Category: Marketing & e-commerce (Page 18 of 75)

Moz launches Performance Metrics suite for page experience

April 20, 2021 / NewsShark

Moz, Inc., provider of search engine optimization technology, announced the launch of a Performance Metrics suite, a new beta feature within the Site Crawl toolset in Moz Pro. The Performance Metrics suite saves Moz Pro customers time with the ability to analyze thousands of URLs of their choosing directly within their SEO platform. The new feature also provides insights on how to improve overall on-site user experience.

The launch comes ahead of Google’s planned algorithm changes. Beginning this summer, ranking factors will include a new signal called “Page Experience,” incorporating Core Web Vitals, in addition to basic search signals. Core Web Vitals are a subset of factors that Google considers important in a page’s overall user experience in relation to a site’s loading speed, interactivity and stability. The Performance Metrics beta pulls in all Core Web Vitals using Google’s Lighthouse API, as well as additional performance metrics that can improve the page experience for end users. Customers are able to:

Analyze thousands of pages in bulk per month
Compare mobile versus desktop performance scores
View performance data alongside additional search data
Understand opportunities for performance improvement
Receive insights from Moz’s Search Scientists on how to fix issues and why they matter

https://moz.com

Widen and 1WorldSync partner on 360° product images

April 20, 2021 / NewsShark

Widen, maker of digital asset management (DAM) and product information management (PIM) software, and 1WorldSync, a provider of omnichannel product content solutions, announced the formation of an image capture partnership. Snap36, a recent acquisition of 1WorldSync focused on 360° product experiences, will serve as Widen’s partner for DAM and PIM clients who need 360° spin imagery to provide 3D experiences for e-commerce. The partnership will enable B2B and B2C brands to rapidly create, upload, tag, and publish 360° imagery.

Snap36’s physical-to-digital content creation process that leverages robotic equipment and workflow software. The resulting “spinset” of 24 to 92 images creates a flip-book effect as the shopper rotates the image. It also can capture the motion of an object like an opening car door or reclining chair.

360° spinsets can be added to Widen’s DAM+PIM system, the Widen Collective, where product data, marketing content, and digital assets are assembled before being listed on e-commerce platforms. The Collective natively supports 360° images, meaning that brands do not require additional tools. Clients that use the 1WorldSync Item Management platform for syndication to retailers and distributors can pull 360° product images and other digital assets directly from the Collective by simply providing URLs that point to the Collective.

https://www.widen.com ▪︎ https://www.1worldsync.com

Arc XP releases Arc Commerce

April 12, 2021 / NewsShark

Arc XP announced the launch of its eCommerce platform, Arc Commerce, which equips brand marketers with the tools and capabilities to build deeper relationships with consumers through brand storytelling and drive omnichannel revenue goals. Arc XP cloud-native digital experience platform brings together headless CMS, headless commerce, and a front-end storefront experience. Arc Commerce builds on Arc’s subscriptions platform and features:

Marketer-first design which emphasizes ease-of-use and control so marketers can build and execute on their commerce strategy without having to rely on development and design teams.
Seamless integration that draws on the benefits of a SaaS environment, allowing large or scaling businesses to launch new commerce experiences quickly and with minimal interruption for the business.
Merchandising capabilities like real-time inventory management, auction and bidding capabilities, sophisticated product information management (PIM) as well as a headless API that allows brands to create omnichannel B2C experiences.
Enhanced testing and targeting for campaigns and offers, advanced audience segmentation and targeting capabilities, identity management, customer service, and a payment infrastructure that supports many different gateways for global sales.

https://www.arcxp.com

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Myplanet joins MACH Alliance

April 8, 2021 / NewsShark

Myplanet announced it has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open technology ecosystems. Myplanet was an early pioneer in the headless and composable technology space, having specialized in their implementation since its founding in 2009. Joining the MACH Alliance is another public step forward in Myplanet’s mission to advocate for and support the use of composable and headless technology. Myplanet already partners with multiple MACH Alliance members including Amplience, commercetools, Algolia, and Contentful. Joining the Alliance means more opportunity for Myplanet customers to access best-of-breed technology for building custom digital experiences.

