Boston, December 2 – 4, 2008

Content management is more important than ever. But even as organizations are working to get their hands around rapidly growing and increasingly diverse collections of content, new web technologies are providing opportunities to create, manage, share, and deliver richer content more easily, sometimes cheaper, and often quicker.

This does not (usually) mean you need to “rip and replace” your existing systems – “content management” is not simply an application, but a strategy that employs a wide range of tools and practices that complement each other. The challenge is to figure out what works and what doesn’t, and what works together. What are the successful combinations of web content management, enterprise search, text analytics, social computing, infrastructure, etc. This year we’ll focus on helping you move beyond the mainstream content technologies you may be used to, to enhanced “2.0” versions.

Conference Session Descriptions

Opening Keynotes

Moderator: Frank Gilbane, CEO, Gilbane Group
 
K1a: Speaker: Prabhakar Raghavan, Head of Yahoo! Research

The Future of Search

Web content continues to grow, change, diversify, and fragment. Meanwhile, users are performing increasingly sophisticated and open-ended tasks online, connecting broadly to content and services across the Web. The simple search result page of blue text links needs to evolve to address these complex tasks, and this evolution includes a more formal understanding of user’s intent, and a deeper model of how particular pieces of Web content can help. Structured databases power a significant fraction of Web pages, and microformats and other forms of markup have been proposed as mechanisms to expose this structure. But uptake of these mechanisms remains limited, as content owners await the killer application for this technology. That application is search. If search engines can make deep use of structured information about content, provided through open standards, then search engines and site owners can together bring consumers a far richer experience. We are entering a period of massive change to enable search engines to handle more complex content. Prabhakar Raghavan, head of Yahoo! Research, will address the future of search: how search engines are becoming more sophisticated, what the breakthrough point will be for semantics on the Web and what this means for developers and publishers.


K1b: Speaker: Michael Edson, Director, Web and New Media Strategy, Office of the CIO, Smithsonian Institution

A Smithsonian Commons: Developing the Smithsonian’s Web and New Media Strategy

This presentation describes the Smithsonian Institution’s current Web and New Media strategy process and the cultural, technical, and organizational implications of the vision of a Smithsonian Commons—a critical-mass of content, services, and tools designed to fuel innovation and stimulate engagement with the world’s scientific and cultural knowledge. A digital commons would harness the collective excellence of the Institution’s work and express the foundational ideals of the Smithsonian’s inception—and the inception of democracy itself: the value of a well informed public, the transformational power of education, and belief that the free and unrestricted flow of information is at the heart of our success as a culture and is a powerful stimulant to creativity, innovation, and prosperity. Creating a Smithsonian Commons would require a balance of autonomy and control within the Institution’s management structure and would present numerous technological and organizational challenges. The notion of a commons builds on pioneering work done by well-known computer-scientists and activists but also advances new ideas about organizational collaboration and knowledge management.


Afternoon Keynote

K2: Keynote Industry Analyst Panel
We invite industry analysts from many different firms to speak at all our events. We want to make sure our conference attendees hear differing opinions from a wide variety of expert sources. A second, third, fourth or fifth opinion will ensure you don’t make ill-informed decisions about critical content and information technologies or strategies. This session will be a lively, interactive debate guaranteed to be both informative and fun.

Moderator: Frank Gilbane, CEO, Gilbane Group
Speakers:
Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
Kathleen Reidy, Senior Analyst, the 451 Group
Guy Creese, VP & Research Director, Collaboration & Content Strategies, Burton Group
Stephen Powers, Senior Analyst, Forrester Research


Special Keynotes

Special Keynote 1:
Online Engagement – The Key to Success in Good Times and Bad
In today’s connected, competitive, and web 2.0-enabled business environment, word of mouth and user reviews often have greater influence over purchasing decisions than traditional marketing messages. Thus, building engaged relationships with customers, partners, prospects, and other audiences online is essential to success. Leading organizations are accordingly realigning their marketing strategies around engagement, using the web as a key channel for converting prospects into customers, and customers into engaged advocates. With powerful social networking, personalization and web content management capabilities, Web Experience Management (WEM) is the cornerstone of these engagement strategies. FatWire CEO and technology visionary Yogesh Gupta will discuss how online engagement and WEM are transforming how organizations are able to use the web to drive business results – in both positive and challenging economic times.

