Ajax Unplugged: Architecture and Tips for Taking Your Applications Offline


CM-6: Implementing Content Solutions with SaaS
Much of the market dialog about the benefits of SaaS/on-demand has been from the vendor perspective. How well do promises such as lower entry costs and faster time to results play out in the real world? Enterprise users share their practical experiences with alternative technology delivery models.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group; President, CM Pros
Tom Ransom, VP of Marketing & Acting CTO, Corefino, Inc.
Brian Wellner, Director Online Operations, CrownMedia, Inc.


CM-7: How DITA & S1000D Impact Content Lifecycles
Single-source publishing has matured as a method for producing complex documents in many formats. XML in particular has become the preferred format for single-sourcing, enabling companies to both repurpose their content into different formats and reuse content modules in different content types. Standards such as DITA and S1000D are helping make information assembly and publishing a radically easier process. Attendees will learn how these standards impact the content lifecycle, what’s required to implement them, and how to reap the benefits of putting them to work.

Moderator: Bill Trippe, Senior Analyst, Gilbane Group
RJ Jacquez, Adobe
More Complexity, Less Time: New Technologies to Help Publishers Thrive
Howard Schwartz, Ph. D., VP Enterprise Solutions, SDL
DITA and Global XML: Challenges and Solutions for Managing Global Content
Max Dunn, President, Silicon Publishing


CM-8: Introduction to Enterprise DRM
Enterprise DRM means access control for your company’s content that rides with the content wherever it goes, whether on laptops, CDs, or outside your content management system or corporate firewall. It’s the key emerging technology for a wide range of information security, confidentiality, and compliance management applications. In this session, you will learn about Enterprise DRM, how it differs from DRM for consumer media, its applicability in enterprise applications, and solutions currently on the market.

Bill Rosenblatt
, President, GiantSteps Media Technology Strategies, Editor DRM Watch


CM-9: Knowledge Management Case Studies – How to Meet the Needs of Information Professionals
Whether you think of it as “knowledge management” or “content management”, building a system that supports the varying needs and habits of different types of information professionals requires a solid understanding of the competing interests of the different types users the system will support. It also requires matching those needs to competing feature and implementation decisions. This session will help you learn how to design a system that truly supports the various information consumers who will use it.

Moderator: Rita Warren, Principal, ZiaContent
Todd Zaki Warfel,
Partner, Design & Usability Specialist, Messagefirst
Knowledge Management – How People Find Information in the Workplace
Peter Dresslar, President, Metamatics
Designing a Knowledge Management System


CM-10: Content Technologies: A Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues in enterprise content technology circa 2007. Two panelists will go pro and contra for 3 minutes each on a series of important questions in the technology community, but the best part is – you can join in. Audience members will be invited to provide 2-minute rebuttals. Have an opinion? Want to learn about hot issues with a minimum of hot air? Come join us!

Moderator: Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report
Mike Maziarka, Director, InfoTrends


CM-11: Creating Agile Content: Strategies and Practical Technology Advice for Optimizing Content Value and Monetization
“Monetizing content” may see like a term used exclusively by commercial publishers but it is also used in the context of managing any content that supports sales of products or services. Creating agile content that can be sliced, diced and selectively exported to different constituencies on multiple media is clearly a necessity. But many content creators hope to go directly to the $$ without the heavy lifting in terms of a metadata infrastructure and DAM or content management. Taking shortcuts around investment is tempting but may quickly paint you into a corner. Join industry leaders as they share their experiences and views on the opportunity cost of using DAM (CMS), industry standard specifications such as PRISM, taxonomies, and information access tools to automatically transform, aggregate, refine, format, export and share content, internally and with business partners. It will be well worth your while.

