Gilbane San Francisco 2008

Conference Program

Opening Keynotes

K1a: Special Keynote Session with Google’s Udi Manber – Search Quality and Continuous Innovation
Google’s success in search is widely thought of as being a result of their use of link activity and PageRank to supplement keyword search. In fact, link behavior is just one of many signals that help provide users with the most relevant results. Udi Manber is the engineering vice president at Google in charge of this ongoing, and necessarily secret effort. What Udi is able to share about improving search will be interesting to all, but especially valuable to knowledge workers whose need for quality search is critical.

Moderator: Frank Gilbane, CEO, Gilbane Group
Speaker: Udi Manber, Vice President Engineering, Search, Google

K1b: Opening Keynote Panel: Beyond Content Management
Our opening keynote panel looks at technologies and trends anyone involved in enterprise content strategies or applications needs to be aware of, and debate which of these are relevant for initiatives in the next 12 months, which will be important longer term, and which may be interesting but are more hype than substance. Panelists are chosen for their insight into the topics chosen, and for their willingness to debate their own views and take on all questions. This interactive session will help IT, content and business strategists think beyond the content technology implementations they are familiar with, and challenge attendees to think critically about how new Web and information technologies might advance business objectives.

Moderator: Frank Gilbane, CEO, Gilbane Group
Denis Browne, Senior Vice President, Business User Imagineering, SAP Labs LLC
Dan Farber, Editor-in-Chief, CNET News


K2: Industry Analyst Debate
We invite industry analysts from many different firms to speak at all our events. We want to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.

Moderator: Frank Gilbane, CEO, Gilbane Group

Rita Knox, Research VP, Information Infrastructure, Gartner, Inc.
Rachel Happe, Research Manager, Digital Business Economy, IDC
Rob Koplowitz, Principal Analyst, Forrester Research
Tony Byrne, Founder, CMS Watch
Leonor Ciarlone, Lead Analyst, Gilbane Group


WCM-1: WCM Keynote – State of WCM
We open this year’s Web Content Management track with a keynote panel of technology and market experts who will discuss their perspectives on the three or four most important concerns of business managers and IT professionals in planning for and executing WCM initiatives over the next year. The panelists are chosen based on their depth of knowledge within WCM and their ability to identify, analyze, and articulate what the current key concerns are for WCM customers. This interactive discussion will help attendees to identify and address potential liabilities in their own WCM strategies as well as to understand what leading practitioners and technology suppliers envision in their own project/product roadmaps.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Yogesh Gupta, President and CEO, FatWire
Erik Aeyelts Averink, President, Products & Solutions, SDL Tridion
Bjarne Hansen, President, Sitecore USA
David Graham, CIO, Vignette
Jim Howard, CEO, CrownPeak


WCM-2: Best Practice Case Studies
In this session, we will examine two best-practice end user case studies focused on key WCM design and deployment considerations and subsequently hear from the CEO of CrownPeak, a leading SaaS vendor, to get his perspective on the same issues. The first case study will cover the design, approach, development and launch of WCM application built in-house by Wyeth but based on the best aspects of commercially available products.

Moderator: Christine Pierpoint, Principal, Senior Consultant, Welchman Consulting

Joanne Jackson, Manager, Global Web Technologies, Wyeth,
Web Content Management at Wyeth
Brian Vandeventer, IT Manager, The Hartford


WCM-3: WCM Strategies for Success
The long-term sustainability of websites depends largely on key components of information architecture and usability planning. In this session, participants will learn what these key components are, how to include them in WCM projects, and what the primary benefits of including them are.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group

Jeff Cram, Managing Director, iSite Design
The CMS Myth: Tips on Avoiding Content Management Debacles
Bonnie Hipp, Health Information Manager, University of Arkansas Medical Sciences
Streamlining Business Processes by Maximizing a Content Management Strategy
John Stone, President, CrossTech Partners


WCM-4: New Approaches to Managing Web Content
The power of collaborative technologies to completely transform both the form and function of websites will serve as the theme of this session. First we will hear how ePlasty and Aptara overhauled a home-grown, static online publication to become an industry-leading peer-reviewed journal with bleeding edge collaborative features. Next we will from Bridgeline Software in a thought-leadership-style discussion of the future of online colloboration within the context of marketing and analytics-driven websites.