Speaker: Yogesh Gupta, CEO FatWire


Special Keynote 2:
Foundations for Global Content Value Chain Strategies
A Global Content Value Chain (GCVC) is a strategy for moving multilingual content from creation through consumption. The strategy is supported by practices in disciplines such as content management and localization/translation management. The enabling infrastructure for the strategy comprises people, process, and technology. In this keynote to the Content Globalization track, attendees will hear how a global company with a widely-recognized brand is building foundational capabilities to execute its GCVC strategies. The presentation and panel discussion present a great opportunity for attendees to benchmark their companies against Gilbane’s GCVC Capability Maturity Model and begin thinking about better alignment of global business goals and multilingual content initiatives.

Moderator: Mary Laplante, Vice President, Consulting, Gilbane Group
Speakers:
David Lee, Manager eBusiness, 3M Company
Nicholas McMahon, VP & General Manager, Jonckers
Leonor Ciarlone, Lead Analyst, Gilbane Group

 

WCM-1: Web Content Management Best Practices
The speakers in this session will discuss WCM best practices as they relate to three very different subjects. First, we will consider several factors that contribute to optimal content reuse, including the topics of content granularity and content-object organization. Next, we will examine the importance of content security within and beyond the CMS, with an eye toward successfully sharing content across the enterprise. Finally, we will hear the top three or four do’s and don’ts from a recent successful CMS implementation.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:

John Carione, Senior Product Marketing Manager for LiveCycle Security Solutions, Adobe Systems
Glen McInnis, Practice Lead for Enterprise Content Management Solutions, Nonlinear
Brian Vandeventer, IT Manager, The Hartford

 

EST-1: Plug-and Play: Enterprise Experiences with Search Appliances
There are a number of options for enterprise search that do not require internal expertise to install software on enterprise server systems. The Search Appliance option provides for the delivery of computer hardware with software already installed. Enterprises deploying and benefiting from search appliances will share their experiences. Just installing a search system is not the total solution; speakers will tell the audience about additional expertise and skills required to maximize benefits from a “turnkey” system.

Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group
Speakers:
Angela Foster, IT Manager, FedEx.com Development, FedEx & Dennis Shirokov, Marketing Manager, FedEx Digital Access Marketing, FedEx
Thomas Schaefer, Systems Analyst and Consultant, U.S. General Services Administration
Rob Joachim, Info Systems Engineering Lead, MITRE Corporation

 

CSM-1: Are We Approaching the Tipping Point for Social Media?
With the growth of social media in the enterprise – blogging for business, project wikis, social networking, podcasting, microformats, and other ways for managing user-generated content – we’re awash with new opportunities for ad hoc information sharing. But what is it going to take for companies to adopt these more flexible modes for working smarter? Are we tipping towards a socially-aware environment? How do we manage the risks of becoming too social for our business goals and objectives? Join us for a conversation with technology innovators who are developing these next-generation environments, and learn what’s going to work… and why.

Moderator: Geoffrey Bock, Lead Analyst, Gilbane Group
Speakers:
Ben Elowitz
, CEO, Wetpaint
Aaron Fulkerson, CEO, MindTouch
Jay Batson, CEO Acquia
David Carter, Founder & CTO, Awareness Networks

 

GCM-1: Optimizing the Global Content Value Chain: Focus on Product Content
Product content includes technical documentation as well as the content that lives with a product or service in many formats and contexts, including pre-sales, post-sales, aftermarket, training, and service. The global economy adds languages as yet another output to the traditional multichannel formula, increasing content volume due to the nuances of dialect and culture. This session discusses how to design GCVCs that integrate content and localization/translation technologies to support single-sourcing, simultaneous product shipment programs, and alignment with product lifecycle management or product data management systems. Speakers share current best practices and provide insight into what’s coming in the next wave of people, processes and technologies for multilingual product content.

