Curated for content, computing, and digital experience professionals

Tag: collaboration (Page 2 of 5)

Adobe to Acquire Day Software

Adobe Systems Incorporated and Day Software Holding AG announced the two companies have entered into a definitive agreement for Adobe to launch a public tender offer to acquire all of the publicly held registered shares of Day Software, for about $240 million. Adobe’s acquisition of Day will strengthen the company’s enterprise software solutions with Web Content Management (WCM), Digital Asset Management and Social Collaboration offerings. Day’s lweb solutions combined with Adobe’s existing enterprise portfolio will enable customers to better integrate their global web presence and business applications, unlocking value across their marketing, sales and service processes. In addition, Day customers will be able to leverage more interactive application and document capabilities from Adobe AIR, Adobe Flash, Flex, Adobe LiveCycle and PDF. http://www.adobe.com/ http://www.day.com 

Guest Post: A Marketer’s Takeaways from Gilbane San Francisco

Two weeks ago, I had the opportunity to attend Gilbane SF. The conference brought together some of the top content management people from the U.S. and internationally. Overall, one of the things I really enjoyed about the conference was the mix of people on each of the panels — you had analysts, developers and content creators responsible for developing content and building web sites.

I focused on my time on the Customers and Engagement Track and also went to a few sessions in the Content Technology Track. As expected, there was a lot of talk of Web 2.0 and how to implement social into your content management strategy. There were also several sessions examining return on investment (ROI) for implementation.
Keynotes:

  • Jeremiah Owyang from the Altimeter Group kicked off the two day conference with a presentation titled “Your Corporate Website Can be Relevant Again”. His slides and video of his keynote are now available online. Jeremiah laid out an 8-step plan on how corporate websites can evolve into social websites that integrate the social experience into their web site. The best part of his presentation, which you can see on the slides is the real-world examples of sites along each step of the integration process.
  • Jeremiah was followed by Daniel Rasmus who spoke on The Future of Collaboration. My notes from his session are available. My key takeway from Daniel’s presentation was the importance of building a collaborative process within your organization. Everyday policies, such as how workplaces are designed, are all an important part of the social culture of an organization. In simple things, like meeting planning and design, everyone should have a voice. He also spoke a bit about millenials and how to create a work environment that is both supportive of millenials, but also encourages them to knowledge share about things that they know about. [Slides]

Customers and Engagement Track:

  • Audience Engagement Frameworks Case StudiesGert-Jan Schikker from Voetbal International presented on how a leading sports magazine in Holland has incorporated social into its online presence and seen a large increase in traffic and engagement. They’ve not only added social, but they also created mobile platforms, added video and worked with their advertisers and online storefront to create custom experiences based on user data.Michael Fisher from Alterian and Steven Alessi of American Greetings Interactive gave a joint presentation about work they did around the Super Bowl. Alterian used its platform to create a campaign to show 46 different brands the value of monitoring customer sentiment. American Greetings talked about the work they have done to make the online card giving experience more interactive and allow brands to connect to consumers in a positive way. As Michael put it, the key is measurement. If you’re not measuring, there’s no way to know if you’re being successful.
  • How to Mold the Customer Experience: My favorite panel of the entire two days was moderated by Ian Truscott and had Melissa Casburn (ISITE Design) and Randy Woods (non-linear creations) speaking about creating a customer experience on your web site. The thing that made this presentation great was that Melissa and Randy had obviously worked together to build the presentation and incorporate examples from both of their work. The presentation was all about how to research your customers and build personas based on customer research and then use those personas to shape the experience on your web site. The approach to building personas is a great idea as it allows you to use aggregate data. Melissa and Randy also provided some useful information on how to get started with a limited budget and use crowdsourcing to help with the process.
  • WCM as the Digital Marketing Hub: Ian Truscott and Robert Rose gave the final panel of the two days. Being the final panel is not an enviable position as people have been sitting around for two days, but Ian and Robert brought a lot of energy and humor that kept things interesting. Ian set things up by talking about the opportunity of working with customers on your web site. They are coming to your web site because they are looking for information. You have a chance to engage with them, but it’s a brief opportunity and you need to make the most of it. Ian shared an awesome anecdote about a small town men’s suit shop business owner and how he knows how to ask the right questions to provide a custom experience for each person that walks in the door.Robert followed Ian and gave some great real-world examples about how web content management relates to online marketing. Back in the early days of web development, the process was owned by the IT / Tech departments, but your corporate website is really a marketing tool. Marketers need to have the ability to be creative and be able to try things (either A/B testing or multivariate testing) without having to go through a long and involved process. Robert gave a list of things that people could start doing immediately to help separate the marketing process from the technology process.

