The Gilbane Advisor

Curated for content, computing, data, information, and digital experience professionals

Category: Marketing & e-commerce (Page 1 of 80)

Sitecore introduces MarketingIQ

November 11, 2026 /

Sitecore, a provider of AI-enabled digital marketing software, introduced MarketingIQ, which connects market insights, brand intelligence, and marketing operations in SitecoreAI, helping brands act with speed and precision on growth opportunities they might otherwise miss. It draws on approved brand knowledge to develop targeted content and campaigns, then coordinates the people and AI agents needed to bring them to market. Marketers direct and approve the work and can measure whether it improves discovery, attracts qualified customers, and increases conversion.

MarketingIQ combines contextual intelligence – an understanding of the brand and its business – with AI agent orchestration, which coordinates the work needed to act.

MarketingIQ gains understanding from connecting activity in AI search platforms like ChatGPT and Google Gemini with the organization’s approved knowledge and content, its objectives, and evidence about customers and previous results. MarketingIQ determines which facts support a claim, which audiences and products they apply to, and what content is suitable to use.

MarketingIQ works across Sitecore and third-party content management, digital experience, and business systems, connecting the content, customer information, and capabilities organizations already have. Teams can act across those systems without replacing their underlying CMS, digital asset management, CRM, or other applications.

https://www.sitecore.com/marketing-iq

Gilbane Advisor 10-28-26 — deployment failure, computing limits

October 28, 2026 /

Featured articles from: Justine Hastings, Chad Syverson & Seth Zimmerman, and Volkan Gurses.

Additional reading from: Kate Agena, Hanaa’ Tameez, Anubhav Goyal, and Lila Bailey & Tess Vartanian.

News from: Sprinklr, Couchbase, Franz, and Siteimprove.

Our next issue arrives 11/18/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

The deployment failure holding back your AI investments

Justine Hastings, Chad Syverson, and Seth Zimmerman share data on the clear gap between enterprise adoption and anticipated return. The unsurprising tl;dr is that cross-functional coordination is where the value is and needs to be planned for in advance of adoption. Their essay will be helpful for advocates. (8 min)

https://hbr.org/2026/10/the-deployment-failure-holding-back-your-ai-investments

How far can we push computing?

Volkan Gurses: “Nowadays big advances are made by scaling up — think more chips packed into ever-bigger data centers. But as we near the ceiling of what we can build, there’s still plenty of room below, at the fundamental physical limits of computing.”

A fascinating article, and readable for anyone with even the slightest interest in computing, physics, and information. “Plenty” doesn’t do justice to the potential. (14 min)

https://www.technologyreview.com/2026/10/19/1145904/tr-explains-how-far-can-we-push-computing

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Content Technology News

Sprinklr announces availability of VOC Agent Suite in Gemini Enterprise Agent Marketplace

Gemini Enterprise users can discover and interact with specialized Sprinklr AI agents that analyze customer feedback and deliver actionable insights grounded in enterprise data.
https://www.sprinklr.com/newsroom/sprinklr-announces-availability-of-voc-agent-suite-in-gemini-enterprise-agent-marketplace/

Couchbase adds capabilities to AI Data Plane to reduce token costs

Update includes native Amazon Bedrock integration with semantic caching, managed Agent Memory and a managed MCP server on AWS, in addition to vector search within Couchbase Operational Insights.
https://www.couchbase.com/press-releases/couchbase-ai-data-plane-cuts-the-cost-of-running-production-ai-agents-at-enterprise-scale/

Franz announces AllegroGraph 9.1 with GraphTalker 2.0

Advances context-aware AI for enterprise knowledge graphs. GraphTalker builds persistent enterprise memory; expands natural-language analysis to documents and images.
https://allegrograph.com/press-room/

Siteimprove advances its agentic content intelligence platform

Teams can fix accessibility issues directly in Drupal and WordPress with the CMS Remediation Agent and in PDFs with the PDF Remediation Agent, and configure analytics through natural language.
https://www.siteimprove.com/press/siteimprove-advances-its-agentic-content-intelligence-platform/

All our curated news is available at: 
https://gilbane.com/category/content-technology-news/