This announcement follows Myplanet launching six pre-composed solutions that help large retailers and direct-to-consumer brands execute more quickly while building high-quality customer experiences. A common challenge with MACH architecture is the time required to connect multiple platforms in a custom digital experience. Myplanet’s pre-composed solutions offer speed to execution while freeing up resources for brands to customize their unique experience differentiators with best-in-class headless and composable technology.

https://www.myplanet.com

Acquia updates Acquia Open Digital Experience Platform (DXP)

March 24, 2021 / NewsShark

Acquia announced updates to the Acquia Open Digital Experience Platform (DXP) to help marketers and developers architect a composable enterprise. These include the launch of Acquia Experience Platform, including Acquia CMS, a content management system (CMS) built on Drupal, and enhancements to Acquia Drupal Cloud and Acquia Marketing Cloud. New to Drupal Cloud, the Acquia Experience Platform includes Acquia CMS, Site Studio and Cloud IDE. All run on the Acquia Cloud Platform, a Kubernetes-native, autoscaling cloud platform for digital experiences:

Acquia CMS: a brand new CMS that includes capabilities from the Drupal community in a simple, out-of-the-box experience.
Acquia Site Studio: a no-code tool available within an enterprise CMS, allowing anyone to build websites without the need for technical expertise.
Acquia Cloud IDE: development environment for Drupal to expedite development timelines and reduce barriers to entry for Drupal development.

Acquia Marketing Cloud updates:

Unified analytics: Acquia Personalization now leverages the same analytics platform as Acquia CDP.
New machine learning models: New fuzzy clustering capabilities allow customers to be segmented into multiple machine learning clusters.
Reporting enhancements: New campaign performance reporting provides insights into the results from campaigns using CDP data.
Compliance workflows: A new consumer data erasure request UI and API make it more efficient to honor GDPR and CCPA deletion requests and confirm that deletion requests were handled properly.

https://www.acquia.com/newsroom/press-releases/acquia-updates-open-digital-experience-platform-dxp-power-composable

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Gilbane Advisor 6-9-21 — stacks & aggregation, JavaScript for data, news

Optimizely acquires customer data platform Zaius

March 22, 2021 / NewsShark

Optimizely announced it has acquired Zaius, a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. With the addition of Zaius organizations can:

Harmonize: Zaius adds 50 pre-built connector apps, including Shopify, Snowflake and Zendesk, to Optimizely’s Digital Experience Platform (DXP), powering the ability to create a unified view of customers via one-click integrations and automated identity resolution with consent management.
Understand: Zaius’s segmentation engine coupled with Optimizely’s behavioral data (from experiments) and transactional insights (from its content and commerce platform) provides a new level of insight aided by artificial intelligence (AI) and machine learning (ML)-driven predictions.
Act: Zaius includes more than 125 pre-configured orchestration recipes that allow marketers to take the optimal action immediately based on the full context of digital performance now visible across the entire process from creation to optimization.

Optimizely’s DXP focuses on the creation and optimization of digital experiences. With Zaius’s CDP – including its capabilities for AI and ML – the platform can unlock more value by providing visibility and guidance through the lens of the customer.

https://www.optimizely.com ▪︎ https://www.zaius.com

Crownpeak acquires e-Spirit

March 19, 2021 / NewsShark

Digital experience platform provider Crownpeak announced that it has entered into a definitive agreement with German IT service provider adesso SE to acquire adesso subsidiary e-Spirit. Headquartered in Germany, e-Spirit enables businesses to rapidly deliver personalized, content-rich experiences across online channels. The acquisition doubles Crownpeak’s customer base, and brings together Crownpeak’s SaaS-based web content management system (CMS) and other offerings, which wrap digital quality, governance, and privacy into experience delivery, with e-Spirit’s content-driven commerce experiences and artificial intelligence (AI)-powered personalization.

The combination of Crownpeak and e-Spirit will create an agile digital experience platform for brands, regardless of location or vertical, to orchestrate digital experiences. Crownpeak’s built-in tools address content management, experience optimization and governance, personalization, web accessibility and privacy UX. Digital marketers across all industry sectors rely on the FirstSpirit platform, which includes a hybrid headless CMS, AI-driven personalization and omnichannel marketing capabilities, for individualized and synchronized content delivery across all channels.

https://www.crownpeak.com ▪︎ https://www.e-spirit.com/us/homepage/

Contentful releases new Compose + Launch apps

March 16, 2021 / NewsShark

Contentful, a content platform for digital business, announced the release of Contentful Compose + Launch, two apps that together extend Contentful’s native capabilities for content teams. The apps allow content authors, editors and planners to deliver and adapt content independently, without having to rely on more costly developer resources to accomplish these tasks. Compose + Launch also transform a labor-intensive, manual process into one that is more automated, so teams can create, update, reuse and publish content everywhere and deliver it faster across a wide range of channels.

Compose provides digital content teams with an easy-to-use interface to create, manage and edit web pages in a familiar, page-centric model. Launch enhances the ability of content teams to plan and schedule releases. Content pieces can be viewed together, managed as one project and scheduled to publish in a flexible manner. Teams can manage and deliver content as part of large campaigns or new product announcements. And campaign managers can use Launch to plan the release of content from a single destination. Compose + Launch are included at no additional cost in Contentful’s Enterprise tier; customers in the Team tier can use the apps on all their content spaces for $1,995 a month.

https://www.contentful.com