Kitewheel announced the integration of a new business intelligence (BI) platform to enhance its data and analytics visualization capabilities. This addition to Kitewheel’s suite of customer journey solutions will provide richer experiences for analytics teams by allowing users to view all their data in one place and enable more efficient journey orchestration. This integration will provide faster time to insights and speed up the journey orchestration timeline. The platform generates user-friendly, comprehensive reports leveraging data from Kitewheel’s Journey Discovery Analytics and Kitewheel Data Model solutions. This self-service model also allows Kitewheel clients to customize data visualizations and report types depending on the insights and level of detail needed. Users will be able to interact with and explore their data, drilling down to extract unique, data-rich findings as well as export and share reports more easily. With multiple dashboards per project and threshold alerts, this new capability offers additional possibilities for enhancing customer journey initiatives.
Category: Marketing & e-commerce (Page 22 of 75)
SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. Because it doesn’t rely on historical search logs, SearchAI SmartSuggest provides more relevant search suggestions from day one. SearchAI SmartSuggest outperforms matches based on typeahead technology or regular expressions:
- Provides a better user experience with misspelling tolerance and higher search relevance.
- Makes it easier for users to find what they need by suggesting search terms associated with the keywords they’re using.
- Reaches your target market with niche results based on your content, not search logs.
SearchBlox’s second new product, SearchAI Answers, uses natural language processing to provide a more intuitive search experience similar to Google’s Featured Snippets. SearchAI Answers provides the answer as a featured snippet, a chatbot response or via voice assistant. Businesses can:
- Reduce service costs and increase first contact resolution.
- Improve the user experience with artificial intelligence that responds to a natural language question with a natural language answer.
- SearchAI Answers doesn’t require manual tagging, specific domain taxonomy, or knowledge graph.
SearchAI Personalization predicts personas for search users enabling them to reach the information or product they are looking for faster. SearchAI Personalization understands your customer intent with a few search queries and personalizes the user’s search journey leading to a better customer experience.
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Human Experience (HX) insight platform Adoreboard has announced an integration with Qualtrics XM Platform providing employee and customer experience professionals with automatic Decision Ready Insights from text analytics software Emotics. The solution enables organisations using Qualtrics XM Platform to upgrade their analytics from sentiment to advanced Emotion AI to understand the drivers of emotional intensity from employees or customers feedback automatically discovered in survey comments.
https://adoreboard.com/qualtrics
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Medallia, Inc. announced it plans to integrate with Oracle CX Service to deliver real-time feedback on what customers think and feel about customer service interactions with a brand. Seamless routing of real-time feedback from Medallia gives brands an understanding of which services are effective, satisfying and driving customer loyalty, and which services are in need of improvement to increase customer retention. Medallia’s planned integration with Oracle CX Service will allow brands to proactively understand their customer’s experience by capturing a range of feedback signals that include web surveys, messaging, video, and voice analytics after a service interaction.
BigCommerce, a SaaS ecommerce platform announced it has joined the MACH Alliance, a newly-formed group of independent tech companies dedicated to advocating for an open technology ecosystem for enterprise ecommerce solutions. As part of this group, BigCommerce will work in collaboration with members to enhance education, development and adoption of composable infrastructures through microservices-based, API-first, cloud-native SaaS and headless technology and digital experiences. BigCommerce has been enabling merchants to build scalable, content- and experience-driven digital commerce experiences through headless deployments. APIs allow for full access to the data and business logic of the BigCommerce platform, so merchants can connect third-party integrations, mobile applications or a front-end CMS or DXP to create a headless storefront. Participation in the MACH Alliance will create additional opportunities for BigCommerce to advance MACH principles as the modern standard.
https://www.bigcommerce.com, https://machalliance.org
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Adobe announced it has entered into a definitive agreement to acquire Workfront, a work management platform for marketers, for $1.5 billion, subject to customary purchase price adjustments. With more than 3,000 customers and one million users, Workfront is a solution marketers use to manage content, plan and track marketing campaigns, and execute complex workflows across teams.
The combination of Adobe Experience Cloud and Workfront will help bring efficiency, collaboration, and productivity gains to marketing teams and operations managers currently challenged with siloed work management solutions. Workfront has deep experience in orchestrating marketing workflows and has APIs that enable a seamless connection to Adobe Creative Cloud and Adobe Experience Cloud. Workfront’s platform is architected for the enterprise, with integration capabilities that can be configured to meet the varied needs of companies of all sizes. Adobe and Workfront are already partners with over 1,000 shared customers.
Workfront CEO Alex Shootman will continue to lead the Workfront team, reporting to Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations. The transaction is expected to close during the first quarter of Adobe’s 2021 fiscal year. Until the transaction closes, each company will continue to operate independently.
https://www.workfront.com, https://blog.adobe.com/en/2020/11/09/adobe-to-acquire-workfront.html#gs.l1p5o6
Mapp is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. The Fall Update includes 18 new features, improvements, and integrations. The package provides marketers with greater ability to use Mapp Cloud and its modules effectively, and specifically focuses on customer intelligence, marketing analytics, personalization, and automation from a single source. Sending interactive emails with AMP (Accelerated Mobile Pages), offers a new range of options for the creation of dynamic content. With AMP, emails can quickly be configured, personalized, and enriched with interactive elements within the email itself. New Customer Data Platform (CDP) functionality in the Unified Customer Profile provides marketers with a view of every individual customer by visualizing their attributes, transactions, and engagement in one single place. Cookieless Tracking, enabling marketers to track website visitors without the use of cookies or other technical tools that use user-identifiable information. Marketers and analysts will still be able to analyze website and campaign performance, but without sacrificing the anonymity of their customers and prospects. Mapp’s Fall Update contains many more new features and improvements. A detailed summary of all the new features can be found at:
Yottaa announced they are adding eCommerce acceleration as an application in the Episerver App Marketplace. Yottaa’s RAPID inSITE enables brands to gain visibility into how their website is currently performing and see how third-party technologies and other site elements are impacting page load time. Studies have shown that third parties account for up to 75% of site latency and that slow loading pages result in lower conversion. As an app for Episerver’s Commerce Cloud, RAPID inSITE helps meet business demand for faster performing eCommerce sites while also enabling brands to add a multitude of the third-party features that shoppers have come to expect without impacting site speed. Episerver tests each new application or add on for functionality, security and user-interface; ongoing support is held with Yottaa.
https://marketplace.episerver.com/
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