Moderator: Brad Kain, Co-founder and President, Quoin

Dr. Mark Granick, Co-Founder, Editor-in-Chief, ePlasty & David Stabb, Manager of Product and Business Development, Aptara, Inc.
A PDF-based Peer-Reviewed Online Journal Moves to Web CMS with a HIPAA-Compliant Forum
Brett Zucker, CTO, Bridgeline Software
Content 2.0: Next Generation WCM and the Future of Collaborative Content


WCM-5: Planning a Successful ECM Strategy
In this session, we will examine the core elements of planning and executing a successful large-scale content management strategy. Because of the recent widespread failure of overly-broad and/or poorly-defined ECM projects, we will focus specifically on frameworks and team structures that define cohesive, goal-oriented ECM strategies.

Moderator: Christine Pierpoint, Principal, Senior Consultant, Welchman Consulting

Cairo Walker, Consultant, University of Technology, Sydney
The All-Together Support Plan for ECM
Beth Franssen, Interactive Marketing Consultant, Independent Consultant to Hines ,
A Unified Strategy: Centralized Content Management across a Global Corporation


WCM-6 & GCM-4: Case Studies in Integration: WCM & GM
Content and translation management are core processes in the global content value chain. Integrating the systems that handle them is essential to streamlining processes, increasing the volume of language translations, controlling costs, improving efficiencies and ensuring customer satisfaction. To make the most of investment in people, process, and technology, integration of WCM and GM requires an enterprise strategy, not ad hoc processes that are recreated each time a new website is launched. This session uses real-world scenarios to walk you through different approaches to integration so that you can make an informed decision about strategies and practices that are right for your organization.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group
David Lee
, eBusiness Manager, 3M Company
Sovan Shatpathy
, Manager, Web Infrastructure and Product IT Services, Linksys


WCM-7: “Rich Internet Applications” – What’s the Fuss?
“Rich Internet Applications” or “RIAs”, have not had the buzzword success vendors and analysts have hoped for, and probably won’t since their definitions are bound to abound. However, this does not mean that there is not something there to pay attention to – we all want richer web experiences, and they are rapidly becoming so. This session will look at what some vendors mean by these terms and what they are doing to make web experiences richer.

Moderator: Rob Koplowitz, Principal Analyst, Forrester Research

Brian Wick, Director, LiveCycle Product Marketing , Adobe,
Engagement and Enterprise 2.0 Content Management Strategies
Darren Guarnaccia, VP Product Planning & Management, Sitecore
The Convergence of Rich Internet Applications and Content Management: Lessons Learned and What the Future Holds


WCM-8: Where the Web Goes, So Goes Web Content Management – Next Generation WCM
If you had a clean sheet of paper how would you build a WCM system for the modern enterprise? Would you start by improving the user experience for your administrative users? Imagine the simple UI experience of Facebook streamlining the content entry process in enterprise systems such as Vignette, RedDot, or IBM WCM for posting to corporate intranets, blogs, and wikis. Or would you design the content model and system architecture to support the rapidly growing mobile web? Suddenly, the conversation with our customers can happen anywhere, anytime, and a well planned WCM platform will drive success and lower cost of ownership by enabling administrators to access their content at any point. But emerging technologies are quirky, and there’s a reason they call it the “bleeding edge.” Combine that with the challenges faced by typical administrative users, who, in the face of annoying obstacles, revert to using Word in conjunction with email, and suddenly it’s clear that the future of WCM faces some considerable challenges. When planning the next steps in the evolution of a WCM platform, the forward looking knowledge manager must carefully consider available technologies, and understand the benefits and pitfalls of them or risk failure. Next generation WCM must deliver smooth and simple dynamic collaboration tools to admin users within and outside the firewall, yet maintain the control over content that is enjoyed by administrators with their existing platforms. These systems must not only support the standard internet, but also support a slew of new channels including the mobile web and all of the threats and opportunities it creates. In this panel discussion, experts Evan Gerber and Antony Awaida will discuss the work they are doing with major brands in building intuitive, rich WCM systems. By exploring successes and lessons learned in forays into these brave new worlds, we will explore some of the big questions driving the evolution of WCM platforms: What content needs to be delivered that can not be done easily today, what content creation and collaboration capabilities are required, what will the interface look like, which specific Web 2.0 features should be included in such a CMS and which should not, and how the challenges of delivering multi-channel content delivery of all types (web, print, kiosk, signs, phones, PDAs, etc.) will become addressable as a part of collaborative Web 2.0 applications.