Moderator: Leonor Ciarlone, Lead Analyst, Gilbane Group
Speakers:
Fred Hollowood
, Director Language R&D, Shared Engineering Services, Symantec Corporation
Natasja H.M. Paulsen, Partner, Ordina Consulting
Sophie Hurst, Senior Product Marketing Manager, SDL

 

CTS-1: Web 2.0 and Microsoft SharePoint
Microsoft SharePoint is fast becoming a fixture in many enterprises. At the same time, the very nature of online applications is fast evolving, leaving enterprises trying to understand how to apply new constructs like wikis, blogs, social networking and content syndication in the enterprise. Shawn Shell will explore how SharePoint enables organizations to take advantage of this new platform and integrate many web 2.0 constructs, improving overall information sharing and productivity. In this session, the following topics will be covered:

  • Brief overview of Web 2.0 in the broader market
  • What SharePoint provides
  • Demonstrations on leveraging native Web 2.0 SharePoint features like Wikis, Blogs, & Social Networking
  • How to effectively implement these capabilities in your enterprise
  • Best practices

Moderator: Shawn Shell, Principal, Consejo, Inc.

 

WCM-2: Getting Started – Planning for a CMS
In this session, we will explore the key topics that should be considered in the process of planning for a content management system, including architectural design, feature-functional needs assessment, identifying suitable products, resource intensity, and budgeting.

Moderator: Seth Gottlieb, Principal, Content Here
Speakers:
Jeff Cram, Managing Director, ISITE Design
Nathan Williams, Interactive Director, New Orleans Tourism Marketing Corp.
Tony White, Lead Analyst, Web Content Management, Gilbane Group

 

EST-2: Search in the Enterprise When SharePoint is in the Mix
Collaboration tools have been in use by enterprises for over a decade but SharePoint is on the rise for many reasons. Still, it rarely, if ever controls the entire body of content an organization needs to search. We will learn about applications that search multiple domains when at least one of them is SharePoint and what the implications are for searching and aggregating through a single engine.

Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group
Speakers:
June Nugent, Director of Corporate Knowledge Resources, NetScout Systems
Ajay Kapur, VP Product Development, Apps Associates
Marc Solomon, Knowledge Planner, PRTM

 

CSM-2: Building Communities through Social Media: Getting Started and Making Progress
So you’ve decided to engage with your peers and/or customers, and rely on social media to achieve one or more business objectives. How do you get started building the business community you expect? What are some tips and tricks for making steady progress? When do you know you’ve succeeded? We’ve assembled a panel of practitioners who’ve ‘been there/done that.’ Come listen to their stories and the lessons they’ve learned about best practices for success.

Moderator: Geoffrey Bock, Lead Analyst, Gilbane Group
Speakers:
Shannon Ryan
, Co-Founder, President & CEO, Non-Linear Creations 
Aaron Williams, VP, Enterprise Services Community & Co-Innovation Engineering Americas, SAP AG
Neil Callahan, Division President, ‘mktg’ Digital

 

GCM-2: Optimizing the Global Content Value Chain: Focus on Brand Content
Brand content describes a company and the benefits of its products to the general market to position the organization to the public. Within business enterprises, it is typically the responsibility of corporate marketing or corporate communications functions; in not-for-profits and governments, it might be community relations or office of public information. The global economy has significantly increased the value of the Internet as the primary channel for brand content and in turn, the demand for multilingual web content. This session discusses how to design GCVCs that integrate content and localization/translation technologies for web experience management, including engagement, personalization, and optimization. Speakers share current best practices and provide insight into what’s coming in the next wave of people, process, and technologies for multilingual brand content.

