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Category: Marketing & e-commerce (Page 6 of 72)

Uniform and Algolia partner

Uniform announced a partnership with Algolia. With the new integration, marketers and merchandisers can query Agolia within Uniform Canvas to show either for specific results, such as blog entries or products, or a dynamic range based on a search query. This process uses Algolia to deliver results quickly and can be used with any connected index within Algolia. These results can also be used for testing and personalization using Uniform Context. 

In practice, this means that a Canvas component can be connected to an Algolia index built from a commerce engine, then set to search for either alternative products (e.g., showing alternative brown leather shoes when viewing a product detail page) or complementary products to drive cross-sales (e.g., Brown belts and bags to match the shoes being viewed.) As new products are added to the index, the component automatically adds the most relevant options, to boost conversions without manual work. This can be used to recommend content or tutorials to support marketing use cases. 

With Algolia’s prebuilt front-end component, business users can control the display of search results (pagination, columns, other page content), also the display of the images in the Algolia index without developer support.

https://uniform.dev/https://algolia.com

Vercel and Sitecore partner

Vercel, a cloud platform for frontend developers, together with Sitecore, a global provider of end-to-end digital experience solutions, announced a strategic partnership in response to the needs of brands for a more composable architecture. Marrying Vercel’s mission to power the frontend experience of businesses around the world, and Sitecore’s experience in helping brands potential to connect with their consumers globally, is meant to create new opportunities to scale on the Web.

Vercel and Sitecore have a history of collaborating on multiple engagements globally for clients across industries including Focus Brands and Avid Technology, with Platinum Sitecore implementation partners like Merkle and XCentium. Together, the companies help clients build composable digital experiences using Vercel’s Edge Middleware, Sitecore’s XM, and deep integrations built to allow for a headless solution by leveraging Vercel’s frontend as a Service (FaaS) experience expertise.

https://vercel.comhttps://www.sitecore.com

Bloomreach adds catalog management feature

Bloomreach announced a new feature from Bloomreach Discovery that gives merchandisers greater control over their product catalogs. With Catalog Management, merchandising teams can use business user-friendly tools to configure and manage all product catalogs within their account. Bloomreach Discovery customers now provides all users with the ability to see data import activity and make configuration changes in real time. They are also able to select which data attributes they want to show up in the product feed, ensuring product data is relevant for their business and for customer queries.

The data implementation process for product discovery tools can take time, and often becomes more complicated with larger product catalogs. This can lead to delays in generating value from the tool, as merchandisers have to wait for the implementation process to be completed before they can make changes or customizations to the data. Catalog Management solves for this issue directly by enabling search and merchandising teams to manage the data integration process on their own. It offers users the ability to view, manage, diagnose, and explore data across all the catalogs in their account, allowing them to optimize their merchandising, make necessary changes or customizations in real-time.

https://www.bloomreach.com/en

CI&T and Crownpeak partner

CI&T, focused on driving digital transformation for global brands, and Crownpeak, a digital experience platform (DXP) provider, announced a partnership to build retail experience management accelerators combining the companies’ expertise in the industry and technology.

The Retail Experience Platform is a digital experience platform using composable commerce architecture with reusable components to support specialty retail sales. As a result, retail and e-commerce companies can bring their brand’s unique customer experiences to life – launching and continuously optimizing those experiences to maximize conversions, revenue, and customer engagement. Leveraging a composable architecture to build a personalized “best-of-stack” platform, companies do not have to compromise on future, scalable performance or uncontrolled costs.