Moderator: Linda Burman, President, LA Burman Assoc.
Amre Youssef, Manager, New Media Technology, Factiva, Dow Jones/Reuters


ES-1: Search and the User Experience
Usability has ruled the market success of Web search engines but users do not often have a voice in the selection of what they must use to search within the enterprise. Products with embedded search are most often selected for technical architecture and interplay with other tools. Search platforms enter the enterprise through the back door, an IT-driven process, or as an afterthought once other content systems are in place. Given that worker productivity should be a major driver for good usability, we will explore how, if, and when users’ needs can be part of the selection and implementation of search products to achieve great search experiences in the enterprise.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
What Users Want, What they Need and Don’t Know they Need
Glenn Barnett, Molecular
The Faceted Interface: Optimizing the Usability of Enterprise Search
Erik Schwartz, Director Product Management (Enterprise), Convera
User Experience with a Government Focus: What the Intelligence Analyst Needs
Nitin Mangtani, Lead Product Manager, Google Search Appliance, Google


ES-2: The Arena: Differentiating Search Products
As we and other analysts have noted, the search landscape is a fractured one. There are offerings for every type of organization and need. Defining a few key requirements is the best way to begin an enterprise selection process because it helps to narrow the field to a few manageable options. After an overview of the product landscape, you will learn how to differentiate before you begin your search for search.

Moderator: Theresa Regli, Principal, CMS Watch
Theresa Regli, Principal, CMS Watch
Selecting a Search Vendor


ES-3: Search and the IT Role for Enterprise-wide Initiatives
Finding an enterprise IT group in charge of enterprise search procurement processes is common. More common is their ownership of deployment because of over-riding security concerns and technical integration with other systems. Long-time search analysts have cautioned about ignoring the professional searcher community in the selection, deployment and testing process for enterprise-wide efforts to make content accessible. Far from being a data retrieval problem, search spans a whole other range of accessibility needs that IT professionals need to consider.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
What is Missing from the Search Vendor/IT Relationship?
Helen L. Mitchell, Senior Search Strategist, CREDO Systems, LLC, FDA Enterprise Search Project Manager, Chairperson, RetrievalWare Federal Users Group
Building Bridges between the Professional Searcher and Enterprise Search Solutions


ES-4: Integrating Search Systems with Your CMS
CMS systems are bundled with search options. Some work well only for those working within the CMS system as authors, editors and administrators while others are ready for enterprise use. When selecting a CMS system, you need to be clear whether your choice can or needs to be the enterprise search tool, or how a 3rd party option can enhance access to content throughout the organization. Making a clear distinction between what belongs in the CMS as structured content and what remains outside will have an impact on how the CMS and search work together. In this session you’ll hear some cases of integration, what can go wrong and initiatives that got it right.

Moderator: Tony Byrne, Founder CMS Watch
Hadley Reynolds, VP & Director of the Center for Search Innovation, FAST
Craig St. Clair, Principal, TKG Consulting
Adriaan Bloem, Project Manager, Leiden University


CBW-1: Enterprise Wiki Executive Panel
We have been covering the use of blog, wiki, and syndication technology for enterprise applications at our last five conferences and have seen the growth reach a point where the vendors are now able to point to a large number of impressive deployments at some very large companies. The use of wikis, in particular for collaborative projects, is something all organizations should be considering. In this panel we have brought together the leading suppliers to A) share the scope of enterprise adoption, and B) answer the tough questions you may have about using enterprise wikis in your own business and IT environments.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration, Gilbane Group
Aaron Fulkerson, Co-founder & V.P. Product Management, MindTouch
David Carter, CTO & Founder, iUpload
Len Dorfman, Vice President, Product Marketing, eTouch
Ross Mayfield, CEO Socialtext


CBW-2: Collaboration Case Studies
So what do organizations use for project collaboration these days? Is it all about email? Is everybody but you using enterprise wikis or collaborative blogs? Are there older technologies that you should consider? Rather than answer rhetorical questions, in this session we’ll look at a couple of recent implementations in terms of both the selection decisions and the deployment details.

Michael Dressler,
Chief Marketing Officer, The Last Mile Group
Ken Herron, Vice President Interactive Strategies, Realogy Franchise Group


CBW-3: What Enterprises Could/Should be Doing with RSS & Atom
RSS and Atom are the two XML applications used by newsreaders, although most people don’t know what either of them are, nor should they necessarily. But if you are involved in any aspect of your organization’s internal or external communication you should not only understand what they are, but should be thinking about new ways to use them to increase the speed and reach of your content. These formats are also increasingly used for inter-application communication. Both IT and business managers should be doing more RSS & Atom. This session will show you why.