Moderator: Karl Kadie, Senior Analyst, Gilbane Group
Speakers:
Gary Muddyman
, Managing Director and CEO, Conversis
Anne Casson, Principal Consultant, Content Management Practice, Molecular

 

EPT-1: Multi-Channel Publishing – How to Do It
Multi-channel publishing has become a mandate for nearly every organization. With the explosion in mobile devices, the mandate is becoming more complex. But along with this complexity comes opportunity to serve more users and more applications. This session offer case studies and practical advice for implementing multi-channel publishing to support your business objectives.

Moderator: David H. Lipsey, Managing Director Global Practice, Media & Entertainment, FTI Consulting
Speakers:

Andrew Savikas, General Manager, Tools of Change, O’ Reilly Media
Joseph Bachana, President/Founder, DPCI
Noah Broadwater, VP, Information Services, Sesame Workshop

 

WCM-3: Web Content “Management State of the Industry”
This distinguished panel of technology and market experts will discuss their perspectives on the three or four most important concerns of business managers and IT professionals in planning for and executing WCM initiatives over the next year. The panelists are chosen based on their depth of knowledge within WCM and their ability to identify, analyze, and articulate what the current key concerns are for WCM customers. This interactive discussion will help attendees to identify and address potential liabilities in their own WCM strategies as well as to understand what leading practitioners and technology suppliers envision in their own project/product roadmaps.

Moderator: Tony White, Lead Analyst, Gilbane Group
Speakers:
Erik Aeyelts Averink, President, SDL Tridion
John Girard, CEO, Clickability
Ben Kiker, SVP and Chief Marketing Officer, Interwoven
John Newton, CTO & Chairman, Alfresco
Dmitri Tcherevik, CTO, Fatwire

 

EST-3: Open Source Search Applied in the Enterprise
Open source software has gained traction in the enterprise in recent years. Among the options for search are Lucene on which open source solr and nutch are based. Lucene has also been employed as the foundation of commercial applications with embedded search. There are other open source search engines becoming available (Sphinx, DataparkSearch). Our speakers will explore the benefits and drawbacks of open source search software for the enterprise.

Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group
Speakers:
Sid Probstein
, Chief Technology Officer, Attivio
Leslie Owens, Analyst, Forrester Research

 

CSM-3: How Businesses View Social Media
What are businesses saying about the impact of social media? How does ad hoc information sharing transform the way work gets done? We’ve asked several seasoned observers to identify key business drivers and trends for social media, and to help us forecast the future. Come hear what they have to say about the facts, the survey data, and their insights into customer experiences. We hope you’ll join in the conversation and make your own judgments.

Moderator: Geoffrey Bock, Lead Analyst, Gilbane Group
Speakers:
Nora Ganim Barnes, Chancellor Professor of Marketing, Director, Center for Marketing Research, University of Massachusetts, Dartmouth
Paul Gillin, Author and Consultant on New Media Technologies

 

GCM-3: Designing Culturally Customized Web Sites: The Next Localization Frontier
Professor Singh’s research over the past 5 years across more than 10 countries has shown that the cultural customization of web sites leads to higher ease of use, more favorable customer perception, and higher purchase intentions. All these factors lead to higher ROI for organizations that perceive multilingual communications as a means to go beyond simple translation and cosmetic adaptation to a complete “immersion” in the culture of target customer segments. This session provides practical guidelines on how to design web sites that resonate with the cultural context of the country they are targeted to by understanding the need for content analysis, international customization, and adaptation based on cultural nuances. The presentation uses a combination of web site examples, best practices, and empirical research to provide attendees with a powerful cultural customization toolkit to increase the usability, accessibility, interactivity and impact of international web sites.