More detailed notes from these sessions and the others I attended can be found on my blog.

My thanks to Gilbane San Francisco and Robert Rose, who gave me one of his speaker passes to the conference. I’m already looking forward to attending Gilbane Boston later this year.

Sue Anne Reed
http://www.sueannereed.com

Alfresco Community 3.3 Offers New Content Services Platform for Developers

Alfresco Software, today announced the immediate availability of Alfresco Community Edition 3.3 for download. This release includes a range of content services for developers, including integrations with IBM Lotus Social software and a preview of an upcoming Google Docs integration. With LGPL licensing and enhancements to document and web content management (WCM) functionality, Community 3.3 is also the first ECM tool to enable developers to deliver content-rich business applications leveraging CMIS 1.0 open source standards. Significant enhancements to Alfresco Community Edition 3.3 include– Providing core content management capabilities, in a free-to-distribute CMIS runtime; CMIS 1.0 Compliance; Online Content Editing Services. Alfresco Community 3.3 also provides a Web Editor Framework (WEF) – a JavaScript client side framework rendering a toolbar and associated controls designed to allow developers to extend any in-context functionality that may be required. The WEF also enables developers to easily create and package plug-ins and extensions for simple management and interoperability. Content Repurposing – Automated content formatting functionality allows developers to build solutions to repurpose content for the web. Developers can use automated rules and existing FreeMarker and XSLT templates to format content for multiple delivery channels. Repository Replication & Web Deployment – Alfresco 3.3 builds on current rich deployment facilities with the introduction of the Transfer Service. Integrations – Designed to meet the needs of developers looking for industry standard platforms that provide content services, Community 3.3 extends Alfresco support to IBM Lotus and Google Docs. New enhancements to Alfresco’s collaborative content management platform, Alfresco Share, include– Repository-wide content access, Automated Content Rules, Collaboration Lists, “Google Like” Search, Open Source License (LGPL). http://www.alfresco.com

Adobe introduces Acrobat.com Workspaces

Adobe introduced Acrobat.com Workspaces, a new collaboration space that lets teams inside and outside of organizations work together on projects. With Workspaces, team members can store and organize project content online, and share and manage team access to files helping to eliminate the need to continually e-mail updates. Acrobat.com is a set of hosted services that facilitate internal and external collaboration between individuals and teams. In a few clicks, people can create Workspaces, store and share documents, and convert files to PDF. Teams can also meet in real-time and share their screens using Adobe ConnectNow, or create documents and tables with online office applications, such as Buzzword and Acrobat.com Tables. As with all of the Acrobat.com services, Workspaces are built on the Adobe Flash Platform and operate inside a web browser. Apart from the Adobe Flash Player, no additional software installation is required. Teams can create Shared Workspaces to store and share a set of files related to a project, letting distributed team members work together across times zones and firewalls, with no special file sharing software or IT involvement necessary. Users simply access an online Workspace to review and collaborate on documents. Workspace administration privileges can be assigned to specific team members, to help maintain control over who has what level of access to each project’s documents. Each individual also has their own Personal Workspace on Acrobat.com to store and work on documents before they are ready to be shared with a broader team. Acrobat.com users can create one free Shared Workspace, while Premium Basic subscribers can create 20 Workspaces and Premium Plus subscribers can create an unlimited number of Workspaces. http://blogs.adobe.com/acom

IBM Unveils Project Vulcan

IBM has unveiled IBM Project Vulcan, which they claim will be the blueprint for the future of collaboration. Building on a company’s existing investments, IBM Project Vulcan enables approaches to reduce personal information overload and improve business agility. IBM Project Vulcan is designed to exploit the convergence of Cloud and on-premise systems; Collaborative Services business applications and social networks; and Desktops, netbooks and mobile devices. Social analytics, by IBM Research, will provide recommendations to locate expertise, relevant content, and critical business events. Designed as a loosely coupled architecture, it is meant to provide flexibility and responsiveness to rapidly changing business requirements and personal preferences. IBM Project Vulcan is designed to allow developers to create new generations of applications powered by collaboration. The capabilities of IBM Project Vulcan will be delivered in future releases of products such as LotusLive, Lotus Notes and Domino, Lotus Connections, Quickr and WebSphere Portal. IBM plans to deliver a beta of a development environment in the second half of 2010 on LotusLive Labs. http://www.ibm.com