Sally Falkow,
Principal, ExpansionPlus
Greg Reinacker, Founder & CTO, NewsGator Technologies
John Nail, The Industry Radar
Feeds in Operation


CBW-4: Collaboration & Web 2.0 Technologies
We are not fans of the term, but all IT organizations should be looking at the technologies most observers would associate with “Web 2.0”. And not just IT. Many of these technologies may not even require IT help, and also can be very low-cost. In this session we look at some technologies that supplement the kinds of tools we cover in the Collaboration & Enterprise Blogs & Wikis track.

John Stone, Managing Consultant, PA Consulting
David Chappell, David Chappell & Associates
Workflow within SharePoint: A Web 2.0 Technology?


PTS-1: The Future of Publishing: Key Influences and Macro Trends
Thad McIlroy has been studying the future of the publishing industry since the widespread explosion of the Internet and the Web made it clear that publishing, as it had traditionally been practiced in the 20th century, was going to undergo dramatic and irrevocable change. His website,, is the largest collection of source material and analysis on the industries and trends that signal that future. Join McIlroy as he takes you on a whirlwind tour of his key findings, from publishing industries most challenged by change, to the key economic and sociological factors that are combining to impact publishing’s future. A panel will spend time reviewing McIlroy’s work and further explore key trends that will affect publishers during the next three years.

Speaker: Thad McIlroy, Senior Analyst, Publishing, Gilbane Group


PTS-2: Publishing Automation: What Can You Do Today?
Automated publishing has traditionally been equated with batch composition, generally for directories and manuals. The widespread adoption of XML, server-based pagination engines, and print-on-demand technologies has broadened automation opportunities into a robust range of publishing, marketing and transactional functions. They say that publishing automation is the low-hanging fruit of engineered content management. This in-depth session will provide you with an overview of the wide range of publishing tasks that can be automated today.

Moderator: Thad McIlroy , Senior Analyst, Publishing, Gilbane Group
Gregory Shepherd
, Production Technology Analyst, Global Production & Manufacturing Services, Thomson Learning
Andrew Savikas, Director, Digital Content and Publishing Services, O’Reilly Media


PTS-3: How Will Internet Communities and Collaboration Technologies Change Publishing Best Practices?
Publishing professionals operating in publishing companies or publishing entities within major corporations are facing challenges as a greater range of individuals wants to be included in the development of intellectual property. Internet communities such as WikiMedia and Merlot are developing huge amounts of intellectual property ranging from small topic modules and simulations to massive reference works. How can some of the community authoring techniques be applied in traditional publishing organizations? What is the professional publisher’s role in a many-to-many publishing environment? Wikis and blogs continue to gain popularity and respect with enterprise customers. How can these tools be deployed to improve the products and profits of traditional publishing organizations? A set of panelists will be assembled who are on the forefront of employing these technologies and who have had success in embracing the ideas, thoughts, and criticism of non-traditional authors and reviewers.

Moderator: Steve Paxhia, General Manager, Publishing Technology & Strategy, Gilbane Group
Chris Jennewein,
Vice President, Internet Operations, Union-Tribune Publishing Co.
Regan Caruthers, Director of Business Development and Communications, California State University, Office of the Chancellor


PTS-4: Cross-Media Strategy I: Tools, Technologies
The Holy Grail of many large (and not-so-large) publishing organizations is to publish to multiple media simultaneously and without silos. Many publishers have realized the paradoxical nature of typical “print first, digital later” workflows and are grappling with the challenges of moving to those that put digital distribution on at least an equal footing with legacy hardcopy. In this session, you will learn about a new breed of tools and technologies that are making this possible, and the publishers who are using them to positive effect.

Moderator: Bill Rosenblatt, Senior Analyst, Gilbane Group
Bill McCoy,
General Manager, ePublishing Business, Adobe
Randy Marcinko, President, Marcinko Enterprises Inc.
Andrew Grygiel, VP Marketing and Market Development, Mark Logic
Hans Hartman, Director of product Stratagy, Quark


PTS-5: Cross-Media Strategy II: Skills, and Organizational Challenges
This session continues the discussion of cross-media strategies in AP-4. We will discuss the workflow processes, skill sets, and even organizational charts that are necessary to make cross-media publishing a reality.