Moderator: Ulrich Henes, President, Localization Institute
Speakers:
Nitish Singh
, Assistant Professor of International Business at Boeing Institute of Int. Business, St. Louis University

 

EPT-2: Collaboration and Social Computing for Publishing Professionals
Innovative publishing professionals are using collaboration techniques to build better content products faster and to get them to market faster! The explosion of competing content products is making brands more important to customers and therefore more valuable to publishers. Our panel of experts will present case studies portraying examples of some of the best practices used by progressive publishing professionals.

Moderator: Steve Paxhia, Lead Analyst, Publishing, Gilbane Group
Speakers:
Reid Conrad, CEO, Near-Time
Aaron Strout, Vice President of Social Media, mZinga
Dave Sciuto, Community Manager, NetScout Systems

 

WCM-4: Integrating Social Media with Content Management
Your customers, employees, and partners are talking. Are you listening? In this session, we will analyze the benefits and challenges of building online communities with social media tools such as blogs, wikis, user commenting, tagging, customer forums, etc. Our discussion will approach the topic from three very different perspectives. First we will hear the experiences of a software developer for NASA responsible for integrating social media components on a largescale website. Next we will hear from a Developer of several CMS based social networking sites including TheNest, the first and only multimedia resource for newlyweds covering all aspects of young married life. Finally, we will learn how one value-added software products and services provider enhances the value of open-source publishing systems through integrating social media throughout the information lifecycle.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:

Elizabeth Foughty, Intelligent Data Understanding Research Group, NASA, Ames
Dan Galvez, Senior Vice President, Strategic Alliances, Hedgehog Development
Jeff Whatcott, Vice President of Marketing, Acquia

 

EST-4: Search Systems: Care and Feeding for Optimal Results
How enterprises approach the implementation and maintenance of search technology behind the firewall is diverse and still a process of learning what works and what causes problems. One organization’s tips for success may not work out well in another culture. Hearing the anecdotes and guidance offered by others is how we hope to learn from this session.

Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group
Speakers:
Heather Hedden, Information Taxonomist, Hedden Information Management
Patricia Eagan, Senior Manager, Web Communications, The Jackson Laboratory
Rob Wiesenberg, President & Founder, Contegra Systems

 

CSM-4: Communities in the Enterprise World
Online communities such as Facebook, MySpace, and LinkedIn are striving to add functionality to enable companies to use them for establishing customer communities or to help professionals at various firms to make professional connections. This session will feature a panel of experts who will suggest how to make online communities an integral part of the strategy of innovative companies.

Moderator: Steve Paxhia, Lead Analyst, Gilbane Group
Speakers:
Abbie Lundberg, Editor in Chief, CIO Magazine
Patrick Moran, Chief Marketing Officer, mZinga

 

CTS-2:  Enterprise Rights Management – Business Imperatives & Implementation Readiness
Enterprise Rights Management is technology for protecting documents from unauthorized access when they are outside the confines of a content management system. ERM is a growing field that is becoming an important part of enterprise content management architectures. The Gilbane Group recently released a study of the ERM market that is the most comprehensive ever undertaken; it contains results of a survey of IT and security executives about their adoption of ERM, the business processes they are looking to protect, and how they integrate ERM into their computing environments. In this session, we will present the results of our study and discuss them with representatives of ERM solution vendors who sponsored the study.

Moderator: Bill Rosenblatt, Senior Analyst, Gilbane Group
Speakers:
Dr. Kyugon Cho
, CEO, Fasoo.com
Brad Gandee, VP Product Marketing & Management, GigaTrust

 

EPT-3: Using DITA for Enterprise Publishing
It has been 3 years since DITA 1.0 was approved by the OASIS Technical Committee, and it is very safe to say that no XML-based publishing standard has had such rapid and far-ranging uptake. This session looks at some emerging uses of DITA while also discussing some of the positive business impact enjoyed by companies who have already adopted the standard.