The Gilbane Advisor is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. View all issues at https://gilbane.com/gilbane-advisor-index/

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Sprinklr announces availability of VOC Agent Suite in Gemini Enterprise Agent Marketplace

October 22, 2026 /

Sprinklr, an AI-native platform for Unified Customer Experience Management (Unified-CXM), announced the availability of the Sprinklr Voice of the Customer (VOC) Agent Suite in Gemini Enterprise Agent Marketplace, allowing organizations to access voice-of-customer intelligence from within their existing Gemini workflows. Through Agent-to-Agent (A2A) connectivity, Gemini Enterprise users can discover and interact with specialized Sprinklr AI agents that analyze customer feedback and deliver actionable insights grounded in enterprise data.

Unlike general-purpose AI assistants, the Sprinklr VOC Agent Suite consists of purpose-built agents, each designed to address recurring business needs. These include:

  • Brand Health Monitoring: Understand brand performance, sentiment drivers, and recommended actions.
  • Crisis Monitoring: Detect emerging issues, assess their spread, identify key amplifiers, and support response planning.
  • Competitive Benchmarking: Compare performance against competitors across share of voice, sentiment, and engagement.
  • Trend Forecasting: Identify emerging conversations and anticipate future momentum.
  • Influencer & Content Strategy: Discover influential voices and understand which content resonates most.
  • Campaign Performance: Measure the impact of launches, campaigns, and sponsorships.
  • Customer Experience Analysis: Surface the most important customer pain points and praise themes across feedback channels.
  • General Listening: Answer ad hoc listening and intelligence questions across customer conversations.

The Sprinklr VOC Agent Suite for Google Gemini Enterprise is available now through Agent-to-Agent integration. 

https://www.sprinklr.com/newsroom/sprinklr-announces-availability-of-voc-agent-suite-in-gemini-enterprise-agent-marketplace

Gilbane Advisor 10-14-26 — open weight models, preservation gap

October 14, 2026 /

Featured articles from: Stephen O’Grady, and Monika Dvorackova.

Additional reading from: Aurélie Radom, Amanda Caswell, Kyle Soucy, and Stevie Bonifield.

News from: Madcap Software, Contentstack, Graphwise, and MongoDB.

Our next issue arrives 10/28/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

How to think about open weight models

The race between open and closed AI models is well underway. Stephen O’Grady asks “But how should artifacts as complex as models be considered? What are the dimensions that will shape this race moving forward? There are many angles to consider, but the following are arguably the most important.” A really helpful piece. (13 min)

https://redmonk.com/sogrady/2026/09/03/open-weight-models/

The preservation gap in the AI stack

Why capability is advancing faster than reconstructability

We all know that managing, governing, and even understanding AI behavior, is a major challenge. In this article Monika Dvorackova is focused on “historical reconstructability”, a missing key capability for governance. Dvorackova clearly explains the problem in the first six paragraphs, then proposes a reference architecture to address it. (10 min)

https://www.oreilly.com/radar/the-preservation-gap-in-the-ai-stack-why-capability-is-advancing-faster-than-reconstructability/

All previous issues are available at https://gilbane.com/gilbane-advisor-index

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Content Technology News

Madcap announced the Fall 2026 release of MadCap Syndicate

New version brings AI-driven content visualization, automated content classification, MCP support for AI application and agent access, and expanded support for enterprise content formats.
https://www.madcapsoftware.com/products/syndicate/

Contentstack launches Contentstack Canoe

Shows how a brand is named, described and cited in AI search, benchmarks it against competitors, and ends run with a ranked list of fixes AI agents can act on.
https://canoe.contentstack.com/

Graphwise upgrades its AI Context Platform to help enterprises build context layers

The new release optimizes the creation of a comprehensive context layer for enterprises, which accelerates the integration of AI into multilingual content and data.
https://graphwise.ai

MongoDB launches MongoDB 9.0

MongoDB 9.0 strengthens the foundation MongoDB customers run on, Atlas Infinite removes limits on scale, and Atlas Agent Engine puts AI agents to work.
https://www.mongodb.com/company/newsroom/press-releases/mongodb-launches-mongodb-9-0-the-best-version-ever-built-and-atlas-infinite-for-ai-scale-demand

All our curated news is available at: 
https://gilbane.com/category/content-technology-news/

The Gilbane Advisor is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. View all issues at https://gilbane.com/gilbane-advisor-index/

Subscribe | View online | Editorial policy | Privacy policy | Contact

Contentstack launches Contentstack Canoe

October 1, 2026 /

Contentstack today launched Contentstack Canoe, an AI visibility tool that shows brands how AI search engines describe them and whether their competitors are winning. The company’s first standalone product has a free plan open to any brand, whether or not it uses Contentstack.