Conference topics for Gilbane San Francisco – Updated

Though we are still catching our breath from the Boston conference and the holidays, it is time to get moving on our annual San Francisco conference, which the 3rd week of May this year. The conference site is http://gilbanesf.com, is still mostly populated with 2009 information, but will be updated this week with a new site design and current information. Content from the 2009 event is at http://gilbanesf.com/09/ will be moved to a subdirectory and continue to be available.

In the meantime, The description below is taken from the draft site and will give you a good idea of the topics we’ll be covering. If you are interested in submitting a speaking proposal, remember that the deadline for submissions is January 18. See https://gilbane.com/speaker-guidelines/.

Oh, and the Twitter handle is http://twitter.com/gilbanesf and the hashtag we’ll be using is #gilbanesf.

Gilbane San Francisco 2010
Web, content, and collaboration technology have reached a new level of maturity. This is true in terms of technology, but more importantly, it is true in terms of what businesses expect to be able to do with these tools. Web and enterprise content management permeate every aspect of an organization. Public facing internet sites are the front door to an organizations’ products and services, and where customers, partners and investors engage with the corporate brand and develop perceptions. Internal websites, whether in the form of intranets, blogs, wikis, or portals, provide knowledge workers increasingly efficient ways to collaborate and share knowledge. Customer and internal-facing applications share requirements that call for a number of enterprise content, publishing and infrastructure technologies, such as multi-lingual, social media, search, and integration software.

Gilbane San Francisco is organized into four tracks so that whether you are responsible for marketing, IT, a business unit, or an internal function, you will be able to easily navigate among the conference sessions. If you are responsible for customer-facing business activities start with the Customers & Engagement track, and then add appropriate sessions from the Content Technology & Content Publishing tracks. If your role is focused on internal collaboration, knowledge sharing or support activities, start with the Colleagues & Collaboration track, and supplement it with sessions from the technology & publishing tracks.

Track 1: Customers & Engagement
Corporate websites are now the most important public face of an organization, and the best way to grow, and communicate with, a broader customer base. Successful sales and marketing now requires Web sites that can reach a global audience, a mobile audience, and an audience familiar with social media and used to richer media. Websites also need to be findable, accessible, engaging, real-time & responsive, and have accurate and timely information that is synchronized with other channels. This is a tall order, but it is what your customers expect, and what companies are building.

Attendees:
For anyone responsible for marketing, business, or technical aspects of public facing websites, including, sales & marketing, digital marketing, brand managers, business units with P&L, Web strategists, IT, Web managers, business managers, digital media, e-commerce managers, content managers and strategists.

Topics:

Web content management, analytics, web design and UI, social media, rich media, global reach, multilingual practices, personalization, information architecture, designing for mobile, e-commerce, search engine optimization.

Track 2: Colleagues & Collaboration
Well-designed internal websites for collaboration on projects or operational activities, whether in the form of intranets, portals, blogs, or wikis are critical for supporting modern corporate missions. Social software has reignited interest in enhancing employee collaboration and knowledge sharing, and the right use of social software, alone or combined with an intranet or portal, is a competitive requirement. Employees already use it, and expect it, and can be much more productive with it. While some business use-cases are obvious, companies are a long way from having enough experience to know how best to integrate and deploy different types of social software to best support business requirements.

Attendees:
For anyone responsible for internal websites, portals, collaboration & knowledge sharing activities, including, knowledge managers, product managers, project managers, IT, and content managers.

Topics:
Collaborative authoring, intranets, knowledge management, search, wikis, micro-blogging and blogging, managing social and user-generated content, integrating social software into enterprise applications, SharePoint, portals, social software platforms, enterprise 2.0 strategies.

Track 3: Content Technology
There are many different technologies involved in building web and enterprise content applications. Some of them are simple and some complex, some are open source and some are commercial, some are available via license, some as a service, some are ready for prime time, some aren’t, and some might be ready, but are controversial.

Attendees:
For those who are either responsible for technology decisions, or those who need to keep up-to-speed with the latest technology for enterprise content applications of all types, including, central IT, departmental IT, strategists, and managers who need to know what’s possible and what’s coming.