Moderator: Bill Trippe, Lead Analyst, XML, Gilbane Group
Speakers:
Eric Severson
, Co-founder and CTO, Flatirons Solutions
Chip Gettinger, VP, XML Solutions, SDL
Michael Boses, Director of XML Products, Quark

 

WCM-5: WCM & ECM Integration Issues
In this session, we will explore three of the ways organizations are integrating structured and unstructured Web content, enterprise information, and database content to achieve specific business goals. In one case, we will see how the use of Open XML and a centralized XML repository dramatically eases content authoring and improves content re-use. Another use case will show how XML can be employed to reconcile inconsistent data structures and incompatible proprietary content formats, and to improve weak search and discovery tools. And finally we will hear from a systems integrator what issues they most commonly encounter while integrating Web- and enterprise content management applications in the real world.

Moderator: Tony White, Lead Analyst, Web Content Management, Gilbane Group
Speakers:
Jerry Silver,
Lead Product Manager, EMC|Documentum
John Kreisa, Director of Product Marketing, Mark Logic Corporation
James Ellis, WAA Website Manager, Wisconsin Alumni Association

 

CTS-3: Open Source Content Management
There are many open source content management solutions available today, reflecting a wide variety of capabilities and costs, and organizations of all types are more willing than ever to consider them in place of, or along side commercial CMSs. This session will look at some of the pros and cons of deploying open source content management systems in terms of licensing, costs, maintenance, and functionality to help you determine if they are an appropriate option for your organization.

Moderator: John Eckman, Senior Director, Optaros Labs
Speakers:
Nate Aune
, President and Founder, Jazkarta
Michael Wechner, President, Wyona
Elie Auvray, President of the Board, CEO, Jahia

 

CSM-5: What Your Enterprise Can Do with Social Media

Moderator: Chris Brogan, VP Strategy & Technology, CrossTech Media
Speakers:
Chris Brogan
, VP Strategy & Technology, CrossTech Media
Stefanie Lightman
, VP, Global Marketing, RedDot
Darren Guarnaccia
, VP Product Marketing, Sitecore
Dan Keldsen, Co-Founder Principle Analyst, Informtation Architected

 

EST-5: Text Analytics/Semantic Search: Parsing the Language
The application of semantic-based technologies to provide results based on the meaning of a searcher’s query is a growing area of search behind the firewall. Text analytics employs other computational techniques to provide a discovery pathway to relevant content. Our speakers will enlighten us about the ways in which they are related and similar, and when one is more appropriate than the other for practical applications.

Moderator: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group
Speakers:
Jeff Catlin, Managing Director, Lexalytics Ltd
Curt Monash, Ph.D., President, Monash Research
Win Carus, President & Founder, Information Extraction Systems


Workshops

A: How to Select a Web Content Management System
Instructor: Seth Gottlieb, Principal, Content Here

Selecting a CMS is not like your typical software selection. Unlike other software categories, the CMS marketplace has no clear winners and there are hundreds of viable solutions. You have options of commercially licensed software, software as a service, and open source software and the systems themselves are all highly configurable frameworks so it is difficult to tell what is an aspect of platform and what is an aspect of the demo. There is no one size fits all solution because your content is tightly bound to business processes and structures that are unique to your organization. Unlike accounting and other operational aspects of your business, there are few industry-accepted standards for managing web content. Maybe the problem with the system you are replacing is not the technology but how you are using it. Selecting a CMS is hard but it is not impossible. In this session Seth Gottlieb will offer pragmatic advice for conducting an effective CMS selection and will walk through a process to help you to:

  • Analyze your requirements to the optimal level of detail
  • Understand what you need in a software supplier
  • Evaluate potential solutions
  • Know what to expect through implementation and beyond

B: Taxonomy, Thesaurus, Ontology: Building and Maintenance for Search
Instructor: Lynda Moulton, Lead Analyst Enterprise Search, Gilbane Group

