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Category: Marketing & e-commerce (Page 5 of 72)

Bloomreach unveils SMS marketing updates

April 13, 2023 /

Bloomreach announced expansive updates to its Bloomreach Engagement SMS marketing capabilities. Through its ten new features, Bloomreach Engagement is making it easier for marketers to integrate this channel into their omnichannel strategies. From AI content generation to optimal send time prediction, marketers will have access to tools to reach engaged subscribers with personalized SMS campaigns. Features:

  • AI-powered optimal send time: determine the best time to send SMS campaigns for every customer.
  • AI content generator: generate SMS content ideas or fine tune messaging.
  • TCPA List Validation: automatically removes reassigned or deactivated numbers and national Do Not Call registries.
  • SMS Campaign visual builder: create, test, preview SMS messages.
  • Sign-up units: grow SMS lists with sign-up units that include TCPA consent language.
  • Text-to-join keywords: grow subscribers with “text to join” keywords that can be shared across marketing channels.
  • Campaign evaluation dashboard: monitor campaign performance and make real-time adjustments.
  • Pre-built templates: for converting SMS campaigns.
  • Scenario node and visual builder: switch between SMS and MMS message in scenarios.
  • Contact card creator: make every message recognizable by ensuring SMS messages appear from a set contact name.

https://www.bloomreach.com/en/news

Adobe announces multiple product updates

March 21, 2023 /

At Adobe Summit Adobe unveiled a wide range of product updates across Adobe Experience Cloud, a customer experience management solution, and Adobe Creative Cloud a platform for creating compelling content, to help brands drive experience-led growth.

Adobe debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models, as well as new generative AI innovations across Adobe Experience Cloud to power marketing workflows. The company also announced new Adobe Product Analytics and a reimagined content management solution enabling marketers to self-serve website and mobile app edits.

Adobe unveiled Adobe Express for Enterprise, allowing anyone within an organization to rapidly create and iterate content, regardless of their creative skill level. Adobe also announced a Content Supply Chain solution, made possible through Creative Cloud and Experience Cloud that connect popular tools for planning, creating, reviewing and distributing creative collateral so teams can collaborate more efficiently.

AI and generative AI services will be integrated natively in Adobe Experience Cloud as a co-pilot for marketers, improving productivity and efficiency while providing full creative control and trusted governance capabilities. Sensei GenAI will leverage multiple large language models (LLMs) including Microsoft Azure OpenAI and FLAN-T5 within Adobe Experience Platform, depending on business needs.

https://news.adobe.com/home/default.aspx

Acquia adds integrations to Digital Asset Management (DAM) System

March 7, 2023 /

Digital experience company Acquia announced new integrations for its digital asset management platform, Acquia DAM (formerly Widen Collective), to enable customers to create a more efficient, automated content supply chain. These new integrations give customers more control over brand consistency, extend the value of content and data created in other systems, and help marketers and content creators become more productive.

Acquia DAM supports their digital experience platform (DXP) by delivering a brand’s content across all its channels. A DAM enables content search and access within the DXP, provides on-the-fly content conversions and easy file resizing to better present content to customers, ensures that only approved and on-brand content is published, monitors content performance, and streamlines content reuse to help marketing teams move faster.

Acquia DAM is now able to integrate with: Airtable, Asana, Google Sheets, HubSpot, Monday.com, Optimizely, Shopify, Slack, Smartsheet, and Templafy.

Acquia offers nearly 60 integrations for Acquia DAM. In addition, customers can use the Acquia DAM API to build their own integration.

https://www.acquia.com

Slang Labs launches CONVA

March 1, 2023 /

Slang Labs, a Google-backed startup from Bengaluru, announced the launch of CONVA, a full-stack solution that provides smart and highly accurate multilingual voice search capabilities inside e-commerce apps. CONVA is available as a simple SDK (Software Development Kit) that can be integrated into existing e-commerce apps in less than 30 minutes without developers needing any knowledge of Automatic Speech Recognition (ASR), Natural language processing (NLP), Text-to-Speech (TTS) and other advanced voice tech stack concepts.

CONVA-powered voice search comprehends mixed-code (multiple languages in one sentence) utterances, enabling consumers to speak naturally in their own language in order to search for products and information inside e-commerce mobile and web apps – while allowing the brand to maintain its app backend in only one language i.e. English. For instance, when people use English and another vernacular language within the same sentence for searching for something, CONVA will understand both languages and provide a seamless search experience to the consumer.