Moderator: Maria Diaz, Writer, CMSWire

Evan Gerber, Principal Consultant Experience Design, Molecular,
Antony Awaida, Founder & CEO, Startleap


EST-1: Enterprise Search, Text Analytics Track Keynote – “Beyond Search” – Q&A with Stephen Arnold
We begin the Enterprise Search & Text Analytics Track with an energizing discussion about the whole area of search and what it means for and within enterprises of all types: entire companies, departments, teams, not-for-profits, government departments, etc. Moderator Lynda Moulton, Lead Analyst for Enterprise Search at the Gilbane Group will get the ball rolling by inviting Stephen to reflect on all things search. In a series of questions about search technology evolutions, revolutions, and what is going on beyond search, she will attempt to generate enough dialogue with Stephen to interest and excite the audience. From that beginning, the audience will have an opportunity to join the discussion. Stephen is just finishing up his most recent research in a book (270 page PDF) entitled Beyond Search: What to Do When Your Search Engine Doesn’t Work. It will be published before the conference and some of his comments will reveal important information from the book.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Stephen Arnold, Founder, Arnold IT, Author
Beyond Search: What to Do When Your Search Engine Doesn’t Work & More…


EST-2: Delivering the Search Your Enterprise Really Needs
A ballooning number of options are being marketed to enterprises for deployment in a variety of search applications. Many are focused on specific vertical markets (e.g. finance, legal, government) but the market is also beginning to see differentiation by type of problem solved (e.g. searching SharePoint sites or email). Our speakers will help you understand how you need to align the search problem you are trying to solve and the business case for a solution with the type of product being offered. You will also hear suggestions for implementation to bring true value to the enterprise.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Venkat Rangan, CTO, Clearwell Systems,
Search and Information Retrieval Needs for eDiscovery
Randy Woods, Executive VP, Non-linear Creations,
Best Practices for Tuning Enterprise Search
Sam Mefford, Enterprise Search Practice Lead, Avalon Consulting,
Beyond Silos: Changing ‘Hide and Seek’ to ‘Index and Find’


EST-3: Thinking about Enterprise Search the Right Way
In our enterprises we search for content for many reasons. It is what we do with that content that creates business value or not. Too often, organizations discover that the content workers require to perform at their highest levels is not found. This may be because the search implementation(s) are not delivered to the desktop to fit easily into workflow, or is hard to find. It can also be that required content never gets included as a retrieval option. We will look to some experts for guidance to establish search tools in the ways that fit how workers seek information and find actionable content to better their work output.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Jean Bedord, Findability & Search Consultant, Econtent Strategies,
Search for the Enterprise: Creating Findability
Mark Bennett, CTO, New Idea Engineering,
Protecting Confidential Information within the Corporate Search Box
Dr. Peter Noer, Chief Technology Officer, MuseGlobal


EST-4: Snapshots: What’s Hot, What’s New, and What’s Coming
A panel of vendors from the search, text analytics and mining, federation and semantic technology areas will brief the audience on what they have to offer and what search problems they can solve. Please join this quick-paced session for vendor briefs.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Margie Hlava, President, Accession Innovation
David Haucke, VP Global Marketing, ISYS
Laurent Simoneau, President & CEO, Coveo
Rebecca Thompson, VP Marketing, Vivisimo


EST-5: Mining, Analyzing and Delivering Intelligent Content
There are as many technologies for finding content as there are types of content and types of enterprises. Locating a pile of links or citations is rarely the end game for those who really seek to leverage content. The presenters in this session will talk about some solutions they are exploiting to slice and dice search results in a way that suits them best. It is all about the audience and presentation.