Moderator: Bill Rosenblatt, Senior Analyst, Gilbane Group
Randy Marcinko, President, Marcinko Enterprises Inc.


PTS-6: Publishing for International Audiences: Top Challenges and Best Practices
One of the toughest publishing challenges today is efficiently managing a publishing workflow where the output is not only cross-media, but also in multiple languages. Panelists who have expertise and experience with successful projects will share what they have learned.

Moderator: Bill Trippe , Senior Analyst, Gilbane Group

Ben Martin,
Senior Analyst, Flatirons Solutions
Stéphane Dayras, Technical Services Manager EMEA, Quark


A. Web Content Management Systems: Architectures & Products 
Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report

Join us for a half-day tutorial that can help you and your team understand Web Content Management technologies, architectures, and the marketplace. CMS Watch founder Tony Byrne leads an intensive, fast-paced introduction to Web Content Management functionality, product categories, and specific vendors. The session concludes with a roadmap for product selection. Learn:

  • 16 steps in the Web CMS lifecycle: questions you should ask and how vendors differ in how they achieve basic functionality
  • 7 categories of CMS products, including features and typical price ranges
  • Specific characteristics of sample vendors in each category
  • How to start evaluating and ultimately select suitable technologies for an organization
  • The 4 most common CMS pitfalls, and best practices for avoiding them

This session assumes you have developed a business case and at least some semblance of requirements such that you want to get into the nitty-gritty of product functionality and architectures. As a vendor-neutral presentation, this seminar will enable you to sharpen your organization’s CMS needs and identify suitable technology choices.

B. Search: Navigating the Selection and Procurement Process 
Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group

Lynda will lay out a process for tackling the definition of search problems an enterprise needs to solve, the considerations when narrowing the product field, and making an informed procurement decision. You will learn the key steps for managing the processes of search product identification, selection, and the team.
Topics for focus in this session are:

  • How to categorize and define your enterprise’s search needs
  • Categories of search tools grouped to recognize practical business considerations
  • How to build and manage a search technology selection team
  • Writing a specification with a pragmatic focus
  • Engaging vendors in dialog and steps in procurement process

C. Principles of Web Operations Management (WOM) 
Lisa Welchman, President, Welchman Consulting

There’s more to managing a web site than selecting the right technologies. This tutorial will focus on fundamentals of Web Operations Management (WOM). Lisa Welchman will detail the 4 dimensions of WOM and provided practical tips and suggestions for managing the Web. Information covered:
Strategy & Governance

  • Building and staffing your web operations group
  • Review of Web Governance Lifecycle
  • Review of standards categories for web
  • Methods for measuring governance and strategy maturity

Content, Data Applications

  • Information Architecture in a nutshell
  • Taxonomy & Metadata in a nutshell
  • How content, data and applications interact on the web and why you should care
  • Structuring content for search and retrieval

Process & Workflow

  • Steps for building sustainable web processes
  • Understanding your organization’s web production style
  • Measuring web processes and workflow against standards

Tools & Infrastructure

  • What are your key product choices (portals, search engines, CMS, et al) and what’s the difference between them.
  • Matching technology solutions to content management problems
  • How to tell what product you should deploy first, second, third, etc.

D. Taxonomy Development and Implementation 
Seth Earley, Earley & Associates

Organizations are embarking on taxonomy initiatives to serve a wide variety of audiences and purposes. Fundamentally these are metadata management projects, but business sponsors rarely see them in that light. In many cases, taxonomy initiatives are seen as separate from enterprise data initiatives. This workshop will go through taxonomy project processes for derivation, validation, testing, integration, rollout and governance. Attendees will be able to understand how taxonomy projects should be integrated with overall metadata management and the best ways to communicate their role to business users and sponsors.

  • Taxonomy drivers
  • Project definition
  • Audience selection
  • Data gathering techniques
  • Content review processes
  • Term Extraction
  • Creating search and navigation scenarios
  • Search engine and content management system integration
  • Testing and validation
  • Training and Rollout
  • Governance and integration with enterprise metadata management
  • Information architecture versus Semantic architecture