Category: Marketing & e-commerce (Page 18 of 74)

Optimizely acquires customer data platform Zaius

March 22, 2021 / NewsShark

Optimizely announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. With the addition of Zaius organizations can:

Harmonize: Zaius adds 50 pre-built connector apps, including Shopify, Snowflake and Zendesk, to Optimizely’s Digital Experience Platform (DXP), powering the ability to create a unified view of customers via one-click integrations and automated identity resolution with consent management.
Understand: Zaius’s segmentation engine coupled with Optimizely’s behavioral data (from experiments) and transactional insights (from its content and commerce platform) provides a new level of insight aided by artificial intelligence (AI) and machine learning (ML)-driven predictions.
Act: Zaius includes more than 125 pre-configured orchestration recipes that allow marketers to take the optimal action immediately based on the full context of digital performance now visible across the entire process from creation to optimization.

Optimizely’s DXP focuses on the creation and optimization of digital experiences. With Zaius’s CDP – including its capabilities for AI and ML – the platform can unlock more value by providing visibility and guidance through the lens of the customer.

https://www.optimizely.com ▪︎ https://www.zaius.com

Crownpeak acquires e-Spirit

March 19, 2021 / NewsShark

Digital experience platform provider Crownpeak announced that it has entered into a definitive agreement with German IT service provider adesso SE to acquire adesso subsidiary e-Spirit. Headquartered in Germany, e-Spirit enables businesses to rapidly deliver personalized, content-rich experiences across online channels. The acquisition doubles Crownpeak’s customer base, and brings together Crownpeak’s SaaS-based web content management system (CMS) and other offerings, which wrap digital quality, governance, and privacy into experience delivery, with e-Spirit’s content-driven commerce experiences and artificial intelligence (AI)-powered personalization.

The combination of Crownpeak and e-Spirit will create an agile digital experience platform for brands, regardless of location or vertical, to orchestrate digital experiences. Crownpeak’s built-in tools address content management, experience optimization and governance, personalization, web accessibility and privacy UX. Digital marketers across all industry sectors rely on the FirstSpirit platform, which includes a hybrid headless CMS, AI-driven personalization and omnichannel marketing capabilities, for individualized and synchronized content delivery across all channels.

https://www.crownpeak.com ▪︎ https://www.e-spirit.com/us/homepage/

Contentful releases new Compose + Launch apps

March 16, 2021 / NewsShark

Contentful, a content platform for digital business, announced the release of Contentful Compose + Launch, two apps that together extend Contentful’s native capabilities for content teams. The apps allow content authors, editors and planners to deliver and adapt content independently, without having to rely on more costly developer resources to accomplish these tasks. Compose + Launch also transform a labor-intensive, manual process into one that is more automated, so teams can create, update, reuse and publish content everywhere and deliver it faster across a wide range of channels.

Compose provides digital content teams with an easy-to-use interface to create, manage and edit web pages in a familiar, page-centric model. Launch enhances the ability of content teams to plan and schedule releases. Content pieces can be viewed together, managed as one project and scheduled to publish in a flexible manner. Teams can manage and deliver content as part of large campaigns or new product announcements. And campaign managers can use Launch to plan the release of content from a single destination. Compose + Launch are included at no additional cost in Contentful’s Enterprise tier; customers in the Team tier can use the apps on all their content spaces for $1,995 a month.

https://www.contentful.com

Progress releases digital experience platform Sitefinity 13.3

March 11, 2021 / NewsShark

Progress announced the latest release of the Progress Sitefinity Digital Experience Platform (DXP), Sitefinity 13.3. Progress now offers long-term support (LTS) for Sitefinity which gives customers four years or more of extended version support. The new release also provides ease-of-use capabilities, streamlined developer tooling and advanced analytics, personalization and optimization. With the new features and capabilities IT and marketing can:

Define user groups by business units to ensure each site in a multisite environment meets specific needs for individual business units, divisions or locations
Pinpoint highly engaged prospects with extended lead scoring options, negative lead scoring and common touchpoint reporting for personas, presented in an enhanced report UI
Monitor the progress of all scheduled tasks and automatically detect and restart a task that has been halted due to an application recycle or system shutdown
Reduce marketing reliance on IT with a reimagined UI spanning page management, content editing, taxonomy and digital asset management (images, videos, documents and files)

The Progress Sitefinity digital experience platform is available today.

https://www.progress.com/sitefinity-cms/dxp

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

OpenText launches Cloud Edition 21.1

March 11, 2021 / NewsShark

OpenText announced the release of Cloud Edition (CE) 21.1, delivering a tailored combination of industry solutions, API services, flexible delivery models, and expert managed services. CE 21.1 provides updates across the five OpenText Clouds.