Moderator: Lynda Moulton, Lead Analyst, Enterprise Search, Gilbane Group
Amin Negandi
, Principal, Echelon Consulting LLC
Enterprise Search at A.T. Kearney
Rob Joachim, Information Systems Engineering Lead, MITRE Corporation
An expertise finder application built on enterprise search


EST-6: Semantic Technology – Breakdown or Breakthrough
Semantic Technologies in the enterprise is one of the great promises of the current technology wave. How do we breakthrough the barriers to this technology? The new languages of semantics can seem daunting and difficult to comprehend, but with good methodologies and a grounding in the fundamental concepts, your organization can succeed. Our speakers will provide the basis for that understanding with business cases to show how success has been created in other organizations.

Moderator: Colin Britton, CTO-at-large
Steve Carton, VP Content Technologies, Retrieval Systems Corp.,
Folksonomies: Just Good Enough for all Kinds of Things
Prakesh Govindarajulu, President, RealTech Inc,
Building Enterprise Taxonomies from the Ground Up
Jack Jia, Founder & CEO, Baynote


CSC-1: Solutions for Collaboration and Social Computing
Enterprise 2.0, blogging for business, building project wikis, linking with peers, developing expertise networks, working smarter . . . we’re awash with new modes of ad hoc information sharing. Collaboration and social computing hold great promise for delivering business value by building agile networks, fully capable of supporting distributed teams. But are we making new wine or just pouring the old stuff into new bottles? In this session, we’ll explore the future for social computing with a panel of industry leaders.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Ross Mayfield, Founder, SocialText
David Hersh, CEO, Jive Software
Ed Cuoco, Co-founder, Spathe
Rusty Williams, SVP Product Planning, Mzinga


CSC-2: Case Studies: Collaboration in Action
How are companies able to share information over the Internet? When do business blogs, enterprise wikis, tag clouds, expertise networks, and other kinds of collaborative computing services make sense? What are the outcomes and effects of working together at a distance? In this session, we’ll hear from several project leaders about their experiences deploying social computing environments across their organizations.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Kym Harrington, President, SalesEdge LLC
Mark Yolton, Senior Vice President, SAP
Frank A. D’Agnese, Ph.D., Co-founder & President, Earth Knowledge, Inc.


CSC-3: Research Results: How Enterprise Customers View Social Computing
What are enterprise customers saying about the impact of social computing solutions? How does ad hoc information sharing transform the way work gets done? We’ve asked several researchers to summarize their findings about enterprise trends for social media and to help us forecast the future. Come listen to what they have to say and make your own judgments.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Rachel Happe, Research Manager, Digital Business Economy, IDC


CSC-4: Social Technologies for Ad Hoc Information Sharing
How do we build loosely coupled frameworks for ad hoc information sharing? What do we need to do to “mash up” one platform with another? What is the role for embedded semantics? In this session we’ll look at some of the new and emerging tools and technologies for developing future social computing environments for the enterprise.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Peter Monks, Director of Services, Alfresco
Dries Buytaert, Co-founder & CTO, Acquia; Founder and Project Lead, Drupal
Michael Wechner, President, Wyona


GCM-1: Optimizing the Global Content Value Chain: Focus on Product Support Content
Product support content includes technical documentation as well as the content that lives with a product or service in many formats and contexts, including pre-sales, post-sales, aftermarket, training, and service. The global economy adds languages as yet another output to the traditional multichannel formula, increasing content volume due to the nuances of dialect and culture. Speakers explain how to build global content value chains that combine core content technologies with heavy doses of authoring assistance, collaboration, automated workflows and project management to documentation and translation processes. Results include multilingual product content that satisfies customers, enables simultaneous shipment of products worldwide, and delivers cost and operational efficiencies.