Topics:
Multi-lingual technologies and applications, XML, standards, integration, content migration, mobile, search, open source, SaaS, semantic technologies, social software, SharePoint, XBRL, and relevant consumer technologies.

Track 4: Content Publishing
Multi-channel publishing
has been a goal of many organizations for years, but it is now more important than ever – and not that much easier. In addition to more traditional print and web channels, smartphones, e-book readers, other mobile devices, and even “in-product” displays need to be considered. In addition to more channels, there are more media types to manage. Dynamic publishing is a key business requirement for both single and multi-channel delivery.

Attendees:
For those responsible for content creation, management, and multi-channel/multi-lingual publishing, IT and others that need to learn about publishing technology because of new multi-channel demands, including corporate or commercial publishers, content managers, digital asset managers, documentation managers, and information architects.

Topics:
Multi-channel publishing, multi-lingual publishing, e-books, tablets, mobile, digital rights, digital asset management, documentation, structured content, XML, dynamic publishing, and publishing business models.

Adobe LiveCycle Enterprise Suite 2 Available

Adobe Systems Incorporated (Nasdaq:ADBE) announced the availability of Adobe LiveCycle Enterprise Suite 2 (ES2), a major software release enabling businesses and governments to build applications to improve interactions with customers and constituents across devices and channels. LiveCycle ES2 provides a rich Internet application (RIA) framework for building customizable RIA workspaces, mobile and desktop access to critical applications, and deployment in the cloud. Adobe LiveCycle Workspace ES2 Mobile offers access to LiveCycle ES2 from iPhone, Blackberry and Windows mobile devices. Adobe LiveCycle Launchpad ES2, an Adobe AIR application, provides easy access on the desktop to kick-start LiveCycle ES services such as Adobe LiveCycle PDF Generator ES2. Adobe LiveCycle Mosaic ES2 is a composite RIA framework for rapidly assembling and engaging activity-centric enterprise applications. LiveCycle Mosaic ES2 provides knowledge workers with real-time, contextual information from multiple sources in a single, personalized view. Developers can extend existing applications by exposing their business logic and user interfaces into application “tiles” that can be assembled to create unified views. Adobe enterprise customers will have the option to deploy LiveCycle ES2 in the cloud, hosted in the Amazon Web Services cloud computing environment. LiveCycle ES2 Solution Accelerators now include‚Äî human capital management, eSubmissions, correspondence management, new account enrollment and services and benefits delivery. LiveCycle Forms ES2 streamlines format-driven business processes and improves data accuracy and LiveCycle Reader Extensions ES2 activates functionality within Adobe Reader, extending document and form-based operations outside an organization. New features allow users to generate RIA interfaces that leverage shared data models. Document and Information Security‚ LiveCycle can now apply rights management on the server to Microsoft Office documents for automated secure document workflows. Adobe LiveCycle Process Management ES2 enables business users to manage ad-hoc content reviews without involving IT. Users can publish content, create a list of reviewers and define approval stages, deadlines and escalation guidelines. The content can then be automatically converted into PDF, enabled for inline commenting, rights protection and distribution. Users can monitor and modify the process at any time. Adobe LiveCycle ES2 is currently available worldwide. The Adobe LiveCycle ES2 cloud deployment option is expected to become available in early 2010. http://www.adobe.com/livecycle

DocPoint Solutions and Atalasoft Team Up on SharePoint Solutions

DocPoint Solutions, Inc., a subsidiary of Quality Associates, Inc., focused on providing Microsoft SharePoint to organizations that are looking to expand employee collaboration and increase the exchange of information, announced a new reseller relationship with Easthampton, Mass.-based Atalasoft, Inc. This new partnership authorizes DocPoint to distribute, customize, and install Atalasoft’s Vizit SP software. Vizit SP is a solution for viewing, cleaning up, indexing, and annotating documents within the Microsoft SharePoint Server (MOSS). The product is a zero-footprint document viewing system, which means end users can access documents without installing any software or downloading the files to their desktops. To all clients evaluating the Vizit SP software, DocPoint is also authorized to grant unlimited and free use of the Vizit Previewer. This program provides the user with fast on-screen preview images of any document stored within the SharePoint system. http://www.docpointsolutions.com

« Older posts Newer posts »

© 2021 The Gilbane Advisor

Theme by Anders NorenUp ↑