These three vocabulary controlling and defining mechanisms are the foundations for many search applications. Increasingly, content management systems and search engine products provide administrators with tools to enhance embedded vocabularies or to add totally new ones. Content managers need fundamental understanding about what each is and how it can be applied to search. Clear guidelines are needed for building, deploying and maintaining the most appropriate vocabulary for a particular business need. Lynda Moulton will clarify each of these elements to help attendees define when and how to tackle any of the three vocabulary options. This workshop is for team members and leaders of content management projects with a search component who lack previous experience building or linking specialized vocabularies to the technologies being planned or in use. Those needing a refresher about newer technologies may also benefit. The session will give:

  • Basic definitions and defining characteristics of vocabulary types 
  • An overview of how various content and search systems work with user defined vocabularies
  • Guidelines for buying, building, maintaining and supporting vocabularies
  • Specific guidance for select cases submitted at least a month before the workshop

C: Buying and Implementing Content Management and Global Translation Management Systems
Instructor: Andrew Draheim, Principal, Kidd & Draheim Inc.

Rather than writing and translating the same thing many times, companies and organizations that have a presence in more than one country are looking for ways to streamline the management of “enterprise content”. Content solutions aim at improving time to value and time to market while keeping costs under control. This workshop helps you to understand the individual challenges of your organization, identify the technology needed to address them, and to effectively implement your solution. Two of the most experienced implementers will provide you with a toolkit that will help you to make informed and profound decisions for business models and processes in order to take advantage of the significant cost and savings (and consequent business opportunities) global content management can offer. Managing content that will be created, used, and published in many parts of the world can be a daunting task, and companies are frequently faced with questions like:

  • What information is needed, and by whom?
  • How will information be published around the world and delivered to customers?
  • What information should be translated, and into how many languages, and when and how?
  • How can content be localized, even if it’s not translated?
  • How do we make sure the content is ready on time, when and where it’s needed?
  • Can we streamline the processes we’re using today, and save time or money, or do we need new processes?
  • What technologies can help us meet our global content needs on a realistic budget, and will they work for real-world applications?
  • What lessons have early adopters learned and what solutions have they arrived at? How can new adopters take advantage of this experience?

This workshop is aimed at business and technical managers from organizations that need to provide information for more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications. Participants in this workshop will:

  • review application scenarios to define the “must haves” and “wants” for good global content management 
  • learn best practices and implementation techniques from experts in the field, as well as what present technologies can and cannot deliver
  • share experiences in managing content on a global scale and strategies for managing change and enhancing user acceptance
  • understand how language-technologies can help manage global content
  • develop individual requirements and guidelines for procuring and implementing technology for their own companies

This seminar is aimed at business and technical managers from commercial companies and public organizations who have a need to provide information to more than one market, country, or region, as well as any knowledge-management professional dealing with international multilingual communications.

D: Making SharePoint Work in the Enterprise
Instructor: Shawn Shell, Principal, Consejo, Inc.

SharePoint has become virtually ubiquitous in many organizations. Whether through inclusion in an Enterprise Agreement with Microsoft or a definitive business need that can be satisfied with the technology, SharePoint is popping up everywhere. However, organizations are still struggling with how this technology will complete “integrated” with their environment. Whether it’s real integration with other line of business applications like SAP, PeopleSoft or Oracle Financials, or how SharePoint can be used in concert with other portal technologies like PlumTree, WebSphere, Broadvision and others is still a major challenge. To compound these challenges, not all aspects of SharePoint’s technology suite are created equal or well understood. During this day seminar, Shawn Shell, founder of Consejo and internationally recognized SharePoint expert, will help attendees better understand the latest version of SharePoint.

Key Points:

  • What is SharePoint (it’s not just one product)
  • What are SharePoint’s strengths and weaknesses
  • How can you integrate SharePoint with other Portal Technologies
  • Performance and Scalability
  • Governance