Moderator: Leonor Ciarlone, Lead Analyst, Gilbane Group
Karl Darr, Principal, KMD Associates
Managing Corporate Knowledge Throughout the Product Information Lifecycle
James Hom, Engineering Program Manager, NetApp
The Product Information Ecosystem
Vern Hanzlik, Chief Marketing Officer, Sajan
An Enterprise Approach for Multilingual Data Management


GCM-2: Optimizing the Global Content Value Chain: Focus on Web Content
Customer-facing Web content must consistently communicate an organization’s core brand regardless of the language through which the message is delivered. The integral role of company Web sites in engaging with customers worldwide means that effective management of multilingual Web content must be central to content and IT strategies. Effectively managing this content presents specialized considerations such as understanding the benefits of machine translation, integration with analytics and search engine optimization tools, and segment-based translation that keeps multiple Web sites in multiple languages in synch with customer expectations. Speakers explain how to build global content value chains that combine brand management techniques with web content creation, management and distribution processes. The result is multilingual Web content that ensures the best brand experience in any language, at any time.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group
Gary Muddyman
, Managing Director & CEO, Conversis
Marco Rotelli, GCMS Engineer, eBay
Walter Smith, Solutions Architect, Lionbridge


GCM-3: Case Studies in Translation and Localization: Process and Technology Overview for Content Managers
The worlds of language professionals, content managers, program and product managers, and IT are colliding, driven by the growing demand for integrating content management, translation process management, and other processes and practices comprising the global content value chain. The collision can be managed more effectively if all participants understand what’s in the toolboxes of the other groups and how to put them to good use in the context of a total solution. In a case study format, language professionals explain their tools of the trade and show you how they add value to multilingual content. A session in partnership with Multilingual Magazine and Localization World.

Moderator: Donna Parrish, MultiLingual Computing, Inc.
Richard Sikes, Principal Consultant, LocFlowTech Inc
Melissa Biggs, Senior Globalization Business Manager, Sun Microsystems


GCM-4 & WCM-6: Case Studies in Integration: WCM & GM
Content and translation management are core processes in the global content value chain. Integrating the systems that handle them is essential to streamlining processes, increasing the volume of language translations, controlling costs, improving efficiencies and ensuring customer satisfaction. To make the most of investment in people, process, and technology, integration of WCM and GM requires an enterprise strategy, not ad hoc processes that are recreated each time a new website is launched. This session uses real-world scenarios to walk you through different approaches to integration so that you can make an informed decision about strategies and practices that are right for your organization.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group
David Lee
, eBusiness Manager, 3M Company
Sovan Shatpathy,
Manager, Web Infrastructure and Product IT Services, Linksys


GCM-5: Multilingual Communications as a Business Imperative: Research and Analysis
Gilbane’s new research on best practices in content globalization provides the backdrop for this lively panel. The study team presents the key findings from its recent user research and discusses the implications with the study sponsors. What progress are we making toward implementing global content value chains, dismantling departmental silos along the way? This is a not-to-be-missed session for anyone who is involved in creating, managing, and delivering their organization’s multilingual content.

Moderators: Karl Kadie, Contributing Analyst, Gilbane Group & Leonor Ciarlone, Lead Analyst, Gilbane Group
Erik Aeyelts Averink
, President, Products & Solutions, SDL Tridion
Vern Hanzlik
, Chief Marketing Officer, Sajan
Darren Guarnaccia
, VP Product Planning & Management, Sitecore
Stephanie Lightman
, VP of Marketing , RedDot Web Solutions Group
Denis Gachot, President, Systran
Nic McMahon, VP & GM, Jonckers


CTS-1: XML Strategies for Content Management
XML is fundamental to content management in two important ways-in how the content is tagged and structured and also in how content management systems interact with each other and with other enterprise applications. This session looks at how successful organizations make the best use of XML to support critical business processes and applications.