Customers can search for products inside the applications using their typical colloquial terms for well-known products using voice search that is enabled by CONVA, and the apps will still be able to recognise the correct product being searched.

https://www.slanglabs.in/media

BetterCommerce adds headless CMS functionality to its commerce stack

February 22, 2023 /

BetterCommerce, a company in the headless and composable commerce space, has added headless content management system functionality to its commerce stack in an addition to its already existing modules: PIM, eCommerce, OMS, Analytics, and Engage. The new headless CMS will be an addition to the already existing drag-and-drop page builder which is a part of the eCommerce module.

With BetterCommerce already having PIM and ecommerce modules, CMS has strengthened the stack by making it an end-to-end solution suite and has made the platform more flexible and agile. Integrating CMS to eCommerce sites generally poses a challenge but now, with BetterCommerce having its own CMS has made the commerce stack more powerful complementing the ecommerce platform.

The architecture offers features such as Release and Version Management, Workflow Management, Unlimited fields and grouping of fields via components, Reusable components to create multiple pages, Preview feature on different devices, and easily usable Create/Edit and publish pages being the top ones. The CMS being headless in nature, has enabled content to be created and exposed via APIs to be consumed across any device.

https://www.bettercommerce.io

Acquia announces new CDP features, pricing tiers, and delivery options

February 14, 2023 /

Acquia announced new Acquia Customer Data Platform (Acquia CDP) tiers and partner models, expanded industry focus, and configurability to meet the needs of organizations of all sizes. Acquia now gives organizations with smaller budgets and teams an entry into the product, built on the same platform that serves complex, global organizations. The platform now offers:

  • CDP configurations and machine learning (ML) models for unique requirements in retail, consumer goods, food and beverage, healthcare, financial services, and travel and hospitality.
  • CDP features pricing tiers to serve small, medium, and large organizations with varying customer data management needs. These can range from businesses that need a single view of the customer to those with mature CX strategies.
  • Improved scalability based on each organization’s maturity and growth in customer profiles, transactions, events, geographies, and brands.
  • Better configurability and extensibility with support for more data elements, data sources, downstream services, workflows, and schedules to serve unique business needs.
  • Acquia partners can now implement and service clients with access to enhanced training from Acquia, sandboxes and demo environments, technical resources, data implementation, and other support programs.

https://www.acquia.com

AesirX launches headless CMS

February 1, 2023 /

AesirX Content is an open source, headless content management system (CMS) designed for agencies and developers building custom websites. It comes with migrators for WordPress and Joomla! The freemium edition includes marketing automation software (DMA), asset management and storage (DAM), 1st-party analytics, intelligent business insights, and Single Sign On, facilitated by Concordium’s zero knowledge ID technology.

Concordium’s zero Knowledge ID layer ensures that users can share their data with businesses while remaining anonymous. Concordium’s blockchain technology allows users to store and verify their data and allows for cross-site tracking.

The Community Edition is a free Open Source option for individual developers who want to explore a modern stack of headless microservices. This freemium version, downloadable from GitHub, comes with DMA for content marketing automation and DAM for digital asset handling. Also included within the free Open Source tier is both AesirX Analytics and AesirX BI technologies. Additional tiers include: Starter Edition – $49 for start-ups, Team Edition $99 for small to medium teams, Growth Edition $249 for growing organizations, and a fully hosted and managed Enterprise Edition $1,000.

https://aesirx.io

WordSphere acquires DrupalWare

January 24, 2023 /

WordSphere LLC, a tech company based in Palo Alto, announced the completion of its acquisition of DrupalWare, a well-known Drupal development agency. The 6.8 million dollar cash acquisition includes the DrupalWare website/brand, a portfolio of 164 active clients, and 6 Drupal specialists who will join WordSphere LLC’s senior DevOps team. DrupalWare’s clients include Pfizer, Tesla Motors, the City of New York, NY MTA, Columbia University, B&H Photo, and many other Fortune 500 companies.

WordSphere LLC is primarily focused as a WordPress website development company, mainly offering services in WordPress customization, modification, theming, advanced WordPress custom themes, custom plugins, buddy press customization, and e-commerce/WooCommerce. WordSphere LLC also offers services for Drupal, BigCommerce, and Shopify. They provide a variety of front-end and back-end development services utilizing more modern stacks like React, Node, Svelte, Typescript, ExpressJS, AngularJS, Vue.js, Next.js, PHP, OOP, Laravel, Codeigniter, Ruby, Python (Django) and many others.

https://wordsphere.com

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