Getting started with Contentstack Canoe begins with a brand’s URL:

  • Contentstack Canoe scans the site to identify the business, products, buyer personas and up to ten competitors.
  • Users review and edit that information before Contentstack Canoe generates the questions their buyers are likely to ask.
  • Each question is tagged by buying stage, from awareness through consideration and decision, and Growth users can edit, add or remove any of them.
  • The Free plan runs the generated questions once a month. Growth adds daily or weekly runs, and every plan can run a report on demand after a change.

Each report takes about two minutes and shows whether the brand appeared in AI answers, how it was described, which competitors appeared and which sources the engines cited. Paid plans run ChatGPT, Gemini, Perplexity and Claude side by side in every report, and the Free plan runs ChatGPT and Gemini. Every run ends with a ranked list of what to fix.

https://canoe.contentstack.com

Gilbane Advisor 9-30-26 — Information architecture, knowledge & memory

September 30, 2026 /

Featured articles from: Esther Kang, and Patrick Neeman.

Additional reading from: Timnit Gebru & Emily M. Bender, Tony Seale, Zach Wilson, and Apple SEAR.

News from: Liferay, WisdomAI & Teradata, TOPPAN Digital Language, and Fivetran + dbt Labs.

Our next issue arrives 10/14/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

Information architecture is the foundation AI is starving for

Information architecture is hard, but the need is greater than ever. Patrick Neeman makes the case, and provides some advice. (12 min)

https://medium.com/user-experience-design-1/information-architecture-is-the-foundation-artificial-intelligence-is-starving-for-1d91fb5bf59f

The more accessible information is, the less employees remember

Unexpected findings from Esther Kang: “…participants who formed social connections before learning new material remembered about 40% less of the content but were roughly 65% better at recalling who was connected to whom.” (7 min)

Article: https://hbr.org/2026/09/the-more-accessible-information-is-the-less-employees-remember
Research paper: https://www.sciencedirect.com/science/article/pii/S0022103126000557

All previous issues are available at https://gilbane.com/gilbane-advisor-index

More Reading

Content Technology News

Liferay announces Liferay Content Marketing Platform

Content created in Liferay CMS is available in campaigns, and campaign tasks link directly to content assets; approval status and campaign context carry through automatically as content moves from brief to publication.
https://www.liferay.com/capabilities/cmp

WisdomAI and Teradata partner

WisdomAI’s agentic analytics platform natively embedded in Tera, delivers natural-language analytics, single-prompt Live Apps, and proactive AI agents across all enterprise data.
https://www.wisdom.ai/partners/teradata ■ https://www.teradata.com

TOPPAN Digital Language launches TDL Healthcare

Dedicated healthcare business brings together specialist expertise, secure workflows and AI-enabled content operations to support multilingual healthcare communications.
https://tdl-healthcare.com

Fivetran + dbt Labs announces new capabilities

Fivetran + dbt Labs makes dbt v2 and dbt State generally available, alongside Fivetran Context Layer, dbt Charts, and a new open lakehouse vision for greater flexibility across storage and compute.
https://www.getdbt.com/blog/fivetran-dbt-labs-announces-new-capabilities-to-make-enterprise-data-agent-ready-at-dbt-summit

All our curated news is available at: 
https://gilbane.com/category/content-technology-news/

The Gilbane Advisor is ad-free, cost-free, and curated for content, computing, web, data, and digital experience technology and information professionals. We publish recommended articles and content technology news most Wednesdays. View all issues at https://gilbane.com/gilbane-advisor-index/

Subscribe | View online | Editorial policy | Privacy policy | Contact

Liferay announces Liferay Content Marketing Platform

September 23, 2026 /

Liferay, a provider of Digital Experience Platforms (DXPs), released Liferay Content Marketing Platform (CMP), a new offering that gives marketing teams a unified place to plan campaign content, coordinate work, manage content from brief to launch, and measure performance.