Moderator: Bill Trippe, Lead Analyst, XML Technologies & Content Strategies, Gilbane Group
Eric Severson
, Co-founder and CTO, Flatirons Solutions
Brad Kain, Co-founder and President, Quoin
Jake Sorofman, Senior Vice President of Marketing & Business Development, JustSystems


CTS-2: Enterprise Rights Management: Best Practices & Case Studies
As content management systems proliferate, so do the requirements for better and more sophisticated protection of that content. Simply stated, traditional protection is not enough-content needs to be protected persistently throughout complex business processes. Enterprise Rights Management platforms are answering these challenges, and this session uses case studies to help explain how this technology can help you meet your requirements.

Moderator: Bill Trippe, Lead Analyst, XML Technologies & Content Strategies, Gilbane Group
Brad Gandee, Vice President of Product Marketing & Management, GigaTrust
David Mendel, Senior Product Marketing Manager, EMC
Hyung Yong Kim, IT Security Manager, KTF & Jason Sohn, Senior Strategic Alliance Manager,


CTS-3: SaaS – Is Software as a Service Right for You?
Software as a Service is exploding. Every day brings new offerings, new approaches, and new adopters. While content management SaaS offerings were once limited to Web Content Management, there are now SaaS offerings for document management, ECM, globalization, and XML-based component content management. This session looks at the big questions about SaaS and discusses whether SaaS might be right for you.

Moderator: Mary Laplante, VP Consulting Services, Gilbane Group
Chip Gettinger, Vice President, Services and Sales Support, Astoria Software
Dan Carmel, CEO, SpringCM
Robert Carroll, VP Marketing, Clickability
Tom Meyer, General Manager, Digital Record Center, Iron Mountain
Tim Barker, Senior Director, Product Management, Salesforce Content,


CTS-4: Platform Pros & Cons: SharePoint vs. Oracle vs. Documentum vs. IBM
The long-predicted content management platform wars are upon us. Activity is everywhere-the introduction of SharePoint 2007, Oracle’s acquisition of Stellent, and EMC’s continued aggressive acquisition strategy, and IBM’s acquisition of FileNet. Will we all end up using one of these four platforms, and if we do, would this be a good thing? This session will offer the vendor, user, and industry perspective on this dominant issue.

Moderator: Tony Byrne, Founder, CMS Watch
Lubor Ptacek, Senior Marketing Manager, EMC
Sancho Pinto, Product Manager Director, Oracle
John Grillos, Sr. Product Marketing Manager, IBM
Evan Richman, Senior Product Manager, SharePoint, Microsoft


CTS-5: Financial Content Collaboration with XBRL & RIXML
If you follow XML in the financial services arena, you undoubtedly know about XBRL, the emerging standard for financial data reporting that is really taking hold at the SEC and the regulatory agencies of EU countries. But a lesser known but equally intriguing standard is RIXML, the Research Information Exchange Markup Language. This session looks at these standards and the implications for the lifecycle of financial content.

Moderator: Geoffrey Bock, Lead Analyst, Collaboration & Social Computing, Gilbane Group
Diane Mueller, VP, XBRL Development, JustSystems, Inc.


EPT-1: Enterprise Publishing with XML (DITA)
June 2008 marks the third anniversary since DITA 1.0 was approved by the OASIS Technical Committee, and it is very safe to say that no XML-based publishing standard has had such rapid and far-ranging uptake. This session looks at some emerging uses of DITA while also discussing some of the positive business impact enjoyed by companies who have already adopted the standard.

Moderator: Mollye Barrett, President, ClearPath, LLC
Ann Rockley, President, The Rockley Group & Michael Boses, CTO, Research
DITA for Business Documents
Simon Bate, Senior Technical Consultant, Scriptorium Publishing Services


EPT-2: Multi-Channel Publishing – How to Do It
Multi-channel publishing has become a mandate for nearly every organization. With the explosion in mobile devices, the mandate is becoming more complex. But along with this complexity comes opportunity to serve more users and more applications. This session offer case studies and practical advice for implementing multi-channel publishing to support your business objectives.