Crownpeak helps bring enterprise marketers and IT professionals together with its hybrid, headless, and composable DXP architecture to deliver content-driven commerce – fast, secure, accessible, and transactional omnichannel digital experiences. Crownpeak also finalized its acquisition of Attraqt in December 2022. Attraqt is a provider of SaaS solutions that powers product discovery experiences and online conversion for top brands and retailers globally.

https://www.crownpeak.comhttps://ciandt.com/

Acquia enhances customer data platform 

Acquia introduced enhancements to its customer data platform (CDP) to deepen support for enterprise marketing teams. The new capabilities expand the ways marketers and data scientists can work with information managed by Acquia CDP and strengthen the product’s central role in composable customer data strategies. Acquia CDP now includes: 

  • Unified data layer: Powered by Snowflake, Acquia’s unified data layer allows for centralized storage of customer data. Acquia CDP and other martech products no longer need to pass data back and forth to keep information such as customers lists in sync. This lowers costs associated with the system, helps ensure better data quality, and can increase system performance.
  • Direct SQL access: Data scientists can directly access analytics, insights, and data in Acquia CDP. This capability allows data scientists to run data models directly on Acquia CDP without requiring users to download data and move it to other systems.
  • Integration with Acquia DAM: Acquia CDP can integrate with every product information management system, including Acquia PIM. Now it also integrates with the company’s digital asset management (DAM) system, allowing customers to seamlessly use existing marketing content, product information, and marketing strategies across both platforms.

https://www.acquia.com/products/marketing-cloud/acquia-cdp

Acquia readies support for Drupal 10

Digital experience company Acquia announced it is set to support Drupal 10 when the open source community releases it on December 14. Acquia’s products ready for the newest version of the open source framework for building digital experience include: Acquia Code Studio and Cloud IDE developer tools, low-code Acquia Site Studio and Site Factory solutions for building and managing experiences, Acquia CMS and Acquia DAM for managing and publishing content, and Acquia Personalization for one-to-one experiences. Many customers are already beta testing Drupal 10 on Acquia Cloud Platform. They can also begin upgrading their sites on their Acquia Cloud Enterprise or Acquia Cloud Next development environments.

Acquia is the largest contributor to Drupal 10, and has contributed all updates required to make Acquia CMS compatible with Drupal 10 back to the Drupal community. After Drupal 10’s release, companies will have 11 months to update their applications from Drupal 9 to 10 to avoid potential unmaintained third-party dependencies. A timely upgrade reduces this risk, and allows their technical and marketing teams to take advantage of the innovative features that the open source community has contributed to Drupal 10.

https://acquia.comhttps://www.drupal.org

Optimizely launches digital experience platform on Azure

Optimizely, a digital experience platform (DXP) provider enabling Boundless Digital Invention, announced its content management, commerce, and personalization solutions are now available on the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Optimizely DXP offers personalization features, powered by artificial intelligence (AI) and benefitting from the scalability, reliability, performance, and security of Azure.

Optimizely DXP is an advanced Content Management System (CMS) offered in a platform-as-a-service (PaaS) model, built on Microsoft .NET 5/6, and natively designed to run on Azure, enabling customers to take full advantage of Microsoft Azure for ease of use, reduced complexity, and cost-effective technology consumption. This launch allows customers to benefit from the latest release of Optimizely Content Management Version 12 and B2C Commerce Version 14, which is Optimizely’s first version built on ASP.NET Core. It also comes on the heels of the recent release of the .NET Upgrade Assistant to make it easier for customers to move to .NET 5/6.

https://azuremarketplace.microsoft.com/en-us/marketplace/apps/episerver.optimizely_customer-centric_digital_experience

Bloomreach joins the MACH Alliance

Bloomreach, a commerce experience cloud, announced it has joined the MACH Alliance, a group of independent tech companies dedicated to advocating for open, technology ecosystems. Its inclusion in the MACH Alliance certifies that Bloomreach now meets the MACH standard of modern technology: Microservices based, API-first, Cloud-native SaaS, and Headless.

With solutions built specifically to enable digital commerce growth, Bloomreach has been recognized by customers for the control and revenue-optimization it offers to non-technical business users. Its products — Engagement, Discovery, and Content — empower users to personalize the entire customer journey with a business-oriented UI that offers access to relevant, real-time customer and product data. As a MACH certified company, Bloomreach is ensuring its solutions meet the needs of developers as well, offering the MACH agility that allows them to build a modern composable commerce environment that is both easy to integrate from a technical standpoint and maximized for value from a business standpoint.

https://www.bloomreach.com/en/blog/2022/mach-alliance

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