Join us for our second annual 1-day intensive conference on content management co-located with

at the Amsterdam RAI Centre — Monday, 19 April, 2004

The Gilbane Report is able to offer a special 10% discount off the current Platinum Passport rate. The Platinum Passport includes access to all conference sessions, intensives and tutorials, as well as access to the Pavilion area. If you register before 26 March, your 10% off will be applied to the discounted early registration rate of €795 (€895 after 26 March) 19% VAT will be added at time of registration. To receive your 10% discount off the Platinum Passport, go to www.Seybold365.com/register . Use Promotion Code ARPDAB.

For event details & registration, see the Seybold Amsterdam site

Chair: Frank Gilbane, Editor, The Gilbane Report

Most companies by now have implemented some sort of content management system, and larger companies have multiple systems in place. Some implementations have focused on Web content, some on documents, some on digital assets, and some on integration with enterprise data. All businesses now need to understand what they have learned from their early implementations and make plans to continue to gain control of their content in less risky, more cost-effective ways. In many cases, integrating the various repositories is the next big challenge. With the technology, the players, and the knowledge from "lessons learned" changing constantly, businesses cannot afford to assume their content management strategies are optimal, in tune with industry best practices, or even competitive. Our one-day intensive update helps you get started confidently on new content management strategy, and helps you checkpoint your current implementation against what other businesses are doing and what can now be accomplished.

Reasons to Attend:

The Content Management Intensive provides a quick start for IT strategists, project managers, and business line managers who need to make critical decisions about planning, implementing, or retooling strategies for managing content. Our one-day total immersion in content management ensures that whatever decisions you make will be based on a clear understanding of the market and technical trends, as well as the experience of practitioners. The day starts with a high-level overview, progresses to presentations on the most critical aspects of content management, and concludes with an interactive panel to help get you started in a dialog with consultants and technologists.

Who Should Attend:

• IT strategists, managers, staff
• Content management project managers
• Content management system designers
• Digital asset managers
• Content managers
• Publishing technology executives
• Intranet, Internet, extranet, portal managers
• Information architects and knowledge managers
• Webmasters, developers and administrators
• Business, market and technology analysts
• Consultants and integrators
• Marketing, brand and product executives

Conference Sessions

Industry Update and Critical Issues
Monday, 4/19 9:00am–10:30am

Moderator: Frank Gilbane, Editor, The Gilbane Report
Speakers: Peter Hinssen , Managing Partner, Chief Strategy Officer, Porthus; Tony Byrne, Editor & Founder, CMSWatch

Begin the day with an overview of what is happening in content management today, and the critical strategic issues you need to understand for planning purposes. We look at the current trends, new technologies, and summarize user and practitioner experiences. Areas covered include the relation between content, document, and digital asset management; building information models; integrating content from multiple repositories; and how to get started navigating the vast sea of overlapping technologies and market segments. This session will prepare you for the day's intensive sessions.

Content Management for Publishing Applications
Monday, 4/19 11:00am–12:30pm

Moderator: Hans Andriese, Andriese Consultancy
Speakers: Wim van der Schoor, CEO, Salience BV; Jos Wilschut IT Director, Ten Hagen & Stam Publishers and Paul Baan Manager Enterprise Content Management Competence Center of Cap Gemini Ernst & Young; Roelof J. Janssen, CEO, Indepenedent System Integrators

Content management is critical for all types of business, but for publishers, whether commercial or enterprise, there has always been a special appreciation for the problem even if solutions haven't always been deployed as readily. This session will provide some guidance for dealing with the complexities of formatting, PDF and publishing workflows, and managing and synchronizing multiple content repositories.

The Role of XML in Content Management Solutions
Monday, 4/19 2:00pm–3:15pm

Moderator: Bill Trippe, Senior Editor, The Gilbane Report
Speakers: Paul Hermans, Amplexor NV; Aimee Potter,
Co-Founder & COO, Rosebud Technologies

XML is a technology that needs to be part of every IT strategy for application integration, information integration, and, of course, for content management. It is almost inconceivable for an enterprise content management strategy not to include XML. But just what should its role be? Should content be stored in XML or just shared in XML? Should XML be used for metadata only, content, or both? Or should XML just be used as Web service plumbing? In this concentrated workshop, you learn what businesses are doing today with XML and enterprise content management, how to think about the different roles XML can or should play in your own environment, and how to get started in XML.

Content Management Case Studies
Monday, 4/19 3:30pm–4:45pm

Moderator: Erik Hartman, Hartman Communicatie BV
Speakers: Ivo van Haren, Director, Van Haren Publishing; Bart Hanssen, Van Assche Computing; Raymond Clarijs, E-Business Director, Organon

There is no better way to learn than to examine what others have done, either successfully or not. Often examples from a different industry can be the most enlightening as they provide a fresh perspective on approaches that may give you an advantage over your competitors. In this session, we look closely at a couple of representative case studies.

How to Get Started with a Content Management Project
Monday, 4/19 5:00pm–6:15pm

Moderator: Bill Trippe, Senior Editor, The Gilbane Report
Speakers: Hans van de Rakt, Marketshare; Tony Byrne, Editor & Founder, CMSWatch

A content management system is a critical investment, especially since businesses need to integrate content management with other core business applications. This session will help you get started by providing guidance on how to determine the scope & purpose of a CMS, what types of CMSs are available, the trade-offs between building and buying, which organizations should be involved in choosing and owning a CMS, and how you should develop a list of requirements, questions, and a list of potential vendors.