Moderator: Chuck Lenatti, Editor, The Seybold Report

Linda Burman, President, L.A. Burman & Assoc, and Lynda Chiotti, President, Chiotti Inc,
Content Management for Content Repurposing
Joshua Duhl, Director of Enterprise Product Marketing, Quark
Keith Fahlgren, Publishing Technology Engineer, O’Reilly Media


EPT-3: Digital Publishing Platforms: Magazines, Newspapers & eBooks
Amazon’s Kindle may be getting all of the publicity, but there is an explosion in new devices, technologies, and products for digital publishing-with implications for every traditional publishing medium. What are these new technologies, and what opportunities do they present to publishers? Hear from publishers and technologists, as well as some of the results of the Gilbane Group’s extensive research into how these technologies are reshaping the digital publishing landscape.

Moderator: Dave Kellogg, CEO, Mark Logic

Andrew Savikas, Director of Publishing Technology, O’Reilly Media
Cimarron Buser, Senior Vice President Marketing & Business Development
Magazine Digital Editions: Why are they Growing?


A: Web Content Management Systems: Architectures & Products
Tony Byrne, Founder, CMS Watch, Publisher, The CMS Report
Join us for a half-day tutorial that can help you and your team understand Web Content Management technologies, architectures, and the marketplace. CMS Watch founder Tony Byrne leads an intensive, fast-paced introduction to Web Content Management functionality, product categories, and specific vendors. The session concludes with a roadmap for product selection. Learn:

  • 16 steps in the Web CMS lifecycle: questions you should ask and how vendors differ in how they achieve basic functionality 7 categories of CMS products, including features
  • and typical price ranges
  • Specific characteristics of sample vendors in each category
  • How to start evaluating and ultimately select suitable technologies for an organization
  • The 4 most common CMS pitfalls, and best practices for avoiding them

This session assumes you have developed a business case and at least some semblance of requirements such that you want to get into the nitty-gritty of product functionality and architectures. As a vendor-neutral presentation, this seminar will enable you to sharpen your organization’s CMS needs and identify suitable technology choices.


B: Enterprise Search: How to Successfully Adopt and Deploy Search
Lynda Moulton, Lead Analyst for Enterprise Search, the Gilbane Group
Drawing on a body of research assembled over the past year by Lynda Moulton she will focus on the search marketplace with a heavy emphasis on what users are currently experiencing, what they want and need, and a myriad of offerings that are vertically positioned in the market. During this three hour session she will share insights into:

  • Unique aspects of search products and their target audiences in the marketplace
  • Instructional anecdotes of real but anonymous user experiences that will highlight “dos and don’ts” for how to select, implement and deploy search
  • Team building for selection, implementation, deployment and use case scenario development
  • Finally, drawing on her own experiences as a software vendor, she will share ideas for building a long term productive and healthy relationship with your search vendor

C: The Hive: A New Model for Extracting the Best from ECM Initiatives
Cairo Walker, Consultant, Enterprise Content Management Graduate Program, University of Technology, Sydney
The Hive recognises the complexity that ECM, intranet and IM teams work with on a daily basis and outlines 36 activities that underpin the ongoing management of ECM initiatives. This workshop provides an overview of these activities in order to raise the awareness of teams regarding the many activities that must be undertaken. The Hive includes heuristics for self-assessment so that teams can identify where they are today, a tool kit for each area and an overall model to identify blind spots. The Hive is divided into the following six top level areas:

  • Strategy – know where you are going
  • Design – make it easier for staff
  • Content – meet the business need
  • Change and communications – inform and support everyone
  • Technology – keep it all working
  • Team – be effective

All participants will receive a complimentary copy of the Hive heuristics so that they can undertake a self-assessment upon returning to their organisation.