The OpenText Content Cloud improves user productivity, process stability, and provides solutions to assist with regulatory compliance.

Extended ECM for Microsoft Office 365 now integrates with the Microsoft Azure Information Protection (AIP). Users can maintain encryption and access levels for content, while enabling capabilities such as text searching with increased security.
OpenText Intelligent Viewing – a universal file viewer enabling secure access to any file type with markup, annotation, redaction and transformation capabilities.
Extended ECM supports Salesforce Financial Services Cloud.
Now available OnDemand in the AWS cloud, Axcelerate Investigation provides insights to inform case strategy and decisions.

The OpenText Experience Cloud provides a single platform to create engaging customer experiences.

New Qfiniti integration with Twilio Flex delivers advanced call analytics and management for cloud contact centers.
Updates to Media Management, including AI-driven search updates, quick preview capabilities and tools supporting faster content distribution.
SAP HANA & SAP NetWeaver connectors for Fax2Mail allow faxing from SAP for uninterrupted workflows.
New RESTful APIs in OpenText Notifications facilitate SMS app integration.

There are also updates for the: OpenText Business Network Cloud, OpenText Security & Protection Cloud, and OpenText Developer Cloud.

https://www.opentext.com/about/press-releases?id=9948A4E5BEFC479A9961DECCE8B0A16E

Magnolia partners with Attraqt

March 4, 2021 / NewsShark

Magnolia, a content management system (CMS) provider announced a strategic partnership with Attraqt Group PLC, aligning Attraqt’s artificial intelligence (AI)-powered search and personalization offerings with Magnolia’s content platform, to provide retailers with technical efficiency without losing the practitioners desires to be more relevant and faster to market.

The partnership will enable retailers and other businesses to curate their digital experiences, with preview experience for channels, devices, personas and scheduled campaigns. With today’s consumers typically entering a site in a more surgical manner, Magnolia believes that experiences need to be adaptive to the changing cohort, while not forgetting those that mainly navigate via promotions or merchandising. Attraqt provides a set of API-enabled, algorithm-driven, SaaS services covering personalization, search, navigation, merchandising, recommendations, and internationalization. The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms.

https://www.magnolia-cms.com/de_DE/story/magnolia-partners-with-attraqt-to-bring-cross-functional-collaboration-in-the-new-dxp-stack.html, https://www.attraqt.com/

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Sitecore acquires Boxever and Four51

March 3, 2021 / NewsShark

Sitecore announced that it has entered into agreements to acquire Boxever Ltd., a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation and Four51, Inc., a company delivering modern B2B and B2C experiences for enterprise brands. Integrating Boxever’s and Four51’s technologies with Sitecore’s digital marketing solutions will provide an integrated content-to-commerce, SaaS-based DXP. This solution will enable businesses to deliver real-time, personalized digital experiences across every aspect of the buying cycle.

Boxever’s CDP provides a 360-degree view of customers, advanced segmentation, real-time decisioning and experimentation that acts as the brain within an organization’s marketing stack to make every customer interaction more relevant and engaging. The new capabilities expand and enhance Sitecore’s customer intelligence and AI-driven personalization tools. With Four51’s API-first, headless e-commerce solution, enterprises can deliver engaging shopping experiences helping improve customer satisfaction, loyalty and advocacy. The platform complements Sitecore’s existing B2C commerce capabilities.

https://www.sitecore.com/company/news-events/press-releases/2021/03/sitecore-acquires-boxever-and-four51

Brave acquires search engine to offer alternative to Google

March 3, 2021 / NewsShark

Today Brave announced the acquisition of Tailcat, the open search engine developed by the team formerly responsible for the privacy search and browser products at Cliqz, a holding of Hubert Burda Media. Tailcat will become the foundation of Brave Search. Brave Search and the Brave browser constitute independent, privacy-preserving alternative to Google Chrome and Google Search. Brave Search:

is private: it does not track or profile users.
is user-first: Brave serves the user first, not the advertising and data industries.
Brave Search offers choice: We will provide options for ad-free paid search and ad-supported search.
is independent: We will rely on anonymized contributions from the community to improve and refine Brave Search.
is transparent: we will not use secret methods or algorithms to bias results. We will explore multiple community-curated open ranking models to ensure diversity, and prevent algorithmic biases and outright censorship.
is seamless: we will offer integration between the browser and search without compromising privacy, from personalization to instant results as the user types.
is open: we do not believe in walled gardens and, as such, we will offer Brave Search to power other search engines.

Brave will also explore blockchain-based options and new developments, including for e-commerce uses.

https://brave.com/search, https://www.brave.com