Marketing teams building and launching campaigns typically have to manage multiple tools. Content begins in the CMS of one vendor before moving to the campaign management tool of another via a connection layer that has to be configured and maintained. The brief, the audience, the approval status, don’t reliably cross from one system to the other, and duplicate permissioning systems and data that has to sync between platforms make the problem worse.

Because Liferay CMP runs natively on Liferay CMS, they share the same data model, permissions, and publishing infrastructure, with no connection to configure or maintain. Content created in Liferay CMS is immediately available in campaigns, and campaign tasks link directly to content assets, so approval status and campaign context carry through automatically as content moves from brief to publication. Digital asset management capabilities are built into Liferay CMS, so brand assets are accessible within the campaign workflow without a separate vendor or integration to manage.

 https://www.liferay.com/capabilities/cmp

Gilbane Advisor 9-16-26 — AI safety, content ledgers

September 16, 2026 /

Welcome to all the new subscribers that signed-up during our August break!

Featured articles from: Sayash Kapoor & Arvind Narayanan, and Michael Andrews.

Additional reading from:  MIT, Elsa Sklavounou, Bob DuCharme, and Zach Wilson.

News from: Storyblok, Adobe, Algolia & Vercel, and Fimo.

Our next issue arrives 9/30/26.

All previous issues are available at https://gilbane.com/gilbane-advisor-index

Opinion / Analysis

The AI-as-Normal-Technology view of loss of control incidents

A middle ground between the cybersecurity and AI safety communities

Sayash Kapoor and Arvind Narayanan’s timely essay is a must-read for anyone trying to make sense of the variety and intensity of views on the safety of AI. Their analysis of the issues and proposed layered approach to achieving AI safety are comprehensive and practical. (56 min)

https://www.normaltech.ai/p/the-ai-as-normal-technology-view

Show me the work: Overcoming AI’s impostor syndrome

When AI is involved in content development, readers don’t know who the real author is. It’s time to offer traceability through version histories.

The well-deserved lack of trust in AI is a serious threat to its growth, though there will be increasing efforts to find solutions for different applications.Michael Andrews argues that for GenAI content applications, there is role for blockchain ledgers to track provenance and content changes. (3 min)

https://storyneedle.com/show-me-the-work-overcoming-ais-impostor-syndrome/

More Reading

All Gilbane Advisor issues

Content Technology News

Storyblok introduces Storyblok Agents, an AI-powered content operations layer built directly into the CMS

With Storyblok Agents, content teams have a conversational way to research and work with their content by asking to see content that is stale, duplicated, missing translations or needs more work, and act on that information in the same conversation.
https://www.storyblok.com/mp/introduces-storyblok-agents

Algolia and Vercel Partner to bring AI-powered search natively to the Vercel Marketplace

New native integration lets developers provision, deploy, and manage Algolia’s AI Search platform directly from Vercel with unified billing and no separate credentials to manage.
https://www.algolia.com/about/news/algolia-and-vercel-partner-to-bring-ai-powered-search-natively-to-the-vercel-marketplace ■ https://vercel.com

Adobe announces new capabilities in Acrobat

The Adobe Productivity Agent in Acrobat now transforms complex documents into understandable visuals, audio and presentations.
https://news.adobe.com/news/2026/09/adobe-productivity-agent-in-acrobat-now-transforms-complex-documents

Fimo launches autonomous websites, making AI code editable and self-improving

Use Claude Code, Codex, Cursor, or whatever you already use. Fimo turns the output into an editable, autonomous-ready website your whole team can manage.
https://fimo.ai

All content technology news

The Gilbane Advisor is authored by Frank Gilbane and is ad-free, cost-free, and curated for content, computing, data, web, and digital experience technology and information professionals. We publish recommended articles and content technology news. We do not sell or share personal data.

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